# Upland Adestra vs Zoho Campaigns Comparison

| | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 102 | 1,041 | 
| **Largest Market Segment** | Small-Business (47.4% of reviews) | Small-Business (79.3% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Upland Adestra

Pros:
- Ease of Use (10 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (5 reviews)
- Intuitiveness (4 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (33 reviews)
- Automation (24 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Upland Adestra | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 8.9 (88 reviews) | 8.7 (808 reviews) | 
  | **Ease of Use** | 8.3 (94 reviews) | 8.5 (813 reviews) | 
  | **Ease of Setup** | 8.3 (49 reviews) | 8.5 (521 reviews) | 
  | **Ease of Admin** | 8.7 (34 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 9.2 (84 reviews) | 8.4 (751 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (34 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 8.8 (86 reviews) | 8.5 (789 reviews) | 

---
## Pricing

### Upland Adestra

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | 8.8/10 | 72 |
| **Zoho Campaigns** | 8.5/10 | 738 |

#### Email Marketing

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | 9.0 (66 reviews) | 8.5 (615 reviews) ✓ Verified | 
| **Manage Email Lists** | 8.8 (67 reviews) | 8.5 (654 reviews) ✓ Verified | 
| **High-Volume Sending** | 9.3 (68 reviews) | 8.6 (575 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 8.7 (68 reviews) | 8.5 (644 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.2 (69 reviews) | 8.7 (635 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (68 reviews) | 8.3 (619 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.9 (56 reviews) | 8.5 (529 reviews) ✓ Verified | 
| **Multi-user Account** | 9.0 (16 reviews) | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | 8.9 (16 reviews) | 8.4 (282 reviews) | 

#### Reporting & Analytics

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 8.6 (60 reviews) ✓ Verified | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | 8.8 (67 reviews) | 8.7 (593 reviews) ✓ Verified | 

#### Generative AI

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.3 (12 reviews) | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 9.1 (36 reviews) | 8.8 (401 reviews) ✓ Verified | 
| **Integration APIs** | 8.7 (30 reviews) | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (27 reviews) | 8.4 (299 reviews) ✓ Verified | 
| **CRM Integration** | 8.8 (12 reviews) | 8.8 (213 reviews) ✓ Verified | 
| **Social Media Integration** | 8.5 (12 reviews) | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | 8.6 (12 reviews) | 8.5 (149 reviews) ✓ Verified | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | 8.3/10 | 6 |
| **Zoho Campaigns** | N/A | N/A |

#### Diagnosis

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **IP Address ** | 7.2 (6 reviews) | Not enough data | 
| **Domains** | 7.8 (6 reviews) | Not enough data | 
| **Content ** | 8.6 (6 reviews) | Not enough data | 
| **Policy Compliance** | 9.3 (5 reviews) | Not enough data | 

#### Tracking

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Processing Time** | 8.0 (5 reviews) | Not enough data | 
| **Placement ** | 8.3 (5 reviews) | Not enough data | 
| **Open Rate** | 8.7 (5 reviews) | Not enough data | 
| **Time to Open** | 8.0 (5 reviews) | Not enough data | 
| **Alerts** | 8.0 (5 reviews) | Not enough data | 

#### Reporting

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Campaign Performance** | 8.3 (5 reviews) | Not enough data | 
| **Domain Reputation** | 9.0 (5 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (5 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.0 (5 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | 8.9/10 | 8 |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | 8.8 (8 reviews) | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | 8.1 (8 reviews) | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | 9.0 (8 reviews) | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | 9.6 (8 reviews) | 8.0 (81 reviews) | 

#### Edit

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | 8.5 (8 reviews) | 8.0 (197 reviews) ✓ Verified | 
| **Build** | 9.4 (8 reviews) | 8.2 (102 reviews) | 
| **HTML** | 9.4 (8 reviews) | 8.3 (191 reviews) ✓ Verified | 

#### Logistics

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Analytics** | 8.5 (8 reviews) | 8.6 (195 reviews) ✓ Verified | 
| **Issues** | 7.9 (8 reviews) | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | 8.3 (8 reviews) | 8.5 (176 reviews) ✓ Verified | 
| **Shareable Link** | 9.6 (8 reviews) | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 9.2 (8 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | 9.0/10 | 6 |
| **Zoho Campaigns** | N/A | N/A |

#### Platform Basics

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Templates** | 9.2 (6 reviews) | Not enough data | 
| **Exporting** | 9.4 (6 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.2 (6 reviews) | Not enough data | 
| **Multiple Personas** | 7.8 (6 reviews) | Not enough data | 
| **Data Analytics ** | 9.4 (6 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | 8.2/10 | 9 |
| **Zoho Campaigns** | N/A | N/A |

#### Platform Basics

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (9 reviews) | Not enough data | 
| **Journey Optimization** | 8.9 (9 reviews) | Not enough data | 

#### Platform Data

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Journey Reporting** | 8.1 (9 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (9 reviews) | Not enough data | 
| **Dashboards** | 8.1 (9 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.3 (9 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Journey Mapping** | 8.1 (9 reviews) | Not enough data | 
| **Integrations** | 8.3 (9 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (9 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Upland Adestra** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Upland Adestra (3):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)

**Unique to Zoho Campaigns (2):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Upland Adestra | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 47.4% | 79.3% | 
| **Mid-Market** | 45.4% | 17.8% | 
| **Enterprise** | 7.2% | 2.8% | 

### By Industry

#### Upland Adestra

- **Marketing and Advertising:** 29.9%
- **Publishing:** 9.3%
- **Internet:** 9.3%
- **Retail:** 5.2%
- **Computer Software:** 5.2%
- **Information Technology and Services:** 5.2%
- **Events Services:** 4.1%
- **Media Production:** 4.1%
- **Transportation/Trucking/Railroad:** 2.1%
- **Apparel & Fashion:** 2.1%
- **Other:** 23.7%

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Upland Adestra

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12982 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14862 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7413 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14719 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7413 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2605 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14719 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1111 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12982 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1226 reviews)

---
## Top Discussions

### Upland Adestra

- Title: [What is the best way to use this product?or easy ways](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) — 1 comment, 1 upvote
  > **Top comment:** "marketing service"

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/upland-adestra-vs-zoho-campaigns)