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Compare Twilio Segment and mParticle by Rokt 
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At a Glance
Market Segments
Mid-Market (47.6% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
$120 Per month
No pricing available
Twilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Unification with a score of 9.3, allowing for seamless integration of data from various sources, while mParticle, with a score of 8.5, is noted for its solid but less comprehensive unification capabilities.
- Reviewers mention that Segment's Custom Event Tracking feature scores 8.8, providing users with robust options for tracking specific user interactions, whereas mParticle's score of 8.3 indicates a slightly less flexible approach to custom events.
- G2 users highlight Segment's superior Real-Time Reporting capabilities, scoring 8.3, which allows businesses to make timely decisions based on live data, while mParticle's reporting features, although effective, score lower at 8.3, indicating a potential lag in real-time insights.
- Users on G2 appreciate Segment's Data Modeling functionality, scoring 8.6, which offers advanced options for structuring data, while mParticle's score of 6.7 suggests that its data modeling features may not be as robust or user-friendly.
- Reviewers say that Segment's Quality of Support is rated at 8.6, with many users praising the responsiveness and helpfulness of the support team, compared to mParticle's slightly higher score of 8.8, which indicates strong support but with less user feedback on responsiveness.
- Users report that Segment's Workflow Management feature scores 8.7, providing a streamlined process for managing data workflows, while mParticle's score of 7.1 suggests that its workflow management may not be as intuitive or effective for users.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
mParticle by Rokt
No pricing availableFree Trial
Twilio Segment
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.9
426
8.1
135
Ease of Use
8.7
428
8.3
134
Ease of Setup
8.5
244
8.0
55
Ease of Admin
8.9
237
8.5
52
Quality of Support
8.6
367
8.8
115
Has the product been a good partner in doing business?
8.8
225
8.9
56
Product Direction (% positive)
8.3
386
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.6
86
6.7
9
8.2
68
6.5
9
8.7
77
7.1
8
8.0
85
5.9
9
Management
8.2
43
7.8
9
8.5
52
7.8
9
8.6
49
8.0
10
8.1
48
5.6
9
8.6
46
7.0
9
Compliance
8.9
96
9.0
10
8.7
80
8.3
9
8.8
85
8.3
9
8.7
83
8.0
9
Security
9.0
56
8.9
9
8.4
54
8.0
10
8.9
50
8.7
10
Data Quality
8.7
99
8.2
10
9.1
98
8.3
9
9.3
98
8.5
9
Maintainence
9.0
53
8.7
10
8.7
46
8.3
9
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
142
|
Verified
8.2
25
8.7
146
|
Verified
8.7
27
Feature Not Available
7.0
21
8.6
138
|
Verified
8.2
27
Intelligence
8.0
122
|
Verified
7.4
24
6.9
85
|
Verified
7.0
21
Feature Not Available
6.6
20
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
8.9
47
8.6
14
8.1
39
8.8
13
Management
8.0
46
8.3
10
8.6
43
9.2
11
Integration Options
8.4
23
8.7
5
8.4
23
6.4
7
8.8
39
8.1
12
8.5
20
7.0
5
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Twilio Segment and mParticle by Rokt are categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Privacy Management, and Reverse ETL
mParticle by Rokt is categorized as Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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