# TinyURL vs UTM.io Comparison

| | TinyURL | UTM.io | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 112 | 12 | 
| **Largest Market Segment** | Small-Business (69.4% of reviews) | Small-Business (66.7% of reviews) | 
| **Entry Level Price** | Free Trial | Free Per Year | 

---
## Top Pros & Cons

### TinyURL

Pros:
- Ease of Use (3 reviews)
- Accessibility (1 reviews)

Cons:
- Limited Free Access (2 reviews)
- Data Accuracy (1 reviews)

### UTM.io

**Not enough data**

---
## Ratings Comparison
| Rating | TinyURL | UTM.io | 
|---|---|---|
  | **Meets Requirements** | 8.9 (72 reviews) | 9.1 (9 reviews) | 
  | **Ease of Use** | 9.4 (72 reviews) | 8.7 (9 reviews) | 
  | **Ease of Setup** | 9.4 (23 reviews) | Not enough data | 
  | **Ease of Admin** | 9.1 (19 reviews) | Not enough data | 
  | **Quality of Support** | 8.4 (51 reviews) | 8.3 (7 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (15 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 5.5 (65 reviews) | 10.0 (8 reviews) | 

---
## Pricing

### TinyURL

#### Entry-Level Pricing

Plan: Free

Price: Free Trial

Description: Free URL shortening with permanent links, basic link history and QR code generation. Designed for individuals and light usage.

Key Features:
- URL Shortening
- Permanent short links
- QR code generation

[Browse all 4 editions](https://www.g2.com/products/tinyurl/pricing)

#### Free Trial

Yes

### UTM.io

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets and hello to the efficient effort!

Key Features:
- Please see pricing on our website for full details.

[Browse all 4 editions](https://www.g2.com/products/utm-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **TinyURL** | N/A | N/A |
| **UTM.io** | N/A | N/A |

#### Metrics

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | 
| **Retention** | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Reporting

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Trending** | Not enough data | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 

#### Other

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **User Data** | Not enough data | Feature Not Available | 
| **Site Search Reporting** | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **TinyURL** | N/A | N/A |
| **UTM.io** | N/A | N/A |

#### Content Creation

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Unified Threat Management (UTM)

| Product | Score | Reviews |
|---|---|---|
| **TinyURL** | N/A | N/A |
| **UTM.io** | N/A | N/A |

#### Security - Unified Threat Management

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Antivirus** | Not enough data | Feature Not Available | 
| **Whitelists** | Not enough data | Feature Not Available | 
| **Antispam Filtering** | Not enough data | Not enough data | 
| **Content Filtering** | Not enough data | Feature Not Available | 
| **Web Filtering** | Not enough data | Feature Not Available | 
| **Firewall** | Not enough data | Feature Not Available | 

#### Administration

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Reports & Analytics** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 

### URL Shortener

| Product | Score | Reviews |
|---|---|---|
| **TinyURL** | 8.4/10 | 51 |
| **UTM.io** | N/A | N/A |

#### URL Shortener

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Branded Shortlinks** | 8.8 (27 reviews) | Not enough data | 
| **Link Analytics** | 7.8 (21 reviews) | Not enough data | 
| **Bulk URL Creation** | 7.9 (21 reviews) | Not enough data | 
| **Historical Shortlink Tracking** | 9.1 (23 reviews) | Not enough data | 

#### Agentic AI - Digital Sales Room

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 

### QR Code Generator

| Product | Score | Reviews |
|---|---|---|
| **TinyURL** | N/A | N/A |
| **UTM.io** | N/A | N/A |

#### Development

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Low-Code or No-Code** | Not enough data | Not enough data | 
| **Bulk Creation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Intuitive Dashboards** | Not enough data | Not enough data | 

#### Formatting

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Dynamics Codes** | Not enough data | Not enough data | 
| **File Formats** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Agentic AI - Penetration Testing

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **TinyURL** | N/A | N/A |
| **UTM.io** | N/A | N/A |

#### Tools

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Contact Collection** | Feature Not Available | Not enough data | 
| **Audience Insights** | Feature Not Available | Not enough data | 
| **Social Sharing** | Feature Not Available | Not enough data | 

#### Metrics

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | Not enough data | 
| **Sessions** | Feature Not Available | Not enough data | 
| **Engagement** | Feature Not Available | Not enough data | 
| **Return** | Feature Not Available | Not enough data | 
| **Conversions** | Feature Not Available | Not enough data | 
| **Search Rank** | Feature Not Available | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | TinyURL | UTM.io | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (2):** [URL Shortener ](https://www.g2.com/categories/url-shortener), [QR Code Generator Software](https://www.g2.com/categories/qr-code-generator)

**Unique to TinyURL (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to UTM.io (3):** [Unified Threat Management Software](https://www.g2.com/categories/unified-threat-management-utm), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems)


---
## Reviewer Demographics

### By Company Size

| Segment | TinyURL | UTM.io | 
|---|---|---|
| **Small-Business** | 69.4% | 66.7% | 
| **Mid-Market** | 19.4% | 8.3% | 
| **Enterprise** | 11.1% | 25.0% | 

### By Industry

#### TinyURL

- **Marketing and Advertising:** 14.8%
- **Internet:** 12.0%
- **Information Technology and Services:** 7.4%
- **Health, Wellness and Fitness:** 4.6%
- **Education Management:** 3.7%
- **Writing and Editing:** 3.7%
- **Real Estate:** 2.8%
- **Higher Education:** 2.8%
- **Professional Training & Coaching:** 2.8%
- **Computer Software:** 2.8%
- **Other:** 42.6%

#### UTM.io

- **Information Technology and Services:** 33.3%
- **Marketing and Advertising:** 16.7%
- **Professional Training & Coaching:** 8.3%
- **Internet:** 8.3%
- **Health, Wellness and Fitness:** 8.3%
- **Food Production:** 8.3%
- **Education Management:** 8.3%
- **Computer Software:** 8.3%

---
## Alternatives

### Alternatives to TinyURL

- [Bitly](https://www.g2.com/products/bitly/reviews) — 4.5/5 stars (920 reviews)
- [Rebrandly](https://www.g2.com/products/rebrandly/reviews) — 4.6/5 stars (366 reviews)
- [BL.INK](https://www.g2.com/products/bl-ink/reviews) — 4.5/5 stars (346 reviews)
- [GoLinks](https://www.g2.com/products/golinks/reviews) — 4.7/5 stars (811 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3973 reviews)
- [QR.io](https://www.g2.com/products/qr-io/reviews) — 4.5/5 stars (463 reviews)
- [Uniqode QR Code Generator](https://www.g2.com/products/uniqode-qr-code-generator/reviews) — 4.8/5 stars (492 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (782 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (706 reviews)

### Alternatives to UTM.io

- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (440 reviews)
- [Bitly](https://www.g2.com/products/bitly/reviews) — 4.5/5 stars (920 reviews)
- [Rebrandly](https://www.g2.com/products/rebrandly/reviews) — 4.6/5 stars (366 reviews)
- [GoLinks](https://www.g2.com/products/golinks/reviews) — 4.7/5 stars (811 reviews)
- [Check Point Next Generation Firewalls (NGFWs)](https://www.g2.com/products/check-point-next-generation-firewalls-ngfws/reviews) — 4.5/5 stars (590 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Blinq](https://www.g2.com/products/blinq-me/reviews) — 4.8/5 stars (8860 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [Popl](https://www.g2.com/products/popl/reviews) — 4.6/5 stars (6233 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3973 reviews)

---
## Top Discussions

### TinyURL

- Title: [Is it safe to use TinyURL?](https://www.g2.com/discussions/is-it-safe-to-use-tinyurl) — 6 comments
  > **Top comment:** "I have unknown issues with it."
- Title: [What is TinyURL used for?](https://www.g2.com/discussions/what-is-tinyurl-used-for) — 3 comments
  > **Top comment:** "I use it for HTML and CSS purposes to save on space. As well as on campaigns in Meta, Facebook, Instagram, and Google Ads again to save on space and avoid..."
- Title: [What is the best platform to watch live sports updates online?](https://www.g2.com/discussions/what-is-the-best-platform-to-watch-live-sports-updates-online) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for sharing this information about streaming platforms. I’ve been trying a few different ones lately, and Streamfire caught my attention because it..."
- Title: [How do I make a TinyURL link?](https://www.g2.com/discussions/how-do-i-make-a-tinyurl-link) — 1 comment
  > **Top comment:** "The easiest way is to go to https://bit.ly and open an account with them because TinyURL is going to mess up your billing eventually and overcharge you, then..."

### UTM.io

- Title: [What is UTM in Google?](https://www.g2.com/discussions/what-is-utm-in-google) — 1 comment *(includes official response)*
  > **Top comment:** "UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign..."
- Title: [How do I generate a UTM code?](https://www.g2.com/discussions/how-do-i-generate-a-utm-code) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [What is a UTM tool?](https://www.g2.com/discussions/what-is-a-utm-tool) — 1 comment *(includes official response)*
  > **Top comment:** "A UTM tool is a software or online service that allows marketers to easily create, manage, and track UTM codes for their marketing campaigns. These tools..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/tinyurl-vs-utm-io)