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Compare HubSpot Marketing Hub and Umbraco 
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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
$0.00
Starting at $0.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,262)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansUmbraco
Star Rating
(942)4.5 out of 5
Market Segments
Small-Business (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub vs Umbraco
When assessing the two solutions, reviewers found Umbraco easier to use, set up, and administer. Reviewers also preferred doing business with Umbraco overall.
- Reviewers felt that Umbraco meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- When assessing product direction, HubSpot Marketing Hub and Umbraco received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Umbraco
Umbraco CMS
Starting at $0.00
Per Month
This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants
Free Trial
HubSpot Marketing Hub
Free Trial is available
Umbraco
Free Trial is available
Ratings
Meets Requirements
8.5
9,585
8.6
756
Ease of Use
8.6
11,264
8.8
767
Ease of Setup
8.1
6,987
8.6
632
Ease of Admin
8.5
4,950
8.9
606
Quality of Support
8.7
9,068
8.2
640
Has the product been a good partner in doing business?
8.7
4,868
8.8
520
Product Direction (% positive)
8.8
9,222
8.8
721
Features by Category
Email Marketing
8.8
5520
|
Verified
Not enough data
8.9
5386
|
Verified
Not enough data
8.6
5380
|
Verified
Not enough data
8.8
5086
|
Verified
Not enough data
Online Marketing
8.5
5227
|
Verified
Not enough data
8.2
4556
|
Verified
Not enough data
8.1
4281
|
Verified
Not enough data
8.1
4803
|
Verified
Not enough data
8.1
4444
|
Verified
Not enough data
Lead Management
8.5
4988
|
Verified
Not enough data
8.1
4726
|
Verified
Not enough data
8.4
4837
|
Verified
Not enough data
8.0
4339
|
Verified
Not enough data
8.4
4774
|
Verified
Not enough data
8.2
4510
|
Verified
Not enough data
8.4
4484
|
Verified
Not enough data
8.4
4491
|
Verified
Not enough data
Campaign Management
8.2
4081
|
Verified
Not enough data
7.9
3670
|
Verified
Not enough data
7.9
3619
|
Verified
Not enough data
7.2
2766
|
Verified
Not enough data
Social
7.7
3724
|
Verified
Not enough data
8.1
4129
|
Verified
Not enough data
8.1
4095
|
Verified
Not enough data
8.0
3976
|
Verified
Not enough data
7.7
3198
|
Verified
Not enough data
Reporting & Analytics
8.3
5139
|
Verified
Not enough data
8.0
4807
|
Verified
Not enough data
7.6
3957
|
Verified
Not enough data
7.5
3643
|
Verified
Not enough data
7.7
4059
|
Verified
Not enough data
Platform
8.0
3494
|
Verified
Not enough data
8.5
3523
|
Verified
Not enough data
8.7
3482
|
Verified
Not enough data
8.0
2463
|
Verified
Not enough data
7.4
2363
|
Verified
Not enough data
8.6
3313
|
Verified
Not enough data
7.9
2535
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
287
Not enough data
6.8
285
Not enough data
6.8
285
Not enough data
6.6
286
Not enough data
6.6
285
Not enough data
6.7
287
Not enough data
Integration
8.4
3507
|
Verified
Not enough data
8.0
3192
|
Verified
Not enough data
8.1
2978
|
Verified
Not enough data
Content
Not enough data
8.8
587
|
Verified
Not enough data
8.4
599
|
Verified
Not enough data
7.9
572
|
Verified
Not enough data
7.6
558
Not enough data
7.7
467
Not enough data
8.1
542
|
Verified
Not enough data
7.9
566
|
Verified
Not enough data
7.6
569
|
Verified
Not enough data
8.2
560
|
Verified
Design
Not enough data
6.8
496
|
Verified
Not enough data
7.4
514
|
Verified
Not enough data
7.5
507
|
Verified
Not enough data
8.7
561
|
Verified
Platform
Not enough data
8.4
545
Not enough data
8.3
538
|
Verified
Not enough data
8.5
552
|
Verified
Not enough data
8.6
570
|
Verified
Not enough data
8.3
512
|
Verified
Not enough data
8.3
510
|
Verified
Not enough data
7.5
504
Not enough data
8.2
525
|
Verified
Agentic AI - Web Content Management
Not enough data
5.7
60
Not enough data
5.7
59
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1187
Not enough data
8.1
1234
Not enough data
Lead Management
8.3
1325
Not enough data
7.5
1153
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1173
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1102
|
Verified
Not enough data
8.1
1264
Not enough data
Campaign Execution
7.8
1153
Not enough data
7.8
1086
Not enough data
7.7
1031
Not enough data
8.7
1401
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1441
|
Verified
Not enough data
8.2
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Analytics
Not enough data
7.4
29
Not enough data
6.9
28
Not enough data
6.9
27
Not enough data
7.0
28
Not enough data
7.2
28
Not enough data
7.0
27
Content Management
Not enough data
8.6
30
Not enough data
8.2
30
Not enough data
9.0
30
Design & Development
Not enough data
6.4
29
Not enough data
6.8
28
Not enough data
7.5
26
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.8
56
Not enough data
8.4
55
Not enough data
8.8
56
Management
Not enough data
8.7
56
Not enough data
8.7
54
Not enough data
8.8
60
Support
Not enough data
8.7
57
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
281
Not enough data
7.7
274
Not enough data
7.2
254
Not enough data
7.3
248
Not enough data
6.9
245
Not enough data
7.4
258
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
252
Not enough data
7.2
235
Not enough data
8.2
279
Not enough data
8.3
282
Not enough data
Reporting
8.4
307
Not enough data
8.3
293
Not enough data
8.1
296
Not enough data
Platform Basics
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
22
Not enough data
7.1
22
Not enough data
Platform Basics
8.2
556
Not enough data
8.5
638
Not enough data
Platform Reporting
8.4
654
Not enough data
8.6
697
Not enough data
Publishing
Not enough data
8.6
147
Not enough data
8.6
160
Not enough data
6.3
108
Development
Not enough data
8.1
163
Not enough data
7.9
152
Not enough data
8.5
142
Not enough data
8.1
148
Analytics
Not enough data
7.6
136
Not enough data
7.9
150
Agentic AI - Headless CMS
Not enough data
6.3
10
Content & Collaboration
8.3(won by default)
1273
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1018
Not enough data
8.3(won by default)
1093
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Not enough data
Social Management
8.2(won by default)
2191
Not enough data
8.6(won by default)
2366
Not enough data
8.4(won by default)
2103
Not enough data
8.3(won by default)
2249
Not enough data
8.0(won by default)
1670
Not enough data
8.2(won by default)
950
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Platform Basics
8.1
426
Not enough data
8.0
435
Not enough data
Platform Data
7.9
431
Not enough data
7.9
429
Not enough data
8.5
480
Not enough data
8.2
434
Not enough data
Platform Additional Functionality
8.0
419
Not enough data
8.2
440
Not enough data
8.2
435
Not enough data
Agentic AI - Customer Journey Analytics
6.6
84
Not enough data
6.7
83
Not enough data
6.7
84
Not enough data
6.8
84
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.1
61
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.4
66
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1161
Not enough data
8.2
1308
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1347
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1357
|
Verified
Not enough data
7.9
1395
|
Verified
Not enough data
7.9
1279
|
Verified
Not enough data
8.1
1317
|
Verified
Not enough data
Page Optimization
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Not enough data
Integrations
7.4
754
|
Verified
Not enough data
8.7
1245
|
Verified
Not enough data
8.5
1243
|
Verified
Not enough data
Generative AI
7.1
347
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
790
Not enough data
8.3
824
Not enough data
8.3
840
Not enough data
Lead Management
8.4
908
Not enough data
7.7
780
Not enough data
8.1
850
Not enough data
Marketing Campaigns
8.0
812
Not enough data
7.6
718
Not enough data
7.8
778
Not enough data
8.0
774
Not enough data
8.2
885
Not enough data
8.1
829
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2232
|
Verified
Not enough data
8.3
2671
|
Verified
Not enough data
8.0
2441
|
Verified
Not enough data
8.5
2472
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2870
|
Verified
Not enough data
8.3
3109
|
Verified
Not enough data
7.8
2371
|
Verified
Not enough data
8.1
2557
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Not enough data
Agentic AI - Marketing Analytics
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Umbraco share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Umbraco is categorized as WebOps Platforms, Digital Experience Platforms (DXP), Headless CMS, and Web Content Management
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Umbraco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Computer Software
17.3%
Information Technology and Services
11.4%
Marketing and Advertising
9.4%
Program Development
3.4%
Government Administration
2.6%
Other
56.0%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Can I get some swag? I haven't seen anybody with Umbraco swag in more than 4 years since working with it!
3 Comments
MS
Some Umbraco Swag on Ebay: https://ebay.us/VotDEg Read more
Is umbraco better than WordPress?
2 Comments
CS
Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way.Read more
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