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# Totango vs ZapScale Comparison - What are their main differences?

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TotangoZapScale[+ Add Product](#)

Reviews

**Totango** [

4.3/5(1,150)

](https://www.g2.com/products/totango/reviews#reviews)

**ZapScale** [

4.8/5(115)

](https://www.g2.com/products/zapscale/reviews#reviews)

Pricing

**Totango**
 **Contact Us** Per Year · Enterprise

**ZapScale**
 **$500.00** Per Month · Startup Plan

**Pricing Insights**
from reviews

Time to Implement

**Totango**
3 months

Based on 16 responses

**ZapScale**
1 monthFaster

Based on 16 responses

Return on Investment

**Totango**
14 months

Based on 13 responses

**ZapScale**
9 months5 months sooner

Based on 15 responses

Perceived Cost

**Totango**
$$$$$

**ZapScale**
$$$$$

Average Discount

**Totango**
11%

**ZapScale**
17%6% more

 ![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango")

 ![ZapScale](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_121b16a5394e7fdf077083387966cf07/zapscale.png "ZapScale")

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Pros & Cons

**Totango**
[
Ease of Use (202)
](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1933925&qs=pros-and-cons#reviews)[
Customer Support (98)
](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1935846&qs=pros-and-cons#reviews)[
Learning Curve (83)
](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1929112&qs=pros-and-cons#reviews)[
Integration Issues (65)
](https://www.g2.com/products/totango/reviews?filters%5Bsentiment_snippet%5D=1935849&qs=pros-and-cons#reviews)

**ZapScale**
[
Ease of Use (11)
](https://www.g2.com/products/zapscale/reviews?filters%5Bsentiment_snippet%5D=1127070&qs=pros-and-cons#reviews)[
Insights (9)
](https://www.g2.com/products/zapscale/reviews?filters%5Bsentiment_snippet%5D=1127109&qs=pros-and-cons#reviews)[
Missing Features (4)
](https://www.g2.com/products/zapscale/reviews?filters%5Bsentiment_snippet%5D=1127062&qs=pros-and-cons#reviews)[
Slow Performance (3)
](https://www.g2.com/products/zapscale/reviews?filters%5Bsentiment_snippet%5D=1939200&qs=pros-and-cons#reviews)

Integrations

**Totango**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e09b9bcffc3a8fed744526228ffa81c3/gainsight-customer-success.png "Product Avatar Image")

Gainsight Customer Success

](https://www.g2.com/products/gainsight-customer-success/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")

Salesforce Platform

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b4de3f87b12321882f19b7a93f94109c/zendesk-for-customer-service.png "Product Avatar Image")

Zendesk for Customer Service

](https://www.g2.com/products/zendesk-for-customer-service/reviews)[
View all
](https://www.g2.com/products/totango/integrations)

**ZapScale**
Not enough data

Screenshots

**Totango**
 ![Totango screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99807/totango-successblocs.png)

**ZapScale**
 ![ZapScale screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1374845/Dashboard-_Final-Screen_.png)

Ratings

Meets Requirements

**Totango**

8.3

8.3970

**ZapScale**

9.3

9.3108

Ease of Use

**Totango**

8.2

8.2984

**ZapScale**

9.4

9.4109

Ease of Setup

**Totango**

7.4

7.4494

**ZapScale**

9.1

9.174

Ease of Admin

**Totango**

7.8

7.8362

**ZapScale**

8.9

8.929

Quality of Support

**Totango**

8.4

8.4816

**ZapScale**

9.6

9.6107

Has the product been a good partner in doing business?

**Totango**

8.6

8.6361

**ZapScale**

9.3

9.329

Product Direction (% positive)

**Totango**

8.7

8.7946

**ZapScale**

9.6

9.6108

Features

Customer Success[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

7.9

822

9.2

92

Customer Information

Customer Health Scores

8.2

775

|

Verified

9.4(won by 1.2)

91

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Monitoring

8.4

753

|

Verified

9.2(won by 0.8)

89

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Profiles

8.4

748

|

Verified

9.1(won by 0.7)

88

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Playbooks

7.7

639

|

Verified

9.0(won by 1.3)

89

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Segments

8.5

759

|

Verified

9.2(won by 0.7)

89

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Product Engagement

8.0

697

|

Verified

9.2(won by 1.2)

88

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Surveys

7.3

569

|

Verified

8.9(won by 1.6)

84

 (There is a greater than 0.5 difference between this product's rating and its competitors)

NPS of Customers

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Predictions

Churn Risk

7.8

667

|

Verified

9.3(won by 1.5)

87

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Upsell Opportunities

7.1

634

|

Verified

9.0(won by 1.9)

85

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Triggers

7.9

674

|

Verified

9.2(won by 1.3)

86

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Machine Learning

6.6

495

|

Verified

8.6(won by 2.0)

81

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Platform

Reporting & Dashboards

8.0

756

|

Verified

9.2(won by 1.2)

90

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Third-Party Integrations

7.7

692

|

Verified

9.2(won by 1.5)

90

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Import & Export Tools

7.9

690

|

Verified

9.1(won by 1.2)

84

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workflow Capability

8.0

701

|

Verified

9.2(won by 1.2)

87

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

7.9

726

|

Verified

9.3(won by 1.4)

87

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.9

717

|

Verified

9.1(won by 1.2)

87

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Scalability

8.3

710

|

Verified

9.0(won by 0.7)

87

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Security

8.5

632

|

Verified

9.4(won by 0.9)

86

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance & Reliability

8.2

742

|

Verified

9.4(won by 1.2)

87

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

8.3

710

|

Verified

9.4(won by 1.1)

88

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Churn Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Account Management

Not enough data

Not enough data

Renewal Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Revenue Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Generative AI

AI Text Generation

Feature Not Available

9.1(won by default)

46

AI Text Summarization

Feature Not Available

9.1(won by default)

46

Generative AI

Not enough data

Not enough data

Agentic AI - Customer Success

Autonomous Task Execution

7.5(won by default)

53

Not enough data

Multi-step Planning

7.8(won by default)

52

Not enough data

Cross-system Integration

8.0(won by default)

51

Not enough data

Natural Language Interaction

7.7(won by default)

51

Not enough data

Proactive Assistance

7.6(won by default)

52

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Onboarding

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

CRM

Not enough data

Not enough data

API

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Win/Loss Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Usage Tracking/Analytics

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Account Alerts

Not enough data

Not enough data

Digital Adoption Platform[Hide 62 FeaturesShow 62 Features](javascript:void(0);)

6.8

63

Not enough data

User Analysis

Survey Implementation

7.1(won by default)

50

Not enough data

Data Analysis

7.0(won by default)

55

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

User Support

User Segmentation

7.9(won by default)

55

Not enough data

Multi-Language Support

6.9(won by default)

39

Not enough data

Behavior-responsive Messaging

Feature Not Available

Not enough data

Walkthrough Type

Text Bubble Walkthroughs

6.6(won by default)

41

Not enough data

Audio-visual Walkthroughs

Feature Not Available

Not enough data

Platform Basics - Digital Adoption Platform

Integration

7.1(won by default)

7

Not enough data

Communications

6.4(won by default)

7

Not enough data

Analytics - Digital Adoption Platform

Analytics

6.2(won by default)

7

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Functions - Digital Adoption Platform

Customer self-service

7.1(won by default)

7

Not enough data

In-app guidance

5.8(won by default)

8

Not enough data

Contextual Guidance

Not enough data

Not enough data

Agentic AI - Digital Adoption Platform

Adaptive Learning

Not enough data

Not enough data

Asynchronous Learning

Not enough data

Not enough data

Blended Learning

Not enough data

Not enough data

Self-paced Learning

Not enough data

Not enough data

Additional Functionality

Customer Experience Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

In-App Training

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Launch Management

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

API

Not enough data

Not enough data

User Onboarding

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Employee Onboarding

Not enough data

Not enough data

Self Service Tools

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Learning Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Content Creation

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

7.6

224

Not enough data

Data Sourcing

Data Enrichment

8.1(won by default)

178

|

Verified

Not enough data

Expandability

8.1(won by default)

178

|

Verified

Not enough data

Content Marketing

7.1(won by default)

110

Not enough data

Multiple Devices

7.6(won by default)

113

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intelligence

Predictive Modeling

7.2(won by default)

157

|

Verified

Not enough data

Marketing Metrics

Feature Not Available

Not enough data

Recommendation Engine

Feature Not Available

Not enough data

Additional Functionality

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Customer Revenue Optimization[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

7.7

92

Not enough data

Sales Team

Flexible Sales Process

7.4(won by default)

68

Not enough data

Playbooks

7.6(won by default)

74

Not enough data

Training Mode

Feature Not Available

Not enough data

Intelligence

Opportunity Identification

7.3(won by default)

72

Not enough data

Zero-touch Renewals

6.8(won by default)

66

Not enough data

Smart Content

6.8(won by default)

62

Not enough data

Mapping

Multiple Org Charts

Feature Not Available

Not enough data

Stakeholder Roles

Feature Not Available

Not enough data

Agentic AI - Customer Revenue Optimization

Autonomous Task Execution

8.6(won by default)

7

Not enough data

Cross-system Integration

8.6(won by default)

7

Not enough data

Adaptive Learning

8.1(won by default)

7

Not enough data

Natural Language Interaction

7.9(won by default)

7

Not enough data

Proactive Assistance

8.3(won by default)

7

Not enough data

Decision Making

7.9(won by default)

8

Not enough data

Customer Journey Mapping[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

7.7

192

Not enough data

Platform Basics

Customizable Templates

8.0(won by default)

143

Not enough data

Exporting

7.7(won by default)

146

Not enough data

Multi-user Access and Collaboration

8.2(won by default)

139

Not enough data

Data Analytics 

7.6(won by default)

132

Not enough data

Multiple Personas

Feature Not Available

Not enough data

Predictive Analytics

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Customer Journey Mapping

Autonomous Task Execution

7.1(won by default)

18

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Map Creation

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Linking

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

Action Management

Not enough data

Not enough data

Map Sharing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Diagramming

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Storyboarding

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

8.1

270

Not enough data

Platform Basics

Dynamic Segmentation

8.4(won by default)

228

|

Verified

Not enough data

Journey Optimization

8.2(won by default)

227

|

Verified

Not enough data

Platform Data

Journey Reporting

8.0(won by default)

221

|

Verified

Not enough data

Trends Reporting

7.9(won by default)

222

|

Verified

Not enough data

Dashboards

8.3(won by default)

242

|

Verified

Not enough data

Advanced Data Filtering

8.2(won by default)

227

|

Verified

Not enough data

Platform Additional Functionality

Journey Mapping

8.2(won by default)

219

|

Verified

Not enough data

Integrations

7.9(won by default)

227

|

Verified

Not enough data

Automated Alerts

8.1(won by default)

199

Not enough data

Agentic AI - Customer Journey Analytics

Autonomous Task Execution

7.3(won by default)

15

Not enough data

Cross-system Integration

8.4(won by default)

15

Not enough data

Adaptive Learning

8.0(won by default)

15

Not enough data

Proactive Assistance

7.8(won by default)

15

Not enough data

Experience Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

7.8

126

Not enough data

Analytics

Net Promoter Score (NPS)

8.1(won by default)

101

Not enough data

Customer Satisfaction (CSAT) Score

8.2(won by default)

95

Not enough data

Customer Effort Score (CES)

Feature Not Available

Not enough data

Gamification

Feature Not Available

Not enough data

Customization

Stakeholder Management

8.0(won by default)

90

Not enough data

Multiple Branding Support

7.6(won by default)

76

Not enough data

Multilanguage Support

Feature Not Available

Not enough data

Vertical-specific Solutions

Feature Not Available

Not enough data

Customizable Branding

Not enough data

Not enough data

Knowledge Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Generative AI

AI Text Generation

6.4(won by default)

51

Not enough data

AI Text Summarization

6.4(won by default)

52

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Experience Management

Autonomous Task Execution

8.1(won by default)

8

Not enough data

Cross-system Integration

8.5(won by default)

8

Not enough data

Natural Language Interaction

8.5(won by default)

8

Not enough data

Proactive Assistance

8.5(won by default)

8

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Real-Time Reporting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Channel Support

Not enough data

Not enough data

Client Onboarding[Hide 68 FeaturesShow 68 Features](javascript:void(0);)

8.1

243

Not enough data

Onboarding Setup

Workflows

8.2(won by default)

221

Not enough data

Templates

7.9(won by default)

212

Not enough data

Checklists

8.0(won by default)

202

Not enough data

Project Tracking

Monitoring

8.2(won by default)

199

Not enough data

Content

8.0(won by default)

195

Not enough data

Tasks

8.4(won by default)

212

Not enough data

Optimization

8.0(won by default)

193

Not enough data

Resources

Feature Not Available

Not enough data

Kanban Board

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Customer Engagement

Portal

7.9(won by default)

188

Not enough data

Customer Engagement

8.0(won by default)

204

Not enough data

Branding

7.7(won by default)

199

Not enough data

Visibility

8.3(won by default)

198

Not enough data

Collaboration

Feature Not Available

Not enough data

Customizable Branding

Not enough data

Not enough data

Additional Functionality

Commenting/Notes

Not enough data

Not enough data

API

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Churn Management

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Form Builder

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Revenue Management

Not enough data

Not enough data

Onboarding

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Client Database

Not enough data

Not enough data

Electronic Forms

Not enough data

Not enough data

Gantt/Timeline View

Not enough data

Not enough data

Client Tracking

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Self Service Tools

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Online Payments

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Document Generation

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

SAP Store[Hide 7 FeaturesShow 7 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - SAP Store

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango")](https://www.g2.com/products/totango/reviews)

Totango

Small-Business(50 or fewer emp.)

22.3%

Mid-Market(51-1000 emp.)

57.0%

Enterprise(\> 1000 emp.)

20.7%

[![ZapScale](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_121b16a5394e7fdf077083387966cf07/zapscale.png "ZapScale")](https://www.g2.com/products/zapscale/reviews)

ZapScale

Small-Business(50 or fewer emp.)

52.6%

Mid-Market(51-1000 emp.)

45.6%

Enterprise(\> 1000 emp.)

1.8%

Small-Business

(50 or fewer emp.)

22.3%

52.6%

Mid-Market

(51-1000 emp.)

57.0%

45.6%

Enterprise

(\> 1000 emp.)

20.7%

1.8%

Reviewers' Industry

[![Totango](https://images.g2crowd.com/uploads/product/hd_favicon/b1404b38f1aa49d5ed67749ecadcf286/totango.svg "Totango")](https://www.g2.com/products/totango/reviews)
Totango

Computer Software

36.2%

Information Technology and Services

19.0%

Telecommunications

4.3%

Internet

3.4%

Marketing and Advertising

3.4%

Other

33.8%

[![ZapScale](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_121b16a5394e7fdf077083387966cf07/zapscale.png "ZapScale")](https://www.g2.com/products/zapscale/reviews)
ZapScale

Information Technology and Services

36.8%

Computer Software

26.3%

Marketing and Advertising

12.3%

Financial Services

3.5%

Accounting

2.6%

Other

18.4%

FAQs

## Totango vs ZapScale FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Totango vs ZapScale?

ZapScale stands out from Totango with higher reviewer ratings, stronger support, and a larger small-business focus.

| [Totango](https://www.g2.com/products/totango/reviews) | [ZapScale](https://www.g2.com/products/zapscale/reviews) |
| --- | --- |
| 4.3/5 (1,150 reviews) | 4.8/5 (115 reviews) |
| Mid-Market | Small-Business |
| 7.4 | 9.1 |
| 8.4 | 9.6 |
| Ease of Use (202 all-time mentions) | Customer Support (5 all-time mentions) |

### How do the pricing models of Totango and ZapScale compare?

ZapScale is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Totango:** Reviewers note that Totango's pricing model includes many add-ons and extra costs that can increase with utilization.
- **ZapScale:** In recent reviews, ZapScale is described as price-competitive and delivering 2X ROI in less than 6 months for small-business teams.
- **Switching reasons:** Reviewers cite ZapScale's value and rapid ROI as key reasons for adoption, especially for teams seeking cost-effective customer success solutions.

### What are the best alternatives to Totango and ZapScale?

The top 3 alternatives to Totango and ZapScale are Custify, ChurnZero, and Planhat.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Totango](https://www.g2.com/products/totango/reviews) | 4.3/5 (1,150) | Mid-Market | Reviewers mention extra costs and add-ons | Ease of Use (202 all-time mentions) |
| [ZapScale](https://www.g2.com/products/zapscale/reviews) | 4.8/5 (115) | Small-Business | Described as price-competitive and high ROI | Customer Support (5 all-time mentions) |
| [Custify](https://www.g2.com/products/custify/reviews) | 4.7/5 (527) | Small-Business | — | — |
| [ChurnZero](https://www.g2.com/products/churnzero/reviews) | 4.7/5 (1,610) | Mid-Market | — | — |
| [Planhat](https://www.g2.com/products/planhat/reviews) | 4.5/5 (955) | Mid-Market | — | — |

### Which Customer Success features should I prioritize when comparing Totango and ZapScale?

Buyers comparing Totango and ZapScale should prioritize Ease of Use, Quality of Support, Ease of Setup, Customization, and Automation.

- **Ease of Use:** Totango 8.2 (202 all-time mentions); ZapScale 9.4 (1 all-time mention)
- **Quality of Support:** Totango 8.4 (98 all-time mentions); ZapScale 9.6 (5 all-time mentions)
- **Ease of Setup:** Totango 7.4 (62 all-time mentions); ZapScale 9.1 (1 all-time mention)
- **Customization:** Totango (97 all-time mentions); ZapScale (4 all-time mentions)
- **Automation:** Totango (79 all-time mentions); ZapScale (1 all-time mention)

### What are the pros and cons of Totango vs ZapScale?

ZapScale's headline strength is its high reviewer satisfaction and support, while Totango is recognized for its ease of use and customization.

- **Totango strengths:** Ease of Use (202 all-time mentions), Customization (97), Automation (79), Integrations (75), Health Monitoring (71), Data Segmentation (61), Reporting (60)
- **Totango trade-offs:** Learning Curve (83), Integration Issues (65), Initial setup complexity, Feature gating behind license tiers, Some reporting and project management limitations
- **ZapScale strengths:** Customer Support (5 all-time mentions), Centralized Information (4), Customization (4), Engagement Improvement (4), Efficiency (3), Intuitive (3), Easy Integrations (2), Automation (1)
- **ZapScale trade-offs:** Slow Performance (3), Missing Features (2), Complexity (1), Data Inaccuracy (1), Data Overload (1), Automated triggers can create too many tasks

### Is Totango or ZapScale better for small businesses?

ZapScale is the better fit for small businesses, with a primary focus on the small-business segment and strong reviewer sentiment for rapid ROI and ease of use.

- **Totango:** Largest reviewer segment is Mid-Market; reviewers note a learning curve and more complex setup for smaller teams.
- **ZapScale:** Largest reviewer segment is Small-Business; reviewers highlight quick implementation, price competitiveness, and suitability for teams building CS from scratch.

### Which Customer Success platform has better integrations?

Totango is more frequently cited for integrations, with 75 all-time mentions, while ZapScale receives positive but fewer integration mentions.

- **Totango:** Integrations with Salesforce, Outlook, and other APIs are cited in reviews, with 75 all-time mentions for integrations.
- **ZapScale:** Reviewers mention integrations with CRM, Outlook, and support tools, with positive sentiment but fewer than 25 all-time mentions.

### How do Totango and ZapScale compare on customer support?

ZapScale leads Totango on Quality of Support by a material margin, with a 1.2-point higher score (9.6 vs 8.4).

- **Totango:** Reviewers cite helpful and responsive support (98 all-time mentions), but some note slow response times and unresolved issues.
- **ZapScale:** Reviewers consistently praise the support team for promptness, dedication, and effective onboarding, with 5 all-time mentions and multiple recent positive experiences.

### Which is easier to implement, Totango or ZapScale?

ZapScale is easier to implement than Totango, with a 1.7-point higher Ease of Setup score (9.1 vs 7.4).

- **Totango:** Reviewers describe initial setup as complex, with a learning curve and the need for admin or support assistance, but note improvements after onboarding.
- **ZapScale:** Reviewers highlight fast implementation, easy onboarding, and pre-built KPIs and playbooks that accelerate setup for small teams.

### Which product has better Tasks?

Totango is more frequently cited for Tasks, with higher all-time mention counts and strong reviewer sentiment for task management features.

- **Totango:** Tasks and task management are frequently praised, with 62 all-time mentions for Easy Setup and multiple reviews highlighting reminders, tracking, and organization.
- **ZapScale:** Reviewers note effective task automation and management, but with fewer than 25 all-time mentions for Tasks.

Alternatives

**Totango Alternatives**

 ![Custify](https://images.g2crowd.com/uploads/product/hd_favicon/56a133f2489dd3b4b3a4fb07bd3b90f9/custify.svg "Custify")

[
Custify
](/products/custify/reviews)

 ![ChurnZero](https://images.g2crowd.com/uploads/product/hd_favicon/406ee354cde7795c1eda6dbbfc881232/churnzero.svg "ChurnZero")

[
ChurnZero
](/products/churnzero/reviews)

 ![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat")

[
Planhat
](/products/planhat/reviews)

 ![Gainsight Customer Success](https://images.g2crowd.com/uploads/product/hd_favicon/b85529a71df779e1fe2a7192bb891e31/gainsight-customer-success.svg "Gainsight Customer Success")

[
Gainsight Customer Success
](/products/gainsight-customer-success/reviews)

**ZapScale Alternatives**

 ![ChurnZero](https://images.g2crowd.com/uploads/product/hd_favicon/406ee354cde7795c1eda6dbbfc881232/churnzero.svg "ChurnZero")

[
ChurnZero
](/products/churnzero/reviews)

 ![Gainsight Customer Success](https://images.g2crowd.com/uploads/product/hd_favicon/b85529a71df779e1fe2a7192bb891e31/gainsight-customer-success.svg "Gainsight Customer Success")

[
Gainsight Customer Success
](/products/gainsight-customer-success/reviews)

 ![Vitally](https://images.g2crowd.com/uploads/product/hd_favicon/9b3ccd09c88d60f9c79e700590710020/vitally.svg "Vitally")

[
Vitally
](/products/vitally/reviews)

 ![Planhat](https://images.g2crowd.com/uploads/product/hd_favicon/419a7323b926f3ff16b400b2b7ca40c1/planhat%282%29.svg "Planhat")

[
Planhat
](/products/planhat/reviews)