# Toluna Start, Zappi vs Suzy Comparison | | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 4.7 out of 5 | | **Total Reviews** | 32 | 15 | 140 | | **Largest Market Segment** | Mid-Market (46.7% of reviews) | Enterprise (46.2% of reviews) | Mid-Market (43.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Custom Number of interviews | --- ## Top Pros & Cons ### Toluna Start **Not enough data** ### Zappi Pros: - Ease of Use (3 reviews) - Intuitive (3 reviews) Cons: - Export Issues (1 reviews) - Formatting Issues (1 reviews) ### Suzy Pros: - Ease of Use (19 reviews) - Helpful (13 reviews) Cons: - Limited Customization (5 reviews) - Survey Issues (5 reviews) --- ## Ratings Comparison | Rating | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Meets Requirements** | 9.0 (24 reviews) | 8.8 (13 reviews) | 8.9 (101 reviews) | | **Ease of Use** | 9.0 (24 reviews) | 9.0 (13 reviews) | 9.1 (102 reviews) | | **Ease of Setup** | 9.2 (6 reviews) | Not enough data | 9.2 (21 reviews) | | **Ease of Admin** | 9.2 (6 reviews) | Not enough data | 9.2 (18 reviews) | | **Quality of Support** | 8.8 (22 reviews) | 8.7 (13 reviews) | 9.7 (100 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (6 reviews) | Not enough data | 9.8 (20 reviews) | | **Product Direction (% positive)** | 8.1 (24 reviews) | 9.1 (13 reviews) | 9.7 (93 reviews) | --- ## Pricing ### Toluna Start #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Zappi #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Suzy #### Entry-Level Pricing Plan: Suzy Live Price: Custom Number of interviews Description: Capture consumer understanding with 1-on-1, in-depth interviews with the audiences you care about most. Key Features: - Built-in scheduling logistics - Respondent incentives included - Recordings & transcripts [Browse all 3 editions](https://www.g2.com/products/suzy/pricing) #### Free Trial No --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Toluna Start** | N/A | N/A | | **Zappi** | N/A | N/A | | **Suzy** | 8.3/10 | 56 | #### User Response Methods | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Survey** | Not enough data | Not enough data | 9.4 (50 reviews) | | **Video Snippets** | Not enough data | Not enough data | 7.9 (22 reviews) | | **Video Interview** | Not enough data | Not enough data | 8.0 (20 reviews) | | **Photo Submission** | Not enough data | Not enough data | 8.2 (28 reviews) | | **Text/Notes** | Not enough data | Not enough data | 8.1 (33 reviews) | #### Participant Selection | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **In-App** | Not enough data | Not enough data | 8.3 (21 reviews) | | **In-Store** | Not enough data | Not enough data | Feature Not Available | | **On-Site** | Not enough data | Not enough data | Feature Not Available | | **Recruitment Pool** | Not enough data | Not enough data | 8.3 (40 reviews) | #### Insights | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Analytics** | Not enough data | Not enough data | 8.5 (47 reviews) | | **Collaboration** | Not enough data | Not enough data | 8.8 (41 reviews) | | **Sorting** | Not enough data | Not enough data | 8.3 (37 reviews) | #### Generative AI | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **AI Text Summarization** | Not enough data | Not enough data | 7.3 (13 reviews) | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Toluna Start** | N/A | N/A | | **Zappi** | N/A | N/A | | **Suzy** | N/A | N/A | #### Administration | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Quality Control** | Not enough data | Not enough data | Not enough data | | **Data Sampling** | Not enough data | Not enough data | Not enough data | | **Collaboration** | Not enough data | Not enough data | Not enough data | #### Capabilities | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Data Visualization** | Not enough data | Not enough data | Not enough data | | **Survival Analysis** | Not enough data | Not enough data | Not enough data | | **Risk Data Attributes** | Not enough data | Not enough data | Not enough data | | **Cost Analysis** | Not enough data | Not enough data | Not enough data | #### Methodology | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **ANOVA Support** | Not enough data | Not enough data | Not enough data | | **Regression** | Not enough data | Not enough data | Not enough data | | **Time Series Analysis** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Toluna Start** | N/A | N/A | | **Zappi** | N/A | N/A | | **Suzy** | N/A | N/A | #### Data collection | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Natural Language Processing (NLP)** | Not enough data | Not enough data | Not enough data | | **Data Sources** | Not enough data | Not enough data | Not enough data | | **Custom Research Sources** | Not enough data | Not enough data | Not enough data | | **Lead Enrichment** | Not enough data | Not enough data | Not enough data | | **Advanced Data Collection** | Not enough data | Not enough data | Not enough data | #### Segment Trending | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Web** | Not enough data | Not enough data | Not enough data | | **Social** | Not enough data | Not enough data | Not enough data | | **Benchmarks** | Not enough data | Not enough data | Not enough data | | **Finance ** | Not enough data | Not enough data | Not enough data | #### Analysis | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Custom Dashboards** | Not enough data | Not enough data | Not enough data | | **Reports** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Search** | Not enough data | Not enough data | Not enough data | | **User, Role, And Access Management** | Not enough data | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Collaboration** | Not enough data | Not enough data | Not enough data | | **Compliance** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Market Intelligence | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Toluna Start** | N/A | N/A | | **Zappi** | N/A | N/A | | **Suzy** | 8.1/10 | 72 | #### Survey Management | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Survey Builder** | Not enough data | Feature Not Available | 9.0 (67 reviews) | | **Question Types** | Not enough data | Not enough data | 9.1 (68 reviews) | | **Templates** | Not enough data | Not enough data | 8.5 (55 reviews) | | **Survey Distribution** | Not enough data | Not enough data | 8.5 (59 reviews) | #### Survey Customization | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Branching/Skip Logic** | Not enough data | Not enough data | 8.1 (61 reviews) | | **Branding** | Not enough data | Not enough data | Feature Not Available | | **Multimedia Support** | Not enough data | Not enough data | 7.9 (52 reviews) | | **Multilingual Surveys** | Not enough data | Not enough data | 6.3 (35 reviews) | #### Survey Insights | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Reporting & Analytics** | Not enough data | Not enough data | 8.2 (66 reviews) | | **BI Tools Integration** | Not enough data | Not enough data | 6.7 (29 reviews) | | **Data Exporting** | Not enough data | Not enough data | 8.6 (62 reviews) | | **Permissions** | Not enough data | Not enough data | 8.2 (40 reviews) | #### Agentic AI - Survey | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Toluna Start** | N/A | N/A | | **Zappi** | N/A | N/A | | **Suzy** | 7.9/10 | 29 | #### Brand Signals | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Comparison** | Not enough data | Not enough data | 8.5 (21 reviews) | | **AI** | Not enough data | Not enough data | 6.9 (14 reviews) | | **Brand Health** | Not enough data | Not enough data | 7.9 (21 reviews) | #### Brand Analytics | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Trend Analysis** | Not enough data | Not enough data | 8.2 (19 reviews) | | **Tracking** | Not enough data | Not enough data | 7.8 (15 reviews) | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Toluna Start** | N/A | N/A | | **Zappi** | N/A | N/A | | **Suzy** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Rapid Research** | Not enough data | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Survey Software](https://www.g2.com/categories/survey), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Unique to Toluna Start (3):** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [User Research Tools](https://www.g2.com/categories/user-research), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) **Unique to Zappi (1):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) **Unique to Suzy (1):** [User Research Tools](https://www.g2.com/categories/user-research) --- ## Reviewer Demographics ### By Company Size | Segment | Toluna Start | Zappi | Suzy | |---|---|---|---| | **Small-Business** | 43.3% | 23.1% | 24.4% | | **Mid-Market** | 46.7% | 30.8% | 43.5% | | **Enterprise** | 10.0% | 46.2% | 32.1% | ### By Industry #### Toluna Start - **Marketing and Advertising:** 10.0% - **Market Research:** 10.0% - **Computer Software:** 10.0% - **Hospital & Health Care:** 10.0% - **Education Management:** 6.7% - **Higher Education:** 6.7% - **E-Learning:** 6.7% - **Apparel & Fashion:** 3.3% - **Broadcast Media:** 3.3% - **Civil Engineering:** 3.3% - **Other:** 30.0% #### Zappi - **Food & Beverages:** 15.4% - **Computer Software:** 15.4% - **Telecommunications:** 7.7% - **Retail:** 7.7% - **Restaurants:** 7.7% - **Oil & Energy:** 7.7% - **Non-Profit Organization Management:** 7.7% - **Marketing and Advertising:** 7.7% - **Market Research:** 7.7% - **Entertainment:** 7.7% - **Other:** 7.7% #### Suzy - **Consumer Goods:** 30.2% - **Marketing and Advertising:** 17.5% - **Food & Beverages:** 14.3% - **Retail:** 4.0% - **Market Research:** 4.0% - **Consumer Electronics:** 3.2% - **Financial Services:** 3.2% - **Cosmetics:** 2.4% - **Broadcast Media:** 1.6% - **Design:** 1.6% - **Other:** 18.3% --- ## Alternatives ### Alternatives to Toluna Start - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1139 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews) - [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (559 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews) ### Alternatives to Zappi - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1035 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48017 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5161 reviews) ### Alternatives to Suzy - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3015 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5161 reviews) --- ## Top Discussions ### Toluna Start No discussions available for this product. ### Zappi No discussions available for this product. ### Suzy No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/toluna-start-vs-zappi-vs-suzy)