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Compare Toucan and Whatagraph 
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At a Glance
Market Segments
Small-Business (42.2% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free
Toucan
Star Rating
(183)4.7 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free Trial is available
Browse all 2 pricing plansWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Whatagraph excels in its Graphs and Charts feature, scoring 9.0, which users appreciate for its visual clarity and ease of interpretation. In contrast, Toucan, while still strong at 8.9, is noted to have slightly less intuitive charting options.
- Users report that Whatagraph's Quality of Support is highly rated at 8.9, with many mentioning prompt responses and helpful guidance. Toucan outshines here with a score of 9.5, where reviewers highlight exceptional customer service and proactive support.
- Reviewers mention that Whatagraph's AI Text Generation feature is a strong point, scoring 8.3, allowing for effective content creation. However, Toucan's score of 4.8 indicates significant room for improvement, with users expressing disappointment in its AI capabilities.
- Users on G2 highlight that Whatagraph's Real-Time Updating feature is robust, scoring 8.8, which is crucial for timely data analysis. Toucan, however, leads with a score of 9.8, with reviewers praising its near-instantaneous updates that enhance decision-making.
- G2 users mention that Whatagraph's Ease of Use is commendable at 8.9, making it accessible for small businesses. Toucan, with a score of 9.3, is frequently noted for its user-friendly interface that simplifies navigation and report generation.
- Users report that both products score equally at 9.0 for Product Direction, indicating that both Whatagraph and Toucan are perceived positively in terms of future development and feature enhancements, which is a critical factor for long-term users.
Pricing
Entry-Level Pricing
Toucan
Pricing Plans
Starting at $900.00
20 Users Per Month
- Embedded Dashboards
- Web Components Embedded Charts
- Web app Layout
Whatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Toucan
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
9.1
139
8.7
187
Ease of Use
9.3
145
8.9
189
Ease of Setup
8.8
118
8.3
114
Ease of Admin
9.1
100
8.6
109
Quality of Support
9.5
140
8.9
184
Has the product been a good partner in doing business?
9.4
102
8.7
107
Product Direction (% positive)
9.1
139
9.0
160
Features by Category
Reports
8.7
81
|
Verified
8.9
93
8.5
74
|
Verified
8.2
29
8.9
84
|
Verified
9.0
95
8.8
75
|
Verified
Feature Not Available
8.9
82
|
Verified
8.8
93
Self Service
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Not enough data
Advanced Analytics
6.5
62
Not enough data
9.2
79
|
Verified
Not enough data
7.7
65
Not enough data
Building Reports
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
81
|
Verified
8.9
93
8.5
74
|
Verified
8.2
29
8.9
84
|
Verified
9.0
95
8.8
75
|
Verified
Feature Not Available
8.9
82
|
Verified
8.8
93
Reports
9.1
13
8.8
36
9.1
13
9.0
33
8.7
14
8.7
30
Generative AI
4.2
11
8.3
11
4.4
11
8.5
11
Visualization
9.2
14
8.8
36
9.3
14
Feature Not Available
9.3
14
8.6
35
8.7
14
8.9
30
Data Updates
9.1
13
8.3
30
9.5
13
8.4
31
Collaboration
9.5
13
8.9
31
8.2
13
8.3
29
8.8
13
Feature Not Available
Data Updates
9.6
44
8.6
71
9.7
46
8.8
82
9.7
45
8.6
82
Reports
8.7
81
|
Verified
8.9
93
8.5
74
|
Verified
8.2
29
8.9
84
|
Verified
9.0
95
8.8
75
|
Verified
Feature Not Available
8.9
82
|
Verified
8.8
93
Data Preparation
8.8
82
|
Verified
Not enough data
8.6
75
|
Verified
Not enough data
Data Modeling and Blending
8.9
84
|
Verified
Not enough data
9.1
86
|
Verified
Not enough data
9.0
78
|
Verified
Not enough data
Generative AI
5.7
23
Not enough data
5.2
21
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
6.5
62
Not enough data
9.2
79
|
Verified
Not enough data
7.7
65
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Not enough data
Reports
8.7
81
|
Verified
8.9
93
8.5
74
|
Verified
8.2
29
8.9
84
|
Verified
9.0
95
8.8
75
|
Verified
Feature Not Available
8.9
82
|
Verified
8.8
93
Self Service
8.5
76
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
8.3
70
|
Verified
Not enough data
7.9
72
Not enough data
8.4
68
|
Verified
Not enough data
7.3
62
|
Verified
Not enough data
Building Reports
8.6
85
|
Verified
Not enough data
8.6
80
Not enough data
8.8
76
|
Verified
Not enough data
8.7
74
|
Verified
Not enough data
Marketing Operations
Not enough data
8.9
73
Not enough data
9.2
83
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
Feature Not Available
Not enough data
8.5
67
Campaign Activity
Not enough data
8.8
81
Not enough data
9.4
86
Not enough data
Feature Not Available
Not enough data
9.0
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Toucan and Whatagraph are categorized as Data Visualization
Unique Categories
Toucan is categorized as Embedded Business Intelligence and Analytics Platforms
Whatagraph is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.7%
Banking
7.2%
Information Technology and Services
6.1%
Government Administration
5.6%
Financial Services
5.0%
Other
59.4%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
Will there be a feature specifically for sales performance?
1 Comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
How many data sources can Toucan connect to?
1 Comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
Best way to minimize latency when using large data sets
1 Comment
RW
This should say "With the date picker native functionality...."Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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