# Typeform, Zoho Survey vs FormAssembly Comparison

| | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 993 | 1,031 | 400 | 
| **Largest Market Segment** | Small-Business (64.7% of reviews) | Small-Business (50.6% of reviews) | Small-Business (57.4% of reviews) | 
| **Entry Level Price** | Free Per Month | 0 | Contact Us | 

---
## Top Pros & Cons

### Typeform

Pros:
- Ease of Use (138 reviews)
- Intuitive (87 reviews)

Cons:
- Expensive (47 reviews)
- Limited Customization (21 reviews)

### Zoho Survey

Pros:
- Ease of Use (74 reviews)
- Ease of Creation (32 reviews)

Cons:
- Limited Customization (27 reviews)
- Survey Issues (16 reviews)

### FormAssembly

Pros:
- Ease of Use (11 reviews)
- Customer Support (8 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (816 reviews) | 8.9 (810 reviews) | 8.6 (340 reviews) | 
  | **Ease of Use** | 9.3 (828 reviews) | 8.9 (818 reviews) | 8.2 (340 reviews) | 
  | **Ease of Setup** | 9.1 (543 reviews) | 8.8 (423 reviews) | 8.4 (295 reviews) | 
  | **Ease of Admin** | 9.0 (435 reviews) | 8.7 (318 reviews) | 8.5 (300 reviews) | 
  | **Quality of Support** | 8.4 (592 reviews) | 8.5 (724 reviews) | 8.5 (314 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (414 reviews) | 8.7 (300 reviews) | 8.9 (283 reviews) | 
  | **Product Direction (% positive)** | 8.6 (779 reviews) | 8.9 (780 reviews) | 7.8 (327 reviews) | 

---
## Pricing

### Typeform

#### Entry-Level Pricing

Plan: FREE

Price: Free Per Month

Description: Discover the possibilities of conversational forms

Key Features:
- 10 responses/month
- 1 user
- Unlimited typeforms

[Browse all 3 editions](https://www.g2.com/products/typeform/pricing)

#### Free Trial

Yes

### Zoho Survey

#### Entry-Level Pricing

Plan: FREE

Price: 0

Key Features:
- Unlimited Surveys
- 10 Questions / Survey
- 100 Responses / Survey

[Browse all 4 editions](https://www.g2.com/products/zoho-survey/pricing)

#### Free Trial

Yes

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Lead Generation

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | 8.7/10 | 134 |
| **Zoho Survey** | N/A | N/A |
| **FormAssembly** | 8.7/10 | 51 |

#### Lead Monitoring

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Features** | 8.6 (127 reviews) | Not enough data | 8.6 (34 reviews) ✓ Verified | 
| **Performance** | 8.7 (123 reviews) | Not enough data | 8.8 (33 reviews) ✓ Verified | 
| **Identification** | Feature Not Available | Not enough data | Feature Not Available | 

#### Agentic AI - Lead Capture

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 

#### Data Capture

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Mobile** | 8.7 (124 reviews) | Not enough data | 8.6 (30 reviews) ✓ Verified | 
| **Websites** | 8.9 (121 reviews) | Not enough data | 9.2 (39 reviews) ✓ Verified | 
| **Social Media** | 8.4 (111 reviews) | Not enough data | 7.8 (17 reviews) ✓ Verified | 
| **Data** | 8.8 (116 reviews) | Not enough data | 9.0 (35 reviews) ✓ Verified | 

#### Analytics

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Export/Import** | 8.7 (115 reviews) | Not enough data | 9.1 (34 reviews) ✓ Verified | 
| **Reporting** | 8.4 (116 reviews) | Not enough data | 8.3 (32 reviews) ✓ Verified | 

#### Customization

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Forms** | 9.3 (121 reviews) | Not enough data | 9.0 (43 reviews) ✓ Verified | 
| **Personalization** | 9.1 (120 reviews) | Not enough data | 8.5 (43 reviews) ✓ Verified | 
| **Templates** | 8.6 (115 reviews) | Not enough data | 8.2 (37 reviews) ✓ Verified | 
| **Integration** | 8.7 (117 reviews) | Not enough data | 9.3 (42 reviews) ✓ Verified | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | 8.5/10 | 284 |
| **Zoho Survey** | 8.6/10 | 265 |
| **FormAssembly** | 8.6/10 | 65 |

#### Survey Management

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Survey Builder** | 9.0 (269 reviews) | 9.2 (235 reviews) | 9.2 (55 reviews) | 
| **Question Types** | 9.2 (268 reviews) | 9.1 (231 reviews) | 9.1 (61 reviews) | 
| **Templates** | 8.5 (254 reviews) | 8.7 (212 reviews) | 8.3 (47 reviews) | 
| **Survey Distribution** | 8.7 (252 reviews) | 8.9 (206 reviews) | 8.9 (49 reviews) | 

#### Survey Customization

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Branching/Skip Logic** | 8.7 (258 reviews) | 8.6 (192 reviews) | 8.8 (57 reviews) | 
| **Branding** | 8.5 (250 reviews) | 8.6 (198 reviews) | 8.7 (58 reviews) | 
| **Multimedia Support** | 8.4 (231 reviews) | 8.5 (183 reviews) | 7.9 (43 reviews) | 
| **Multilingual Surveys** | 7.9 (198 reviews) | 8.5 (178 reviews) | 7.3 (27 reviews) | 

#### Survey Insights

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Reporting & Analytics** | 8.4 (253 reviews) | 8.7 (217 reviews) | 8.1 (48 reviews) | 
| **BI Tools Integration** | 7.9 (190 reviews) | 8.4 (184 reviews) | 8.5 (25 reviews) | 
| **Data Exporting** | 8.8 (239 reviews) | 8.8 (197 reviews) | 9.1 (56 reviews) | 
| **Permissions** | 8.7 (219 reviews) | 8.7 (181 reviews) | 8.8 (41 reviews) | 

#### Agentic AI - Survey

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Adaptive Learning** | Feature Not Available | 7.9 (42 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | 7.9 (43 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | 8.3 (46 reviews) | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |
| **FormAssembly** | 9.0/10 | 28 |

#### Functionality

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **App complexity** | Not enough data | Not enough data | Feature Not Available | 
| **App Variety** | Not enough data | Not enough data | Feature Not Available | 
| **Customized Branding** | Not enough data | Not enough data | 8.9 (25 reviews) | 
| **Application Templates** | Not enough data | Not enough data | 8.7 (23 reviews) | 

#### Data Control

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 8.7 (14 reviews) | 
| **Data Synchronization** | Not enough data | Not enough data | 9.1 (20 reviews) | 
| **Data Security** | Not enough data | Not enough data | 9.4 (20 reviews) | 

#### Agentic AI - Drag and Drop App Builder

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | 8.6/10 | 242 |
| **Zoho Survey** | N/A | N/A |
| **FormAssembly** | 8.2/10 | 97 |

#### Customization

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Custom Fields** | 8.6 (195 reviews) | Not enough data | 9.0 (89 reviews) | 
| **Conditional Logic** | 8.9 (205 reviews) | Not enough data | 8.6 (93 reviews) | 
| **Multi-page Forms** | 9.0 (199 reviews) | Not enough data | 9.1 (85 reviews) | 
| **Design** | 9.0 (221 reviews) | Not enough data | 8.0 (92 reviews) | 

#### Additional Functionality

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Embedded Forms** | 8.8 (183 reviews) | Not enough data | 8.5 (76 reviews) | 
| **Offline Capability** | Feature Not Available | Not enough data | 6.4 (44 reviews) | 
| **Notifications** | 8.4 (176 reviews) | Not enough data | 8.4 (84 reviews) | 
| **Payments** | 7.6 (155 reviews) | Not enough data | 7.8 (53 reviews) | 
| **Mobile Forms** | 8.6 (177 reviews) | Not enough data | Feature Not Available | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |
| **FormAssembly** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Typeform** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |
| **FormAssembly** | 8.4/10 | 25 |

#### User Interface Design

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **WYSIWYG Editor** | Not enough data | Not enough data | 8.6 (22 reviews) | 
| **Customized Branding** | Not enough data | Not enough data | 8.1 (24 reviews) | 
| **App Templates** | Not enough data | Not enough data | 8.1 (21 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 8.4 (18 reviews) | 

#### Data Control

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 8.3 (17 reviews) | 
| **Data Synchronization** | Not enough data | Not enough data | 8.3 (19 reviews) | 
| **Data Security** | Not enough data | Not enough data | 9.0 (20 reviews) | 

#### Publishing

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Application Deployment** | Not enough data | Not enough data | 8.7 (20 reviews) | 
| **Platform Compatibility** | Not enough data | Not enough data | 8.8 (23 reviews) | 
| **Lifecycle Management** | Not enough data | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - No-Code Development Platforms

| Feature | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Typeform (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture)


**Unique to FormAssembly (5):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Typeform | Zoho Survey | FormAssembly | 
|---|---|---|---|
| **Small-Business** | 64.7% | 50.6% | 57.4% | 
| **Mid-Market** | 28.7% | 32.3% | 33.6% | 
| **Enterprise** | 6.6% | 17.2% | 9.0% | 

### By Industry

#### Typeform

- **Marketing and Advertising:** 11.6%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.0%
- **Health, Wellness and Fitness:** 4.0%
- **Non-Profit Organization Management:** 3.6%
- **Internet:** 3.5%
- **Education Management:** 3.5%
- **Retail:** 2.9%
- **Financial Services:** 2.5%
- **Real Estate:** 2.2%
- **Other:** 47.8%

#### Zoho Survey

- **Information Technology and Services:** 10.2%
- **Education Management:** 6.3%
- **Marketing and Advertising:** 5.4%
- **Computer Software:** 5.0%
- **Financial Services:** 3.0%
- **Human Resources:** 2.6%
- **Telecommunications:** 2.5%
- **Hospitality:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Management Consulting:** 1.9%
- **Other:** 58.8%

#### FormAssembly

- **Non-Profit Organization Management:** 34.4%
- **Higher Education:** 14.7%
- **Education Management:** 6.5%
- **Information Technology and Services:** 5.2%
- **Computer Software:** 3.1%
- **Primary/Secondary Education:** 2.3%
- **Financial Services:** 2.1%
- **Marketing and Advertising:** 1.6%
- **Religious Institutions:** 1.6%
- **Civic & Social Organization:** 1.6%
- **Other:** 27.1%

---
## Alternatives

### Alternatives to Typeform

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5130 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (328 reviews)
- [involve.me](https://www.g2.com/products/involve-me/reviews) — 4.7/5 stars (102 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2060 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [forms.app](https://www.g2.com/products/forms-app/reviews) — 4.5/5 stars (497 reviews)

### Alternatives to Zoho Survey

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2060 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5130 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1137 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (559 reviews)
- [Doodle](https://www.g2.com/products/doodle/reviews) — 4.4/5 stars (2069 reviews)

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5130 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23538 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (469 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (328 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2060 reviews)

---
## Top Discussions

### Typeform

- Title: [what is my gain?](https://www.g2.com/discussions/what-is-my-gain) — 2 comments, 1 upvote
  > **Top comment:** "more thoughtful responses, and higher completion rates"
- Title: [Can we randomize the questions based on the audience?](https://www.g2.com/discussions/51173-can-we-randomize-the-questions-based-on-the-audience) — 2 comments, 1 upvote
  > **Top comment:** "Hey Nishant,

you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people...."
- Title: [Have you got APIs?](https://www.g2.com/discussions/have-you-got-apis) — 2 comments, 1 upvote
  > **Top comment:** "Yes, you can see the information here: https://developer.typeform.com/"
- Title: [Is it possible to set up an integration in Typeform where only the file uploads that user provide get pulled into a google sheet not the whole entry?](https://www.g2.com/discussions/is-it-possible-to-set-up-an-integration-in-typeform-where-only-the-file-uploads-that-user-provide-get-pulled-into-a-google-sheet-not-the-whole-entry) — 2 comments
  > **Top comment:** "I would just set up a separate typeform with just the one question in addition to basic confirmation or id. You can then link people to the new form from the..."
- Title: [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) — 1 comment
  > **Top comment:** "Typeform is used for collecting data from user's. Such as surveys / forms and Quiz. it is easy to create and instantly make it live."

### Zoho Survey

- Title: [What is Zoho Survey used for?](https://www.g2.com/discussions/what-is-zoho-survey-used-for) — 4 comments, 1 upvote
  > **Top comment:** "It helps create a survey page to gather opinions based on drag and drop method interface."
- Title: [How come sometimes Zoho Survey slow in loading?](https://www.g2.com/discussions/how-come-sometimes-zoho-survey-slow-in-loading) — 3 comments, 1 upvote
  > **Top comment:** "It may be the network issue. please contact your network operator. "
- Title: [Is Zoho survey legit?](https://www.g2.com/discussions/is-zoho-survey-legit) — 2 comments, 1 upvote
  > **Top comment:** "Zoho Survey is a versatile and user-friendly tool that can be used for various uses. There is a wide variety of questions available, each of which can be..."
- Title: [What is Zoho survey?](https://www.g2.com/discussions/what-is-zoho-survey) — 2 comments, 1 upvote
  > **Top comment:** "It is an online survey and questionnaire building software can be used or voting as well once integrated."
- Title: [his is very useful](https://www.g2.com/discussions/his-is-very-useful) — 2 comments, 1 upvote
  > **Top comment:** "How are things going "

### FormAssembly

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/typeform-vs-zoho-survey-vs-formassembly)