Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Catalyst 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (74.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansCatalyst
Star Rating
(659)4.5 out of 5
Market Segments
Mid-Market (74.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CatalystSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email and social platforms. This capability is particularly beneficial for businesses looking to enhance their segmentation and personalization efforts.
- Users say that Catalyst stands out for its modularity, allowing teams to customize their experience based on specific needs. This flexibility is a significant advantage for organizations that require tailored solutions to monitor customer health and engagement.
- Reviewers mention that Salesforce Marketing Cloud has a robust set of features for CRM-driven journeys, which users find extremely powerful. The platform's strong data capabilities help businesses create effective, personalized marketing strategies that resonate with their audience.
- According to verified reviews, Catalyst is praised for its user-friendly interface, enabling users to effortlessly view and manage a wealth of information on a single page. This ease of use can significantly enhance daily operations for teams relying on data insights.
- G2 reviewers highlight that while Salesforce Marketing Cloud has a higher overall satisfaction score, some users have noted challenges with configuration and setup. This suggests that potential users should be prepared for a learning curve during implementation.
- Users report that Catalyst's strong support and product direction contribute to a positive experience, with many feeling that it has been a reliable partner in their business operations. This level of support can be crucial for teams looking to maximize their software investment.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Catalyst
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableCatalyst
No trial information availableRatings
Meets Requirements
8.2
3,280
8.5
516
Ease of Use
7.6
3,457
8.7
524
Ease of Setup
7.3
1,945
8.2
213
Ease of Admin
7.8
1,715
8.5
148
Quality of Support
7.7
3,094
8.9
448
Has the product been a good partner in doing business?
8.0
1,680
9.2
148
Product Direction (% positive)
7.5
3,173
9.0
477
Features by Category
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1151
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
191
Not enough data
8.0
679
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
535
Not enough data
7.4
497
Not enough data
Customer Information
Not enough data
8.5
349
|
Verified
Not enough data
8.5
341
|
Verified
Not enough data
8.7
345
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
6.3
222
Predictions
Not enough data
8.1
302
|
Verified
Not enough data
7.6
265
|
Verified
Not enough data
7.9
254
Not enough data
Feature Not Available
Platform
Not enough data
8.4
331
|
Verified
Not enough data
7.9
295
|
Verified
Not enough data
7.7
282
|
Verified
Not enough data
8.2
296
|
Verified
Not enough data
8.0
309
|
Verified
Not enough data
8.3
318
|
Verified
Not enough data
8.6
301
|
Verified
Not enough data
8.7
269
|
Verified
Not enough data
8.5
323
|
Verified
Not enough data
8.6
302
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Success
Not enough data
5.5
16
Not enough data
5.9
16
Not enough data
6.9
16
Not enough data
5.4
15
Not enough data
5.6
16
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
88
Not enough data
8.3
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Intelligence
Not enough data
7.2
64
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Sales Team
Not enough data
7.9
54
Not enough data
Feature Not Available
Not enough data
7.9
72
Intelligence
Not enough data
7.7
63
Not enough data
Feature Not Available
Not enough data
7.0
59
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.7
8
Platform Basics
8.3
106
7.9
56
8.3
106
Feature Not Available
8.4
103
7.9
50
8.4
86
Feature Not Available
8.4
86
7.4
48
Agentic AI - Customer Journey Mapping
7.9
12
6.9
6
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
7.4
60
8.0
44
7.8
65
Platform Data
7.7
49
7.6
63
7.4
45
7.5
63
7.8
47
8.5
69
7.9
44
7.7
61
Platform Additional Functionality
8.7
47
Feature Not Available
8.0
41
7.8
64
8.5
43
7.8
61
Agentic AI - Customer Journey Analytics
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.1
7
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Catalyst are categorized as Customer Journey Mapping and Customer Journey Analytics
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Catalyst is categorized as Customer Revenue Optimization, Customer Data Platform (CDP), and Customer Success
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Catalyst
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Computer Software
40.2%
Information Technology and Services
17.3%
Marketing and Advertising
10.1%
Financial Services
5.0%
Computer & Network Security
3.7%
Other
23.8%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
Catalyst has no discussions with answers
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