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# Upfluence vs influence.co Comparison - What are their main differences?

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Reviews

**Upfluence** [

4.6/5(140)

](https://www.g2.com/products/upfluence/reviews#reviews)

**influence.co** [

4.4/5(17)

](https://www.g2.com/products/influence-co-influence-co/reviews#reviews)

Pricing

**Upfluence**
Free Trial

**Starting at $478.00** 1 Search and Contact Module Per Month · Modular Custom Pricing

**influence.co**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Upfluence**
2 months

Based on 26 responses

**influence.co**
Not enough reviews yet

Return on Investment

**Upfluence**
12 months

Based on 18 responses

**influence.co**
Not enough reviews yet

Perceived Cost

**Upfluence**
$$$$$

**influence.co**
Not enough reviews yet

Average Discount

**Upfluence**
36%

**influence.co**
Not enough reviews yet

 ![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")

 ![influence.co](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b1fcbdc67e1631082eca31b997775b1b/influence-co-influence-co.png "influence.co")

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Pros & Cons

**Upfluence**
[
Helpful (5)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770389&qs=pros-and-cons#reviews)[
Campaign Management (4)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770650&qs=pros-and-cons#reviews)[
Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1960938&qs=pros-and-cons#reviews)[
Initial Complexity (2)
](https://www.g2.com/products/upfluence/reviews?filters%5Bsentiment_snippet%5D=1770209&qs=pros-and-cons#reviews)

**influence.co**
[
Ease of Use (1)
](https://www.g2.com/products/influence-co-influence-co/reviews?filters%5Bsentiment_snippet%5D=2064278&qs=pros-and-cons#reviews)[
Helpful (1)
](https://www.g2.com/products/influence-co-influence-co/reviews?filters%5Bsentiment_snippet%5D=2064264&qs=pros-and-cons#reviews)[
Brand Challenges (1)
](https://www.g2.com/products/influence-co-influence-co/reviews?filters%5Bsentiment_snippet%5D=2064280&qs=pros-and-cons#reviews)

Screenshots

**Upfluence**
 ![Upfluence screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/160018/ecommerce.png)

**influence.co**
 ![influence.co screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/148615/Profile-scaled.jpg)

Ratings

Meets Requirements

**Upfluence**

8.8

8.8118

**influence.co**

7.8

7.89

Ease of Use

**Upfluence**

8.8

8.8119

**influence.co**

8.8

8.810

Ease of Setup

**Upfluence**

8.7

8.757

**influence.co**
Not enough data

Ease of Admin

**Upfluence**

8.7

8.750

**influence.co**
Not enough data

Quality of Support

**Upfluence**

9.3

9.3116

**influence.co**

8.3

8.39

Has the product been a good partner in doing business?

**Upfluence**

8.8

8.848

**influence.co**
Not enough data

Product Direction (% positive)

**Upfluence**

8.7

8.7105

**influence.co**

5.3

5.310

Features

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

9.0

86

7.4

10

Influencer Marketing

Influencer Recruitment

8.9(won by 2.0)

82

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

6

|

Verified

Influencer Scoring

8.9(won by 1.7)

84

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

6

|

Verified

Audience Analysis

8.9(won by 1.0)

86

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

7

|

Verified

Influencer Segmentation

8.8(won by 0.9)

85

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

7

|

Verified

Influencer Collaboration

9.0(won by 2.1)

79

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

6

|

Verified

Content Approval

9.2(won by 2.2)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

5

|

Verified

Campaign Analytics

9.1(won by 1.3)

75

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

6

|

Verified

Data Importing and Exporting Tools

9.0(won by 1.2)

71

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

6

|

Verified

User-Generated Content (UGC) Management

9.4(won by default)

54

Not enough data

Reporting and Dashboards

9.0(won by default)

74

|

Verified

Not enough data

Influencer Whitelisting

9.2(won by default)

41

|

Verified

Not enough data

Influencer Compensation

9.1(won by default)

42

Not enough data

Social Commerce

8.9(won by default)

19

Not enough data

E-Commerce Integration

9.1(won by default)

25

Feature Not Available

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Blogger Outreach[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

9.3

35

Not enough data

Identify

Blogger Database

9.1(won by default)

33

Not enough data

Blogger Search Engine

9.3(won by default)

34

Not enough data

Selection Criteria

9.2(won by default)

33

Not enough data

Manage

Import/Export

9.2(won by default)

30

Not enough data

Automatic Follow-up

9.4(won by default)

12

Not enough data

Multichannel Outreach

9.0(won by default)

28

Not enough data

Product Tracking

9.3(won by default)

25

Not enough data

Content Scheduling

9.7(won by default)

13

Not enough data

Results

Curation

9.5(won by default)

13

Not enough data

Reports and Visualization

9.4(won by default)

29

Not enough data

Campaign Analytics

9.4(won by default)

27

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)

Upfluence

Small-Business(50 or fewer emp.)

68.3%

Mid-Market(51-1000 emp.)

21.6%

Enterprise(\> 1000 emp.)

10.1%

[![influence.co](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b1fcbdc67e1631082eca31b997775b1b/influence-co-influence-co.png "influence.co")](https://www.g2.com/products/influence-co-influence-co/reviews)

influence.co

Small-Business(50 or fewer emp.)

70.6%

Mid-Market(51-1000 emp.)

23.5%

Enterprise(\> 1000 emp.)

5.9%

Small-Business

(50 or fewer emp.)

68.3%

70.6%

Mid-Market

(51-1000 emp.)

21.6%

23.5%

Enterprise

(\> 1000 emp.)

10.1%

5.9%

Reviewers' Industry

[![Upfluence](https://images.g2crowd.com/uploads/product/hd_favicon/dc261cec1228ebf2343b7c059cea7145/upfluence.svg "Upfluence")](https://www.g2.com/products/upfluence/reviews)
Upfluence

Marketing and Advertising

18.1%

Health, Wellness and Fitness

6.5%

Retail

6.5%

Consumer Goods

6.5%

Apparel & Fashion

5.8%

Other

56.5%

[![influence.co](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b1fcbdc67e1631082eca31b997775b1b/influence-co-influence-co.png "influence.co")](https://www.g2.com/products/influence-co-influence-co/reviews)
influence.co

Health, Wellness and Fitness

23.5%

Leisure, Travel & Tourism

17.6%

Consumer Goods

11.8%

Apparel & Fashion

11.8%

Media Production

5.9%

Other

29.4%

Alternatives

**Upfluence Alternatives**

 ![Sprout Social Influencer Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/9c7644dda45ba15962b5e6b08e47dc9f/sprout-social-influencer-marketing.svg "Sprout Social Influencer Marketing")

[
Sprout Social Influencer...
](/products/sprout-social-influencer-marketing/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![Traackr](https://images.g2crowd.com/uploads/product/hd_favicon/19cd8e4a89726bb04e6c0750b116c1b3/traackr.svg "Traackr")

[
Traackr
](/products/traackr/reviews)

**influence.co Alternatives**

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

[
GRIN
](/products/grin/reviews)

 ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid")

[
#paid
](/products/paid-paid/reviews)

 ![CreatorIQ](https://images.g2crowd.com/uploads/product/hd_favicon/d13a1be6dd5a47409cf11434314bc4ce/creatoriq.svg "CreatorIQ")

[
CreatorIQ
](/products/creatoriq/reviews)

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

## Upfluence vs influence.co

- Reviewers felt that Upfluence meets the needs of their business better than influence.co.
- When comparing quality of ongoing product support, reviewers felt that Upfluence is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Upfluence over influence.co.