Compare Catalyst and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Mid-Market (74.8% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Catalyst
Star Rating
(659)4.5 out of 5
Market Segments
Mid-Market (74.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CatalystSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying diverse sources into a single, real-time profile. This capability is particularly praised for enabling personalized marketing and sales experiences, making it a valuable tool for businesses looking to enhance customer engagement.
- Users say that Catalyst stands out for its modularity and user-friendly interface, allowing teams to easily monitor customer health and track renewal opportunities. Reviewers appreciate how the platform serves as a central hub for customer insights, which they rely on daily.
- According to verified reviews, Salesforce Data 360 is noted for its smooth setup process, with many users highlighting that the transition was not difficult. This ease of implementation can be a significant advantage for teams looking to quickly adopt a new system without extensive downtime.
- Reviewers mention that while Catalyst has a strong ease of use rating, it sometimes struggles to meet specific workflow needs, with some users noting configuration challenges. This could be a consideration for teams with unique requirements that may not align perfectly with the platform's offerings.
- G2 reviewers highlight that Catalyst's quality of support is highly rated, with users feeling well-supported in their day-to-day operations. This aspect can be crucial for teams that require ongoing assistance and guidance as they navigate the platform.
- Users report that Salesforce Data 360's ability to gather and link information from various sources, including CRM and social media, is a game-changer. This feature not only saves time but also enhances the overall efficiency of data management, making it a strong contender for businesses focused on data-driven decision-making.
Pricing
Entry-Level Pricing
Catalyst
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Catalyst
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.5
516
9.0
91
Ease of Use
8.7
524
8.0
169
Ease of Setup
8.2
213
7.4
142
Ease of Admin
8.5
148
8.6
43
Quality of Support
8.9
448
8.6
87
Has the product been a good partner in doing business?
9.2
148
9.3
42
Product Direction (% positive)
9.0
477
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Customer Information
8.5
349
|
Verified
Not enough data
8.5
341
|
Verified
Not enough data
8.7
345
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
6.3
222
Not enough data
Predictions
8.1
302
|
Verified
Not enough data
7.6
265
|
Verified
Not enough data
7.9
254
Not enough data
Feature Not Available
Not enough data
Platform
8.4
331
|
Verified
Not enough data
7.9
295
|
Verified
Not enough data
7.7
282
|
Verified
Not enough data
8.2
296
|
Verified
Not enough data
8.0
309
|
Verified
Not enough data
8.3
318
|
Verified
Not enough data
8.6
301
|
Verified
Not enough data
8.7
269
|
Verified
Not enough data
8.5
323
|
Verified
Not enough data
8.6
302
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Success
5.5
16
Not enough data
5.9
16
Not enough data
6.9
16
Not enough data
5.4
15
Not enough data
5.6
16
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
8.2
88
8.9
30
8.3
82
9.2
32
Feature Not Available
8.6
30
Feature Not Available
9.1
30
Intelligence
7.2
64
8.6
29
Feature Not Available
8.9
29
Feature Not Available
8.6
28
Sales Team
7.9
54
Not enough data
Feature Not Available
Not enough data
7.9
72
Not enough data
Intelligence
7.7
63
Not enough data
Feature Not Available
Not enough data
7.0
59
Not enough data
Mapping
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Revenue Optimization
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
Platform Basics
7.9
56
Not enough data
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
7.4
48
Not enough data
Agentic AI - Customer Journey Mapping
6.9
6
Not enough data
Platform Basics
7.4
60
Not enough data
7.8
65
Not enough data
Platform Data
7.6
63
Not enough data
7.5
63
Not enough data
8.5
69
Not enough data
7.7
61
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
7.8
64
Not enough data
7.8
61
Not enough data
Agentic AI - Customer Journey Analytics
6.7
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Catalyst and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Catalyst is categorized as Customer Revenue Optimization, Customer Success, Customer Journey Mapping, and Customer Journey Analytics
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Catalyst
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
40.2%
Information Technology and Services
17.3%
Marketing and Advertising
10.1%
Financial Services
5.0%
Computer & Network Security
3.7%
Other
23.8%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Catalyst has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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