Introducing G2.ai, the future of software buying.Try now
Compare Catalyst and Optimove 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Customerscore.io
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Saleswings
Visit Website
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Catalyst
Star Rating
(652)4.5 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CatalystOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Customer Profiles with a score of 9.4, highlighting its ability to create detailed and actionable customer insights, while Catalyst's score of 8.8 indicates it may not provide the same depth of profiling.
- Reviewers mention that Optimove's Dynamic Segmentation feature, rated at 9.2, allows for highly targeted marketing efforts, whereas Catalyst's lower score of 7.4 suggests it may lack the same level of flexibility and effectiveness in segmentation.
- G2 users note that Optimove's Machine Learning capabilities, rated at 9.0, provide robust predictive analytics, particularly in identifying Churn Risk and Upsell Opportunities, while Catalyst's scores of 6.8 and 7.8 respectively indicate a less sophisticated approach.
- Reviewers say that Optimove's Quality of Support is rated at 9.4, with many users praising the responsiveness and helpfulness of the support team, compared to Catalyst's score of 9.1, which, while still good, may not match the level of service provided by Optimove.
- Users on G2 highlight that Optimove's Automated Email Responses feature, with a score of 8.6, is particularly effective for maintaining customer engagement, while Catalyst's performance in this area is not as strong, reflecting a potential gap in email marketing automation.
- Reviewers mention that Optimove's Data Security is rated at 9.4, indicating a strong commitment to protecting user data, while Catalyst's score of 8.8 suggests it may not offer the same level of assurance in data protection practices.
Pricing
Entry-Level Pricing
Catalyst
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Catalyst
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
8.5
510
8.7
200
Ease of Use
8.8
518
8.6
201
Ease of Setup
8.3
208
8.0
117
Ease of Admin
8.5
146
8.8
66
Quality of Support
8.9
442
9.3
199
Has the product been a good partner in doing business?
9.3
146
9.1
67
Product Direction (% positive)
9.1
471
9.3
195
Features by Category
Email Marketing
Not enough data
9.2
131
|
Verified
Not enough data
9.3
139
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.7
125
|
Verified
Online Marketing
Not enough data
7.6
95
Not enough data
8.1
114
|
Verified
Not enough data
9.2
138
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.2
97
Lead Management
Not enough data
8.5
107
|
Verified
Not enough data
8.6
112
Not enough data
9.3
136
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.6
114
|
Verified
Campaign Management
Not enough data
8.8
120
|
Verified
Not enough data
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Social
Not enough data
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
Not enough data
7.2
89
Reporting & Analytics
Not enough data
8.9
128
|
Verified
Not enough data
8.1
101
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Customer Information
8.5
348
|
Verified
Not enough data
8.5
341
|
Verified
Not enough data
8.7
345
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
8.4
320
|
Verified
Not enough data
7.9
309
|
Verified
Not enough data
6.3
222
Not enough data
Predictions
8.1
302
|
Verified
Not enough data
7.6
265
|
Verified
Not enough data
7.9
254
Not enough data
Feature Not Available
Not enough data
Platform
8.4
330
|
Verified
Not enough data
7.9
295
|
Verified
Not enough data
7.7
282
|
Verified
Not enough data
8.2
292
|
Verified
Not enough data
8.0
309
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
8.6
301
|
Verified
Not enough data
8.7
269
|
Verified
Not enough data
8.5
319
|
Verified
Not enough data
8.6
302
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Success
5.5
16
Not enough data
5.9
16
Not enough data
6.9
16
Not enough data
5.4
15
Not enough data
5.6
16
Not enough data
Data Sourcing
8.2
88
8.5
72
|
Verified
8.3
82
8.6
73
|
Verified
Feature Not Available
8.3
64
Feature Not Available
8.6
79
|
Verified
Intelligence
7.2
64
8.7
83
|
Verified
Feature Not Available
8.7
86
|
Verified
Feature Not Available
8.4
79
|
Verified
Sales Team
7.9
54
Not enough data
Feature Not Available
Not enough data
7.9
72
Not enough data
Intelligence
7.7
63
Not enough data
Feature Not Available
Not enough data
7.0
59
Not enough data
Mapping
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Revenue Optimization
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
Platform Basics
7.9
56
Not enough data
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
7.4
48
Not enough data
Agentic AI - Customer Journey Mapping
6.9
6
Not enough data
Platform Basics
7.4
60
9.2
95
|
Verified
7.8
65
9.2
99
|
Verified
Platform Data
7.6
63
8.9
93
|
Verified
7.5
63
8.6
99
|
Verified
8.5
69
8.9
101
|
Verified
7.7
61
9.0
97
|
Verified
Platform Additional Functionality
Feature Not Available
8.9
89
|
Verified
7.8
64
8.4
92
|
Verified
7.8
61
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
6.7
7
6.0
7
7.6
7
8.1
7
7.6
7
7.5
6
7.1
7
8.1
6
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Catalyst and Optimove are categorized as Customer Data Platform (CDP) and Customer Journey Analytics
Unique Categories
Catalyst is categorized as Customer Revenue Optimization, Customer Success, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Catalyst
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
40.4%
Information Technology and Services
17.3%
Marketing and Advertising
10.2%
Financial Services
4.9%
Computer & Network Security
3.7%
Other
23.6%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Discussions
Catalyst has no discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
