# Toptal, Upland Kapost vs Contently Comparison

| | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.0 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 270 | 42 | 96 | 
| **Largest Market Segment** | Small-Business (85.6% of reviews) | Mid-Market (66.7% of reviews) | Enterprise (46.3% of reviews) | 
| **Entry Level Price** | No pricing available | $3,500 per month | No pricing available | 

---
## Top Pros & Cons

### Toptal

Pros:
- Ease of Use (3 reviews)
- Job Opportunities (3 reviews)

Cons:
- Poor Communication (2 reviews)
- Financial Loss (1 reviews)

### Upland Kapost

**Not enough data**

### Contently

**Not enough data**

---
## Ratings Comparison
| Rating | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
  | **Meets Requirements** | 9.2 (183 reviews) | 7.8 (38 reviews) | 9.1 (75 reviews) | 
  | **Ease of Use** | 9.5 (182 reviews) | 7.5 (38 reviews) | 9.1 (74 reviews) | 
  | **Ease of Setup** | 8.8 (70 reviews) | 7.4 (16 reviews) | 9.0 (33 reviews) | 
  | **Ease of Admin** | 9.2 (65 reviews) | 8.1 (16 reviews) | 9.0 (34 reviews) | 
  | **Quality of Support** | 9.4 (179 reviews) | 8.5 (33 reviews) | 9.2 (71 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (73 reviews) | 8.8 (17 reviews) | 9.4 (33 reviews) | 
  | **Product Direction (% positive)** | 8.2 (152 reviews) | 7.9 (38 reviews) | 8.4 (67 reviews) | 

---
## Pricing

### Toptal

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Upland Kapost

#### Entry-Level Pricing

Plan: Kapost Marketing Operating System

Price: $3,500 per month

Key Features:
- Kapost Workflow
- Kapost Calendar
- Kapost Initiatives

[Learn more about Upland Kapost](https://www.g2.com/products/upland-kapost/reviews)

#### Free Trial

No

### Contently

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Toptal** | N/A | N/A |
| **Upland Kapost** | N/A | N/A |
| **Contently** | N/A | N/A |

#### Content Creation

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Toptal** | N/A | N/A |
| **Upland Kapost** | N/A | N/A |
| **Contently** | N/A | N/A |

#### Sales Team

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Flexible Sales Process** | Not enough data | Not enough data | Not enough data | 
| **Training Mode** | Not enough data | Not enough data | Not enough data | 
| **Playbooks** | Not enough data | Not enough data | Not enough data | 

#### Intelligence

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Opportunity Identification** | Not enough data | Not enough data | Not enough data | 
| **Zero-touch Renewals** | Not enough data | Not enough data | Not enough data | 
| **Smart Content** | Not enough data | Not enough data | Not enough data | 

#### Mapping

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Multiple Org Charts** | Not enough data | Not enough data | Not enough data | 
| **Stakeholder Roles** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Toptal** | N/A | N/A |
| **Upland Kapost** | 8.5/10 | 12 |
| **Contently** | 7.9/10 | 47 |

#### Planning

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Scheduling Integration** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Publishing

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Social Media

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | 

#### Planning

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 8.5 (12 reviews) | 8.5 (38 reviews) | 

#### Generative AI

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **AI Text Generation** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **AI Text-to-Image** | Not enough data | Not enough data | 6.7 (5 reviews) | 
| **AI Text-to-Video** | Not enough data | Not enough data | 6.0 (5 reviews) | 

#### Agentic AI - Content Creation

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Toptal** | N/A | N/A |
| **Upland Kapost** | N/A | N/A |
| **Contently** | 8.0/10 | 17 |

#### Tools

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Contact Collection** | Not enough data | Not enough data | 8.3 (9 reviews) | 
| **Audience Insights** | Not enough data | Not enough data | 8.0 (15 reviews) | 
| **Social Sharing** | Not enough data | Not enough data | 8.6 (11 reviews) | 

#### Metrics

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | Not enough data | 7.9 (15 reviews) | 
| **Sessions** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.8 (16 reviews) | 
| **Return** | Not enough data | Not enough data | 7.8 (13 reviews) | 
| **Conversions** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Search Rank** | Not enough data | Not enough data | 7.6 (11 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Toptal** | 9.0/10 | 122 |
| **Upland Kapost** | N/A | N/A |
| **Contently** | 8.2/10 | 17 |

#### Hiring

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **RFP Creator** | 8.5 (41 reviews) | Not enough data | 6.9 (7 reviews) | 
| **Messaging** | 9.1 (88 reviews) | Not enough data | 7.6 (12 reviews) | 
| **Freelance Screening** | 9.3 (105 reviews) | Not enough data | 8.9 (12 reviews) | 
| **Freelance Profiles** | 9.6 (107 reviews) | Not enough data | 8.8 (11 reviews) | 

#### Project Management

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Calendar** | 9.2 (93 reviews) | Not enough data | 8.7 (14 reviews) | 
| **Guidelines and Policies** | 9.0 (94 reviews) | Not enough data | 8.5 (16 reviews) | 
| **Workflow Builder** | 8.8 (57 reviews) | Not enough data | 8.6 (14 reviews) | 
| **Digital Asset Management** | 8.5 (50 reviews) | Not enough data | 8.5 (13 reviews) | 

#### Payment

| Feature | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Payment Automation** | 9.3 (104 reviews) | Not enough data | 8.7 (14 reviews) | 
| **Secure Payments** | 9.5 (106 reviews) | Not enough data | 8.3 (13 reviews) | 
| **Multi-Currency Payments** | 8.2 (70 reviews) | Not enough data | 7.4 (9 reviews) | 
| **Multiple Payment Methods** | 8.5 (84 reviews) | Not enough data | 7.4 (9 reviews) | 

---
## Categories

**Unique to Toptal (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)

**Unique to Upland Kapost (2):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Content Creation Software](https://www.g2.com/categories/content-creation)

**Unique to Contently (3):** [Content Creation Software](https://www.g2.com/categories/content-creation), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Toptal | Upland Kapost | Contently | 
|---|---|---|---|
| **Small-Business** | 85.6% | 9.5% | 26.3% | 
| **Mid-Market** | 9.5% | 66.7% | 27.4% | 
| **Enterprise** | 4.9% | 23.8% | 46.3% | 

### By Industry

#### Toptal

- **Computer Software:** 36.2%
- **Information Technology and Services:** 15.0%
- **Design:** 9.2%
- **Financial Services:** 4.6%
- **Program Development:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Computer Games:** 1.9%
- **Management Consulting:** 1.9%
- **Entertainment:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Other:** 23.8%

#### Upland Kapost

- **Information Technology and Services:** 35.7%
- **Computer Software:** 26.2%
- **Marketing and Advertising:** 11.9%
- **Printing:** 4.8%
- **Venture Capital & Private Equity:** 2.4%
- **Telecommunications:** 2.4%
- **Online Media:** 2.4%
- **Market Research:** 2.4%
- **Information Services:** 2.4%
- **Electrical/Electronic Manufacturing:** 2.4%
- **Other:** 7.1%

#### Contently

- **Information Technology and Services:** 13.7%
- **Marketing and Advertising:** 12.6%
- **Computer Software:** 8.4%
- **Hospital & Health Care:** 7.4%
- **Financial Services:** 7.4%
- **Banking:** 5.3%
- **Insurance:** 4.2%
- **Market Research:** 3.2%
- **Consumer Goods:** 3.2%
- **Leisure, Travel & Tourism:** 2.1%
- **Other:** 32.6%

---
## Alternatives

### Alternatives to Toptal

- [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3195 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (462 reviews)
- [CloudDevs.com](https://www.g2.com/products/clouddevs-com/reviews) — 4.9/5 stars (163 reviews)
- [lemon.io](https://www.g2.com/products/lemon-io/reviews) — 4.6/5 stars (58 reviews)
- [Turing.com](https://www.g2.com/products/turing-com/reviews) — 4.3/5 stars (20 reviews)
- [Gun.io](https://www.g2.com/products/gun-io/reviews) — 4.5/5 stars (16 reviews)
- [Freelancer.com](https://www.g2.com/products/freelancer-com/reviews) — 4.0/5 stars (173 reviews)
- [Bark.com](https://www.g2.com/products/bark-com/reviews) — 1.6/5 stars (332 reviews)
- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Revelo](https://www.g2.com/products/revelo/reviews) — 4.7/5 stars (130 reviews)

### Alternatives to Upland Kapost

- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Snagit](https://www.g2.com/products/snagit/reviews) — 4.7/5 stars (5872 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7506 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5008 reviews)
- [Synthesia](https://www.g2.com/products/synthesia/reviews) — 4.6/5 stars (2748 reviews)
- [VEED](https://www.g2.com/products/veed/reviews) — 4.5/5 stars (2117 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1735 reviews)

### Alternatives to Contently

- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) — 4.3/5 stars (81 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Ceros](https://www.g2.com/products/ceros/reviews) — 4.0/5 stars (82 reviews)
- [Upwork](https://www.g2.com/products/upwork/reviews) — 4.5/5 stars (3195 reviews)
- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (462 reviews)
- [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (469 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews)

---
## Top Discussions

### Toptal

- Title: [How much do software engineers make on Toptal?](https://www.g2.com/discussions/how-much-do-software-engineers-make-on-toptal) — 2 comments
  > **Top comment:** "Toptal allows engineers to charge whichever rate they choose "
- Title: [What does Toptal company do?](https://www.g2.com/discussions/what-does-toptal-company-do) — 1 comment
  > **Top comment:** "Toptal provides the best jobs to talents in the world."
- Title: [Is Toptal better than Upwork?](https://www.g2.com/discussions/is-toptal-better-than-upwork) — 1 comment
  > **Top comment:** "Yeah!"
- Title: [How much can you make on Toptal?](https://www.g2.com/discussions/how-much-can-you-make-on-toptal) — 1 comment
  > **Top comment:** "I currently work with hourly rate of $65/hour, but that's definitely not the limit"

### Upland Kapost

No discussions available for this product.

### Contently

- Title: [Is contently a CMS?](https://www.g2.com/discussions/is-contently-a-cms) — 1 comment
  > **Top comment:** "Contently is a content marketing platform and is not a CMS/content management system."
- Title: [Is Contently legit?](https://www.g2.com/discussions/is-contently-legit) — 1 comment
  > **Top comment:** "Contently is legit and a purpose-driven organization and marketing technology business. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/toptal-vs-upland-kapost-vs-contently)