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Compare Twilio Segment and iubenda 
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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Small-Business (82.4% of reviews)
Entry-Level Pricing
$120 Per month
Free
Twilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansiubenda
Star Rating
(20)4.5 out of 5
Market Segments
Small-Business (82.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Sourcing with a score of 8.8, particularly highlighting its Data Enrichment capabilities, which allow for enhanced customer insights. In contrast, iubenda's focus is more on compliance, scoring lower in this area.
- Reviewers mention that Segment's Integrations feature is robust, scoring 9.1, making it easy to connect with various platforms. Users on G2 appreciate the pre-built connectors, which streamline the integration process, while iubenda's integration options are seen as more limited.
- G2 users highlight Segment's superior Functionality in Data Mapping, with a score of 9.0 for survey-based mapping, which is crucial for businesses needing detailed data insights. In comparison, iubenda's data mapping features are less comprehensive, leading to a lower user satisfaction score.
- Users say that iubenda shines in Compliance Management, scoring 8.9, with features like Policy Enforcement and Compliance Monitoring that are essential for businesses focused on data privacy. Segment, while strong in data handling, does not emphasize compliance as heavily.
- Reviewers mention that Segment's Quality of Support is rated at 8.6, with many users appreciating the responsive customer service. In contrast, iubenda's support is rated slightly lower at 8.3, indicating a potential area for improvement.
- Users report that iubenda's Dashboard functionality is user-friendly, scoring 8.6, which helps users easily navigate compliance metrics. Segment's dashboard, while effective, is noted to be less intuitive by some users, impacting their overall experience.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
iubenda
Free Plan
Free
The plan to get you started
- Privacy and cookie policy (up to 3 services)
- Continuously updated by our legal team
- Cookie consent with prior blocking and asynchronous reactivation (up to 1k page views per month)
Free Trial
Twilio Segment
Free Trial is available
iubenda
Free Trial is available
Ratings
Meets Requirements
8.9
427
9.4
14
Ease of Use
8.7
429
8.9
14
Ease of Setup
8.5
245
8.3
10
Ease of Admin
8.9
237
9.1
9
Quality of Support
8.6
367
8.3
11
Has the product been a good partner in doing business?
8.8
225
8.7
9
Product Direction (% positive)
8.3
387
9.0
12
Features by Category
Administration
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Not enough data
Management
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Not enough data
Compliance
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Not enough data
Security
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Not enough data
Data Quality
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Not enough data
Maintainence
9.0
53
Not enough data
8.7
46
Not enough data
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
142
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Not enough data
Intelligence
8.0
123
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Legal Document Drafting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Not enough data
Development
8.9
47
Not enough data
8.1
39
Not enough data
Management
8.0
46
Not enough data
8.6
43
Not enough data
Integration Options
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Not enough data
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Website Accessibility Plugins
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Categories
Categories
Shared Categories
Twilio Segment and iubenda are categorized as Consent Management Platform (CMP) and Data Subject Access Request (DSAR)
Unique Categories
Twilio Segment is categorized as Data Privacy Management, Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
iubenda is categorized as Privacy Policy Generator, Cookie Tracking, Legal Document Drafting, and Website Accessibility Plugins
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iubenda
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Marketing and Advertising
16.7%
E-Learning
11.1%
Manufacturing
5.6%
Sports
5.6%
Publishing
5.6%
Other
55.6%
Alternatives
Discussions
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
What does iubenda do?
1 Comment
TD
Helps you with your Privacy, Terms & Conditions, and Cookies on your website. It can automatically add them and let you know when they need updating.Read more
iubenda has no more discussions with answers
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