Introducing G2.ai, the future of software buying.Try now
Compare Unito and Zapier 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Omatic Software
Visit Website
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Unito
Star Rating
(90)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about UnitoZapier
Star Rating
(1,734)4.5 out of 5
Market Segments
Small-Business (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zapier excels in its real-time integration capabilities, scoring 9.0, which allows for seamless automation across various applications. In contrast, Unito's real-time integration score is lower at 7.9, indicating it may not be as responsive in syncing data instantly.
- Reviewers mention that Zapier's API Designer and Flow Designer both received high scores of 9.2 and 9.4 respectively, making it easier for users to create custom workflows. Unito, while also offering a Flow Designer, does not match these scores, suggesting a less intuitive design experience.
- G2 users highlight that Unito shines in its quality of support, with a score of 9.2, which is notably higher than Zapier's 8.3. This indicates that users may find more reliable assistance when using Unito, especially during setup and troubleshooting.
- Users on G2 report that Zapier's pre-built connectors score an impressive 9.4, providing a wide range of integrations out of the box. In comparison, Unito's offerings in this area are less extensive, which may limit users looking for quick setup options.
- Reviewers mention that Zapier's data mapping capabilities are rated at 9.3, allowing for more precise data handling between applications. Unito's data mapping score is slightly lower, which could affect users needing detailed data transformation features.
- Users say that both products have a strong focus on security, with Zapier scoring 9.3 for data encryption and Unito scoring 9.2. However, the slight edge in Zapier's encryption capabilities may provide additional peace of mind for users concerned about data safety.
Pricing
Entry-Level Pricing
Unito
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Unito
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.8
81
9.0
1,454
Ease of Use
8.6
80
8.6
1,481
Ease of Setup
8.2
52
8.6
968
Ease of Admin
8.5
53
8.8
707
Quality of Support
9.2
71
8.3
1,215
Has the product been a good partner in doing business?
9.1
49
8.8
660
Product Direction (% positive)
8.6
73
8.9
1,413
Features by Category
Setup
8.2
43
Not enough data
9.0
18
Not enough data
Feature Not Available
Not enough data
7.9
36
Not enough data
Management
8.3
39
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
7.9
8
9.0
636
Not enough data
8.2
348
|
Verified
Not enough data
9.0
362
|
Verified
Not enough data
9.0
364
|
Verified
Not enough data
8.5
351
|
Verified
Not enough data
8.7
334
Not enough data
8.0
313
Management
Feature Not Available
8.7
351
|
Verified
Feature Not Available
8.6
342
|
Verified
Not enough data
8.6
343
|
Verified
Not enough data
8.6
339
|
Verified
Not enough data
8.3
318
Security
Not enough data
8.7
325
|
Verified
Not enough data
8.8
328
|
Verified
Not enough data
8.7
320
|
Verified
Integration Options
Not enough data
8.7
317
|
Verified
Not enough data
8.4
311
|
Verified
Not enough data
8.0
304
|
Verified
Not enough data
8.0
290
|
Verified
Deployment
Not enough data
8.1
287
Not enough data
8.6
295
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
36
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
37
Not enough data
8.6
36
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
91
Not enough data
8.5
90
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Unito and Zapier are categorized as iPaaS and Productivity Bots
Reviews
Reviewers' Company Size
Unito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.0%
Computer Software
15.9%
Information Technology and Services
13.6%
Computer Games
5.7%
Telecommunications
3.4%
Other
44.3%
Marketing and Advertising
17.5%
Information Technology and Services
10.3%
Computer Software
9.3%
Internet
4.0%
Real Estate
3.8%
Other
55.1%
Alternatives
Discussions
What does Unito do?
1 Comment
Official Response from Unito
Unito is a no-code 2-way integration platform which connects tools and allows you to sync virtually any information through customizable rules and linkable...Read more
Unito has no more discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
