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Compare TinyURL and UTM.io 
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At a Glance
Market Segments
Small-Business (69.8% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
TinyURL
Star Rating
(110)4.3 out of 5
Market Segments
Small-Business (69.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about TinyURLUTM.io
Star Rating
(12)4.8 out of 5
Market Segments
Small-Business (66.7% of reviews)
Entry-Level Pricing
Free Per Year
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that TinyURL excels in its "Branded Shortlinks" feature, receiving a score of 8.9, which allows businesses to create custom links that enhance brand visibility. In contrast, UTM.io, while offering similar functionality, does not emphasize branding as strongly, leading to a lower user satisfaction in this area.
- Reviewers mention that TinyURL's "Historical Shortlink Tracking" feature, rated at 9.4, provides comprehensive insights into link performance over time, which is crucial for businesses looking to analyze their marketing efforts. UTM.io, however, lacks this depth in historical data tracking, which may limit users' ability to assess long-term campaign effectiveness.
- G2 users highlight TinyURL's ease of use with a score of 9.5, making it particularly appealing for small businesses that may not have extensive technical resources. On the other hand, UTM.io's ease of use score of 8.7 suggests that while it is user-friendly, it may require a bit more effort to navigate for some users.
- Users on G2 report that TinyURL's "Bulk URL Creation" feature, rated at 8.0, is a significant time-saver for businesses needing to create multiple links quickly. UTM.io offers bulk creation as well, but users feel it lacks the intuitive interface that TinyURL provides, making the process less efficient.
- Reviewers mention that TinyURL's "Link Analytics" feature, with a score of 8.1, provides essential metrics for tracking link performance, which is vital for optimizing marketing strategies. UTM.io, while offering analytics, does not receive the same level of praise for its reporting capabilities, leading to a perception of less actionable insights.
- Users say that TinyURL's overall product direction, rated at 5.6, indicates room for improvement in future updates, while UTM.io shines with a perfect score of 10.0, suggesting a strong commitment to evolving the product based on user feedback and market trends.
Pricing
Entry-Level Pricing
TinyURL
No pricing availableUTM.io
Free
Free
Per Year
Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets and hello to the efficient effort!
- Please see pricing on our website for full details.
Free Trial
TinyURL
No trial information availableUTM.io
Free Trial is available
Ratings
Meets Requirements
8.9
70
9.1
9
Ease of Use
9.5
70
8.7
9
Ease of Setup
9.4
21
Not enough data
Ease of Admin
9.1
19
Not enough data
Quality of Support
8.3
49
8.3
7
Has the product been a good partner in doing business?
9.3
15
Not enough data
Product Direction (% positive)
5.4
63
10.0
8
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Unified Threat Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
8.8
26
Not enough data
7.9
20
Not enough data
7.8
20
Not enough data
9.1
23
Not enough data
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Penetration Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.5
11
Not enough data
7.4
14
Not enough data
8.2
15
Not enough data
Metrics
8.4
17
Not enough data
8.7
14
Not enough data
8.4
17
Not enough data
8.2
15
Not enough data
8.4
16
Not enough data
8.2
16
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
TinyURL and UTM.io are categorized as URL Shortener
Unique Categories
TinyURL is categorized as Content Analytics
UTM.io is categorized as Unified Threat Management (UTM), Digital Analytics, Tag Management Systems, and QR Code Generator
Reviews
Reviewers' Company Size
TinyURL
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UTM.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Internet
12.3%
Information Technology and Services
7.5%
Health, Wellness and Fitness
4.7%
Writing and Editing
3.8%
Other
56.6%
Information Technology and Services
33.3%
Marketing and Advertising
16.7%
Professional Training & Coaching
8.3%
Internet
8.3%
Health, Wellness and Fitness
8.3%
Other
25.0%
Discussions
Is it safe to use TinyURL?
5 Comments
SC
I have unknown issues with it.Read more
What is TinyURL used for?
3 Comments
GI
I use it for HTML and CSS purposes to save on space. As well as on campaigns in Meta, Facebook, Instagram, and Google Ads again to save on space and avoid...Read more
How do I make a TinyURL link?
1 Comment
DR
The easiest way is to go to https://bit.ly and open an account with them because TinyURL is going to mess up your billing eventually and overcharge you, then...Read more
What is a UTM tool?
1 Comment
Official Response from UTM.io
A UTM tool is a software or online service that allows marketers to easily create, manage, and track UTM codes for their marketing campaigns. These tools...Read more
What is UTM in Google?
1 Comment
Official Response from UTM.io
UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign...Read more
How do I generate a UTM code?
1 Comment
Official Response from UTM.io
Generating a UTM code involves adding UTM parameters to your destination URL. Here are the steps to create a UTM code:
1. Go to a UTM generator tool...Read more
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