Compare Twilio Segment and mParticle by Rokt
At a Glance
Market Segments
Mid-Market (47.6% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
$120 Per month
No pricing available
Twilio Segment
Star Rating
(565)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans
mParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by Rokt
Twilio Segment vs mParticle by Rokt
When assessing the two solutions, reviewers found Twilio Segment easier to use, set up, and administer. However, reviewers preferred doing business with mParticle by Rokt overall.
- Reviewers felt that Twilio Segment meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that mParticle by Rokt is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Twilio Segment over mParticle by Rokt.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
mParticle by Rokt
No pricing availableFree Trial
Twilio Segment
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.9
429
8.2
138
Ease of Use
8.7
431
8.2
137
Ease of Setup
8.5
247
8.0
57
Ease of Admin
8.9
237
8.5
53
Quality of Support
8.6
369
8.8
117
Has the product been a good partner in doing business?
8.8
225
8.9
57
Product Direction (% positive)
8.3
389
7.9
125
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.6
86
6.7
9
8.2
68
6.5
9
8.7
77
7.1
8
8.0
85
5.9
9
Management
8.2
43
7.8
9
8.5
52
7.8
9
8.6
49
8.0
10
8.1
48
5.6
9
8.6
46
7.0
9
Compliance
8.9
96
9.0
10
8.7
80
8.3
9
8.8
85
8.3
9
8.7
83
8.0
9
Security
9.0
56
8.9
9
8.4
54
8.0
10
8.9
50
8.7
10
Data Quality
8.7
99
8.2
10
9.1
98
8.3
9
9.3
98
8.5
9
Maintainence
9.0
53
8.7
10
8.7
46
8.3
9
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
142
|
Verified
8.2
25
8.7
148
|
Verified
8.8
29
Feature Not Available
7.0
21
8.6
138
|
Verified
8.3
28
Intelligence
8.0
123
|
Verified
7.5
25
6.9
85
|
Verified
7.0
21
Feature Not Available
6.6
20
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
8.9
47
8.6
14
8.1
39
8.8
13
Management
8.0
46
8.3
10
8.6
43
9.2
11
Integration Options
8.4
23
8.7
5
8.4
23
6.4
7
8.8
39
8.1
12
8.5
20
7.0
5
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Twilio Segment and mParticle by Rokt are categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Privacy Management, and Reverse ETL
mParticle by Rokt is categorized as Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.7%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.2%
Marketing and Advertising
5.2%
Other
43.9%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
What is Segment used for?
1 Comment
AR
Customer Data Platform (CDP)
Read more
Is segment an ETL tool?
1 Comment
CW
Segment has a reverse ETL functionality, but is not an ETL tool.Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
