# Unlayer vs Zoho Campaigns Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Zoho Campaigns excels in providing a strong value for money, with users appreciating its competitive pricing and comprehensive features. Many users highlight the platform's ability to create, manage, and track email campaigns efficiently without unnecessary complexity.
- **Users say** that Unlayer stands out for its intuitive drag-and-drop editor, which allows for quick and flexible email template creation. Reviewers mention that this feature makes it easy to build responsive emails, even for complex layouts, enhancing the overall user experience.
- **According to verified reviews** , Zoho Campaigns has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. The clear reporting and post-campaign data provided by Zoho are frequently praised, helping users make informed decisions based on their campaign performance.
- **Reviewers mention** that while Unlayer offers good documentation and ease of use, it has a smaller user base compared to Zoho Campaigns. This may impact the availability of community support and shared resources, which can be crucial for new users seeking assistance.
- **G2 reviewers highlight** that Zoho Campaigns is particularly user-friendly for small businesses, with a significant portion of its user base coming from this segment. Users appreciate the platform's focus on essential email marketing needs, making it a practical choice for those just starting out.
- **Users report** that while Unlayer's features are robust, some users find that it lacks the depth of analytics and reporting that Zoho Campaigns offers. This can be a drawback for users who prioritize data-driven insights to optimize their email marketing strategies.



| | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 57 | 1,036 | 
| **Largest Market Segment** | Small-Business (57.7% of reviews) | Small-Business (79.6% of reviews) | 
| **Entry Level Price** | Free | Free | 

---
## Top Pros & Cons

### Unlayer

Pros:
- Ease of Use (24 reviews)
- Templates (19 reviews)

Cons:
- Expensive (6 reviews)
- Limited Features (6 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (30 reviews)
- Automation (21 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Unlayer | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 8.8 (50 reviews) | 8.7 (802 reviews) | 
  | **Ease of Use** | 9.2 (50 reviews) | 8.5 (807 reviews) | 
  | **Ease of Setup** | 9.2 (38 reviews) | 8.5 (515 reviews) | 
  | **Ease of Admin** | 8.5 (21 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 8.5 (44 reviews) | 8.3 (745 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (20 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 8.6 (49 reviews) | 8.5 (783 reviews) | 

---
## Pricing

### Unlayer

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Forever

Key Features:
- Email Builder
- Page Builder
- Popup Builder 

[Browse all 5 editions](https://www.g2.com/products/unlayer/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | N/A | N/A |
| **Zoho Campaigns** | 8.5/10 | 733 |

#### Email Marketing

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (614 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.5 (651 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.6 (573 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.5 (638 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (630 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.3 (616 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (527 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (281 reviews) | 

#### Reporting & Analytics

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.7 (588 reviews) ✓ Verified | 

#### Generative AI

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (400 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (298 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (212 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (149 reviews) ✓ Verified | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | 8.2/10 | 49 |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | 9.0 (43 reviews) | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | 7.8 (41 reviews) | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | 8.4 (41 reviews) | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | 8.8 (45 reviews) | 8.0 (80 reviews) | 

#### Edit

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | 7.6 (43 reviews) | 8.0 (197 reviews) ✓ Verified | 
| **Build** | 9.3 (46 reviews) | 8.2 (102 reviews) | 
| **HTML** | 8.9 (44 reviews) | 8.3 (190 reviews) ✓ Verified | 

#### Logistics

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Analytics** | 7.4 (37 reviews) | 8.6 (194 reviews) ✓ Verified | 
| **Issues** | 7.7 (37 reviews) | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | 8.4 (42 reviews) | 8.5 (175 reviews) ✓ Verified | 
| **Shareable Link** | 8.4 (41 reviews) | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.7 (35 reviews) | Feature Not Available | 
| **AI Text Summarization** | 7.8 (34 reviews) | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (15 reviews) | 8.1 (7 reviews) | 
| **Cross-system Integration** | 7.9 (16 reviews) | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Design and Customization

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 
| **Pop-Up Types** | Not enough data | Not enough data | 
| **No-Code Customization** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Triggered Campaigns** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 
| **Social Media Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Document Generation

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Data Sources

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Software** | Not enough data | Not enough data | 
| **Spreadsheets** | Not enough data | Not enough data | 
| **Documents** | Not enough data | Not enough data | 

#### Generation

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 

#### Delivery

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Workflow** | Not enough data | Not enough data | 
| **Schedule** | Not enough data | Not enough data | 
| **Batch** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

#### Agentic AI - Document Generation

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | 7.7/10 | 5 |
| **Zoho Campaigns** | N/A | N/A |

#### Page Customization

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Drag and Drop** | 9.7 (5 reviews) | Not enough data | 
| **Templates** | 9.0 (5 reviews) | Not enough data | 
| **Advanced Customization** | 9.7 (5 reviews) | Not enough data | 
| **Content Library** | 8.0 (5 reviews) | Not enough data | 

#### Page Optimization

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | 9.3 (5 reviews) | Not enough data | 
| **Web Analytics** | 6.0 (5 reviews) | Not enough data | 
| **SEO** | 7.7 (5 reviews) | Not enough data | 

#### Integrations

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **E-Commerce Integration** | 5.0 (5 reviews) | Not enough data | 
| **Email Marketing Integration** | 5.7 (5 reviews) | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Document Creation

| Product | Score | Reviews |
|---|---|---|
| **Unlayer** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Design

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Graphics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Themes** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Multi-User Collaboration** | Feature Not Available | Not enough data | 
| **Real-Time Communication** | Not enough data | Not enough data | 

#### File Types

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Export** | Not enough data | Not enough data | 
| **Import** | Not enough data | Not enough data | 
| **Web Publishing** | Feature Not Available | Not enough data | 

#### Edit & Revise

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Revision History** | Not enough data | Not enough data | 
| **Suggestion Mode** | Not enough data | Not enough data | 
| **Document Editor** | Not enough data | Not enough data | 

#### Integrate & Embed

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Calendar** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Applications** | Not enough data | Not enough data | 

#### Operating System

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **PC Operating System** | Not enough data | Not enough data | 
| **Mac Operating System** | Not enough data | Not enough data | 
| **Linux Operating System** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

#### Agentic AI - Document Creation

| Feature | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

**Unique to Unlayer (4):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Document Generation Software](https://www.g2.com/categories/document-generation), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Document Creation Software](https://www.g2.com/categories/document-creation)

**Unique to Zoho Campaigns (2):** [Email Marketing Software](https://www.g2.com/categories/email-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Unlayer | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 57.7% | 79.6% | 
| **Mid-Market** | 32.7% | 17.5% | 
| **Enterprise** | 9.6% | 2.9% | 

### By Industry

#### Unlayer

- **Health, Wellness and Fitness:** 23.1%
- **Computer Software:** 21.2%
- **Information Technology and Services:** 7.7%
- **Marketing and Advertising:** 5.8%
- **Leisure, Travel & Tourism:** 5.8%
- **Accounting:** 3.8%
- **Real Estate:** 3.8%
- **Online Media:** 3.8%
- **Automotive:** 3.8%
- **Events Services:** 3.8%
- **Other:** 17.3%

#### Zoho Campaigns

- **Information Technology and Services:** 11.9%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.1%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.3%

---
## Alternatives

### Alternatives to Unlayer

- [RGE Studio](https://www.g2.com/products/rge-studio/reviews) — 4.7/5 stars (317 reviews)
- [Stripo.email](https://www.g2.com/products/stripo-email/reviews) — 4.7/5 stars (165 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (712 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)
- [Litmus](https://www.g2.com/products/litmus/reviews) — 4.6/5 stars (447 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2566 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (739 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12963 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)

---
## Top Discussions

### Unlayer

No discussions available for this product.

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/unlayer-vs-zoho-campaigns)