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# HubSpot Marketing Hub vs Umbraco Comparison - What are their main differences?

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HubSpot Marketing HubUmbraco[+ Add Product](#)

Pricing

**HubSpot Marketing Hub**
Free Trial

**$0.00** · Marketing Hub Free

**Umbraco**
Free Trial

**Starting at $0.00** Per Month · Umbraco CMS

**Pricing Insights**
from reviews

Time to Implement

**HubSpot Marketing Hub**
2 monthsFaster

Based on 2804 responses

**Umbraco**
4 months

Based on 247 responses

Return on Investment

**HubSpot Marketing Hub**
13 months

Based on 2358 responses

**Umbraco**
9 months4 months sooner

Based on 209 responses

Perceived Cost

**HubSpot Marketing Hub**
$$$$$

**Umbraco**
$$$$$

Average Discount

**HubSpot Marketing Hub**
17%7% more

**Umbraco**
10%

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

 ![Umbraco](https://images.g2crowd.com/uploads/product/hd_favicon/47781f40bcbf144905208205f4e2d632/umbraco.svg "Umbraco")

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**Pros & Cons**
from reviews

**HubSpot Marketing Hub**
[
Ease of Use (2525)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316434&qs=pros-and-cons#reviews)[
Email Marketing (1111)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312777&qs=pros-and-cons#reviews)[
Learning Curve (808)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312594&qs=pros-and-cons#reviews)[
Missing Features (786)
](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1316183&qs=pros-and-cons#reviews)

**Umbraco**
[
Ease of Use (109)
](https://www.g2.com/products/umbraco/reviews?filters%5Bsentiment_snippet%5D=1143852&qs=pros-and-cons#reviews)[
Content Management (67)
](https://www.g2.com/products/umbraco/reviews?filters%5Bsentiment_snippet%5D=1148363&qs=pros-and-cons#reviews)[
Learning Curve (26)
](https://www.g2.com/products/umbraco/reviews?filters%5Bsentiment_snippet%5D=1145000&qs=pros-and-cons#reviews)[
Limited Features (23)
](https://www.g2.com/products/umbraco/reviews?filters%5Bsentiment_snippet%5D=1147715&qs=pros-and-cons#reviews)

Integrations

**HubSpot Marketing Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image")

6sense Revenue Marketing

](https://www.g2.com/products/6sense-revenue-marketing/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image")

ActBlue

](https://www.g2.com/products/actblue/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[
View all
](https://www.g2.com/products/hubspot-marketing-hub/integrations)

**Umbraco**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46417431563fe59eb25fdb9819dc0a95/xamarin.png "Product Avatar Image")

Xamarin

](https://www.g2.com/products/net-2023-06-12/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_65597a8067974c435001804424b293be/access-charity-crm.png "Product Avatar Image")

Access Charity CRM

](https://www.g2.com/products/access-charity-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b171440aca4995bfab417423c24dd934/access-gamma.png "Product Avatar Image")

Access Gamma

](https://www.g2.com/products/access-gamma/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8b7928d2e1cefffe2f9fb20febf2898/algolia.png "Product Avatar Image")

Algolia

](https://www.g2.com/products/algolia/reviews)[
View all
](https://www.g2.com/products/umbraco/integrations)

Screenshots

**HubSpot Marketing Hub**
 ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png)

**Umbraco**
 ![Umbraco screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/104279/ui-umbraco8.png)

**Ratings**
from reviews

Meets Requirements

**HubSpot Marketing Hub**

8.5

8.510,198

**Umbraco**

8.7

8.7864

Ease of Use

**HubSpot Marketing Hub**

8.6

8.612,663

**Umbraco**

8.8

8.8878

Ease of Setup

**HubSpot Marketing Hub**

8.1

8.18,305

**Umbraco**

8.6

8.6733

Ease of Admin

**HubSpot Marketing Hub**

8.5

8.55,142

**Umbraco**

8.9

8.9647

Quality of Support

**HubSpot Marketing Hub**

8.7

8.79,635

**Umbraco**

8.3

8.3728

Has the product been a good partner in doing business?

**HubSpot Marketing Hub**

8.7

8.75,057

**Umbraco**

8.8

8.8560

Product Direction (% positive)

**HubSpot Marketing Hub**

8.8

8.89,746

**Umbraco**

8.8

8.8809

**Features**
ratings from reviews

Marketing Automation

8.5

7,996

Not enough data

Account-Based Analytics

7.7

1,130

Not enough data

Attribution

7.3

350

Not enough data

Digital Experience Platforms (DXP)

Not enough data

7.9

52

AI Agents For Business Operations

8.0

29

Not enough data

Social Media Management

7.8

2,918

Not enough data

Web Content Management

Not enough data

8.2

739

Pop-Up Builder

7.4

94

Not enough data

WebOps Platforms

Not enough data

8.7

65

Account Data Management

7.5

1,637

Not enough data

Conversational Marketing

7.4

2,072

Not enough data

Landing Page Builders

7.9

1,627

Not enough data

Account-Based Orchestration Platforms

7.6

314

Not enough data

Account-Based Web and Content Experiences

8.5

773

Not enough data

Customer Journey Analytics

7.7

533

Not enough data

Social Media Advertising

8.0

1,716

Not enough data

Headless CMS

Not enough data

8.0

201

Marketing Analytics

7.8

3,611

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
51.0%

Mid-Market(51-1000 emp.)
42.2%

Enterprise(\> 1000 emp.)
6.8%

Small-Business(50 or fewer emp.)
51.9%

Mid-Market(51-1000 emp.)
35.0%

Enterprise(\> 1000 emp.)
13.0%

Small-Business(50 or fewer emp.)
51.9%

Mid-Market(51-1000 emp.)
35.0%

Enterprise(\> 1000 emp.)
13.0%

**Reviewers' Industry**

[![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews)
HubSpot Marketing Hub

Computer Software
15.4%

Marketing and Advertising
12.6%

Information Technology and Services
11.3%

Financial Services
5.2%

Education Management
2.5%

Other
53.0%

[![Umbraco](https://images.g2crowd.com/uploads/product/hd_favicon/47781f40bcbf144905208205f4e2d632/umbraco.svg "Umbraco")](https://www.g2.com/products/umbraco/reviews)
Umbraco

Computer Software
16.9%

Information Technology and Services
10.9%

Marketing and Advertising
8.8%

Program Development
3.3%

Hospital & Health Care
2.8%

Other
57.2%

Alternatives

**HubSpot Marketing Hub Alternatives**

 ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")

[
Demandbase One
](/products/demandbase-one/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

[
Salesforce Marketing Cloud
](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

**Umbraco Alternatives**

 ![Sanity](https://images.g2crowd.com/uploads/product/hd_favicon/8ad945ed33d9d2bb3fd0fddbe8ce5524/sanity.svg "Sanity")

[
Sanity
](/products/sanity/reviews)

 ![Storyblok](https://images.g2crowd.com/uploads/product/hd_favicon/4b8041cd8ae250b60855fc7d90ee7bac/storyblok.svg "Storyblok")

[
Storyblok
](/products/storyblok/reviews)

 ![Progress Sitefinity](https://images.g2crowd.com/uploads/product/hd_favicon/5b00e6dcd9914c9bcd5d86a4aeac7af2/progress-sitefinity.svg "Progress Sitefinity")

[
Progress Sitefinity
](/products/progress-sitefinity/reviews)

 ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful")

[
Contentful
](/products/contentful/reviews)

## HubSpot Marketing Hub vs Umbraco

When assessing the two solutions, reviewers found Umbraco easier to use, set up, and administer. Reviewers also preferred doing business with Umbraco overall.

- Reviewers felt that Umbraco meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- When assessing product direction, HubSpot Marketing Hub and Umbraco received similar ratings from our reviewers.