2026 Best Software Awards are here!See the list
Compare Keap and Xero 
Featured Products
At a Glance
Market Segments
Small-Business (100.0% of reviews)
Small-Business (66.6% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
$13.00 Per Month
Keap
Star Rating
(10)4.1 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapXero
Star Rating
(1,556)4.4 out of 5
Market Segments
Small-Business (66.6% of reviews)
Pros & Cons
Entry-Level Pricing
$13.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Xero excels in ease of use with a score of 8.7, making it a favorite among small businesses for its intuitive interface. In contrast, Keap's ease of use score is lower at 7.2, which some users find less user-friendly, particularly for those new to CRM systems.
- Reviewers mention that Xero's bank and credit card integration is highly rated at 8.7, allowing for seamless financial management. On the other hand, Keap's integration capabilities, while decent, score lower at 8.4, leading some users to feel it lacks the same level of financial connectivity.
- G2 users highlight Xero's strong performance in invoice generation, with a score of 8.5 for digital invoices and 8.6 for recurring invoices, which many find essential for managing cash flow. Keap, while offering similar features, scores slightly lower at 7.8 for both categories, leading some users to prefer Xero for invoicing tasks.
- Users on G2 report that Xero's customer support quality is rated at 7.8, which some find satisfactory, but Keap outshines with a score of 8.3, indicating a more responsive support experience that users appreciate when facing issues.
- Reviewers mention that Xero's marketing automation features, particularly in email marketing, score impressively at 8.8, making it a strong choice for businesses focused on digital marketing. Keap also performs well in this area but scores slightly lower at 8.5, which some users feel may not meet all their marketing needs.
- Users say that Xero's reporting capabilities are robust, with a score of 8.3 for export/import features, which many find essential for data analysis. In contrast, Keap's reporting features, while functional, score lower at 7.8, leading some users to feel that Xero provides a more comprehensive analytics experience.
Pricing
Entry-Level Pricing
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Xero
Starter / Early
$13.00
Per Month
Good for sole traders, new businesses, and the self-employed.
- Send quotes and 20 invoices
- Enter 5 bills
- Reconcile bank transactions
Free Trial
Keap
Free Trial is available
Xero
Free Trial is available
Ratings
Meets Requirements
9.0
8
8.8
1,276
Ease of Use
7.7
8
9.0
1,329
Ease of Setup
8.3
8
8.8
1,022
Ease of Admin
Not enough data
8.7
389
Quality of Support
8.3
7
8.4
1,193
Has the product been a good partner in doing business?
Not enough data
8.6
383
Product Direction (% positive)
5.0
7
8.9
1,258
Features by Category
Sales Force Automation
8.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
8.9
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Expense Reports
Not enough data
8.9
284
Not enough data
9.1
287
Not enough data
8.7
262
Not enough data
8.8
268
Not enough data
8.7
252
Not enough data
8.6
253
Not enough data
8.9
264
Agentic AI - Expense Management
Not enough data
9.2
144
Not enough data
9.3
143
Travel Management
Not enough data
8.2
236
Not enough data
7.8
224
Not enough data
7.5
219
Not enough data
8.0
225
Client Invoicing
Not enough data
9.2
270
Not enough data
8.9
252
Not enough data
8.8
248
Mobile
Not enough data
8.6
251
Not enough data
8.1
226
Not enough data
7.8
219
Platform
Not enough data
8.5
210
Not enough data
8.5
213
Administration
Not enough data
8.7
205
Administration
Not enough data
8.6
251
Not enough data
8.7
249
Not enough data
8.5
244
Not enough data
8.5
233
Not enough data
8.8
255
Platform
Not enough data
9.0
281
Not enough data
8.7
238
Not enough data
8.6
227
Not enough data
9.2
259
Not enough data
8.6
243
Not enough data
5.5
194
General Ledger
Not enough data
8.6
720
|
Verified
Not enough data
8.3
676
|
Verified
Not enough data
8.6
699
|
Verified
Accounts Receivable
Not enough data
8.8
755
|
Verified
Not enough data
8.5
652
Not enough data
8.3
665
|
Verified
Accounts Payable
Not enough data
8.6
638
Not enough data
8.8
714
|
Verified
Not enough data
8.6
666
|
Verified
Other Functionality
Not enough data
8.0
606
Not enough data
8.0
598
Not enough data
8.2
583
|
Verified
Not enough data
7.9
616
|
Verified
Not enough data
8.5
646
|
Verified
Not enough data
9.0
782
|
Verified
Not enough data
8.2
644
|
Verified
Not enough data
8.5
641
Reporting & Analytics
Not enough data
8.9
790
|
Verified
Not enough data
8.6
743
|
Verified
Not enough data
8.5
634
|
Verified
Not enough data
8.8
757
|
Verified
Platform
Not enough data
8.3
686
|
Verified
Not enough data
8.3
647
Not enough data
8.6
703
|
Verified
Not enough data
8.3
608
|
Verified
Not enough data
8.9
744
|
Verified
Not enough data
8.7
653
|
Verified
Integration
Not enough data
8.6
691
|
Verified
Not enough data
8.6
621
Not enough data
8.5
658
|
Verified
Cash Flow
Not enough data
8.8
594
|
Verified
Not enough data
9.1
596
|
Verified
Not enough data
8.8
553
|
Verified
Budgeting & Forecasting
Not enough data
8.5
634
|
Verified
Not enough data
8.7
559
|
Verified
Not enough data
8.4
518
|
Verified
Not enough data
8.6
549
|
Verified
Revenue
Not enough data
8.8
574
|
Verified
Not enough data
8.7
561
|
Verified
Not enough data
8.5
530
|
Verified
Payroll
Not enough data
8.3
506
|
Verified
Not enough data
8.1
491
|
Verified
Not enough data
8.5
532
|
Verified
Not enough data
8.8
548
|
Verified
AI
Not enough data
8.4
383
Not enough data
8.9
385
Not enough data
8.7
387
Not enough data
8.5
380
Not enough data
8.5
376
Not enough data
8.2
375
Not enough data
9.0
388
Not enough data
8.8
383
Not enough data
8.7
373
Not enough data
8.5
372
Mobile Applications - Accounting
Not enough data
8.8
382
Not enough data
8.8
360
Not enough data
8.8
383
Not enough data
6.9
325
Not enough data
9.0
371
Not enough data
9.0
378
Agentic AI - Accounting
Not enough data
8.6
337
General Ledger
Not enough data
8.6
720
|
Verified
Not enough data
8.3
676
|
Verified
Not enough data
8.6
699
|
Verified
Accounts Receivable
Not enough data
8.8
755
|
Verified
Not enough data
8.5
652
Not enough data
8.3
665
|
Verified
Accounts Payable
Not enough data
8.6
638
Not enough data
8.8
714
|
Verified
Not enough data
8.6
666
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
8.7
274
Not enough data
9.2
281
Not enough data
9.2
274
Invoice Processing
Not enough data
8.9
268
Not enough data
8.9
269
Not enough data
8.7
263
Not enough data
9.2
275
Analytics
Not enough data
9.2
270
Not enough data
8.8
268
Not enough data
8.5
251
Not enough data
9.0
273
Integration
Not enough data
9.2
283
Not enough data
9.0
277
Not enough data
8.4
250
Not enough data
8.8
275
Agentic AI - Invoice Management
Not enough data
8.9
173
Not enough data
8.9
176
Not enough data
8.6
177
Multichannel inventory management
Not enough data
9.0
123
Not enough data
9.1
124
Not enough data
9.0
124
3PL inventory management
Not enough data
9.3
127
Not enough data
9.2
127
Not enough data
9.0
125
Inventory Management
Not enough data
9.2
130
Not enough data
9.1
128
Not enough data
9.1
120
Not enough data
9.0
126
Not enough data
9.5
126
Inventory Management Platform Features
Not enough data
9.3
132
Not enough data
9.3
135
Not enough data
9.2
132
Not enough data
9.1
130
Not enough data
9.2
129
Not enough data
9.4
137
Not enough data
9.2
133
Not enough data
9.5
131
Not enough data
9.5
136
Not enough data
9.6
135
Bill Generation
Not enough data
8.7
251
Not enough data
9.0
259
Not enough data
9.0
258
Bill Processing
Not enough data
8.5
249
Not enough data
8.8
251
Not enough data
8.9
252
Integration
Not enough data
9.1
267
Not enough data
8.9
262
Not enough data
8.3
237
Agentic AI - Billing
Not enough data
8.8
161
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Keap and Xero are categorized as Invoice Management
Unique Categories
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, CRM, Marketing Automation, and Insurance CRM
Xero is categorized as Inventory Control, Expense Management, Billing, Accounting, and Nonprofit Accounting
Reviews
Reviewers' Company Size
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Xero
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consulting
25.0%
Marketing and Advertising
25.0%
Professional Training & Coaching
12.5%
Leisure, Travel & Tourism
12.5%
Information Technology and Services
12.5%
Other
12.5%
Accounting
19.7%
Information Technology and Services
10.4%
Computer Software
6.4%
Marketing and Advertising
5.1%
Consulting
3.3%
Other
55.1%
Alternatives
Discussions
Keap has no discussions with answers
What is Xero software used for?
3 Comments
BA
Bookkeeping and Accounting. Read more
Is XERO a good accounting software?
3 Comments
RB
Xerox is user-friendly accounting software. Read more
What is Xero used for?
3 Comments
MP
Accounting, bookkeeping, tax return, payroll, expenses management etc. For small or medium businessRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
