# The Trade Desk vs Zendesk for Customer Service Comparison | | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | | **Total Reviews** | 188 | 6,997 | | **Largest Market Segment** | Mid-Market (43.8% of reviews) | Mid-Market (45.9% of reviews) | | **Entry Level Price** | Contact Us | $19.00 1 user per month billed annually | --- ## Top Pros & Cons ### The Trade Desk Pros: - Features (31 reviews) - Ease of Use (27 reviews) Cons: - Learning Curve (20 reviews) - Expensive (13 reviews) ### Zendesk for Customer Service Pros: - Ease of Use (526 reviews) - Features (395 reviews) Cons: - Missing Features (216 reviews) - Limited Features (180 reviews) --- ## Ratings Comparison | Rating | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Meets Requirements** | 8.7 (160 reviews) | 8.6 (5221 reviews) | | **Ease of Use** | 8.2 (158 reviews) | 8.6 (5450 reviews) | | **Ease of Setup** | 8.3 (124 reviews) | 8.0 (3350 reviews) | | **Ease of Admin** | 8.3 (72 reviews) | 8.2 (3151 reviews) | | **Quality of Support** | 8.8 (159 reviews) | 8.4 (5002 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (76 reviews) | 8.4 (3074 reviews) | | **Product Direction (% positive)** | 8.8 (153 reviews) | 8.0 (4870 reviews) | --- ## Pricing ### The Trade Desk #### Entry-Level Pricing Plan: The Trade Desk Pricing Overview Price: Contact Us Key Features: - Ad Serving - Audience Building - Forecasting [Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) #### Free Trial No ### Zendesk for Customer Service #### Entry-Level Pricing Plan: Support Only (Team) Price: $19.00 1 user per month billed annually Description: Integrated customer support Key Features: - Email & social media - Web widget & mobile SDK - Pre-defined business rules [Browse all 5 editions](https://www.g2.com/products/zendesk-for-customer-service/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Help Desk | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.2/10 | 3765 | #### Ticket and Case Management | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Ticket creation user experience** | Not enough data | 8.8 (2602 reviews) ✓ Verified | | **Ticket response user experience** | Not enough data | 8.7 (2648 reviews) ✓ Verified | | **Workflow** | Not enough data | 8.5 (2596 reviews) ✓ Verified | | **Response Automation** | Not enough data | 8.4 (2404 reviews) ✓ Verified | | **SLA Management** | Not enough data | 8.2 (1941 reviews) ✓ Verified | | **Attachments/Screencasts** | Not enough data | 8.4 (2413 reviews) ✓ Verified | | **Ticket Collaboration** | Not enough data | 8.6 (2429 reviews) ✓ Verified | | **Customer and Contacts Database** | Not enough data | 8.3 (1877 reviews) ✓ Verified | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 7.6 (391 reviews) | | **AI Text Summarization** | Not enough data | 7.6 (388 reviews) | #### Agentic AI - Help Desk | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.8 (251 reviews) | | **Natural Language Interaction** | Not enough data | 7.9 (247 reviews) | | **Proactive Assistance** | Not enough data | 8.0 (249 reviews) | #### Communication Channels | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Customer Portal** | Not enough data | 8.5 (2073 reviews) ✓ Verified | | **Email to Case** | Not enough data | 8.8 (2359 reviews) ✓ Verified | | **Chat/Live Support** | Not enough data | 8.4 (1761 reviews) ✓ Verified | | **Social Integration** | Not enough data | 8.0 (1437 reviews) ✓ Verified | | **Voice** | Not enough data | 8.0 (1344 reviews) ✓ Verified | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Mobile User Support** | Not enough data | 7.8 (1392 reviews) ✓ Verified | | **Customization ** | Not enough data | 8.0 (1791 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 8.3 (1970 reviews) ✓ Verified | | **Integration** | Not enough data | 8.2 (1799 reviews) ✓ Verified | | **Reporting** | Not enough data | 7.9 (2411 reviews) ✓ Verified | | **Dashboards** | Not enough data | 8.0 (2435 reviews) ✓ Verified | ### Display Advertising | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.5/10 | 136 | | **Zendesk for Customer Service** | N/A | N/A | #### Channel Functionality | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Display Functionality** | 8.8 (85 reviews) | Not enough data | #### Platform Interoperability | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Close Ecosystem API** | 8.1 (48 reviews) | Not enough data | #### Agentic AI - Display Advertising | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 8.6 (12 reviews) | Not enough data | | **Multi-step Planning** | 8.9 (11 reviews) | Not enough data | | **Cross-system Integration** | 8.5 (11 reviews) | Not enough data | | **Adaptive Learning** | 8.5 (12 reviews) | Not enough data | | **Proactive Assistance** | 8.5 (13 reviews) | Not enough data | | **Decision Making** | 8.2 (12 reviews) | Not enough data | #### Campaign Management | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Campaign Dashboard** | 8.0 (111 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.4 (107 reviews) ✓ Verified | Not enough data | | **Reach** | 8.6 (106 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.7 (101 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 8.5 (86 reviews) ✓ Verified | Not enough data | | **Fraud Protection** | 8.6 (87 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | Not enough data | | **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 8.1 (87 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Targeting** | 8.8 (103 reviews) ✓ Verified | Not enough data | | **Retargeting** | 8.7 (97 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 8.8 (97 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 8.6 (83 reviews) ✓ Verified | Not enough data | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **API / Integrations** | 8.1 (80 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 7.5 (97 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.5 (92 reviews) | Not enough data | | **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | Not enough data | | **Customization** | 8.0 (88 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.0 (81 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (86 reviews) ✓ Verified | Not enough data | ### Complaint Management | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.0/10 | 893 | #### Usability | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **All-Employee Access** | Not enough data | 8.3 (665 reviews) | | **Supporting Documents** | Not enough data | 8.3 (662 reviews) | | **Two-Way Communication** | Not enough data | 8.4 (637 reviews) | #### Reporting | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Priority Case Alerts** | Not enough data | 8.3 (587 reviews) | | **Trend Analysis** | Not enough data | 7.9 (562 reviews) | | **Performance Monitoring** | Not enough data | 8.2 (645 reviews) | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 7.3 (176 reviews) | | **AI Text Summarization** | Not enough data | 7.2 (175 reviews) | ### Shared Inbox | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.1/10 | 418 | #### Productivity Tools | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Notes** | Not enough data | 8.5 (325 reviews) | | **Internal Discussion** | Not enough data | 8.3 (324 reviews) | | **Assignments and Tasks** | Not enough data | 8.4 (312 reviews) | | **Workflows** | Not enough data | 8.4 (306 reviews) | | **Templates** | Not enough data | 8.5 (315 reviews) | | **Integrations** | Not enough data | 8.2 (311 reviews) | | **Tagging System** | Not enough data | 8.2 (345 reviews) | #### Analytics | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Trends** | Not enough data | 7.7 (263 reviews) | | **Performance Tracking** | Not enough data | 8.0 (304 reviews) | | **Email Tracking** | Not enough data | 8.2 (292 reviews) | #### Agentic AI - Shared Inbox | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.1 (21 reviews) | | **Decision Making** | Not enough data | 7.4 (22 reviews) | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.8/10 | 134 | | **Zendesk for Customer Service** | N/A | N/A | #### Platform Interoperability | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Close Ecosystem API** | 8.2 (30 reviews) | Not enough data | #### Mobile Functionality | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Mobile Functionality** | 9.0 (53 reviews) | Not enough data | #### Agentic AI - Mobile Advertising | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 8.7 (5 reviews) | Not enough data | | **Multi-step Planning** | 9.3 (5 reviews) | Not enough data | | **Cross-system Integration** | 9.0 (5 reviews) | Not enough data | | **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | | **Proactive Assistance** | 9.3 (5 reviews) | Not enough data | | **Decision Making** | 9.4 (6 reviews) | Not enough data | #### Campaign Management | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Campaign Dashboard** | 8.0 (111 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.4 (107 reviews) ✓ Verified | Not enough data | | **Reach** | 8.6 (106 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.7 (101 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 8.5 (86 reviews) ✓ Verified | Not enough data | | **Fraud Protection** | 8.6 (87 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | Not enough data | | **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 8.1 (87 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Targeting** | 8.8 (103 reviews) ✓ Verified | Not enough data | | **Retargeting** | 8.7 (97 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 8.8 (97 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 8.6 (83 reviews) ✓ Verified | Not enough data | #### Mobile | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Mobile Tracking** | 8.4 (48 reviews) | Not enough data | | **In-App Ads** | 8.1 (87 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | Not enough data | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **API / Integrations** | 8.1 (80 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 7.5 (97 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.5 (92 reviews) | Not enough data | | **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | Not enough data | | **Customization** | 8.0 (88 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.0 (81 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (86 reviews) ✓ Verified | Not enough data | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.3/10 | 132 | | **Zendesk for Customer Service** | N/A | N/A | #### Platform Interoperability | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Close Ecosystem API** | 8.0 (42 reviews) | Not enough data | #### Video Functionality | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Video Functionality** | 8.6 (64 reviews) | Not enough data | #### Agentic AI - Video Advertising | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 7.8 (12 reviews) | Not enough data | | **Multi-step Planning** | 8.1 (14 reviews) | Not enough data | | **Cross-system Integration** | 8.2 (13 reviews) | Not enough data | | **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | | **Proactive Assistance** | 8.1 (12 reviews) | Not enough data | | **Decision Making** | 8.2 (14 reviews) | Not enough data | #### Campaign Management | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Campaign Dashboard** | 8.0 (111 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.4 (107 reviews) ✓ Verified | Not enough data | | **Reach** | 8.6 (106 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.7 (101 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 8.5 (86 reviews) ✓ Verified | Not enough data | | **Fraud Protection** | 8.6 (87 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | Not enough data | | **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 8.1 (87 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Targeting** | 8.8 (103 reviews) ✓ Verified | Not enough data | | **Retargeting** | 8.7 (97 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 8.8 (97 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 8.6 (83 reviews) ✓ Verified | Not enough data | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **API / Integrations** | 8.1 (80 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 7.5 (97 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.5 (92 reviews) | Not enough data | | **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | Not enough data | | **Customization** | 8.0 (88 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.0 (81 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (86 reviews) ✓ Verified | Not enough data | ### AI Agents For Business Operations | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.0/10 | 90 | #### Responses | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Personalization** | Not enough data | 8.2 (61 reviews) | | **Route To Human** | Not enough data | 8.6 (69 reviews) | | **Natural Language Understanding (NLU)** | Not enough data | 8.2 (68 reviews) | #### Automation - AI Agents | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Sales Follow-Up** | Not enough data | 7.5 (25 reviews) | | **Customer Interaction Automation** | Not enough data | 7.7 (25 reviews) | | **Lead Generation** | Not enough data | 7.4 (24 reviews) | | **Document Processing** | Not enough data | 7.5 (25 reviews) | | **Feedback Collection** | Not enough data | 7.7 (24 reviews) | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Conversation Editor** | Not enough data | 8.2 (66 reviews) | | **Integration** | Not enough data | 8.2 (64 reviews) | | **Human-In-The-Loop** | Not enough data | 8.3 (62 reviews) | #### Autonomy - AI Agents | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Independent Decision Making** | Not enough data | 7.8 (23 reviews) | | **Adaptive Responses** | Not enough data | 7.4 (24 reviews) | | **Task Execution** | Not enough data | 7.4 (25 reviews) | | **Problem Solving** | Not enough data | 7.4 (25 reviews) | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 7.6 (30 reviews) | | **AI Text Summarization** | Not enough data | 8.0 (29 reviews) | ### Chatbots | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.2/10 | 613 | #### Responses | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Customization** | Not enough data | 8.1 (466 reviews) | | **Control** | Not enough data | 8.1 (463 reviews) | | **Route To Human** | Not enough data | 8.3 (445 reviews) | | **Menu bars** | Not enough data | 8.1 (444 reviews) | | **Drip sequences** | Not enough data | 8.1 (353 reviews) | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Live chat** | Not enough data | 8.6 (470 reviews) | | **Integrations** | Not enough data | 8.3 (470 reviews) | | **Branding** | Not enough data | 8.3 (461 reviews) | | **Analytics** | Not enough data | 8.2 (465 reviews) | | **A/B testing** | Not enough data | Feature Not Available | | **Role-based access** | Not enough data | Feature Not Available | | **Collection of information** | Not enough data | 8.4 (453 reviews) | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (111 reviews) | | **AI Text Summarization** | Not enough data | 8.1 (109 reviews) | ### Digital Audio Advertising | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.5/10 | 22 | | **Zendesk for Customer Service** | N/A | N/A | #### Platform Basics | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Cross-Device Advertising** | 9.0 (15 reviews) | Not enough data | | **Audio Ad Formats** | 8.7 (15 reviews) | Not enough data | | **Programmatic Audio** | 8.6 (13 reviews) | Not enough data | | **Audience Targeting** | 8.8 (13 reviews) | Not enough data | #### Platform Reporting | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Performance Monitoring** | 8.8 (13 reviews) | Not enough data | | **Reporting Dashboards** | 8.2 (13 reviews) | Not enough data | | **Dashboard Exports** | 8.7 (13 reviews) | Not enough data | | **Music Genre Reporting** | Feature Not Available | Not enough data | #### Agentic AI - Digital Audio Advertising | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 8.3 (8 reviews) | Not enough data | | **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | | **Cross-system Integration** | 8.3 (8 reviews) | Not enough data | | **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | | **Decision Making** | 8.5 (8 reviews) | Not enough data | ### Retail Media Advertising Platforms | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.1/10 | 7 | | **Zendesk for Customer Service** | N/A | N/A | #### Platform Basics | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Ad Serving Rules** | 8.1 (6 reviews) | Not enough data | | **Sponsored Product Listing Ads** | 6.7 (6 reviews) | Not enough data | | **Banner Ads** | 8.3 (6 reviews) | Not enough data | | **Display Ads** | 8.9 (6 reviews) | Not enough data | #### Platform Data | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Reporting Performance Metrics** | 8.3 (6 reviews) | Not enough data | | **Data Filtering** | 8.3 (6 reviews) | Not enough data | | **Reporting Dashboards** | 8.6 (6 reviews) | Not enough data | #### Platform Additional Functionality | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Offline Ads** | 6.4 (6 reviews) | Not enough data | | **Video Ads** | 8.3 (6 reviews) | Not enough data | | **Team Collaboration** | 8.6 (6 reviews) | Not enough data | | **Integrations** | 8.6 (6 reviews) | Not enough data | #### Agentic AI - Retail Media Advertising Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Conversational Support | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.1/10 | 1097 | #### Conversational Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Personalization** | Not enough data | 8.1 (861 reviews) | | **Omnichannel** | Not enough data | 8.3 (718 reviews) | | **Contextual Engagement** | Not enough data | 8.2 (681 reviews) | | **Proactive Engagement** | Not enough data | 8.2 (747 reviews) | #### Support Automation | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Intelligent Routing** | Not enough data | 8.1 (711 reviews) | | **Seamless Escalation** | Not enough data | 8.3 (756 reviews) | | **Transcripts** | Not enough data | 8.4 (717 reviews) | | **Self-Serve Support** | Not enough data | 8.1 (789 reviews) | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 7.8 (202 reviews) | | **AI Text Summarization** | Not enough data | 7.8 (201 reviews) | ### Proactive Notification | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.4/10 | 198 | #### Messaging Channels | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **SMS Messaging** | Not enough data | 7.6 (77 reviews) | | **Email** | Not enough data | 9.1 (171 reviews) | | **Voice Messaging** | Not enough data | 8.3 (93 reviews) | | **Two way messaging** | Not enough data | 8.5 (101 reviews) | #### Administration | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Scheduling** | Not enough data | 8.2 (107 reviews) | | **Triggered Notifications** | Not enough data | 8.9 (155 reviews) | | **Segmentation** | Not enough data | 8.2 (110 reviews) | | **Integrations** | Not enough data | 8.4 (143 reviews) | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.4/10 | 136 | | **Zendesk for Customer Service** | N/A | N/A | #### Demand Side Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Cross Channel Capabilities ** | 8.6 (66 reviews) | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 8.4 (16 reviews) | Not enough data | | **Multi-step Planning** | 8.3 (14 reviews) | Not enough data | | **Cross-system Integration** | 8.3 (15 reviews) | Not enough data | | **Adaptive Learning** | 8.2 (14 reviews) | Not enough data | | **Proactive Assistance** | 8.7 (15 reviews) | Not enough data | | **Decision Making** | 8.6 (15 reviews) | Not enough data | #### Campaign Management | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Campaign Dashboard** | 8.0 (111 reviews) ✓ Verified | Not enough data | | **Campaign Optimization** | 8.4 (107 reviews) ✓ Verified | Not enough data | | **Reach** | 8.6 (106 reviews) ✓ Verified | Not enough data | | **Bulk Editing** | 7.7 (101 reviews) ✓ Verified | Not enough data | | **Batch Uploading** | 7.9 (101 reviews) ✓ Verified | Not enough data | | **Brand Safety** | 8.5 (86 reviews) ✓ Verified | Not enough data | | **Fraud Protection** | 8.6 (87 reviews) ✓ Verified | Not enough data | | **Frequency Capping** | 8.6 (89 reviews) ✓ Verified | Not enough data | | **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | Not enough data | | **Creative Optimization** | 7.9 (83 reviews) ✓ Verified | Not enough data | | **Rich Media Capabilties** | 8.0 (87 reviews) ✓ Verified | Not enough data | | **In-App Ads** | 8.1 (87 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.9 (88 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Targeting** | 8.8 (103 reviews) ✓ Verified | Not enough data | | **Retargeting** | 8.7 (97 reviews) ✓ Verified | Not enough data | | **Geo-Targeting** | 8.8 (97 reviews) ✓ Verified | Not enough data | | **Contextual Targeting** | 8.6 (83 reviews) ✓ Verified | Not enough data | #### Demand Side Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Machine Learning Optimization** | 8.5 (85 reviews) ✓ Verified | Not enough data | | **Estimate and Projections** | 7.9 (81 reviews) ✓ Verified | Not enough data | | **Cross-Device Capabilities** | 8.6 (80 reviews) ✓ Verified | Not enough data | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **API / Integrations** | 8.1 (80 reviews) ✓ Verified | Not enough data | | **Custom Reports** | 7.5 (97 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.5 (92 reviews) | Not enough data | | **Performance and Reliability** | 8.4 (96 reviews) ✓ Verified | Not enough data | | **Enterprise Scalability** | 8.4 (88 reviews) ✓ Verified | Not enough data | | **Customization** | 8.0 (88 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.0 (80 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.0 (81 reviews) ✓ Verified | Not enough data | | **Notifications** | 8.0 (86 reviews) ✓ Verified | Not enough data | ### Customer Service Automation | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 7.9/10 | 114 | #### Customer Support | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Text** | Not enough data | 8.1 (83 reviews) | | **Speech** | Not enough data | 7.5 (75 reviews) | | **Knowledge Base** | Not enough data | 8.1 (85 reviews) | #### Automation | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Ticket Resolution** | Not enough data | 8.1 (85 reviews) | | **Customization** | Not enough data | 8.2 (82 reviews) | | **Intelligent Routing** | Not enough data | 8.0 (82 reviews) | #### Artificial Intelligence | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Learning** | Not enough data | 7.8 (81 reviews) | | **Language** | Not enough data | 7.6 (79 reviews) | | **Conversational AI** | Not enough data | 7.7 (84 reviews) | ### Live Chat | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.3/10 | 2697 | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | 7.9 (205 reviews) | | **AI Text-to-Speech** | Not enough data | Feature Not Available | #### Communication | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Pop-up Chat** | Not enough data | 8.6 (950 reviews) ✓ Verified | | **Notifications** | Not enough data | 8.4 (964 reviews) ✓ Verified | | **Targeted Emails** | Not enough data | 8.1 (718 reviews) | | **In-App Messaging** | Not enough data | 8.5 (735 reviews) ✓ Verified | | **Co-Browsing** | Not enough data | 8.0 (519 reviews) | #### Internal Use | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Customization ** | Not enough data | 8.0 (1791 reviews) ✓ Verified | | **Conversation Archiving** | Not enough data | 8.5 (846 reviews) ✓ Verified | | **Lead Development** | Not enough data | 8.1 (648 reviews) | | **Knowledge Base** | Not enough data | 8.5 (897 reviews) | | **Team Inbox ** | Not enough data | 8.6 (827 reviews) ✓ Verified | | **Customer Profiles** | Not enough data | 8.3 (846 reviews) ✓ Verified | ### Customer Self-Service | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.2/10 | 1785 | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Summarization** | Not enough data | Feature Not Available | #### Self-Service Experience | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Knowledge Base** | Not enough data | 8.5 (1523 reviews) | | **Searchable Articles** | Not enough data | 8.5 (1443 reviews) | | **Community Forums** | Not enough data | 8.0 (1024 reviews) | | **Mobile Optimization** | Not enough data | 7.7 (648 reviews) | | **Personalization** | Not enough data | 8.0 (780 reviews) | #### Self-Service Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Branding** | Not enough data | 8.2 (829 reviews) | | **Automation** | Not enough data | 8.2 (849 reviews) | | **Artificial Intelligence** | Not enough data | 7.7 (676 reviews) | | **Integrations** | Not enough data | 8.2 (814 reviews) | #### Agentic AI - Customer Self-Service | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (63 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (63 reviews) | | **Cross-system Integration** | Not enough data | 8.2 (65 reviews) | | **Adaptive Learning** | Not enough data | 8.7 (63 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (62 reviews) | | **Proactive Assistance** | Not enough data | 8.2 (63 reviews) | | **Decision Making** | Not enough data | 8.1 (63 reviews) | ### Social Customer Service | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.4/10 | 841 | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (77 reviews) | | **AI Text Summarization** | Not enough data | 7.5 (78 reviews) | #### Process | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Mentions** | Not enough data | 8.4 (563 reviews) | | **Tickets** | Not enough data | 9.1 (744 reviews) | | **Macros** | Not enough data | 8.8 (693 reviews) | #### Channels | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Email** | Not enough data | 9.0 (743 reviews) | | **Social** | Not enough data | 8.4 (586 reviews) | | **Live Chat** | Not enough data | 8.7 (565 reviews) | | **Phone** | Not enough data | 8.2 (486 reviews) | | **Text** | Not enough data | 8.3 (421 reviews) | #### Insight | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Surveys** | Not enough data | 8.1 (540 reviews) | | **Reporting** | Not enough data | 8.3 (647 reviews) | | **Visitor Activity** | Not enough data | 8.5 (562 reviews) | | **Help Desk** | Not enough data | 8.7 (667 reviews) | ### Digital Customer Service Platforms | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.1/10 | 77 | #### Generative AI | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI Text Generation** | Not enough data | 7.8 (67 reviews) | | **AI Text Summarization** | Not enough data | 7.7 (66 reviews) | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.2/10 | 26 | | **Zendesk for Customer Service** | N/A | N/A | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Personalized Segmentation** | 8.5 (17 reviews) | Not enough data | | **Ad Serving ** | 8.1 (17 reviews) | Not enough data | | **Streaming Capabilites** | 8.2 (17 reviews) | Not enough data | | **Performance Analytics** | 8.0 (15 reviews) | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Creative Assets** | 8.6 (15 reviews) | Not enough data | | **Campaign Dashboard** | 8.4 (15 reviews) | Not enough data | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | | **Multi-step Planning** | 7.8 (9 reviews) | Not enough data | | **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | | **Adaptive Learning** | 8.2 (10 reviews) | Not enough data | | **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | | **Decision Making** | 8.3 (10 reviews) | Not enough data | ### Conversational Commerce Platforms | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | N/A | N/A | #### Conversational AI - Conversational Commerce Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **AI chatbots** | Not enough data | Not enough data | | **Messaging and Notifications** | Not enough data | Not enough data | | **AI agents ** | Not enough data | Not enough data | | **Voice assistants** | Not enough data | Not enough data | | **Communication apps** | Not enough data | Not enough data | #### Platform integration - Conversational Commerce Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Ecommerce stores** | Not enough data | Not enough data | | **Sales channels** | Not enough data | Not enough data | | **Payment Platform** | Not enough data | Not enough data | | **Internal tools** | Not enough data | Not enough data | #### Analytics and Reporting - Conversational Commerce Platforms | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Conversational analytics** | Not enough data | Not enough data | | **Advance reporting** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 8.3/10 | 13 | | **Zendesk for Customer Service** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 8.3 (10 reviews) | Not enough data | | **Multi-step Planning** | 8.5 (10 reviews) | Not enough data | | **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | | **Adaptive Learning** | 8.3 (10 reviews) | Not enough data | | **Proactive Assistance** | 8.3 (10 reviews) | Not enough data | | **Decision Making** | 8.5 (11 reviews) | Not enough data | ### Mobile Marketing | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | 9.0/10 | 45 | | **Zendesk for Customer Service** | N/A | N/A | #### Analysis | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Application Attribution** | 9.3 (12 reviews) | Not enough data | | **Campaign Analysis** | 9.2 (20 reviews) | Not enough data | | **Uninstall Tracking** | 8.9 (11 reviews) | Not enough data | | **Custom Dashboards** | 8.0 (16 reviews) | Not enough data | #### Campaigns | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Proximity Marketing** | 8.5 (12 reviews) | Not enough data | | **Push Notifications** | Feature Not Available | Not enough data | | **Bulk SMS** | Feature Not Available | Not enough data | | **Two-Way Text Messaging** | Feature Not Available | Not enough data | | **Email Campaigns** | 8.5 (12 reviews) | Not enough data | | **Audience Segmentation** | 9.2 (22 reviews) | Not enough data | #### Engagement | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Coupons and Promotions** | 8.9 (12 reviews) | Not enough data | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Optimization** | 9.1 (25 reviews) | Not enough data | | **Integrations - Mobile Marketing** | 9.4 (28 reviews) | Not enough data | | **Internationalization** | 8.7 (13 reviews) | Not enough data | #### Agentic AI - Mobile Marketing | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | 9.0 (8 reviews) | Not enough data | | **Multi-step Planning** | 9.0 (7 reviews) | Not enough data | | **Cross-system Integration** | 9.4 (8 reviews) | Not enough data | | **Adaptive Learning** | 9.2 (8 reviews) | Not enough data | | **Proactive Assistance** | 8.7 (9 reviews) | Not enough data | | **Decision Making** | 9.3 (9 reviews) | Not enough data | ### AI Customer Support Agents | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.3/10 | 111 | #### Customer Query Resolution - AI Customer Support Agents | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Automated Ticket Resolution** | Not enough data | 8.4 (74 reviews) | | **Contextual Response Generation** | Not enough data | 8.1 (71 reviews) | | **Sentiment Analysis** | Not enough data | 8.2 (69 reviews) | | **Knowledge Base Utilization** | Not enough data | 8.3 (71 reviews) | | **Multilingual Support** | Not enough data | 8.2 (68 reviews) | #### Customer Interaction Automation - AI Customer Support Agents | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Proactive Customer Outreach** | Not enough data | 8.2 (70 reviews) | | **Feedback Collection** | Not enough data | 8.4 (70 reviews) | | **Escalation Handling** | Not enough data | 8.3 (71 reviews) | | **Workflow Optimization** | Not enough data | 8.5 (70 reviews) | #### Automation | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Customer Interaction Automation** | Not enough data | 8.7 (74 reviews) | | **Feedback Collection** | Not enough data | 8.6 (70 reviews) | | **Document Processing** | Not enough data | 7.9 (68 reviews) | #### Autonomy | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Independent Decision Making** | Not enough data | 8.1 (68 reviews) | | **Adaptive Responses** | Not enough data | 8.4 (67 reviews) | | **Task Execution** | Not enough data | 8.3 (69 reviews) | | **Problem Solving** | Not enough data | 8.3 (70 reviews) | ### AI Agents | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | N/A | N/A | #### Agentic AI - AI Agents | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Workforce Management | Product | Score | Reviews | |---|---|---| | **The Trade Desk** | N/A | N/A | | **Zendesk for Customer Service** | 8.8/10 | 26 | #### Platform | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Customization ** | Not enough data | 8.9 (19 reviews) | | **Integration APIs** | Not enough data | 9.2 (14 reviews) | | **Internationalization** | Not enough data | 9.6 (8 reviews) | | **User, Role, and Access Management** | Not enough data | 9.5 (11 reviews) | | **Dashboards** | Not enough data | 8.8 (11 reviews) | #### Workforce Management Platform Features | Feature | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Labor Forecasting** | Not enough data | Not enough data | | **Shift Scheduling** | Not enough data | Not enough data | | **Time & Attendance Tracking** | Not enough data | Not enough data | | **Absence & Leave Management** | Not enough data | Not enough data | | **Skills Management** | Not enough data | Not enough data | | **Succession Planning** | Not enough data | Not enough data | | **Workforce Analytics** | Not enough data | Not enough data | | **Self-Service Capabilities** | Not enough data | Not enough data | | **Mobile Shift Scheduling** | Not enough data | Not enough data | | **Team Communication** | Not enough data | Not enough data | --- ## Categories **Unique to The Trade Desk (10):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Unique to Zendesk for Customer Service (15):** [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Help Desk Software](https://www.g2.com/categories/help-desk), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Workforce Management Software](https://www.g2.com/categories/workforce-management), [Live Chat Software](https://www.g2.com/categories/live-chat), [Chatbots Software](https://www.g2.com/categories/chatbots), [Complaint Management Software](https://www.g2.com/categories/complaint-management), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Conversational Commerce Platforms](https://www.g2.com/categories/conversational-commerce-platforms), [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox) --- ## Reviewer Demographics ### By Company Size | Segment | The Trade Desk | Zendesk for Customer Service | |---|---|---| | **Small-Business** | 31.5% | 40.8% | | **Mid-Market** | 43.8% | 45.9% | | **Enterprise** | 24.7% | 13.4% | ### By Industry #### The Trade Desk - **Marketing and Advertising:** 61.0% - **Computer Software:** 4.7% - **Retail:** 3.5% - **Information Technology and Services:** 2.3% - **Internet:** 2.3% - **Consumer Goods:** 1.7% - **Leisure, Travel & Tourism:** 1.7% - **Banking:** 1.7% - **Automotive:** 1.7% - **Manufacturing:** 1.7% - **Other:** 17.4% #### Zendesk for Customer Service - **Computer Software:** 14.2% - **Information Technology and Services:** 12.6% - **Financial Services:** 5.9% - **Retail:** 5.0% - **Consumer Services:** 4.4% - **Internet:** 3.5% - **Marketing and Advertising:** 3.1% - **Telecommunications:** 2.8% - **Health, Wellness and Fitness:** 2.2% - **Consumer Goods:** 2.1% - **Other:** 44.2% --- ## Alternatives ### Alternatives to The Trade Desk - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (872 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) ### Alternatives to Zendesk for Customer Service - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3886 reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1908 reviews) - [Hiver in Gmail](https://www.g2.com/products/hiver-in-gmail/reviews) — 4.6/5 stars (1283 reviews) - [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3752 reviews) - [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2499 reviews) - [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1538 reviews) - [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (563 reviews) - [LivePerson](https://www.g2.com/products/liveperson/reviews) — 4.3/5 stars (207 reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) — 4.4/5 stars (7357 reviews) - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2916 reviews) --- ## Top Discussions ### The Trade Desk No discussions available for this product. ### Zendesk for Customer Service - Title: [Is zendesk any good?](https://www.g2.com/discussions/is-zendesk-any-good) — 8 comments, 1 upvote > **Top comment:** "For support teams, Zendesk Support is fantastic and will do everything you want it to do. Zendesk Support can not be easily adapted for use with other..." - Title: [Is there a free version of Zendesk?](https://www.g2.com/discussions/is-there-a-free-version-of-zendesk) — 7 comments, 1 upvote > **Top comment:** "There is not a free version of Zendesk, but there are multiple pricing options depending on the size of your organization/agents. " - Title: [How is Zendesk Support Suite transforming the customer service experience in various industries?](https://www.g2.com/discussions/how-is-zendesk-support-suite-transforming-the-customer-service-experience-in-various-industries) — 6 comments, 4 upvotes > **Top comment:** "I am thrilled by how Zendesk Support Suite is transforming customer service across industries with its seamless omnichannel integration and AI-driven..." - Title: [What is Zendesk Support Suite?](https://www.g2.com/discussions/what-is-zendesk-support-suite) — 4 comments, 3 upvotes > **Top comment:** "A single platform for handling all Customer Support activities." - Title: [What is Zendesk Support Suite used for?](https://www.g2.com/discussions/what-is-zendesk-support-suite-used-for) — 3 comments, 2 upvotes > **Top comment:** "Zendesk is a ticketing tool from from where we can respond to customers through email." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/the-trade-desk-vs-zendesk-for-customer-service)