Compare Keap and Xero 
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (67.1% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
$13.00 Per Month
Keap
Star Rating
(15)3.9 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapXero
Star Rating
(1,648)4.4 out of 5
Market Segments
Small-Business (67.1% of reviews)
Pros & Cons
Entry-Level Pricing
$13.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Xero excels in usability, particularly for small business owners who may not have a strong accounting background. Users appreciate its intuitive design and features like automatic bank reconciliation, which they find faster and more accurate compared to competitors.
- Users say that Keap shines in lead management and marketing automation, combining CRM, email marketing, and automation into a single platform. This integration helps users streamline their processes and manage client interactions effectively, making it a favorite for those focused on marketing.
- Reviewers mention that Xero's implementation process is quick and straightforward, with many users highlighting the intuitive onboarding wizard that helps them get started without a steep learning curve. This ease of setup is a significant advantage for businesses looking to adopt new software quickly.
- According to verified reviews, Keap's drag-and-drop email editor and dashboard features are praised for their user-friendliness, allowing users to easily create and track automated campaigns. However, some users feel that it may not be as robust in accounting functionalities compared to Xero.
- Users highlight that Xero's strong support and community resources contribute to a positive experience, with many finding the help they need readily available. In contrast, while Keap offers support, some users have noted that it could be more responsive, especially during peak times.
- G2 reviewers indicate that Xero's overall satisfaction ratings are significantly higher than Keap's, reflecting a broader consensus on its effectiveness as an accounting solution. Users appreciate features like customizable invoices, which allow them to add personal touches like company stamps, enhancing their branding.
Pricing
Entry-Level Pricing
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Xero
Starter / Early
$13.00
Per Month
Good for sole traders, new businesses, and the self-employed.
- Send quotes and 20 invoices
- Enter 5 bills
- Reconcile bank transactions
Free Trial
Keap
Free Trial is available
Xero
Free Trial is available
Ratings
Meets Requirements
8.5
9
8.8
1,314
Ease of Use
8.0
10
9.0
1,367
Ease of Setup
8.5
10
8.8
1,058
Ease of Admin
Not enough data
8.7
396
Quality of Support
8.1
8
8.5
1,227
Has the product been a good partner in doing business?
Not enough data
8.6
390
Product Direction (% positive)
4.8
9
8.9
1,296
Features by Category
Sales Force Automation
9.0
5
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
9.4
8
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Expense Reports
Not enough data
8.9
286
Not enough data
9.1
289
Not enough data
8.8
264
Not enough data
8.8
269
Not enough data
8.7
251
Not enough data
8.6
252
Not enough data
8.9
264
Agentic AI - Expense Management
Not enough data
9.2
143
Not enough data
9.3
142
Travel Management
Not enough data
8.2
234
Not enough data
7.8
222
Not enough data
7.5
218
Not enough data
8.0
224
Client Invoicing
Not enough data
9.2
270
Not enough data
8.9
252
Not enough data
8.8
248
Mobile
Not enough data
8.6
250
Not enough data
8.1
225
Not enough data
7.8
218
Platform
Not enough data
8.5
209
Not enough data
8.5
212
Administration
Not enough data
8.7
204
Administration
Not enough data
8.6
251
Not enough data
8.7
249
Not enough data
8.5
243
Not enough data
8.5
232
Not enough data
8.8
255
Platform
Not enough data
9.0
280
Not enough data
8.7
236
Not enough data
8.6
227
Not enough data
9.2
259
Not enough data
8.6
243
Not enough data
5.4
193
General Ledger
Not enough data
8.6
721
|
Verified
Not enough data
8.3
676
|
Verified
Not enough data
8.6
699
|
Verified
Accounts Receivable
Not enough data
8.8
762
|
Verified
Not enough data
8.5
664
Not enough data
8.3
667
|
Verified
Accounts Payable
Not enough data
8.6
639
Not enough data
8.8
722
|
Verified
Not enough data
8.6
663
|
Verified
Other Functionality
Not enough data
8.0
603
Not enough data
8.0
597
Not enough data
8.2
581
|
Verified
Not enough data
7.9
615
|
Verified
Not enough data
8.5
645
|
Verified
Not enough data
9.1
803
|
Verified
Not enough data
8.2
644
|
Verified
Not enough data
8.5
642
Reporting & Analytics
Not enough data
9.0
811
|
Verified
Not enough data
8.6
752
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.8
761
|
Verified
Platform
Not enough data
8.3
691
|
Verified
Not enough data
8.4
646
Not enough data
8.7
703
|
Verified
Not enough data
8.3
608
|
Verified
Not enough data
8.9
755
|
Verified
Not enough data
8.7
653
|
Verified
Integration
Not enough data
8.7
699
|
Verified
Not enough data
8.6
629
Not enough data
8.5
672
|
Verified
Cash Flow
Not enough data
8.8
607
|
Verified
Not enough data
9.1
595
|
Verified
Not enough data
8.8
551
|
Verified
Budgeting & Forecasting
Not enough data
8.5
632
|
Verified
Not enough data
8.7
558
|
Verified
Not enough data
8.4
516
|
Verified
Not enough data
8.6
547
|
Verified
Revenue
Not enough data
8.8
572
|
Verified
Not enough data
8.7
558
|
Verified
Not enough data
8.5
528
|
Verified
Payroll
Not enough data
8.3
503
|
Verified
Not enough data
8.1
489
|
Verified
Not enough data
8.5
530
|
Verified
Not enough data
8.8
545
|
Verified
AI
Not enough data
8.4
381
Not enough data
8.9
382
Not enough data
8.7
385
Not enough data
8.5
378
Not enough data
8.5
374
Not enough data
8.2
372
Not enough data
9.0
391
Not enough data
8.8
382
Not enough data
8.7
371
Not enough data
8.5
370
Mobile Applications - Accounting
Not enough data
8.9
383
Not enough data
8.8
359
Not enough data
8.8
388
Not enough data
6.9
323
Not enough data
9.0
369
Not enough data
9.0
377
Agentic AI - Accounting
Not enough data
8.6
334
General Ledger
Not enough data
8.6
721
|
Verified
Not enough data
8.3
676
|
Verified
Not enough data
8.6
699
|
Verified
Accounts Receivable
Not enough data
8.8
762
|
Verified
Not enough data
8.5
664
Not enough data
8.3
667
|
Verified
Accounts Payable
Not enough data
8.6
639
Not enough data
8.8
722
|
Verified
Not enough data
8.6
663
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
8.7
275
Not enough data
9.2
282
Not enough data
9.2
275
Invoice Processing
Not enough data
8.9
269
Not enough data
8.9
270
Not enough data
8.7
264
Not enough data
9.2
277
Analytics
Not enough data
9.2
270
Not enough data
8.9
270
Not enough data
8.5
252
Not enough data
9.0
274
Integration
Not enough data
9.2
284
Not enough data
9.1
278
Not enough data
8.5
251
Not enough data
8.8
276
Agentic AI - Invoice Management
Not enough data
8.9
174
Not enough data
8.9
177
Not enough data
8.7
178
Multichannel inventory management
Not enough data
9.0
120
Not enough data
9.1
121
Not enough data
9.0
121
3PL inventory management
Not enough data
9.3
124
Not enough data
9.2
124
Not enough data
9.0
122
Inventory Management
Not enough data
9.3
127
Not enough data
9.1
126
Not enough data
9.1
117
Not enough data
9.1
123
Not enough data
9.5
123
Inventory Management Platform Features
Not enough data
9.3
129
Not enough data
9.3
132
Not enough data
9.2
129
Not enough data
9.1
127
Not enough data
9.2
126
Not enough data
9.4
134
Not enough data
9.2
130
Not enough data
9.5
128
Not enough data
9.6
133
Not enough data
9.6
132
Bill Generation
Not enough data
8.7
254
Not enough data
9.0
262
Not enough data
9.0
261
Bill Processing
Not enough data
8.6
252
Not enough data
8.8
253
Not enough data
8.9
254
Integration
Not enough data
9.1
270
Not enough data
8.9
265
Not enough data
8.4
240
Agentic AI - Billing
Not enough data
8.9
164
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Keap and Xero are categorized as Invoice Management
Unique Categories
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, Marketing Automation, and Insurance CRM
Xero is categorized as Inventory Control, Expense Management, Billing, Accounting, and Nonprofit Accounting
Reviews
Reviewers' Company Size
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Xero
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.0%
Consulting
20.0%
Professional Training & Coaching
10.0%
Leisure, Travel & Tourism
10.0%
Information Technology and Services
10.0%
Other
20.0%
Accounting
19.7%
Information Technology and Services
9.7%
Computer Software
6.5%
Marketing and Advertising
5.2%
Consulting
3.3%
Other
55.5%
Alternatives
Discussions
Keap has no discussions with answers
Is XERO a good accounting software?
3 Comments
RB
Xerox is user-friendly accounting software. Read more
What is Xero used for?
3 Comments
MP
Accounting, bookkeeping, tax return, payroll, expenses management etc. For small or medium businessRead more
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