Compare Thryv and Zoho CRM 
At a Glance
Market Segments
Small-Business (90.4% of reviews)
Small-Business (61.6% of reviews)
Entry-Level Pricing
Starting at $255.00 Per Month
Free
Thryv
Star Rating
(1,989)4.3 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $255.00 Per Month
Browse all 2 pricing plansZoho CRM
Star Rating
(2,894)4.1 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho CRM excels in providing a comprehensive suite of features at a competitive price, making it a strong choice for businesses looking for affordability without sacrificing functionality. Users appreciate its ability to combine sales automation, analytics, and multichannel engagement, which supports business growth effectively.
- Users say that Thryv shines in its all-in-one business management capabilities, allowing users to handle customers, appointments, payments, and marketing seamlessly. This integration helps save time and keeps everything organized, which is particularly beneficial for small businesses looking for simplicity.
- Reviewers mention that Zoho CRM's user interface is intuitive and easy to navigate, which enhances the overall user experience. Many users have highlighted the seamless integration with other software, making it easier to manage various business processes from one platform.
- According to verified reviews, Thryv receives praise for its strong customer support, with users noting that the software has been a reliable partner in managing client communications through email and texting. This feature is particularly valued by businesses that prioritize customer interaction.
- G2 reviewers report that while Zoho CRM has a higher overall satisfaction score, Thryv's recent updates and new features have made it essential for some users' business needs. This indicates that Thryv is actively evolving to meet user demands, which can be a significant factor for potential buyers.
- Users say that Zoho CRM's implementation process is quick and efficient, with many highlighting the intuitive onboarding wizard that helps new users get started without a steep learning curve. In contrast, some Thryv users have expressed challenges with setup, indicating that Zoho may be the better option for those prioritizing ease of implementation.
Pricing
Entry-Level Pricing
Thryv
Thryv Marketing Center
Starting at $255.00
Per Month
For local marketing and ads.
- Social Media Management
- Enhanced Local Listings
- Online Review Management
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Thryv
No trial information availableZoho CRM
Free Trial is available
Ratings
Meets Requirements
8.4
1,553
8.4
2,460
Ease of Use
7.5
1,576
8.3
2,479
Ease of Setup
7.2
929
8.0
1,250
Ease of Admin
7.9
898
8.0
1,019
Quality of Support
8.5
1,535
7.6
2,253
Has the product been a good partner in doing business?
8.5
893
8.0
995
Product Direction (% positive)
7.9
1,518
8.0
2,395
Features by Category
Sales Force Automation
8.5
457
|
Verified
8.5
1647
|
Verified
Feature Not Available
8.3
876
|
Verified
7.9
406
|
Verified
8.2
1566
|
Verified
8.1
433
|
Verified
8.2
1632
|
Verified
7.2
257
7.8
1186
|
Verified
8.1
391
|
Verified
8.4
671
|
Verified
7.8
335
|
Verified
7.9
1217
|
Verified
7.7
317
|
Verified
8.0
1209
|
Verified
7.7
342
8.2
1323
|
Verified
Marketing Automation
8.7
461
|
Verified
8.0
1343
|
Verified
8.7
448
|
Verified
7.9
1304
|
Verified
8.4
442
|
Verified
8.4
1538
|
Verified
7.7
357
|
Verified
7.9
1126
|
Verified
Customer Support
7.7
349
8.0
1201
|
Verified
8.0
386
|
Verified
7.9
1204
|
Verified
8.0
396
|
Verified
7.9
1236
|
Verified
7.5
340
7.8
1068
|
Verified
7.8
343
8.0
1113
|
Verified
Reporting & Analytics
7.9
412
|
Verified
8.2
1510
|
Verified
8.2
457
|
Verified
8.2
1559
|
Verified
7.2
324
8.1
1055
|
Verified
Mobile & Social
7.8
181
|
Verified
8.1
1082
|
Verified
8.0
199
|
Verified
8.0
1091
|
Verified
7.6
340
|
Verified
8.0
1201
|
Verified
Platform
8.1
320
|
Verified
8.1
865
|
Verified
8.3
306
8.1
838
|
Verified
8.5
334
|
Verified
8.4
857
|
Verified
7.5
231
8.1
647
|
Verified
7.6
248
7.8
547
|
Verified
7.7
278
|
Verified
8.1
718
|
Verified
8.4
343
|
Verified
8.4
845
|
Verified
7.6
270
8.1
661
|
Verified
Integration
7.9
318
|
Verified
8.3
651
|
Verified
8.0
306
|
Verified
8.1
640
|
Verified
7.9
277
|
Verified
8.0
600
|
Verified
Generative AI
6.6
111
8.2
180
Agentic AI - CRM
Not enough data
8.0
65
Not enough data
8.3
63
Not enough data
8.1
66
Not enough data
8.0
65
Not enough data
8.3
64
Not enough data
8.3
64
6.3
5
8.3
64
Email Marketing
8.4
574
|
Verified
Not enough data
8.5
560
|
Verified
Not enough data
8.2
548
|
Verified
Not enough data
8.6
548
|
Verified
Not enough data
Online Marketing
7.9
516
|
Verified
Not enough data
7.9
463
|
Verified
Not enough data
7.2
365
|
Verified
Not enough data
7.6
481
|
Verified
Not enough data
7.6
379
Not enough data
Lead Management
8.3
492
|
Verified
Not enough data
8.1
471
|
Verified
Not enough data
8.4
478
|
Verified
Not enough data
7.9
403
|
Verified
Not enough data
8.4
479
|
Verified
Not enough data
7.7
411
|
Verified
Not enough data
8.3
477
|
Verified
Not enough data
8.3
480
|
Verified
Not enough data
Campaign Management
8.2
456
|
Verified
Not enough data
8.1
409
Not enough data
7.9
374
|
Verified
Not enough data
7.2
324
Not enough data
Social
7.1
309
|
Verified
Not enough data
7.6
346
|
Verified
Not enough data
7.6
338
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
7.3
319
|
Verified
Not enough data
Reporting & Analytics
8.0
518
|
Verified
Not enough data
7.5
404
|
Verified
Not enough data
7.3
372
|
Verified
Not enough data
7.5
363
|
Verified
Not enough data
6.9
330
Not enough data
Platform
7.9
391
|
Verified
Not enough data
8.0
356
|
Verified
Not enough data
8.2
383
|
Verified
Not enough data
7.3
265
|
Verified
Not enough data
7.5
270
|
Verified
Not enough data
8.2
380
|
Verified
Not enough data
7.4
299
|
Verified
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.0
374
|
Verified
Not enough data
7.8
347
|
Verified
Not enough data
7.8
342
|
Verified
Not enough data
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.3
27
Not enough data
8.1
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
161
Not enough data
8.8
157
Not enough data
8.3
146
Not enough data
8.2
142
Not enough data
8.9
155
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.6
143
Not enough data
8.2
139
Not enough data
7.9
121
AI and Automation
Not enough data
8.3
147
Not enough data
8.5
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.5
69
Agentic AI - Sales Engagement
Not enough data
7.9
28
Not enough data
7.8
26
Not enough data
8.0
27
Not enough data
7.9
26
Not enough data
7.7
27
Not enough data
8.0
27
Not enough data
8.1
26
Templates
7.6
104
Not enough data
6.4
87
Not enough data
6.8
87
Not enough data
7.4
95
Not enough data
Edit
7.4
93
Not enough data
7.9
102
Not enough data
7.5
88
Not enough data
Logistics
7.3
96
Not enough data
7.1
92
Not enough data
7.6
93
Not enough data
7.7
90
Not enough data
Generative AI
5.5
48
Not enough data
5.5
48
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Listing Management
8.7
111
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.4
99
|
Verified
Not enough data
8.7
109
|
Verified
Not enough data
Performance
8.7
117
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Payment Processing
8.9
55
Not enough data
9.2
64
Not enough data
9.3
60
Not enough data
8.8
53
Not enough data
Administration
8.9
55
Not enough data
8.8
46
Not enough data
8.1
61
Not enough data
Feature Not Available
Not enough data
8.5
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Payment Options
8.5
45
Not enough data
9.4
63
Not enough data
Security
Feature Not Available
Not enough data
Platform
8.5
50
Not enough data
8.6
44
Not enough data
Platform Basics
Not enough data
8.4
98
Not enough data
8.6
93
Not enough data
8.6
97
Not enough data
8.4
89
Not enough data
8.9
57
Agentic AI - Customer Journey Mapping
Not enough data
7.1
12
Content
Not enough data
8.9
79
Not enough data
8.6
76
Not enough data
8.5
76
Not enough data
8.7
77
Not enough data
8.6
74
Collaboration
Not enough data
8.8
76
Not enough data
8.5
78
Not enough data
9.0
80
Not enough data
9.0
83
Not enough data
8.7
78
Not enough data
8.7
75
Content & Collaboration
8.9(won by default)
141
Not enough data
8.3(won by default)
140
Not enough data
8.3(won by default)
124
Not enough data
8.0(won by default)
116
Not enough data
8.4(won by default)
127
Not enough data
8.7(won by default)
110
Not enough data
Social Management
8.8(won by default)
160
Not enough data
8.9(won by default)
171
Not enough data
8.8(won by default)
166
Not enough data
8.9(won by default)
163
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
110
Not enough data
8.6(won by default)
52
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.0
63
Not enough data
7.7
67
Not enough data
7.3
61
Not enough data
7.4
61
Not enough data
Page Optimization
7.1
45
Not enough data
7.4
58
Not enough data
6.8
47
Not enough data
6.1
43
Not enough data
Integrations
7.2
55
Not enough data
8.4
61
Not enough data
7.6
54
Not enough data
Generative AI
6.6
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
98
9.0
42
8.0
93
8.9
42
7.1
81
8.7
42
Agentic AI - Lead Capture
Not enough data
7.2
27
Not enough data
7.2
27
Data Capture
7.4
84
8.3
42
7.9
90
8.5
42
6.4
70
8.1
42
7.4
85
8.3
42
Analytics
8.2
90
9.1
42
7.7
93
8.8
42
Customization
7.7
97
8.7
41
8.1
94
8.6
41
7.9
94
8.7
42
7.8
88
8.7
42
Notifications
8.9
79
Not enough data
8.9
79
Not enough data
9.0
77
Not enough data
Settings
8.6
71
Not enough data
8.9
78
Not enough data
8.9
79
Not enough data
Personalization
8.9
75
Not enough data
8.9
74
Not enough data
Integrations
8.6
68
Not enough data
9.1
74
Not enough data
8.7
74
Not enough data
8.1
61
Not enough data
8.6
74
Not enough data
Generative AI
7.5
36
Not enough data
7.3
31
Not enough data
7.4
30
Not enough data
7.4
30
Not enough data
7.3
30
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.4
12
Not enough data
6.7
13
Not enough data
6.7
12
Not enough data
6.8
12
Attribution
7.5
27
8.5
21
7.5
26
8.6
22
7.2
26
8.0
21
Discovery
7.6
27
8.6
22
7.1
26
8.3
21
6.9
21
8.3
22
Management
6.8
21
8.4
22
7.6
22
8.4
22
Platform
6.9
22
8.4
22
6.9
25
8.3
21
Agentic AI - Sales Performance Management
Not enough data
7.9
21
Not enough data
8.1
20
Not enough data
7.9
21
Incentives
Not enough data
8.2
154
|
Verified
Not enough data
8.4
161
|
Verified
Not enough data
8.0
153
|
Verified
Not enough data
8.4
162
|
Verified
Personalization
Not enough data
8.5
178
|
Verified
Not enough data
8.6
179
|
Verified
Not enough data
8.6
185
|
Verified
Not enough data
8.4
172
|
Verified
Administrative
Not enough data
8.5
170
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.4
162
Agentic AI - Email Tracking
Not enough data
7.7
30
Not enough data
7.5
29
Not enough data
7.6
30
Not enough data
7.0
29
Not enough data
7.0
30
Not enough data
7.4
30
Not enough data
7.6
29
Analytics
Not enough data
8.3
139
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.8
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.5
29
Not enough data
7.5
29
Not enough data
7.1
29
Not enough data
7.4
29
Not enough data
7.5
29
Data Sourcing
Not enough data
8.3
145
Not enough data
8.4
149
Not enough data
8.3
142
Not enough data
8.6
156
Not enough data
8.5
147
Predictive Analytics
Not enough data
8.5
147
Not enough data
8.3
139
Not enough data
8.0
124
Not enough data
8.2
130
Sales Management
Not enough data
8.5
154
Not enough data
8.3
131
Not enough data
8.5
145
Not enough data
8.8
152
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.6
136
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
8.2
132
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
7.8
110
|
Verified
Not enough data
8.8
147
|
Verified
Not enough data
Media Monitoring
8.9
152
|
Verified
Not enough data
8.8
153
|
Verified
Not enough data
8.6
142
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
7.2
41
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Categories
Categories
Shared Categories
Thryv and Zoho CRM are categorized as Lead Capture, Lead Scoring, and CRM
Unique Categories
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Email Tracking, Sales Gamification, Sales Performance Management, CPQ, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Thryv
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.8%
Health, Wellness and Fitness
6.9%
Professional Training & Coaching
5.7%
Real Estate
5.1%
Construction
4.9%
Other
63.6%
Information Technology and Services
16.0%
Computer Software
9.9%
Marketing and Advertising
8.8%
Financial Services
3.6%
Real Estate
3.5%
Other
58.2%
Alternatives
Discussions
What is Thryv software?
3 Comments
JM
A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!Read more
What else should I be using to fully benefit from the platform?
3 Comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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