Compare Keap and Klaviyo

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Add Product
Keap
Keap
(25)
3.9 out of 5
Keap
By Thryv
Klaviyo
Klaviyo
(1,348)
4.6 out of 5
Klaviyo
By Klaviyo
At a Glance
Keap
Keap
Star Rating
(25)3.9 out of 5
Market Segments
Small-Business (81.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about Keap
Klaviyo
Klaviyo
Star Rating
(1,348)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in user satisfaction, boasting a significantly higher overall rating compared to Keap. Users appreciate Klaviyo's intuitive design, which allows even non-specialists to manage email marketing campaigns effectively, making it a strong choice for teams without dedicated email marketing resources.
  • According to verified reviews, Keap shines in its ability to integrate CRM, email marketing, and automation into a single platform. Users highlight the centralized lead management feature, which simplifies tracking client interactions and automating follow-ups, making it particularly beneficial for small businesses.
  • Reviewers mention that Klaviyo's comprehensive functionality, including email and SMS marketing under one roof, enhances its appeal for eCommerce businesses. Users find it invaluable for managing their marketing campaigns and loyalty programs seamlessly, which contributes to its high satisfaction ratings.
  • Users say that both platforms offer a similar ease of setup experience, but Klaviyo's ongoing support and proactive solutions set it apart. Reviewers appreciate how Klaviyo anticipates potential issues, providing a smoother user experience and fostering a sense of partnership in business.
  • G2 reviewers highlight that while Keap has a solid feature set for small businesses, it sometimes struggles with specific workflow needs, leading to configuration challenges. Users have noted that while the drag-and-drop email editor is user-friendly, there are areas where more customization could enhance their experience.
  • According to recent feedback, Klaviyo's robust analytics and reporting capabilities are frequently praised, allowing users to gain insights into their marketing performance. This level of detail helps businesses make informed decisions, further solidifying Klaviyo's position as a leader in the marketing automation space.
Pricing
Entry-Level Pricing
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Learn more about Keap
Klaviyo
No pricing available
Free Trial
Keap
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.2
13
9.0
984
Ease of Use
8.3
15
8.6
993
Ease of Setup
8.1
15
8.5
641
Ease of Admin
Not enough data
8.9
522
Quality of Support
8.2
12
8.4
936
Has the product been a good partner in doing business?
Not enough data
8.9
526
Product Direction (% positive)
5.5
13
8.9
932
Features by Category
CRMHide 43 FeaturesShow 43 Features
9.0
16
Not enough data
Sales Force Automation
9.3
7
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
9.3
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
|
Verified
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AutomationHide 47 FeaturesShow 47 Features
Not enough data
8.2
675
Email Marketing
Not enough data
9.0
569
|
Verified
Not enough data
9.3
558
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
9.0
494
|
Verified
Online Marketing
Not enough data
7.9
382
|
Verified
Not enough data
8.3
406
|
Verified
Not enough data
8.7
439
|
Verified
Not enough data
8.7
454
Not enough data
8.2
253
Lead Management
Not enough data
8.5
356
Not enough data
8.4
273
Not enough data
9.0
521
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
401
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Campaign Management
Not enough data
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Reporting & Analytics
Not enough data
8.5
495
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
429
|
Verified
Not enough data
8.4
443
|
Verified
Not enough data
7.6
200
Platform
Not enough data
8.5
337
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
325
|
Verified
Not enough data
8.0
161
Agentic AI - Marketing Automation
Not enough data
6.8
27
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.9
26
Not enough data
7.3
25
Integration
Not enough data
8.5
324
|
Verified
Not enough data
8.6
323
|
Verified
Not enough data
8.5
271
|
Verified
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
7.0
17
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead GenerationHide 5 FeaturesShow 5 Features
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email DeliverabilityHide 18 FeaturesShow 18 Features
Not enough data
8.3
40
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
33
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Email Template BuilderHide 15 FeaturesShow 15 Features
Not enough data
8.1
501
Templates
Not enough data
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Edit
Not enough data
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Logistics
Not enough data
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Quote-to-CashHide 9 FeaturesShow 9 Features
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
Not enough data
8.0
172
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Invoice ManagementHide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.4
131
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Pop-Up BuilderHide 15 FeaturesShow 15 Features
Not enough data
8.5
31
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
7.9
21
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Landing Page BuildersHide 13 FeaturesShow 13 Features
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead CaptureHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
Not enough data
8.6
10
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Online Form BuilderHide 9 FeaturesShow 9 Features
Not enough data
7.4
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead ScoringHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
Not enough data
6.9
17
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Email TrackingHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Sales AnalyticsHide 18 FeaturesShow 18 Features
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Accounting & FinanceHide 1 FeatureShow 1 Feature
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Insurance CRMHide 13 FeaturesShow 13 Features
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
7.8
27
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Keap
Keap
Klaviyo
Klaviyo
Keap and Klaviyo are categorized as SMS Marketing, Email Template Builder, and Marketing Automation
Unique Categories
Keap
Klaviyo
Reviews
Reviewers' Company Size
Keap
Keap
Small-Business(50 or fewer emp.)
81.8%
Mid-Market(51-1000 emp.)
13.6%
Enterprise(> 1000 emp.)
4.5%
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
82.2%
Mid-Market(51-1000 emp.)
16.0%
Enterprise(> 1000 emp.)
1.7%
Reviewers' Industry
Keap
Keap
Marketing and Advertising
20.0%
Consulting
13.3%
Manufacturing
6.7%
Professional Training & Coaching
6.7%
Market Research
6.7%
Other
46.7%
Klaviyo
Klaviyo
Retail
19.4%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
11.6%
Health, Wellness and Fitness
7.2%
Other
36.7%
Alternatives
Keap
Keap Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Zoho CRM
Zoho
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LocaliQ
LocaliQ
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Constant Contact Advanced Automation
Constant Contact Advanced...
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Klaviyo
Klaviyo Alternatives
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Dotdigital
Dotdigital
Add Dotdigital
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
Discussions
Keap
Keap Discussions
Monty the Mongoose crying
Keap has no discussions with answers
See all discussions
Klaviyo
Klaviyo Discussions
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is Klaviyo used for?
2 Comments
Latika A.
LA
It is a tool for email marketing.Read more
See all discussions
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Ask Klaviyo a QuestionContact Klaviyo

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