# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Catalyst Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Marketing excels in providing a robust platform for email marketing and customer journey management. Users appreciate its ability to manage emails, automation, and customer data all in one place, highlighting the level of personalization that allows for tailored messaging based on customer trends.
- **Users say** that Catalyst shines in its organizational features, particularly the chat function and the ability to manage files efficiently. Reviewers find it helpful to track relationships and tasks without losing the personal touch, making it a great tool for maintaining visibility into ongoing work.
- **According to verified reviews** , Agentforce Marketing has a more extensive user base and higher overall satisfaction ratings, which suggests a more established presence in the market. Users have noted that the platform is user-friendly and reliable, with many relying on it daily for their marketing needs.
- **Reviewers mention** that while Catalyst offers a higher ease of use score, it may not provide the same depth of features as Agentforce Marketing. Users appreciate Catalyst's simplicity but also express a desire for more advanced functionalities that can enhance their marketing efforts.
- **G2 reviewers highlight** the quality of support provided by Catalyst, which is rated higher than that of Agentforce Marketing. Users have praised Catalyst for its responsive customer service, which helps them navigate challenges more effectively.
- **Users report** that Agentforce Marketing's implementation process can be more complex compared to Catalyst, which is noted for its easier setup. However, once users are familiar with Agentforce Marketing, they find its comprehensive features to be worth the initial learning curve.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 4,538 | 660 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Mid-Market (74.8% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### Catalyst

Pros:
- Ease of Use (45 reviews)
- Automation (21 reviews)

Cons:
- Integration Issues (15 reviews)
- Learning Curve (15 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3292 reviews) | 8.5 (517 reviews) | 
  | **Ease of Use** | 7.6 (3471 reviews) | 8.7 (525 reviews) | 
  | **Ease of Setup** | 7.3 (1960 reviews) | 8.2 (214 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 8.5 (148 reviews) | 
  | **Quality of Support** | 7.7 (3106 reviews) | 8.9 (449 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | 9.2 (148 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3180 reviews) | 9.0 (478 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### Catalyst

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1298 |
| **Catalyst** | N/A | N/A |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1177 reviews) | Not enough data | 
| **Sending Outbound Emails** | 8.4 (1174 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | Not enough data | 
| **Automated Email Responses** | 8.2 (1073 reviews) | Not enough data | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | Not enough data | 
| **Dynamic Content** | 7.4 (893 reviews) | Not enough data | 
| **A/B Testing** | 7.5 (843 reviews) | Not enough data | 
| **Mobile Optimized** | 7.2 (918 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | Not enough data | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | Not enough data | 
| **Data Quality Management** | 7.6 (995 reviews) | Not enough data | 
| **Segmentation** | 8.0 (1047 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | Not enough data | 
| **Lead Nurturing** | 8.1 (1027 reviews) | Not enough data | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.3 (1040 reviews) | Not enough data | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Program Management** | 7.6 (878 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Not enough data | 
| **Calendaring** | 7.1 (670 reviews) | Not enough data | 
| **Budgeting** | 6.7 (201 reviews) | Not enough data | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Not enough data | 
| **Social Sharing** | 6.6 (566 reviews) | Not enough data | 
| **Social Campaigns** | 6.9 (216 reviews) | Not enough data | 
| **Social Media Engagement** | 7.0 (203 reviews) | Not enough data | 
| **Social Media Advertising** | 6.9 (177 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Basic Reporting** | 7.4 (1072 reviews) | Not enough data | 
| **Web Analytics** | 6.9 (892 reviews) | Not enough data | 
| **ROI Analytics** | 6.5 (771 reviews) | Not enough data | 
| **Revenue Analytics** | 6.5 (717 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Customization ** | 7.0 (637 reviews) | Not enough data | 
| **Workflow Capability** | 7.8 (198 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | Not enough data | 
| **Internationalization** | 7.4 (169 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 8.0 (671 reviews) | Not enough data | 
| **Output Document Generation** | 7.8 (140 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.4 (9 reviews) | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (668 reviews) | Not enough data | 
| **Integration APIs** | 7.7 (537 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | 7.7/10 | 376 |

#### Customer Information

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Customer Health Scores** | Not enough data | 8.5 (350 reviews) ✓ Verified | 
| **Customer Monitoring** | Not enough data | 8.5 (342 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.7 (345 reviews) ✓ Verified | 
| **Playbooks** | Not enough data | 7.9 (309 reviews) ✓ Verified | 
| **Customer Segments** | Not enough data | 8.4 (321 reviews) ✓ Verified | 
| **Product Engagement** | Not enough data | 7.9 (310 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 6.3 (222 reviews) | 

#### Predictions

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Churn Risk** | Not enough data | 8.1 (303 reviews) ✓ Verified | 
| **Upsell Opportunities** | Not enough data | 7.6 (266 reviews) ✓ Verified | 
| **Custom Triggers** | Not enough data | 7.9 (254 reviews) | 
| **Machine Learning** | Not enough data | Feature Not Available | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Reporting & Dashboards** | Not enough data | 8.4 (331 reviews) ✓ Verified | 
| **API & Integrations** | Not enough data | 7.9 (295 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 7.7 (282 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.2 (297 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.0 (309 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.3 (318 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.6 (302 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 8.7 (269 reviews) ✓ Verified | 
| **Performance & Reliability** | Not enough data | 8.5 (323 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.6 (302 reviews) ✓ Verified | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Success

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.5 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 5.9 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.4 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 5.6 (16 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **Catalyst** | N/A | N/A |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | Not enough data | 
| **Scheduling** | 9.2 (28 reviews) | Not enough data | 
| **Retarget** | 9.1 (29 reviews) | Not enough data | 
| **Segmentation** | 9.2 (28 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (27 reviews) | Not enough data | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | Not enough data | 
| **Personalization** | 9.5 (28 reviews) | Not enough data | 
| **Rich Notifications** | 9.4 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (28 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **Catalyst** | N/A | N/A |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (40 reviews) | Not enough data | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | 
| **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | Not enough data | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | Not enough data | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **Catalyst** | N/A | N/A |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (27 reviews) | Not enough data | 
| **Automatic Replies** | 8.6 (28 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | Not enough data | 
| **MMS Marketing** | 8.6 (29 reviews) | Not enough data | 
| **Personalization** | 9.1 (30 reviews) | Not enough data | 
| **Transactional SMS** | 8.9 (29 reviews) | Not enough data | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Automation** | 9.2 (28 reviews) | Not enough data | 
| **White Label** | 8.4 (29 reviews) | Not enough data | 
| **Text-to-Landline** | 7.8 (29 reviews) | Not enough data | 
| **Short Codes** | 8.4 (26 reviews) | Not enough data | 
| **API Integration** | 8.6 (29 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | 7.9/10 | 103 |

#### Data Sourcing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.2 (88 reviews) | 
| **Expandability** | Not enough data | 8.3 (82 reviews) | 
| **Content Marketing** | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Feature Not Available | 

#### Intelligence

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.2 (64 reviews) | 
| **Predictive Modeling** | Not enough data | Feature Not Available | 
| **Recommendation Engine** | Not enough data | Feature Not Available | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | 7.4/10 | 95 |

#### Sales Team

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | 7.9 (54 reviews) | 
| **Training Mode** | Not enough data | Feature Not Available | 
| **Playbooks** | Not enough data | 7.9 (72 reviews) | 

#### Intelligence

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.7 (63 reviews) | 
| **Zero-touch Renewals** | Not enough data | Feature Not Available | 
| **Smart Content** | Not enough data | 7.0 (59 reviews) | 

#### Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Feature Not Available | 
| **Stakeholder Roles** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (8 reviews) | 
| **Decision Making** | Not enough data | 7.7 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **Catalyst** | 7.5/10 | 60 |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | 7.9 (56 reviews) | 
| **Exporting** | 8.3 (106 reviews) | Feature Not Available | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | 7.9 (50 reviews) | 
| **Multiple Personas** | 8.4 (86 reviews) | Feature Not Available | 
| **Data Analytics ** | 8.4 (86 reviews) | 7.4 (48 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | 6.9 (6 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 47 |
| **Catalyst** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.5 (41 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **Catalyst** | 7.6/10 | 72 |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | 7.4 (60 reviews) | 
| **Journey Optimization** | 8.0 (44 reviews) | 7.8 (65 reviews) | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | 7.6 (63 reviews) | 
| **Trends Reporting** | 7.4 (45 reviews) | 7.5 (63 reviews) | 
| **Dashboards** | 7.8 (47 reviews) | 8.5 (69 reviews) | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | 7.7 (61 reviews) | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Feature Not Available | 
| **Integrations** | 8.0 (41 reviews) | 7.8 (64 reviews) | 
| **Automated Alerts** | 8.5 (43 reviews) | 7.8 (61 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (7 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **Catalyst** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **Catalyst** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **Catalyst** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **Catalyst** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **Catalyst** | N/A | N/A |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | Not enough data | 
| **Campaign Analysis** | 9.1 (46 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.3 (39 reviews) | Not enough data | 
| **Custom Dashboards** | 9.1 (37 reviews) | Not enough data | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | Not enough data | 
| **Push Notifications** | 9.0 (43 reviews) | Not enough data | 
| **Bulk SMS** | 8.8 (44 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | Not enough data | 
| **Email Campaigns** | 9.4 (37 reviews) | Not enough data | 
| **Audience Segmentation** | 9.1 (37 reviews) | Not enough data | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | Not enough data | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | Not enough data | 
| **Internationalization** | 8.6 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 131 |
| **Catalyst** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (107 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (100 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (116 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (102 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Catalyst** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Catalyst (3):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Success Software](https://www.g2.com/categories/customer-success)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Catalyst | 
|---|---|---|
| **Small-Business** | 28.7% | 13.0% | 
| **Mid-Market** | 48.1% | 74.8% | 
| **Enterprise** | 23.2% | 12.2% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.8%
- **Other:** 43.1%

#### Catalyst

- **Computer Software:** 40.2%
- **Information Technology and Services:** 17.2%
- **Marketing and Advertising:** 10.1%
- **Financial Services:** 5.0%
- **Computer & Network Security:** 3.7%
- **Education Management:** 2.1%
- **Internet:** 2.0%
- **Staffing and Recruiting:** 1.8%
- **Hospital & Health Care:** 1.4%
- **Mental Health Care:** 1.4%
- **Other:** 15.1%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to Catalyst

- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1593 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (924 reviews)
- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (501 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1736 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (696 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (423 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2914 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### Catalyst

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-totango-catalyst)