# Keap vs Moosend Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Moosend excels in **ease of use** , with many users highlighting its user-friendly interface and intuitive features. One user mentioned that Moosend is "the best marketing platform for beginners to learn the automation tools," making it a great choice for those new to email marketing.
- **Users say** that Keap offers a robust solution for **lead management** , integrating CRM, email marketing, and automation into a single platform. Reviewers appreciate how it centralizes everything, helping them manage leads from various sources effectively.
- **According to verified reviews** , Moosend's **customer support** stands out, with users praising the immediate chat feature and quick response times. One user noted that they received help migrating to Moosend seamlessly, which enhanced their overall experience.
- **Reviewers mention** that Keap has a strong focus on **automation** , with features like a drag-and-drop email editor and a dashboard that provides counts of automated campaigns. This functionality is particularly beneficial for users looking to streamline their marketing efforts.
- **G2 reviewers highlight** that while both platforms cater to small businesses, Moosend's **affordable pricing** and free trial option make it more accessible for startups and smaller teams. This flexibility allows users to explore the platform without a financial commitment.
- **Users report** that Keap's **implementation process** can be more complex compared to Moosend's straightforward setup. Some users have expressed challenges in configuring Keap to match their specific workflows, which may require additional time and effort.



| | Keap | Moosend | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 28 | 739 | 
| **Largest Market Segment** | Small-Business (79.2% of reviews) | Small-Business (82.3% of reviews) | 
| **Entry Level Price** | Starting at $249.00 1500 Contacts Per Month | Free Trial | 

---
## Top Pros & Cons

### Keap

Pros:
- Automation (8 reviews)
- Automation Features (8 reviews)

Cons:
- Complexity (3 reviews)
- Expensive (3 reviews)

### Moosend

Pros:
- Ease of Use (24 reviews)
- Easy Creation (13 reviews)

Cons:
- Limited Templates (5 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Keap | Moosend | 
|---|---|---|
  | **Meets Requirements** | 8.2 (15 reviews) | 9.1 (559 reviews) | 
  | **Ease of Use** | 8.3 (17 reviews) | 9.2 (564 reviews) | 
  | **Ease of Setup** | 8.0 (17 reviews) | 9.1 (323 reviews) | 
  | **Ease of Admin** | Not enough data | 9.1 (298 reviews) | 
  | **Quality of Support** | 8.3 (14 reviews) | 9.2 (518 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.2 (287 reviews) | 
  | **Product Direction (% positive)** | 5.3 (15 reviews) | 9.1 (535 reviews) | 

---
## Pricing

### Keap

#### Entry-Level Pricing

Plan: Keap

Price: Starting at $249.00 1500 Contacts Per Month

Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.

Key Features:
- 1,500 Contacts
- 2 Users
- 5 Proven Automations

[Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews)

#### Free Trial

Yes

### Moosend

#### Entry-Level Pricing

Plan: 30 Day Free Trial

Price: Free Trial

Description: Try all of our SMB and Enterprise features for free! No credit card is required.

Key Features:
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms

[Browse all 3 editions](https://www.g2.com/products/moosend/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Keap** | 9.1/10 | 18 |
| **Moosend** | N/A | N/A |

#### Sales Force Automation

| Feature | Keap | Moosend | 
|---|---|---|
| **Contact & Account Management** | 9.4 (8 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 9.2 (6 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 9.3 (5 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | Feature Not Available | Not enough data | 
| **Desktop Integration** | Not enough data | Not enough data | 
| **Product & Price List Management** | Not enough data | Not enough data | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Keap | Moosend | 
|---|---|---|
| **Email Marketing** | 9.3 (10 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 9.2 (6 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 9.2 (6 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Keap | Moosend | 
|---|---|---|
| **Case Management** | Not enough data | Not enough data | 
| **Customer Support Portal** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Not enough data | Not enough data | 
| **Support Analytics** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (5 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 

#### Mobile & Social

| Feature | Keap | Moosend | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Keap | Moosend | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | 9.5 (7 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.0 (5 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | Keap | Moosend | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Keap | Moosend | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | 8.5/10 | 463 |

#### Email Marketing

| Feature | Keap | Moosend | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 9.1 (399 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 9.0 (417 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 9.0 (339 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 9.1 (413 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.2 (402 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 9.0 (392 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 9.0 (332 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.7 (253 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (224 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.9 (264 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 9.2 (384 reviews) ✓ Verified | 

#### Generative AI

| Feature | Keap | Moosend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.4 (126 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (124 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 

#### Integration

| Feature | Keap | Moosend | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 9.0 (292 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.6 (239 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (202 reviews) | 
| **CRM Integration** | Not enough data | 8.5 (197 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Feature Not Available | 
| **E-Commerce Integration** | Not enough data | 8.4 (191 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Email Marketing

| Feature | Keap | Moosend | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Keap | Moosend | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Keap | Moosend | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Keap | Moosend | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Keap | Moosend | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Keap | Moosend | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Keap | Moosend | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | 8.9/10 | 6 |

#### Administration

| Feature | Keap | Moosend | 
|---|---|---|
| **Template Creation** | Not enough data | 9.2 (6 reviews) | 
| **Preset Template Availability** | Not enough data | 9.7 (5 reviews) | 
| **Custom Unsubscribe** | Not enough data | 9.0 (5 reviews) | 
| **Email Segmentation** | Not enough data | 9.3 (5 reviews) | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Keap | Moosend | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Keap | Moosend | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | 8.0 (5 reviews) | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | 9.3 (5 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.3 (5 reviews) | 
| **Performance and Reliability** | Not enough data | 9.0 (5 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Lead Generation

| Feature | Keap | Moosend | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | 8.9/10 | 107 |

#### Visitor Behavior

| Feature | Keap | Moosend | 
|---|---|---|
| **Monitoring** | Not enough data | 8.7 (68 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (74 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.6 (58 reviews) ✓ Verified | 

#### Templates

| Feature | Keap | Moosend | 
|---|---|---|
| **Library** | Not enough data | 8.8 (82 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.8 (84 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 9.0 (79 reviews) ✓ Verified | 

#### Personalization

| Feature | Keap | Moosend | 
|---|---|---|
| **Recommendation** | Not enough data | 9.0 (70 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.9 (71 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (55 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.8 (19 reviews) | 
| **Personalization Engine** | Not enough data | 9.0 (55 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.9 (54 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 9.3 (67 reviews) ✓ Verified | 

#### Multichannel

| Feature | Keap | Moosend | 
|---|---|---|
| **Web** | Not enough data | 8.8 (63 reviews) ✓ Verified | 
| **Email** | Not enough data | 9.4 (86 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 9.2 (85 reviews) ✓ Verified | 

#### Administration 

| Feature | Keap | Moosend | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 9.2 (88 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 9.1 (89 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.9 (82 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (79 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Keap | Moosend | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | 8.5/10 | 245 |

#### Templates

| Feature | Keap | Moosend | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.8 (217 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.8 (107 reviews) | 
| **Proofing** | Not enough data | 8.6 (184 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (124 reviews) | 

#### Edit

| Feature | Keap | Moosend | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.7 (189 reviews) ✓ Verified | 
| **Build** | Not enough data | 9.2 (214 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.9 (183 reviews) ✓ Verified | 

#### Logistics

| Feature | Keap | Moosend | 
|---|---|---|
| **Analytics** | Not enough data | 9.1 (193 reviews) ✓ Verified | 
| **Issues** | Not enough data | 8.1 (177 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.5 (160 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.7 (103 reviews) | 

#### Generative AI

| Feature | Keap | Moosend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (50 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (50 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Customer Requirements

| Feature | Keap | Moosend | 
|---|---|---|
| **Quoting** | Not enough data | Not enough data | 
| **Configuration** | Not enough data | Not enough data | 
| **Pricing** | Not enough data | Not enough data | 

#### Contracts

| Feature | Keap | Moosend | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | Keap | Moosend | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Text Messaging

| Feature | Keap | Moosend | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Keap | Moosend | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Invoice Generation

| Feature | Keap | Moosend | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Digital Invoices** | Not enough data | Not enough data | 
| **Recurring Invoices** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | Keap | Moosend | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Match Invoices** | Not enough data | Not enough data | 

#### Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 
| **Cashflow** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 

#### Integration

| Feature | Keap | Moosend | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **Account Sync** | Not enough data | Not enough data | 

#### Agentic AI - Invoice Management

| Feature | Keap | Moosend | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | 8.8/10 | 90 |

#### Page Customization

| Feature | Keap | Moosend | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (73 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.8 (76 reviews) ✓ Verified | 
| **Advanced Customization** | Not enough data | 8.7 (69 reviews) ✓ Verified | 
| **Content Library** | Not enough data | 8.8 (73 reviews) ✓ Verified | 

#### Page Optimization

| Feature | Keap | Moosend | 
|---|---|---|
| **A/B Testing** | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | 9.0 (25 reviews) | 
| **Web Analytics** | Not enough data | 8.8 (66 reviews) ✓ Verified | 
| **SEO** | Not enough data | 8.5 (57 reviews) ✓ Verified | 

#### Integrations

| Feature | Keap | Moosend | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 8.5 (57 reviews) ✓ Verified | 
| **Email Marketing Integration** | Not enough data | 9.1 (67 reviews) ✓ Verified | 
| **Domain Integration** | Not enough data | 9.2 (63 reviews) ✓ Verified | 

#### Generative AI

| Feature | Keap | Moosend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (31 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Keap | Moosend | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Lead Monitoring

| Feature | Keap | Moosend | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Keap | Moosend | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Keap | Moosend | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | Keap | Moosend | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Keap | Moosend | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | Keap | Moosend | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | Keap | Moosend | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | Keap | Moosend | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | 

#### Customizations

| Feature | Keap | Moosend | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Keap | Moosend | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Keap | Moosend | 
|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Keap | Moosend | 
|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Keap | Moosend | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Keap | Moosend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Keap** | N/A | N/A |
| **Moosend** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Keap | Moosend | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Keap | Moosend | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Keap | Moosend | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | Keap | Moosend | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to Keap (10):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)

**Unique to Moosend (4):** [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email)


---
## Reviewer Demographics

### By Company Size

| Segment | Keap | Moosend | 
|---|---|---|
| **Small-Business** | 79.2% | 82.3% | 
| **Mid-Market** | 16.7% | 13.7% | 
| **Enterprise** | 4.2% | 3.9% | 

### By Industry

#### Keap

- **Consulting:** 17.6%
- **Marketing and Advertising:** 17.6%
- **Manufacturing:** 5.9%
- **Real Estate:** 5.9%
- **Professional Training & Coaching:** 5.9%
- **Market Research:** 5.9%
- **Leisure, Travel & Tourism:** 5.9%
- **Information Technology and Services:** 5.9%
- **Health, Wellness and Fitness:** 5.9%
- **Financial Services:** 5.9%
- **Other:** 17.6%

#### Moosend

- **Marketing and Advertising:** 17.6%
- **Information Technology and Services:** 7.0%
- **Computer Software:** 5.2%
- **Financial Services:** 4.4%
- **Health, Wellness and Fitness:** 3.1%
- **Real Estate:** 3.0%
- **Non-Profit Organization Management:** 2.8%
- **Retail:** 2.7%
- **Internet:** 2.5%
- **Professional Training & Coaching:** 2.5%
- **Other:** 49.2%

---
## Alternatives

### Alternatives to Keap

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1062 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13807 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)

### Alternatives to Moosend

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12963 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (712 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1036 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)

---
## Top Discussions

### Keap

No discussions available for this product.

### Moosend

- Title: [What is Moosend used for?](https://www.g2.com/discussions/what-is-moosend-used-for) — 4 comments
  > **Top comment:** "I use moosend for mass emailing to my clients.  "
- Title: [How do you use Moosend?](https://www.g2.com/discussions/how-do-you-use-moosend) — 2 comments
  > **Top comment:** "To create landing pages, collect email addresses, and send automated emails."
- Title: [What is Moosend?](https://www.g2.com/discussions/what-is-moosend) — 2 comments
  > **Top comment:** "Email marketing platform "
- Title: [Can I integrate Moosend with other emailing software's like Mailchimp?](https://www.g2.com/discussions/can-i-integrate-moosend-with-other-emailing-software-s-like-mailchimp) — 2 comments, 1 upvote
  > **Top comment:** "Last 6 Month I was broke and was in debt. Everything was difficult for me  because I was involved in trading which I lost all of my savings to but not until..."
- Title: [What is the best way to drive traffic to a site.](https://www.g2.com/discussions/26679-what-is-the-best-way-to-drive-traffic-to-a-site) — 2 comments, 1 upvote
  > **Top comment:** "Hello Scott,

I am Nicholas from the support team!

You can use our forms builder to build many different types of forms in order to draw your possible..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/thryv-keap-vs-moosend)