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Compare Signal and Simpli.fi 
At a Glance
Market Segments
Mid-Market (37.5% of reviews)
Small-Business (59.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Signal
Star Rating
(16)4.2 out of 5
Market Segments
Mid-Market (37.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SignalSimpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSignal vs Simpli.fi
When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. However, reviewers preferred doing business with Signal overall.
- Reviewers felt that Signal meets the needs of their business better than Simpli.fi.
- When comparing quality of ongoing product support, reviewers felt that Simpli.fi is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Simpli.fi over Signal.
Pricing
Entry-Level Pricing
Signal
No pricing availableSimpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
Signal
No trial information availableSimpli.fi
No trial information availableRatings
Meets Requirements
9.0
16
8.8
131
Ease of Use
8.4
16
8.8
131
Ease of Setup
8.0
10
8.9
86
Ease of Admin
8.8
10
8.9
75
Quality of Support
8.7
15
9.4
132
Has the product been a good partner in doing business?
9.3
9
9.1
81
Product Direction (% positive)
7.8
16
9.2
128
Features by Category
Channel Functionality
Not enough data
8.9
94
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Data Integration
Not enough data
8.2
14
Feature Not Available
8.1
8
Feature Not Available
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Feature Not Available
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
Not enough data
9.1
59
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Mobile
Not enough data
8.9
57
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.7
20
Video Functionality
Not enough data
9.2
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5(won by default)
10
Campaign Management
Not enough data
8.6(won by default)
103
|
Verified
Not enough data
8.6(won by default)
100
|
Verified
Not enough data
8.7(won by default)
101
|
Verified
Not enough data
7.8(won by default)
83
|
Verified
Not enough data
8.0(won by default)
83
|
Verified
Not enough data
8.5(won by default)
93
|
Verified
Not enough data
8.4(won by default)
84
|
Verified
Not enough data
9.0(won by default)
95
|
Verified
Not enough data
9.0(won by default)
101
|
Verified
Not enough data
8.5(won by default)
84
|
Verified
Not enough data
8.4(won by default)
74
|
Verified
Not enough data
8.8(won by default)
78
|
Verified
Not enough data
8.6(won by default)
73
|
Verified
Targeting
Not enough data
9.1(won by default)
105
|
Verified
Not enough data
9.3(won by default)
105
|
Verified
Not enough data
9.4(won by default)
105
|
Verified
Not enough data
8.9(won by default)
97
|
Verified
Platform
Not enough data
7.9(won by default)
83
|
Verified
Not enough data
7.8(won by default)
98
|
Verified
Not enough data
8.9(won by default)
94
|
Verified
Not enough data
8.8(won by default)
100
|
Verified
Not enough data
8.8(won by default)
79
|
Verified
Not enough data
8.3(won by default)
88
|
Verified
Not enough data
8.5(won by default)
85
|
Verified
Not enough data
8.4(won by default)
66
Not enough data
Feature Not Available
Demand Side Platforms
Not enough data
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.6
103
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.7
101
|
Verified
Not enough data
7.8
83
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.5
93
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
9.0
95
|
Verified
Not enough data
9.0
101
|
Verified
Not enough data
8.5
84
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.6
73
|
Verified
Targeting
Not enough data
9.1
105
|
Verified
Not enough data
9.3
105
|
Verified
Not enough data
9.4
105
|
Verified
Not enough data
8.9
97
|
Verified
Demand Side Platforms
Not enough data
8.2
47
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.6
48
|
Verified
Platform
Not enough data
7.9
83
|
Verified
Not enough data
7.8
98
|
Verified
Not enough data
8.9
94
|
Verified
Not enough data
8.8
100
|
Verified
Not enough data
8.8
79
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
85
|
Verified
Not enough data
8.4
66
Not enough data
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
12
Not enough data
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Signal and Simpli.fi are categorized as Data Management Platform (DMP)
Unique Categories
Signal is categorized as Identity Resolution, Tag Management Systems, and Other Health Care Operations
Reviews
Reviewers' Company Size
Signal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
75.0%
Retail
6.3%
International Trade and Development
6.3%
Education Management
6.3%
Automotive
6.3%
Other
0.0%
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Alternatives
Discussions
Signal has no discussions with answers
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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