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Compare Catalyst and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (74.8% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Catalyst
Star Rating
(657)4.5 out of 5
Market Segments
Mid-Market (74.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CatalystSalesforce Marketing Cloud
Star Rating
(4,440)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email and social platforms. This capability is particularly beneficial for businesses looking to enhance their segmentation and personalization efforts.
- Users say that Catalyst stands out for its modularity, allowing teams to customize their experience based on specific needs. This flexibility is a significant advantage for organizations that require tailored solutions to monitor customer health and engagement.
- Reviewers mention that Salesforce Marketing Cloud has a robust set of features for CRM-driven journeys, which users find extremely powerful. The platform's strong data capabilities help businesses create effective, personalized marketing strategies that resonate with their audience.
- According to verified reviews, Catalyst is praised for its user-friendly interface, enabling users to effortlessly view and manage a wealth of information on a single page. This ease of use can significantly enhance daily operations for teams relying on data insights.
- G2 reviewers highlight that while Salesforce Marketing Cloud has a higher overall satisfaction score, some users have noted challenges with configuration and setup. This suggests that potential users should be prepared for a learning curve during implementation.
- Users report that Catalyst's strong support and product direction contribute to a positive experience, with many feeling that it has been a reliable partner in their business operations. This level of support can be crucial for teams looking to maximize their software investment.
Pricing
Entry-Level Pricing
Catalyst
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Catalyst
No trial information availableSalesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
513
8.2
3,277
Ease of Use
8.7
521
7.6
3,454
Ease of Setup
8.2
210
7.3
1,942
Ease of Admin
8.5
148
7.8
1,714
Quality of Support
8.9
445
7.7
3,091
Has the product been a good partner in doing business?
9.2
148
8.0
1,679
Product Direction (% positive)
9.0
474
7.5
3,170
Features by Category
Email Marketing
Not enough data
7.9
1173
Not enough data
8.4
1169
Not enough data
8.1
1150
Not enough data
8.2
1067
Online Marketing
Not enough data
7.4
1063
Not enough data
7.4
889
Not enough data
7.5
841
Not enough data
7.2
918
Not enough data
7.3
854
Lead Management
Not enough data
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Campaign Management
Not enough data
7.6
874
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Social
Not enough data
6.3
376
Not enough data
6.6
566
Not enough data
6.8
215
Not enough data
7.0
203
Not enough data
6.9
177
Reporting & Analytics
Not enough data
7.4
1067
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Platform
Not enough data
7.0
632
Not enough data
7.8
189
Not enough data
8.0
677
Not enough data
7.4
168
Not enough data
7.3
128
Not enough data
8.0
670
Not enough data
7.8
139
Agentic AI - Marketing Automation
Not enough data
6.9
8
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
Not enough data
8.0
667
Not enough data
7.7
533
Not enough data
7.4
496
Customer Information
8.5
349
|
Verified
Not enough data
8.5
341
|
Verified
Not enough data
8.7
345
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
6.3
222
Not enough data
Predictions
8.1
302
|
Verified
Not enough data
7.6
265
|
Verified
Not enough data
7.9
254
Not enough data
Feature Not Available
Not enough data
Platform
8.4
331
|
Verified
Not enough data
7.9
295
|
Verified
Not enough data
7.7
282
|
Verified
Not enough data
8.2
294
|
Verified
Not enough data
8.0
309
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
8.6
301
|
Verified
Not enough data
8.7
269
|
Verified
Not enough data
8.5
322
|
Verified
Not enough data
8.6
302
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Success
5.5
16
Not enough data
5.9
16
Not enough data
6.9
16
Not enough data
5.4
15
Not enough data
5.6
16
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
29
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
29
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.2
88
Not enough data
8.3
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Intelligence
7.2
64
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Sales Team
7.9
54
Not enough data
Feature Not Available
Not enough data
7.9
72
Not enough data
Intelligence
7.7
63
Not enough data
Feature Not Available
Not enough data
7.0
59
Not enough data
Mapping
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Revenue Optimization
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
Platform Basics
7.9
56
8.3
106
Feature Not Available
8.3
106
7.9
50
8.4
103
Feature Not Available
8.4
86
7.4
48
8.4
86
Agentic AI - Customer Journey Mapping
6.9
6
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
7.4
60
7.9
42
7.8
65
8.0
44
Platform Data
7.6
63
7.7
49
7.5
63
7.4
45
8.5
69
7.8
47
7.7
61
7.9
44
Platform Additional Functionality
Feature Not Available
8.7
47
7.8
64
8.0
41
7.8
61
8.5
43
Agentic AI - Customer Journey Analytics
6.7
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Catalyst and Salesforce Marketing Cloud are categorized as Customer Journey Mapping and Customer Journey Analytics
Unique Categories
Catalyst is categorized as Customer Revenue Optimization, Customer Data Platform (CDP), and Customer Success
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Catalyst
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
40.2%
Information Technology and Services
17.2%
Marketing and Advertising
10.1%
Financial Services
5.1%
Computer & Network Security
3.7%
Other
23.8%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
Catalyst has no discussions with answers
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3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
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3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
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What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
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