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Compare Unito and Zapier 
Featured Products
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Free
Unito
Star Rating
(90)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about UnitoZapier
Star Rating
(1,762)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in user satisfaction, boasting a high overall score that reflects its effectiveness in automating workflows. Users appreciate its ability to connect multiple applications seamlessly, with one reviewer noting how it provides a "clear, unified view of your information."
- Users say that Unito is particularly beneficial for teams needing to sync information across different tools without altering their existing workflows. One user highlighted how it allows them to keep using their established systems while syncing with customer tools, which minimizes the learning curve.
- Reviewers mention that Zapier's implementation process is quick and intuitive, making it accessible even for those without coding experience. Many users have praised its user-friendly interface, stating that it helps them automate repetitive tasks efficiently.
- According to verified reviews, Unito shines in the quality of support it offers, with users rating it highly for responsiveness and helpfulness. This aspect is crucial for teams that rely on timely assistance to resolve integration issues.
- G2 reviewers highlight that while both products have similar star ratings, Zapier's extensive user base and higher number of reviews suggest a more reliable and tested solution. With over 1,700 reviews, users feel confident in its capabilities compared to Unito's smaller review pool.
- Users report that Zapier's real-time integration capabilities are a standout feature, allowing for immediate updates across connected applications. This functionality is particularly valued by those looking to streamline their operations and reduce manual data entry.
Pricing
Entry-Level Pricing
Unito
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Unito
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.8
81
9.0
1,479
Ease of Use
8.6
80
8.6
1,509
Ease of Setup
8.2
52
8.6
996
Ease of Admin
8.5
53
8.8
718
Quality of Support
9.2
71
8.3
1,233
Has the product been a good partner in doing business?
9.1
49
8.8
671
Product Direction (% positive)
8.6
73
8.9
1,441
Features by Category
Setup
8.2
43
Not enough data
9.0
18
Not enough data
Feature Not Available
Not enough data
7.9
36
Not enough data
Management
8.3
39
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
7.9
8
9.0
641
Not enough data
8.3
351
|
Verified
Not enough data
9.0
372
|
Verified
Not enough data
9.1
376
|
Verified
Not enough data
8.5
354
|
Verified
Not enough data
8.7
337
Not enough data
8.0
314
Management
Feature Not Available
8.7
355
|
Verified
Feature Not Available
8.6
345
|
Verified
Not enough data
8.6
345
|
Verified
Not enough data
8.6
340
|
Verified
Not enough data
8.3
320
Security
Not enough data
8.7
326
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.7
321
|
Verified
Integration Options
Not enough data
8.7
319
|
Verified
Not enough data
8.4
313
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
8.0
291
|
Verified
Deployment
Not enough data
8.1
288
Not enough data
8.6
296
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
37
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
39
Not enough data
8.6
37
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.3
24
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
97
Not enough data
8.6
96
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Unito and Zapier are categorized as iPaaS and Productivity Bots
Reviews
Reviewers' Company Size
Unito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.0%
Computer Software
15.9%
Information Technology and Services
13.6%
Computer Games
5.7%
Telecommunications
3.4%
Other
44.3%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.5%
Real Estate
3.9%
Internet
3.9%
Other
55.1%
Alternatives
Discussions
What does Unito do?
1 Comment
Official Response from Unito
Unito is a no-code 2-way integration platform which connects tools and allows you to sync virtually any information through customizable rules and linkable...Read more
Unito has no more discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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