# Traackr, influence.co vs GRIN Comparison | | Traackr | influence.co | GRIN | |---|---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 377 | 17 | 483 | | **Largest Market Segment** | Small-Business (36.5% of reviews) | Small-Business (70.6% of reviews) | Small-Business (66.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Top Pros & Cons ### Traackr Pros: - Ease of Use (27 reviews) - Campaign Management (22 reviews) Cons: - Slow Loading (16 reviews) - Technical Issues (14 reviews) ### influence.co Pros: - Ease of Use (1 reviews) - Helpful (1 reviews) Cons: - Brand Challenges (1 reviews) ### GRIN Pros: - Influencer Management (42 reviews) - Ease of Use (31 reviews) Cons: - Technical Issues (19 reviews) - Poor Customer Support (13 reviews) --- ## Ratings Comparison | Rating | Traackr | influence.co | GRIN | |---|---|---|---| | **Meets Requirements** | 8.0 (310 reviews) | 7.8 (9 reviews) | 8.6 (411 reviews) | | **Ease of Use** | 8.0 (314 reviews) | 8.8 (10 reviews) | 8.4 (414 reviews) | | **Ease of Setup** | 8.2 (180 reviews) | Not enough data | 8.1 (236 reviews) | | **Ease of Admin** | 8.2 (143 reviews) | Not enough data | 8.6 (163 reviews) | | **Quality of Support** | 8.7 (294 reviews) | 8.3 (9 reviews) | 9.2 (411 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (137 reviews) | Not enough data | 9.0 (163 reviews) | | **Product Direction (% positive)** | 9.1 (301 reviews) | 5.3 (10 reviews) | 9.2 (390 reviews) | --- ## Pricing ### Traackr #### Entry-Level Pricing No pricing available #### Free Trial No information available ### influence.co #### Entry-Level Pricing No pricing available #### Free Trial Yes ### GRIN #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Traackr** | 7.4/10 | 255 | | **influence.co** | 7.4/10 | 10 | | **GRIN** | 8.1/10 | 365 | #### Influencer Marketing | Feature | Traackr | influence.co | GRIN | |---|---|---|---| | **Influencer Recruitment** | 7.9 (214 reviews) ✓ Verified | 6.9 (6 reviews) ✓ Verified | 8.0 (350 reviews) ✓ Verified | | **Influencer Scoring** | 8.2 (236 reviews) ✓ Verified | 7.2 (6 reviews) ✓ Verified | 7.6 (311 reviews) ✓ Verified | | **Audience Analysis** | 8.4 (230 reviews) ✓ Verified | 7.9 (7 reviews) ✓ Verified | 7.9 (328 reviews) ✓ Verified | | **Influencer Segmentation** | 8.0 (236 reviews) ✓ Verified | 7.9 (7 reviews) ✓ Verified | 8.1 (334 reviews) ✓ Verified | | **Influencer Collaboration** | 7.8 (214 reviews) ✓ Verified | 6.9 (6 reviews) ✓ Verified | 8.6 (349 reviews) ✓ Verified | | **User-Generated Content (UGC) Management** | 7.0 (192 reviews) | Not enough data | 8.0 (320 reviews) ✓ Verified | | **Content Approval** | 6.6 (194 reviews) ✓ Verified | 7.0 (5 reviews) ✓ Verified | 8.0 (315 reviews) ✓ Verified | | **Campaign Analytics** | 8.2 (231 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 8.2 (337 reviews) ✓ Verified | | **Reporting and Dashboards** | 8.0 (231 reviews) ✓ Verified | Not enough data | 8.2 (341 reviews) ✓ Verified | | **Data Importing and Exporting Tools** | 7.4 (216 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 8.4 (330 reviews) ✓ Verified | | **Influencer Whitelisting** | 7.0 (171 reviews) ✓ Verified | Not enough data | Feature Not Available | | **Influencer Compensation** | 6.7 (168 reviews) ✓ Verified | Not enough data | 8.3 (254 reviews) ✓ Verified | | **Social Commerce** | 6.6 (163 reviews) ✓ Verified | Not enough data | Feature Not Available | | **E-Commerce Integration** | 6.2 (160 reviews) ✓ Verified | Feature Not Available | 8.4 (254 reviews) ✓ Verified | #### Agentic AI - Influencer Marketing Platforms | Feature | Traackr | influence.co | GRIN | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Traackr | influence.co | GRIN | |---|---|---|---| | **Small-Business** | 36.5% | 70.6% | 66.8% | | **Mid-Market** | 28.4% | 23.5% | 31.3% | | **Enterprise** | 35.1% | 5.9% | 1.9% | ### By Industry #### Traackr - **Marketing and Advertising:** 30.0% - **Cosmetics:** 23.1% - **Public Relations and Communications:** 12.3% - **Consumer Goods:** 9.1% - **Apparel & Fashion:** 3.2% - **Retail:** 1.9% - **Luxury Goods & Jewelry:** 1.9% - **Automotive:** 1.3% - **Consumer Electronics:** 1.3% - **Health, Wellness and Fitness:** 1.3% - **Other:** 14.5% #### influence.co - **Health, Wellness and Fitness:** 23.5% - **Leisure, Travel & Tourism:** 17.6% - **Consumer Goods:** 11.8% - **Apparel & Fashion:** 11.8% - **Media Production:** 5.9% - **Electrical/Electronic Manufacturing:** 5.9% - **Cosmetics:** 5.9% - **Consumer Services:** 5.9% - **Consumer Electronics:** 5.9% - **Business Supplies and Equipment:** 5.9% #### GRIN - **Consumer Goods:** 18.1% - **Apparel & Fashion:** 17.7% - **Health, Wellness and Fitness:** 12.7% - **Marketing and Advertising:** 12.5% - **Food & Beverages:** 9.8% - **Retail:** 7.7% - **Cosmetics:** 5.6% - **Luxury Goods & Jewelry:** 1.7% - **Consumer Electronics:** 1.5% - **Primary/Secondary Education:** 1.0% - **Other:** 11.9% --- ## Alternatives ### Alternatives to Traackr - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) ### Alternatives to influence.co - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (736 reviews) - [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (915 reviews) ### Alternatives to GRIN - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews) - [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) --- ## Top Discussions ### Traackr - Title: [What does Traackr do?](https://www.g2.com/discussions/what-does-traackr-do) — 1 comment > **Top comment:** "Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and..." ### influence.co No discussions available for this product. ### GRIN - Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..." - Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns across all social media platforms. Grin..." - Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms. As a brand scales and..." - Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/traackr-vs-influence-co-influence-co-vs-grin)