# Keap, Sugar Sell vs Magento Open Source Comparison | | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Star Rating** | 3.9 out of 5 | 3.8 out of 5 | 4.0 out of 5 | | **Total Reviews** | 28 | 776 | 267 | | **Largest Market Segment** | Small-Business (76.0% of reviews) | Mid-Market (48.4% of reviews) | Small-Business (65.7% of reviews) | | **Entry Level Price** | Starting at $249.00 1500 Contacts Per Month | $19.00 Per Month | No pricing available | --- ## Top Pros & Cons ### Keap Pros: - Automation (8 reviews) - Automation Features (8 reviews) Cons: - Complexity (3 reviews) - Expensive (3 reviews) ### Sugar Sell Pros: - Ease of Use (10 reviews) - User-Friendly (7 reviews) Cons: - Integration Issues (5 reviews) - Learning Curve (3 reviews) ### Magento Open Source Pros: - Ease of Use (6 reviews) - Customization (5 reviews) Cons: - Learning Curve (6 reviews) - Developer Dependency (4 reviews) --- ## Ratings Comparison | Rating | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Meets Requirements** | 8.2 (16 reviews) | 8.0 (613 reviews) | 8.5 (195 reviews) | | **Ease of Use** | 8.3 (18 reviews) | 7.6 (649 reviews) | 7.3 (196 reviews) | | **Ease of Setup** | 8.1 (18 reviews) | 7.2 (346 reviews) | 6.8 (150 reviews) | | **Ease of Admin** | Not enough data | 7.6 (319 reviews) | 7.7 (130 reviews) | | **Quality of Support** | 8.3 (15 reviews) | 7.7 (556 reviews) | 6.9 (169 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 7.8 (303 reviews) | 7.7 (122 reviews) | | **Product Direction (% positive)** | 5.6 (16 reviews) | 7.0 (600 reviews) | 7.1 (187 reviews) | --- ## Pricing ### Keap #### Entry-Level Pricing Plan: Keap Price: Starting at $249.00 1500 Contacts Per Month Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software. Key Features: - 1,500 Contacts - 2 Users - 5 Proven Automations [Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews) #### Free Trial Yes ### Sugar Sell #### Entry-Level Pricing Plan: Sell Essentials Price: $19.00 Per Month Description: 3 Users Minimum. Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade. Key Features: - Account Management - Contact Management - Lead Management [Browse all 6 editions](https://www.g2.com/products/sugar-sell/pricing) #### Free Trial No ### Magento Open Source #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Keap** | 8.9/10 | 19 | | **Sugar Sell** | 7.6/10 | 598 | | **Magento Open Source** | N/A | N/A | #### Sales Force Automation | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Contact & Account Management** | 9.3 (9 reviews) ✓ Verified | 8.2 (502 reviews) ✓ Verified | Not enough data | | **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.6 (322 reviews) | Not enough data | | **Opportunity & Pipeline Mgmt.** | 9.2 (6 reviews) ✓ Verified | 7.8 (469 reviews) ✓ Verified | Not enough data | | **Task / Activity Management** | 9.3 (5 reviews) ✓ Verified | 7.7 (487 reviews) ✓ Verified | Not enough data | | **Territory & Quota Management** | Feature Not Available | 7.2 (358 reviews) ✓ Verified | Not enough data | | **Desktop Integration** | Not enough data | 7.4 (412 reviews) ✓ Verified | Not enough data | | **Product & Price List Management** | Not enough data | 7.3 (346 reviews) ✓ Verified | Not enough data | | **Quote & Order Management** | Not enough data | 7.4 (348 reviews) ✓ Verified | Not enough data | | **Customer Contract Management** | Not enough data | 7.7 (376 reviews) ✓ Verified | Not enough data | #### Marketing Automation | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Email Marketing** | 9.3 (10 reviews) ✓ Verified | 7.1 (354 reviews) ✓ Verified | Not enough data | | **Campaign Management** | 9.0 (7 reviews) ✓ Verified | 7.2 (361 reviews) ✓ Verified | Not enough data | | **Lead Management** | 9.0 (7 reviews) ✓ Verified | 7.9 (427 reviews) ✓ Verified | Not enough data | | **Marketing ROI Analytics** | Not enough data | 7.0 (312 reviews) ✓ Verified | Not enough data | #### Customer Support | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Case Management** | Not enough data | 7.9 (386 reviews) ✓ Verified | Not enough data | | **Customer Support Portal** | Not enough data | 7.6 (348 reviews) ✓ Verified | Not enough data | | **Knowledge Base** | Not enough data | 7.7 (358 reviews) ✓ Verified | Not enough data | | **Call Center Features** | Not enough data | 7.4 (292 reviews) | Not enough data | | **Support Analytics** | Not enough data | 7.7 (313 reviews) ✓ Verified | Not enough data | #### Reporting & Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Reporting** | 7.7 (5 reviews) ✓ Verified | 7.7 (470 reviews) ✓ Verified | Not enough data | | **Dashboards** | 8.6 (6 reviews) ✓ Verified | 8.0 (476 reviews) ✓ Verified | Not enough data | | **Forecasting** | Not enough data | 7.4 (367 reviews) ✓ Verified | Not enough data | #### Mobile & Social | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Social Collaboration Features** | Not enough data | 7.2 (269 reviews) ✓ Verified | Not enough data | | **Social Network Integration** | Not enough data | 7.2 (267 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | Not enough data | 7.4 (331 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Customization** | Not enough data | 8.2 (260 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 9.4 (8 reviews) ✓ Verified | 7.8 (255 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | Not enough data | 8.1 (268 reviews) ✓ Verified | Not enough data | | **Internationalization** | Not enough data | 7.9 (168 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | Not enough data | 8.2 (214 reviews) ✓ Verified | Not enough data | | **Document & Content Mgmt.** | Not enough data | 7.5 (216 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.0 (5 reviews) ✓ Verified | 7.6 (257 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | Not enough data | 7.2 (199 reviews) ✓ Verified | Not enough data | #### Integration | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Data Import & Export Tools** | Not enough data | 7.6 (260 reviews) ✓ Verified | Not enough data | | **Integration APIs** | Not enough data | 7.7 (202 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | Not enough data | 7.3 (198 reviews) ✓ Verified | Not enough data | #### Generative AI | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **AI Text Generation** | Not enough data | 6.3 (28 reviews) | Not enough data | #### Agentic AI - CRM | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Email Marketing | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Building and Personalizing Emails** | Not enough data | Not enough data | Not enough data | | **Sending Outbound Emails** | Not enough data | Not enough data | Not enough data | | **Manage Email Deliverability** | Not enough data | Not enough data | Not enough data | | **Automated Email Responses** | Not enough data | Not enough data | Not enough data | #### Online Marketing | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Landing Pages and Forms** | Not enough data | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Mobile Optimized** | Not enough data | Not enough data | Not enough data | | **Search Tracking and Optimization** | Not enough data | Not enough data | Not enough data | #### Lead Management | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Marketing Lead Database** | Not enough data | Not enough data | Not enough data | | **Data Quality Management** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | Not enough data | | **Lead Scoring and Grading** | Not enough data | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | Not enough data | | **Online Behavior Tracking** | Not enough data | Not enough data | Not enough data | | **Automated Alerts and Tasks** | Not enough data | Not enough data | Not enough data | | **CRM Lead Integration** | Not enough data | Not enough data | Not enough data | #### Campaign Management | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Program Management** | Not enough data | Not enough data | Not enough data | | **Event / Webinar Marketing** | Not enough data | Not enough data | Not enough data | | **Calendaring** | Not enough data | Not enough data | Not enough data | | **Budgeting** | Not enough data | Not enough data | Not enough data | #### Social | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Social Listening** | Not enough data | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | Not enough data | | **Social Campaigns** | Not enough data | Not enough data | Not enough data | | **Social Media Engagement** | Not enough data | Not enough data | Not enough data | | **Social Media Advertising** | Not enough data | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Basic Reporting** | Not enough data | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | Not enough data | | **ROI Analytics** | Not enough data | Not enough data | Not enough data | | **Revenue Analytics** | Not enough data | Not enough data | Not enough data | | **SEO / Keyword Analytics** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Customization ** | Not enough data | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Output Document Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Integration | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Lead Generation | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Lead Builder** | Not enough data | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | ### Email Template Builder | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Templates | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Text and Themes** | Not enough data | Not enough data | Not enough data | | **Stock Images** | Not enough data | Not enough data | Not enough data | | **Proofing** | Not enough data | Not enough data | Not enough data | | **Mobile Responsive** | Not enough data | Not enough data | Not enough data | #### Edit | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Pre-Made** | Not enough data | Not enough data | Not enough data | | **Build** | Not enough data | Not enough data | Not enough data | | **HTML** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Analytics** | Not enough data | Not enough data | Not enough data | | **Issues** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | | **Shareable Link** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Email Template Builder | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Quote-to-Cash | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Customer Requirements | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Quoting** | Not enough data | Not enough data | Not enough data | | **Configuration** | Not enough data | Not enough data | Not enough data | | **Pricing** | Not enough data | Not enough data | Not enough data | #### Contracts | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Creation** | Not enough data | Not enough data | Not enough data | | **Negotiation** | Not enough data | Not enough data | Not enough data | | **Execution** | Not enough data | Not enough data | Not enough data | #### Revenue | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Invoicing** | Not enough data | Not enough data | Not enough data | | **Matching** | Not enough data | Not enough data | Not enough data | | **Recognition** | Not enough data | Not enough data | Not enough data | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Text Messaging | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Bulk SMS** | Not enough data | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | | **Text Scheduler** | Not enough data | Not enough data | Not enough data | | **Automatic Replies** | Not enough data | Not enough data | Not enough data | | **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | | **MMS Marketing** | Not enough data | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | Not enough data | | **Transactional SMS** | Not enough data | Not enough data | Not enough data | #### SMS Platform | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Reporting** | Not enough data | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | | **Text-to-Landline** | Not enough data | Not enough data | Not enough data | | **Short Codes** | Not enough data | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Invoice Management | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Invoice Generation | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Templates** | Not enough data | Not enough data | Not enough data | | **Digital Invoices** | Not enough data | Not enough data | Not enough data | | **Recurring Invoices** | Not enough data | Not enough data | Not enough data | #### Invoice Processing | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Approvals** | Not enough data | Not enough data | Not enough data | | **Batch Processing** | Not enough data | Not enough data | Not enough data | | **Consolidation** | Not enough data | Not enough data | Not enough data | | **Match Invoices** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Due Dates** | Not enough data | Not enough data | Not enough data | | **Cashflow** | Not enough data | Not enough data | Not enough data | | **KPIs** | Not enough data | Not enough data | Not enough data | | **Payment Tracking** | Not enough data | Not enough data | Not enough data | #### Integration | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Accounting** | Not enough data | Not enough data | Not enough data | | **Payments** | Not enough data | Not enough data | Not enough data | | **ERP** | Not enough data | Not enough data | Not enough data | | **Account Sync** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Invoice Management | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Landing Page Builders | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Page Customization | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Drag and Drop** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | | **Advanced Customization** | Not enough data | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | Not enough data | #### Page Optimization | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Mobile Responsive** | Not enough data | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | Not enough data | | **SEO** | Not enough data | Not enough data | Not enough data | #### Integrations | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **E-Commerce Integration** | Not enough data | Not enough data | Not enough data | | **Email Marketing Integration** | Not enough data | Not enough data | Not enough data | | **Domain Integration** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Landing Page Builders | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Lead Monitoring | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Features** | Not enough data | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Data Capture | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Mobile** | Not enough data | Not enough data | Not enough data | | **Websites** | Not enough data | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Export/Import** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | #### Customization | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Forms** | Not enough data | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | Not enough data | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | 7.7/10 | 191 | #### Headless Commerce | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Decoupling** | Not enough data | Not enough data | 7.9 (56 reviews) | | **REST APIs** | Not enough data | Not enough data | 8.4 (59 reviews) | | **Data Orchestration** | Not enough data | Not enough data | 7.9 (60 reviews) | | **Customization** | Not enough data | Not enough data | 8.6 (67 reviews) | | **Extensibility** | Not enough data | Not enough data | 8.4 (63 reviews) | #### Generative AI | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.9 (37 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 7.1 (36 reviews) | #### Agentic AI - E-Commerce Platforms | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (8 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 6.7 (8 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 5.7 (7 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 5.4 (8 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 6.0 (8 reviews) | | **Decision Making** | Not enough data | Not enough data | 6.3 (8 reviews) | #### Merchandising/Marketing | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Storefront Design Tools** | Not enough data | Not enough data | 7.7 (149 reviews) | | **Product Visualization** | Not enough data | Not enough data | Feature Not Available | | **Recommendations / Personalization** | Not enough data | Not enough data | 7.7 (148 reviews) ✓ Verified | | **Promotions and Discounts** | Not enough data | Not enough data | 8.0 (160 reviews) ✓ Verified | | **Shopping Cart Abandonment** | Not enough data | Not enough data | 7.1 (143 reviews) ✓ Verified | | **Product Reviews** | Not enough data | Not enough data | 7.8 (145 reviews) ✓ Verified | | **SEO** | Not enough data | Not enough data | 8.0 (158 reviews) | #### Product Catalog | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Content Management** | Not enough data | Not enough data | 8.2 (158 reviews) | | **Product Configuration** | Not enough data | Not enough data | Feature Not Available | | **Product Search and Filtering** | Not enough data | Not enough data | 7.8 (156 reviews) ✓ Verified | | **Intangible Products** | Not enough data | Not enough data | 7.9 (126 reviews) ✓ Verified | #### Order Process | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Checkout Process** | Not enough data | Not enough data | 8.2 (157 reviews) ✓ Verified | | **Shipping Options** | Not enough data | Not enough data | 8.3 (157 reviews) ✓ Verified | | **Tax Display and Processing** | Not enough data | Not enough data | 8.1 (154 reviews) ✓ Verified | | **Payment Processing** | Not enough data | Not enough data | 8.5 (156 reviews) ✓ Verified | | **Order Management** | Not enough data | Not enough data | 8.5 (159 reviews) | | **Returns / Refunds** | Not enough data | Not enough data | 8.0 (149 reviews) ✓ Verified | | **Inventory Management** | Not enough data | Not enough data | 8.2 (151 reviews) | | **Multi-Channel Fulfillment** | Not enough data | Not enough data | 8.0 (129 reviews) | #### Multi-Channel Support | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Omnichannel** | Not enough data | Not enough data | 7.9 (135 reviews) | | **Mobile** | Not enough data | Not enough data | 7.8 (143 reviews) ✓ Verified | | **Social Commerce** | Not enough data | Not enough data | 7.6 (130 reviews) ✓ Verified | | **Customer Service** | Not enough data | Not enough data | 7.6 (129 reviews) ✓ Verified | | **Store Locator** | Not enough data | Not enough data | 7.6 (114 reviews) ✓ Verified | | **3rd-Party Store Integration** | Not enough data | Not enough data | Feature Not Available | | **B2B** | Not enough data | Not enough data | 8.1 (115 reviews) ✓ Verified | #### Platform | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **APIs** | Not enough data | Not enough data | 8.2 (137 reviews) ✓ Verified | | **Customization** | Not enough data | Not enough data | 8.3 (151 reviews) ✓ Verified | | **Integrations to Add-on Tools** | Not enough data | Not enough data | 8.2 (143 reviews) ✓ Verified | | **User Management** | Not enough data | Not enough data | 8.3 (152 reviews) ✓ Verified | | **Reporting / Analytics** | Not enough data | Not enough data | Feature Not Available | | **Security** | Not enough data | Not enough data | 8.4 (151 reviews) ✓ Verified | | **Multi-Site Management** | Not enough data | Not enough data | Feature Not Available | | **Admin Access Rights** | Not enough data | Not enough data | 8.8 (141 reviews) ✓ Verified | | **Test-to-Product Migration** | Not enough data | Not enough data | 7.9 (130 reviews) ✓ Verified | | **Internationalization** | Not enough data | Not enough data | 8.4 (125 reviews) ✓ Verified | | **Cross Browser Support** | Not enough data | Not enough data | 8.3 (140 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | Not enough data | 8.0 (157 reviews) ✓ Verified | ### Lead Scoring | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Agentic AI - Lead Scoring | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Attribution | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Lead Opportunity** | Not enough data | Not enough data | Not enough data | | **Lead Assignment** | Not enough data | Not enough data | Not enough data | | **Pipeline Acceleration** | Not enough data | Not enough data | Not enough data | #### Discovery | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Lead Management** | Not enough data | Not enough data | Not enough data | | **Scoring/Ranking** | Not enough data | Not enough data | Not enough data | | **Lead Context** | Not enough data | Not enough data | Not enough data | #### Management | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Conversion Viability** | Not enough data | Not enough data | Not enough data | | **Workflow** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Data Synchronization** | Not enough data | Not enough data | Not enough data | | **Analysis** | Not enough data | Not enough data | Not enough data | ### Email Tracking | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Agentic AI - Email Tracking | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Open Rates** | Not enough data | Not enough data | Not enough data | | **Link Activity** | Not enough data | Not enough data | Not enough data | | **Attachment Activity** | Not enough data | Not enough data | Not enough data | #### Customizations | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Email Platform Integration** | Not enough data | Not enough data | Not enough data | | **Email Scheduling** | Not enough data | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | Not enough data | | **Email Categorization** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | ### Sales Analytics | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Agentic AI - Sales Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Data Sourcing | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Data Sourcing** | Not enough data | Not enough data | Not enough data | | **Exporting & Sharing Data** | Not enough data | Not enough data | Not enough data | | **Multi-Device Data Visualization** | Not enough data | Not enough data | Not enough data | | **Interactive Dashboards** | Not enough data | Not enough data | Not enough data | | **Data Segmentation** | Not enough data | Not enough data | Not enough data | #### Predictive Analytics | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Lead Scoring** | Not enough data | Not enough data | Not enough data | | **Opportunity Scoring** | Not enough data | Not enough data | Not enough data | | **Risk Analysis** | Not enough data | Not enough data | Not enough data | | **Live Forecasting** | Not enough data | Not enough data | Not enough data | #### Sales Management | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Live Pipeline Management** | Not enough data | Not enough data | Not enough data | | **Sales Gamification** | Not enough data | Not enough data | Not enough data | | **Account-Based Analytics** | Not enough data | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | ### Insurance CRM | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | N/A | N/A | #### Relationship Management - Insurance CRM | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Renewal Management** | Not enough data | Not enough data | Not enough data | | **Client Communication Tools** | Not enough data | Not enough data | Not enough data | | **Lead Tracking** | Not enough data | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | Not enough data | | **Winbacks** | Not enough data | Not enough data | Not enough data | | **Communication History** | Not enough data | Not enough data | Not enough data | | **Activity Management** | Not enough data | Not enough data | Not enough data | | **Reputation Management** | Not enough data | Not enough data | Not enough data | #### Follow up Automation - Insurance CRM | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Automated Follow-Ups** | Not enough data | Not enough data | Not enough data | | **Marketing Campaigns** | Not enough data | Not enough data | Not enough data | #### Document Management - Insurance CRM | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Documentation handling** | Not enough data | Not enough data | Not enough data | #### Integrations & Reports - Insurance CRM | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Integrations** | Not enough data | Not enough data | Not enough data | | **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | ### Omnichannel Commerce | Product | Score | Reviews | |---|---|---| | **Keap** | N/A | N/A | | **Sugar Sell** | N/A | N/A | | **Magento Open Source** | 8.6/10 | 19 | #### Reporting | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Reports & Analytics** | Not enough data | Not enough data | 8.4 (16 reviews) | | **Data Transfer Tools** | Not enough data | Not enough data | 8.7 (15 reviews) | #### Omnichannel Features | Feature | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Retail Management** | Not enough data | Not enough data | 8.5 (16 reviews) | | **POS Integration** | Not enough data | Not enough data | 8.4 (15 reviews) | | **Social Media Integration** | Not enough data | Not enough data | 8.4 (15 reviews) | | **Customer Service Integration** | Not enough data | Not enough data | 9.0 (14 reviews) | | **Marketing Tools** | Not enough data | Not enough data | 8.4 (15 reviews) | | **E-commerce Integration** | Not enough data | Not enough data | 8.9 (16 reviews) | | **ERP Integration** | Not enough data | Not enough data | 8.3 (16 reviews) | --- ## Categories **Unique to Keap (12):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm) **Unique to Sugar Sell (1):** [CRM Software](https://www.g2.com/categories/crm) **Unique to Magento Open Source (2):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) --- ## Reviewer Demographics ### By Company Size | Segment | Keap | Sugar Sell | Magento Open Source | |---|---|---|---| | **Small-Business** | 76.0% | 35.1% | 65.7% | | **Mid-Market** | 20.0% | 48.4% | 28.3% | | **Enterprise** | 4.0% | 16.4% | 6.1% | ### By Industry #### Keap - **Consulting:** 16.7% - **Marketing and Advertising:** 16.7% - **Information Technology and Services:** 11.1% - **Manufacturing:** 5.6% - **Real Estate:** 5.6% - **Professional Training & Coaching:** 5.6% - **Market Research:** 5.6% - **Leisure, Travel & Tourism:** 5.6% - **Health, Wellness and Fitness:** 5.6% - **Financial Services:** 5.6% - **Other:** 16.7% #### Sugar Sell - **Information Technology and Services:** 13.2% - **Computer Software:** 10.5% - **Marketing and Advertising:** 5.8% - **Financial Services:** 5.6% - **Construction:** 2.7% - **Telecommunications:** 2.5% - **Internet:** 2.3% - **Retail:** 2.1% - **Manufacturing:** 2.1% - **Real Estate:** 2.0% - **Other:** 51.2% #### Magento Open Source - **Information Technology and Services:** 13.9% - **Retail:** 13.9% - **Computer Software:** 7.8% - **Marketing and Advertising:** 7.0% - **Apparel & Fashion:** 7.0% - **Consumer Goods:** 3.9% - **Food & Beverages:** 3.9% - **Wholesale:** 2.6% - **Cosmetics:** 2.6% - **Sporting Goods:** 2.6% - **Other:** 34.8% --- ## Alternatives ### Alternatives to Keap - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1065 reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews) ### Alternatives to Sugar Sell - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13810 reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3046 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews) - [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1428 reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews) - [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews) - [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews) - [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (998 reviews) ### Alternatives to Magento Open Source - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (868 reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5103 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1274 reviews) - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews) - [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews) --- ## Top Discussions ### Keap No discussions available for this product. ### Sugar Sell - Title: [Why did you choose Sugar over something like Salesforce? what benefits do you see?](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) — 2 comments, 1 upvote > **Top comment:** "I feel that it's easier to use than SalesForce and still offers a lot of power." - Title: [Why is sugar a CRM?](https://www.g2.com/discussions/why-is-sugar-a-crm) — 1 comment > **Top comment:** "Because it's a specialized software that allows an organization to manage communication and other matters with their clients" - Title: [What is sugar sell?](https://www.g2.com/discussions/what-is-sugar-sell) — 1 comment > **Top comment:** "Sugar Sell is a customer relationship management (CRM) system of software." - Title: [What is the best way to integrate Sugar into other CRM Softwares?](https://www.g2.com/discussions/what-is-the-best-way-to-integrate-sugar-into-other-crm-softwares) — 1 comment, 1 upvote > **Top comment:** "Dennis, Are you asking how to integrate or whats the best method for integrating? Or are you asking how to solve your Sugar to MAS integration?" - Title: [What makes Sugar different from other CRM solutions?](https://www.g2.com/discussions/crm-differentiators) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Sugar is a far more cost effective platform for creating more engaging and extraordinary customer relationships. Sugar offers unparalleled flexibility in..." ### Magento Open Source - Title: [What is Magento Open Source used for?](https://www.g2.com/discussions/what-is-magento-open-source-used-for) — 2 comments > **Top comment:** "e-commerce platform" - Title: [Is Magento open source free?](https://www.g2.com/discussions/is-magento-open-source-free) — 1 comment > **Top comment:** "yup.." - Title: [How can I use Magento without the burdensome administrative load of keeping it updated?](https://www.g2.com/discussions/how-can-i-use-magento-without-the-burdensome-administrative-load-of-keeping-it-updated) — 1 comment, 1 upvote > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..." - Title: [Is there an option to use it on Learner Management System? Currently i know of Moodle.](https://www.g2.com/discussions/is-there-an-option-to-use-it-on-learner-management-system-currently-i-know-of-moodle) — 1 comment, 1 upvote > **Top comment:** "Hi. Magento would not be a good choice to build a Learning Management System (LMS) on. Solutions such as Moodle would be a much better choice. If your..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/thryv-keap-vs-sugar-sell-vs-magento-open-source)