# Catalyst vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that mParticle by Rokt has made significant strides in user interface design, with many users noting that the newer versions are functional and easy to work with. However, some users still find it lacks the aesthetic appeal of competitors like Catalyst, which is praised for its **great UI** that allows for effortless information viewing.
- **Users say** that mParticle excels in audience segmentation capabilities, allowing teams to quickly pinpoint and build audiences effectively. This multifunctional approach is highlighted by users who appreciate its versatility beyond just audience building. In contrast, Catalyst's modularity is seen as a strength, enabling users to monitor customer health and churn risk seamlessly.
- **Reviewers mention** that while mParticle offers decent reporting features, it may not provide the same level of granularity as Catalyst, which users describe as their "bible" for daily operations. Catalyst's ability to provide regular pulse updates and insights into renewal and expansion opportunities is a standout feature for many teams.
- **According to verified reviews** , both products receive similar scores for ease of administration, but Catalyst edges out slightly with a more streamlined experience. Users appreciate that both platforms are manageable, yet Catalyst's interface is often described as more intuitive for daily tasks.
- **G2 reviewers highlight** that mParticle's data enrichment capabilities are on par with Catalyst, both scoring well in this area. However, mParticle's dynamic segmentation feature is particularly noted for its effectiveness, while Catalyst's segmentation tools are perceived as less robust.
- **Users report** that while both platforms have strong support ratings, Catalyst's support is slightly more favorable, with users noting a higher quality of assistance. mParticle's support is still well-regarded, but Catalyst's responsiveness and helpfulness in resolving issues seem to give it an edge.



| | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 659 | 175 | 
| **Largest Market Segment** | Mid-Market (74.8% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Catalyst

Pros:
- Ease of Use (45 reviews)
- Automation (21 reviews)

Cons:
- Integration Issues (15 reviews)
- Learning Curve (15 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (4 reviews)
- Insights (4 reviews)

Cons:
- Complex Configuration (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Catalyst | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 8.5 (516 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 8.7 (524 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 8.2 (213 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 8.5 (148 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 8.9 (448 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (148 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 9.0 (477 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Catalyst

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Retention** | Not enough data | 7.8 (20 reviews) | 
| **Return** | Not enough data | 8.5 (21 reviews) | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | 

#### Reporting

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | 
| **Trending** | Not enough data | 8.3 (19 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | 

#### Other

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | 7.7/10 | 375 |
| **mParticle by Rokt** | N/A | N/A |

#### Customer Information

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Customer Health Scores** | 8.5 (349 reviews) ✓ Verified | Not enough data | 
| **Customer Monitoring** | 8.5 (341 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.7 (345 reviews) ✓ Verified | Not enough data | 
| **Playbooks** | 7.9 (309 reviews) ✓ Verified | Not enough data | 
| **Customer Segments** | 8.4 (321 reviews) ✓ Verified | Not enough data | 
| **Product Engagement** | 7.9 (309 reviews) ✓ Verified | Not enough data | 
| **Surveys** | 6.3 (222 reviews) | Not enough data | 

#### Predictions

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Churn Risk** | 8.1 (302 reviews) ✓ Verified | Not enough data | 
| **Upsell Opportunities** | 7.6 (265 reviews) ✓ Verified | Not enough data | 
| **Custom Triggers** | 7.9 (254 reviews) | Not enough data | 
| **Machine Learning** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Reporting & Dashboards** | 8.4 (331 reviews) ✓ Verified | Not enough data | 
| **API & Integrations** | 7.9 (295 reviews) ✓ Verified | Not enough data | 
| **Data Import & Export Tools** | 7.7 (282 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (296 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.0 (309 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.3 (318 reviews) ✓ Verified | Not enough data | 
| **Scalability** | 8.6 (301 reviews) ✓ Verified | Not enough data | 
| **Data Security** | 8.7 (269 reviews) ✓ Verified | Not enough data | 
| **Performance & Reliability** | 8.5 (323 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.6 (302 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Success

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 5.5 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 5.9 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.4 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (16 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | 

#### Metrics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | Not enough data | 6.7 (9 reviews) | 
| **Recommendations** | Not enough data | 6.5 (9 reviews) | 
| **Workflow Management** | Not enough data | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 5.9 (9 reviews) | 

#### Management

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | Not enough data | 7.8 (9 reviews) | 
| **Data Discovery** | Not enough data | 7.8 (9 reviews) | 
| **Data Profililng** | Not enough data | 8.0 (10 reviews) | 
| **Reporting and Visualization** | Not enough data | 5.6 (9 reviews) | 
| **Data Lineage** | Not enough data | 7.0 (9 reviews) | 

#### Compliance

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.0 (10 reviews) | 
| **Training and Guidelines** | Not enough data | 8.3 (9 reviews) | 
| **Policy Enforcement** | Not enough data | 8.3 (9 reviews) | 
| **Compliance Monitoring** | Not enough data | 8.0 (9 reviews) | 

#### Security

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Access Control** | Not enough data | 8.9 (9 reviews) | 
| **Roles Management** | Not enough data | 8.0 (10 reviews) | 
| **Compliance Management** | Not enough data | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | Not enough data | 8.2 (10 reviews) | 
| **Data Distribution** | Not enough data | 8.3 (9 reviews) | 
| **Data Unification** | Not enough data | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | Not enough data | 8.7 (10 reviews) | 
| **Policy Management** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | 7.9/10 | 103 |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | 8.2 (88 reviews) | 8.2 (25 reviews) | 
| **Expandability** | 8.3 (82 reviews) | 8.8 (29 reviews) | 
| **Content Marketing** | Feature Not Available | 7.0 (21 reviews) | 
| **Multiple Devices** | Feature Not Available | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | 7.2 (64 reviews) | 7.5 (25 reviews) | 
| **Predictive Modeling** | Feature Not Available | 7.0 (21 reviews) | 
| **Recommendation Engine** | Feature Not Available | 6.6 (20 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | 7.4/10 | 95 |
| **mParticle by Rokt** | N/A | N/A |

#### Sales Team

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Flexible Sales Process** | 7.9 (54 reviews) | Not enough data | 
| **Training Mode** | Feature Not Available | Not enough data | 
| **Playbooks** | 7.9 (72 reviews) | Not enough data | 

#### Intelligence

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Opportunity Identification** | 7.7 (63 reviews) | Not enough data | 
| **Zero-touch Renewals** | Feature Not Available | Not enough data | 
| **Smart Content** | 7.0 (59 reviews) | Not enough data | 

#### Mapping

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Multiple Org Charts** | Feature Not Available | Not enough data | 
| **Stakeholder Roles** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (8 reviews) | Not enough data | 
| **Decision Making** | 7.7 (8 reviews) | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | 7.5/10 | 60 |
| **mParticle by Rokt** | N/A | N/A |

#### Platform Basics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Templates** | 7.9 (56 reviews) | Not enough data | 
| **Exporting** | Feature Not Available | Not enough data | 
| **Multi-user Access and Collaboration** | 7.9 (50 reviews) | Not enough data | 
| **Multiple Personas** | Feature Not Available | Not enough data | 
| **Data Analytics ** | 7.4 (48 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | 7.6/10 | 72 |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | 7.4 (60 reviews) | 8.2 (32 reviews) | 
| **Journey Optimization** | 7.8 (65 reviews) | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | 7.6 (63 reviews) | 8.7 (32 reviews) | 
| **Trends Reporting** | 7.5 (63 reviews) | 8.1 (28 reviews) | 
| **Dashboards** | 8.5 (69 reviews) | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | 7.7 (61 reviews) | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | Feature Not Available | 8.6 (30 reviews) | 
| **Integrations** | 7.8 (64 reviews) | 8.1 (31 reviews) | 
| **Automated Alerts** | 7.8 (61 reviews) | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (7 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | 

#### Management 

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | 
| **EDI** | Not enough data | 7.0 (5 reviews) | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Catalyst** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Catalyst (3):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Success Software](https://www.g2.com/categories/customer-success), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)

**Unique to mParticle by Rokt (6):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Catalyst | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 13.0% | 26.9% | 
| **Mid-Market** | 74.8% | 53.1% | 
| **Enterprise** | 12.2% | 20.0% | 

### By Industry

#### Catalyst

- **Computer Software:** 40.2%
- **Information Technology and Services:** 17.3%
- **Marketing and Advertising:** 10.1%
- **Financial Services:** 5.0%
- **Computer & Network Security:** 3.7%
- **Education Management:** 2.1%
- **Internet:** 2.0%
- **Staffing and Recruiting:** 1.8%
- **Hospital & Health Care:** 1.4%
- **Mental Health Care:** 1.4%
- **Other:** 15.1%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
## Alternatives

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- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1361 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2904 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

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## Top Discussions

### Catalyst

No discussions available for this product.

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/totango-catalyst-vs-mparticle-by-rokt)