# Toluna Start vs aytm Comparison

| | Toluna Start | aytm | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 32 | 25 | 
| **Largest Market Segment** | Mid-Market (46.7% of reviews) | Mid-Market (40.9% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go 1 License | 

---
## Top Pros & Cons

### Toluna Start

**Not enough data**

### aytm

Pros:
- Decision Making (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Complexity (1 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | Toluna Start | aytm | 
|---|---|---|
  | **Meets Requirements** | 9.0 (24 reviews) | 9.2 (22 reviews) | 
  | **Ease of Use** | 9.0 (24 reviews) | 9.1 (22 reviews) | 
  | **Ease of Setup** | 9.2 (6 reviews) | 8.9 (12 reviews) | 
  | **Ease of Admin** | 9.2 (6 reviews) | 8.5 (8 reviews) | 
  | **Quality of Support** | 8.8 (22 reviews) | 9.3 (21 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (6 reviews) | 8.3 (7 reviews) | 
  | **Product Direction (% positive)** | 8.1 (24 reviews) | 9.4 (21 reviews) | 

---
## Pricing

### Toluna Start

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### aytm

#### Entry-Level Pricing

Plan: Lite

Price: Pay As You Go 1 License

Description: Independent, self-service research

Key Features:
- Regular, complex, and matrix question types
- Standard analysis views
- Self guided training and tutorials

[Browse all 2 editions](https://www.g2.com/products/aytm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Toluna Start** | N/A | N/A |
| **aytm** | N/A | N/A |

#### User Response Methods

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Survey** | Not enough data | Not enough data | 
| **Video Snippets** | Not enough data | Not enough data | 
| **Video Interview** | Not enough data | Not enough data | 
| **Photo Submission** | Not enough data | Not enough data | 
| **Text/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Toluna Start | aytm | 
|---|---|---|
| **In-App** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **On-Site** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Insights

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Sorting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Toluna Start | aytm | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Toluna Start** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Administration

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Quality Control** | Not enough data | Not enough data | 
| **Data Sampling** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 

#### Capabilities

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Survival Analysis** | Not enough data | Not enough data | 
| **Risk Data Attributes** | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | Toluna Start | aytm | 
|---|---|---|
| **ANOVA Support** | Not enough data | Not enough data | 
| **Regression** | Not enough data | Not enough data | 
| **Time Series Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Toluna Start | aytm | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Toluna Start** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Data collection

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Data Sources** | Not enough data | Not enough data | 
| **Custom Research Sources** | Not enough data | Not enough data | 
| **Lead Enrichment** | Not enough data | Feature Not Available | 
| **Advanced Data Collection** | Not enough data | Not enough data | 

#### Segment Trending

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Web** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | Feature Not Available | 
| **Benchmarks** | Not enough data | Not enough data | 
| **Finance ** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Search** | Not enough data | Feature Not Available | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Collaboration** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Toluna Start** | N/A | N/A |
| **aytm** | 9.6/10 | 6 |

#### Survey Management

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.7 (5 reviews) | 
| **Question Types** | Not enough data | 10.0 (5 reviews) | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | 9.2 (6 reviews) | 

#### Survey Customization

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 9.3 (5 reviews) | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Toluna Start** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Brand Signals

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Comparison** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Brand Health** | Not enough data | Not enough data | 

#### Brand Analytics

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Trend Analysis** | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Toluna Start** | N/A | N/A |
| **aytm** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Toluna Start | aytm | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Feature Not Available | 

#### Collaboration - Consumer Insights Platforms

| Feature | Toluna Start | aytm | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Survey Software](https://www.g2.com/categories/survey), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to Toluna Start (3):** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [User Research Tools](https://www.g2.com/categories/user-research), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)



---
## Reviewer Demographics

### By Company Size

| Segment | Toluna Start | aytm | 
|---|---|---|
| **Small-Business** | 43.3% | 27.3% | 
| **Mid-Market** | 46.7% | 40.9% | 
| **Enterprise** | 10.0% | 31.8% | 

### By Industry

#### Toluna Start

- **Marketing and Advertising:** 10.0%
- **Market Research:** 10.0%
- **Computer Software:** 10.0%
- **Hospital & Health Care:** 10.0%
- **Education Management:** 6.7%
- **Higher Education:** 6.7%
- **E-Learning:** 6.7%
- **Apparel & Fashion:** 3.3%
- **Broadcast Media:** 3.3%
- **Civil Engineering:** 3.3%
- **Other:** 30.0%

#### aytm

- **Market Research:** 13.6%
- **Computer Software:** 9.1%
- **Financial Services:** 9.1%
- **Architecture & Planning:** 4.5%
- **Banking:** 4.5%
- **Consumer Goods:** 4.5%
- **Executive Office:** 4.5%
- **Facilities Services:** 4.5%
- **Food & Beverages:** 4.5%
- **Food Production:** 4.5%
- **Other:** 36.4%

---
## Alternatives

### Alternatives to Toluna Start

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23548 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1140 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1036 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (790 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (560 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5519 reviews)

### Alternatives to aytm

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23548 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (951 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1140 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5179 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (407 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9099 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (526 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)

---
## Top Discussions

### Toluna Start

No discussions available for this product.

### aytm

- Title: [What is Advanced MaxDiff?](https://www.g2.com/discussions/advanced-maxdiff) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The Advanced MaxDiff test is a great way to compare many alternatives without overwhelming respondents by asking them to read and consider all items at once...."
- Title: [What is conjoint segmentation?](https://www.g2.com/discussions/conjoint-segmentation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Conjoint Segmentation is a Choice-Based Conjoint variant with the aim to provide detailed information on the sample with several segments of respondents..."
- Title: [Do you offer both list surveys and panel surveys?](https://www.g2.com/discussions/panels) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "AYTM offers two types of surveys; List Surveys and Panel Surveys.

A Panel Survey is when you want to purchase our proprietary panel of respondents. We..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/toluna-start-vs-aytm)