Link copied to clipboard # Keap vs Pipedrive Comparison - What are their main differences? Share [ Export ](/compare/thryv-keap/pipedrive/export.csv) KeapPipedrive[+ Add Product](#) Pricing **Keap** Free Trial **$299.00** Usage Based Per Month · Basic **Pipedrive** Free Trial **$19.00** Per User Per Month · Lite **$34.00** Per User Per Month · Growth **$64.00** Per User Per Month · Premium **$89.00** Per User Per Month · Ultimate Show more **Pricing Insights** from reviews Perceived Cost **Keap** Not enough reviews yet **Pipedrive** $$$$$ Average Discount **Keap** Not enough reviews yet **Pipedrive** 9% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Keap** 6 months Based on 100 responses **Pipedrive** 6 months Based on 100 responses Return on Investment **Keap** 6 months Based on 100 responses **Pipedrive** 6 months Based on 100 responses ![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap") ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Keap** Automation (8) Automation Features (8) Complexity (3) Expensive (3) **Pipedrive** Easy to Use (1150) Tailored CRM Workflows (410) Limited Report Insights (199) Rigid Fields And Layouts (173) Integrations **Keap** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0842b3d44f7faa7a89436f2be6ff1fa4/40nuggets.png "Product Avatar Image") 40Nuggets ](https://www.g2.com/products/40nuggets/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7ddcaf3646ff8eeaafd0f1f84d42ffb1/adespresso-by-hootsuite.png "Product Avatar Image") AdEspresso by Hootsuite ](https://www.g2.com/products/adespresso-by-hootsuite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a9cc2a74a5ac39a3c820409ca416ea77/appointmentcore.jpeg "Product Avatar Image") AppointmentCore ](https://www.g2.com/products/appointmentcore/reviews)[ View all ](https://www.g2.com/products/thryv-keap/integrations) **Pipedrive** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b3885e412601ba5c4ff30299d594504/act-on.png "Product Avatar Image") Act-On ](https://www.g2.com/products/act-on/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cbd5b010f67ae3fab1d3b3c63a5eebea/activedemand.png "Product Avatar Image") ActiveDEMAND ](https://www.g2.com/products/activedemand/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0928e872c791d53b2d3061a5f97965a8/activeiq.png "Product Avatar Image") ActiveIQ ](https://www.g2.com/products/activeiq/reviews)[ View all ](https://www.g2.com/products/pipedrive/integrations) Screenshots **Keap** ![Keap screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1214865/CRM-Data-in-one-place.png) **Pipedrive** ![Pipedrive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1402369/Pipeline-view-1327x718.png) **Ratings** from reviews Meets Requirements **Keap** **8.1** /10 Based on 18 responses **Pipedrive** **8.5** /10 Based on 2,831 responses Ease of Use **Keap** **8.2** /10 Based on 20 responses **Pipedrive** **8.7** /10 Based on 4,674 responses Ease of Setup **Keap** **7.8** /10 Based on 20 responses **Pipedrive** **8.7** /10 Based on 1,886 responses Ease of Admin **Keap** Not enough data **Pipedrive** **8.6** /10 Based on 1,075 responses Quality of Support **Keap** **8.1** /10 Based on 16 responses **Pipedrive** **8.4** /10 Based on 2,436 responses Has the product been a good partner in doing business? **Keap** Not enough data **Pipedrive** **8.7** /10 Based on 1,042 responses Product Direction (% positive) **Keap** **5.5** /10 Based on 18 responses **Pipedrive** **8.9** /10 Based on 2,679 responses **Features** ratings from reviews CRM **8.8** /10 Based on 21 responses **7.6** /10 Based on 2,566 responses Email Marketing Not enough data **7.8** /10 Based on 260 responses Online Form Builder Not enough data **7.6** /10 Based on 81 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Sales Performance Management Not enough data **7.6** /10 Based on 452 responses Email Tracking Not enough data **8.0** /10 Based on 286 responses Sales Analytics Not enough data **7.8** /10 Based on 483 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 80.0% Mid-Market(51-1000 emp.) 16.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 75.1% Mid-Market(51-1000 emp.) 21.7% Enterprise(\> 1000 emp.) 3.3% Small-Business(50 or fewer emp.) 75.1% Mid-Market(51-1000 emp.) 21.7% Enterprise(\> 1000 emp.) 3.3% **Reviewers' Industry** [![Keap](https://images.g2crowd.com/uploads/product/hd_favicon/35e4fed50cd6fa6b26fd4f9252068183/thryv-keap.svg "Keap")](https://www.g2.com/products/thryv-keap/reviews) Keap Marketing and Advertising 20.0% Consulting 15.0% Information Technology and Services 10.0% Health, Wellness and Fitness 10.0% Manufacturing 5.0% Other 40.0% [![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive")](https://www.g2.com/products/pipedrive/reviews) Pipedrive Computer Software 9.4% Information Technology and Services 8.8% Marketing and Advertising 8.1% Construction 5.0% Financial Services 4.8% Other 63.9% Alternatives **Keap Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM") [ Zoho ](/products/zoho-crm/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![LocaliQ](https://images.g2crowd.com/uploads/product/hd_favicon/069083f4b8b3549c8478d32c6707cdd6/localiq.svg "LocaliQ") [ LocaliQ ](/products/localiq/reviews) **Pipedrive Alternatives** ![Nutshell](https://images.g2crowd.com/uploads/product/hd_favicon/38cd2eb3a561ea666543f91c17b2079c/nutshell.svg "Nutshell") [ Nutshell ](/products/nutshell/reviews) ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Copper](https://images.g2crowd.com/uploads/product/hd_favicon/a43c4e9fd5e0c3b3012653a35d0d7c2a/copper.svg "Copper") [ Copper ](/products/copper/reviews) ![Nimble CRM](https://images.g2crowd.com/uploads/product/hd_favicon/1487565546/nimble.svg "Nimble CRM") [ Nimble ](/products/nimble/reviews) ## Keap vs Pipedrive FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Keap vs Pipedrive? Pipedrive stands out for higher reviewer satisfaction, easier setup, and a stronger focus on core CRM usability, while Keap is noted for its automation capabilities but is seen as more complex and costly. | [Keap](https://www.g2.com/products/thryv-keap/reviews) | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | | --- | --- | | 3.8/5 (30 reviews) | 4.3/5 (3110 reviews) | | Small-Business | Small-Business | | 7.6 | 8.7 | | 8.1 | 8.4 | | Automation (8 all-time mentions) | Ease of Use (8.8 score) | ### How do the pricing models of Keap and Pipedrive compare? Pipedrive is rated as the stronger value on price and cost satisfaction, with reviewers consistently citing its affordability and competitive pricing, while Keap is frequently described as expensive and less cost-effective for small businesses. - **Keap:** In recent reviews, many cite Keap as expensive, with costs increasing as contact lists grow and additional fees for onboarding and scaling. - **Pipedrive:** Reviewers consistently highlight Pipedrive's affordability and competitive pricing, especially for small businesses and startups. - **Switching-reason:** Several reviewers report switching from Keap to other CRMs due to high costs and better value found elsewhere. ### What are the best alternatives to Keap and Pipedrive? The top three alternatives to Keap and Pipedrive are Nutshell, ActiveCampaign, and Zoho. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Keap](https://www.g2.com/products/thryv-keap/reviews) | 3.8/5 (30 reviews) | Small-Business | Pricing is frequently cited as expensive, especially as contact lists grow | Automation (8 all-time mentions) | | [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5 (3110 reviews) | Small-Business | Consistently described as affordable and competitively priced | Ease of Use (8.8 score) | | [Nutshell](https://www.g2.com/products/nutshell/reviews) | 4.3/5 (1443 reviews) | Small-Business | — | — | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | — | — | | [Zoho](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5 (2947 reviews) | Small-Business | — | — | ### Which CRM features should I prioritize when comparing Keap and Pipedrive? Buyers comparing Keap and Pipedrive should prioritize automation, ease of use, integrations, reporting, and pricing. - **Automation:** Keap is cited for automation in 8 all-time reviews; Pipedrive is noted for automation in recent reviews but lacks the same volume of mentions. - **Ease of Use:** Pipedrive scores 8.8, Keap 8.1. - **Integrations:** Keap integrates with Calendly and Zapier (2 all-time mentions each); Pipedrive is frequently cited for integrations with Gmail, Outlook, Slack, and GSuite in recent reviews. - **Reporting:** Pipedrive reviewers mention a desire for more advanced reporting, while Keap is described as having basic dashboards. - **Pricing:** Pipedrive is consistently described as affordable; Keap is frequently cited as expensive, especially as contact lists grow. ### What are the pros and cons of Keap vs Pipedrive? Pipedrive's headline strength is ease of use and affordability, while Keap's is automation and workflow efficiency. - **Keap strengths:** Automation (8 all-time mentions), automation features (8), ease of use (7), client relationship management (5), email marketing (5), lead management (4), campaign management (3), CRM integration (3), easy setup (3), efficiency (3), features (3). - **Keap trade-offs:** Complexity (3), expensive (3), lack of flexibility (3), learning curve (3), limitations (3). - **Pipedrive strengths:** Ease of use (8.8 score), ease of setup (8.7), affordability and competitive pricing cited in recent reviews, strong visual pipeline and customizable dashboards. - **Pipedrive trade-offs:** Reviewers note limited advanced features, reporting, and marketing automation compared to larger platforms; some mention feature limitations on lower-tier plans. ### Is Keap or Pipedrive better for small businesses? Pipedrive is the better fit for small businesses, with higher reviewer satisfaction and a strong focus on small-business needs. - **Keap:** Small-Business segment; reviewers note automation benefits but frequently cite high costs and complexity as barriers for small teams. - **Pipedrive:** Small-Business segment; reviewers consistently highlight ease of use, affordability, and quick setup as advantages for small businesses. ### Which CRM platform has better integrations? Pipedrive is favored for integrations, with reviewers citing a broader range of connected tools and higher satisfaction. - **Keap:** Integrates with Calendly and Zapier, each cited in recent reviews with 2 all-time mentions. - **Pipedrive:** Frequently cited integrations include Gmail, Outlook, Slack, and GSuite in recent reviews, with multiple reviewers highlighting the ease of connecting these tools. ### How do Keap and Pipedrive compare on customer support? Pipedrive and Keap are rated in near-parity on Quality of Support, with Pipedrive at 8.4 and Keap at 8.1, so reviewers see both as strong in this area. - **Keap:** Reviewers describe support as helpful and accessible, with several citing positive experiences, though some mention inconsistency. - **Pipedrive:** Reviewers consistently report responsive and helpful support, with multiple mentions of onboarding assistance and dedicated account managers. ### Which is easier to implement, Keap or Pipedrive? Pipedrive is rated higher for Ease of Setup, with an 8.7 score versus Keap's 7.6, indicating a smoother implementation experience. - **Keap:** Reviewers describe setup as moderately challenging, with a learning curve and some manual configuration required, but several note that onboarding support is available. - **Pipedrive:** Reviewers consistently highlight quick and straightforward setup, easy onboarding, and minimal training required for new users. ### Which product has better Features? Pipedrive is rated higher on Features, with reviewers citing its ease of use, visual pipeline, and customizable dashboards, while Keap is noted for automation but is seen as more complex. - **Keap:** Meets Requirements score: 8.0; Automation cited in 8 all-time reviews; AI Text Generation is a unique feature. - **Pipedrive:** Meets Requirements score: 8.5; Features score: 8.8; Territory & Quota Management is a unique feature; reviewers highlight the visual pipeline and customizable dashboards as key strengths.