# The Trade Desk, Viant Technology vs StackAdapt Comparison

| | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 170 | 310 | 868 | 
| **Largest Market Segment** | Mid-Market (43.8% of reviews) | Mid-Market (40.5% of reviews) | Small-Business (62.6% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | No pricing available | 

---
## Top Pros & Cons

### The Trade Desk

Pros:
- Features (35 reviews)
- Ease of Use (30 reviews)

Cons:
- Learning Curve (21 reviews)
- Expensive (15 reviews)

### Viant Technology

Pros:
- Customer Support (16 reviews)
- Ease of Use (16 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

### StackAdapt

Pros:
- Ease of Use (136 reviews)
- Customer Support (129 reviews)

Cons:
- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)

---
## Ratings Comparison
| Rating | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (146 reviews) | 8.2 (255 reviews) | 9.3 (744 reviews) | 
  | **Ease of Use** | 8.1 (143 reviews) | 8.0 (261 reviews) | 9.1 (732 reviews) | 
  | **Ease of Setup** | 8.3 (109 reviews) | 8.0 (153 reviews) | 9.2 (601 reviews) | 
  | **Ease of Admin** | 8.3 (74 reviews) | 8.1 (129 reviews) | 9.2 (544 reviews) | 
  | **Quality of Support** | 8.9 (145 reviews) | 9.0 (248 reviews) | 9.9 (737 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (78 reviews) | 9.0 (137 reviews) | 9.8 (556 reviews) | 
  | **Product Direction (% positive)** | 8.8 (140 reviews) | 8.4 (248 reviews) | 9.7 (711 reviews) | 

---
## Pricing

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### StackAdapt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.6/10 | 124 |
| **Viant Technology** | 7.9/10 | 211 |
| **StackAdapt** | 8.9/10 | 573 |

#### Channel Functionality

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Display Functionality** | 8.8 (83 reviews) | 8.3 (161 reviews) | 9.3 (389 reviews) | 

#### Platform Interoperability

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Close Ecosystem API** | 8.2 (50 reviews) | 7.5 (86 reviews) | 8.7 (256 reviews) | 

#### Agentic AI - Display Advertising

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (15 reviews) | Not enough data | 8.1 (40 reviews) | 
| **Multi-step Planning** | 9.2 (14 reviews) | Not enough data | 8.4 (39 reviews) | 
| **Cross-system Integration** | 8.8 (14 reviews) | Not enough data | 8.5 (39 reviews) | 
| **Adaptive Learning** | 8.8 (15 reviews) | Not enough data | 8.5 (39 reviews) | 
| **Proactive Assistance** | 8.7 (15 reviews) | Not enough data | 8.4 (39 reviews) | 
| **Decision Making** | 8.5 (14 reviews) | Not enough data | 8.5 (39 reviews) | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Campaign Dashboard** | 7.9 (108 reviews) ✓ Verified | 8.1 (149 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.4 (105 reviews) ✓ Verified | 7.9 (151 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.5 (104 reviews) ✓ Verified | 8.1 (146 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (102 reviews) ✓ Verified | 7.5 (139 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (103 reviews) ✓ Verified | 7.6 (131 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.6 (88 reviews) ✓ Verified | 8.2 (143 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.6 (88 reviews) ✓ Verified | 8.1 (137 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.6 (91 reviews) ✓ Verified | 8.3 (144 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.9 (85 reviews) ✓ Verified | 7.7 (130 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (89 reviews) ✓ Verified | 7.5 (117 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (89 reviews) ✓ Verified | 7.6 (138 reviews) | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (90 reviews) ✓ Verified | 7.5 (130 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Targeting** | 8.8 (103 reviews) ✓ Verified | 8.5 (150 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (97 reviews) ✓ Verified | 8.2 (136 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (98 reviews) ✓ Verified | 8.4 (145 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.6 (84 reviews) ✓ Verified | 8.1 (135 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **API / Integrations** | 8.1 (81 reviews) ✓ Verified | 7.4 (119 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (94 reviews) | 8.2 (142 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.5 (97 reviews) ✓ Verified | 7.9 (146 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (89 reviews) ✓ Verified | 8.0 (123 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.1 (90 reviews) ✓ Verified | 7.7 (128 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (82 reviews) ✓ Verified | 7.8 (128 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (83 reviews) ✓ Verified | 7.5 (103 reviews) | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 8.0 (88 reviews) ✓ Verified | 7.3 (121 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.9/10 | 122 |
| **Viant Technology** | 8.0/10 | 199 |
| **StackAdapt** | N/A | N/A |

#### Platform Interoperability

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Close Ecosystem API** | 8.3 (32 reviews) | 7.3 (53 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Mobile Functionality** | 9.0 (54 reviews) | 8.3 (101 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.0 (7 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 9.5 (7 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.6 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.5 (7 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.6 (8 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Campaign Dashboard** | 7.9 (108 reviews) ✓ Verified | 8.1 (149 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.4 (105 reviews) ✓ Verified | 7.9 (151 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.5 (104 reviews) ✓ Verified | 8.1 (146 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (102 reviews) ✓ Verified | 7.5 (139 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (103 reviews) ✓ Verified | 7.6 (131 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.6 (88 reviews) ✓ Verified | 8.2 (143 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.6 (88 reviews) ✓ Verified | 8.1 (137 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.6 (91 reviews) ✓ Verified | 8.3 (144 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.9 (85 reviews) ✓ Verified | 7.7 (130 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (89 reviews) ✓ Verified | 7.5 (117 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (89 reviews) ✓ Verified | 7.6 (138 reviews) | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (90 reviews) ✓ Verified | 7.5 (130 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Targeting** | 8.8 (103 reviews) ✓ Verified | 8.5 (150 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (97 reviews) ✓ Verified | 8.2 (136 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (98 reviews) ✓ Verified | 8.4 (145 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.6 (84 reviews) ✓ Verified | 8.1 (135 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Mobile

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Mobile Tracking** | 8.5 (50 reviews) | 7.9 (89 reviews) | Not enough data | 
| **In-App Ads** | 8.2 (89 reviews) ✓ Verified | 7.6 (138 reviews) | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (90 reviews) ✓ Verified | 7.5 (130 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Platform

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **API / Integrations** | 8.1 (81 reviews) ✓ Verified | 7.4 (119 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (94 reviews) | 8.2 (142 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.5 (97 reviews) ✓ Verified | 7.9 (146 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (89 reviews) ✓ Verified | 8.0 (123 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.1 (90 reviews) ✓ Verified | 7.7 (128 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (82 reviews) ✓ Verified | 7.8 (128 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (83 reviews) ✓ Verified | 7.5 (103 reviews) | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 8.0 (88 reviews) ✓ Verified | 7.3 (121 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.3/10 | 120 |
| **Viant Technology** | 8.0/10 | 206 |
| **StackAdapt** | 9.0/10 | 575 |

#### Platform Interoperability

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Close Ecosystem API** | 8.0 (43 reviews) | 7.5 (72 reviews) | 8.7 (197 reviews) | 

#### Video Functionality

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Video Functionality** | 8.6 (62 reviews) | 8.4 (131 reviews) | 9.2 (375 reviews) | 

#### Agentic AI - Video Advertising

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.9 (13 reviews) | Not enough data | 8.5 (26 reviews) | 
| **Multi-step Planning** | 8.2 (15 reviews) | Not enough data | 8.5 (26 reviews) | 
| **Cross-system Integration** | 8.3 (14 reviews) | Not enough data | 8.5 (26 reviews) | 
| **Adaptive Learning** | 8.2 (13 reviews) | Not enough data | 8.7 (26 reviews) | 
| **Proactive Assistance** | 8.2 (13 reviews) | Not enough data | 8.4 (26 reviews) | 
| **Decision Making** | 8.3 (15 reviews) | Not enough data | 8.5 (26 reviews) | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Campaign Dashboard** | 7.9 (108 reviews) ✓ Verified | 8.1 (149 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.4 (105 reviews) ✓ Verified | 7.9 (151 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.5 (104 reviews) ✓ Verified | 8.1 (146 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (102 reviews) ✓ Verified | 7.5 (139 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (103 reviews) ✓ Verified | 7.6 (131 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.6 (88 reviews) ✓ Verified | 8.2 (143 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.6 (88 reviews) ✓ Verified | 8.1 (137 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.6 (91 reviews) ✓ Verified | 8.3 (144 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.9 (85 reviews) ✓ Verified | 7.7 (130 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (89 reviews) ✓ Verified | 7.5 (117 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (89 reviews) ✓ Verified | 7.6 (138 reviews) | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (90 reviews) ✓ Verified | 7.5 (130 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Targeting** | 8.8 (103 reviews) ✓ Verified | 8.5 (150 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (97 reviews) ✓ Verified | 8.2 (136 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (98 reviews) ✓ Verified | 8.4 (145 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.6 (84 reviews) ✓ Verified | 8.1 (135 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Platform

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **API / Integrations** | 8.1 (81 reviews) ✓ Verified | 7.4 (119 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (94 reviews) | 8.2 (142 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.5 (97 reviews) ✓ Verified | 7.9 (146 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (89 reviews) ✓ Verified | 8.0 (123 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.1 (90 reviews) ✓ Verified | 7.7 (128 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (82 reviews) ✓ Verified | 7.8 (128 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (83 reviews) ✓ Verified | 7.5 (103 reviews) | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 8.0 (88 reviews) ✓ Verified | 7.3 (121 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.8/10 | 19 |
| **Viant Technology** | N/A | N/A |
| **StackAdapt** | 9.1/10 | 25 |

#### Platform Basics

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Cross-Device Advertising** | 9.1 (17 reviews) | Not enough data | 9.8 (23 reviews) | 
| **Audio Ad Formats** | 8.8 (17 reviews) | Not enough data | 9.6 (23 reviews) | 
| **Programmatic Audio** | 8.8 (15 reviews) | Not enough data | 9.6 (23 reviews) | 
| **Audience Targeting** | 9.1 (16 reviews) | Not enough data | 9.9 (23 reviews) | 

#### Platform Reporting

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Performance Monitoring** | 9.1 (16 reviews) | Not enough data | 9.3 (23 reviews) | 
| **Reporting Dashboards** | 8.5 (16 reviews) | Not enough data | 8.9 (23 reviews) | 
| **Dashboard Exports** | 9.0 (16 reviews) | Not enough data | 8.5 (22 reviews) | 
| **Music Genre Reporting** | Feature Not Available | Not enough data | 8.3 (22 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.7 (10 reviews) | Not enough data | 8.6 (15 reviews) | 
| **Multi-step Planning** | 8.9 (9 reviews) | Not enough data | 8.7 (15 reviews) | 
| **Cross-system Integration** | 8.7 (10 reviews) | Not enough data | 8.6 (16 reviews) | 
| **Adaptive Learning** | 8.5 (9 reviews) | Not enough data | 8.9 (15 reviews) | 
| **Proactive Assistance** | 8.6 (11 reviews) | Not enough data | 8.4 (15 reviews) | 
| **Decision Making** | 8.8 (10 reviews) | Not enough data | 8.6 (15 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.4/10 | 7 |
| **Viant Technology** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Platform Basics

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Ad Serving Rules** | 8.3 (7 reviews) | Not enough data | Not enough data | 
| **Sponsored Product Listing Ads** | 7.1 (7 reviews) | Not enough data | Not enough data | 
| **Banner Ads** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Display Ads** | 9.0 (7 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Reporting Performance Metrics** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Data Filtering** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Reporting Dashboards** | 8.8 (7 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Offline Ads** | 6.9 (7 reviews) | Not enough data | Not enough data | 
| **Video Ads** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Team Collaboration** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.8 (7 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.4/10 | 124 |
| **Viant Technology** | 7.9/10 | 219 |
| **StackAdapt** | 8.9/10 | 576 |

#### Demand Side Platforms

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (68 reviews) | 8.4 (140 reviews) | 9.4 (238 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.5 (17 reviews) | Not enough data | 8.5 (34 reviews) | 
| **Multi-step Planning** | 8.5 (16 reviews) | Not enough data | 8.4 (36 reviews) | 
| **Cross-system Integration** | 8.5 (17 reviews) | Not enough data | 8.5 (36 reviews) | 
| **Adaptive Learning** | 8.4 (16 reviews) | Not enough data | 8.7 (36 reviews) | 
| **Proactive Assistance** | 8.8 (17 reviews) | Not enough data | 8.3 (36 reviews) | 
| **Decision Making** | 8.7 (17 reviews) | Not enough data | 8.4 (36 reviews) | 

#### Campaign Management

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Campaign Dashboard** | 7.9 (108 reviews) ✓ Verified | 8.1 (149 reviews) | 9.0 (482 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.4 (105 reviews) ✓ Verified | 7.9 (151 reviews) | 8.9 (483 reviews) ✓ Verified | 
| **Reach** | 8.5 (104 reviews) ✓ Verified | 8.1 (146 reviews) | 9.1 (472 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (102 reviews) ✓ Verified | 7.5 (139 reviews) | 8.5 (400 reviews) ✓ Verified | 
| **Batch Uploading** | 7.9 (103 reviews) ✓ Verified | 7.6 (131 reviews) | 8.6 (397 reviews) ✓ Verified | 
| **Brand Safety** | 8.6 (88 reviews) ✓ Verified | 8.2 (143 reviews) | 9.1 (441 reviews) ✓ Verified | 
| **Fraud Protection** | 8.6 (88 reviews) ✓ Verified | 8.1 (137 reviews) | 9.0 (415 reviews) ✓ Verified | 
| **Frequency Capping** | 8.6 (91 reviews) ✓ Verified | 8.3 (144 reviews) | 9.2 (435 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (103 reviews) ✓ Verified | 8.1 (147 reviews) | 9.3 (469 reviews) ✓ Verified | 
| **Creative Optimization** | 7.9 (85 reviews) ✓ Verified | 7.7 (130 reviews) | 8.9 (452 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.0 (89 reviews) ✓ Verified | 7.5 (117 reviews) | 9.0 (390 reviews) ✓ Verified | 
| **In-App Ads** | 8.2 (89 reviews) ✓ Verified | 7.6 (138 reviews) | 8.8 (363 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.9 (90 reviews) ✓ Verified | 7.5 (130 reviews) | 8.9 (350 reviews) ✓ Verified | 

#### Targeting

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Targeting** | 8.8 (103 reviews) ✓ Verified | 8.5 (150 reviews) | 9.4 (486 reviews) ✓ Verified | 
| **Retargeting** | 8.7 (97 reviews) ✓ Verified | 8.2 (136 reviews) | 9.3 (464 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.8 (98 reviews) ✓ Verified | 8.4 (145 reviews) | 9.3 (465 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.6 (84 reviews) ✓ Verified | 8.1 (135 reviews) | 9.3 (456 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Machine Learning Optimization** | 8.5 (86 reviews) ✓ Verified | 7.7 (155 reviews) | 9.0 (368 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.0 (83 reviews) ✓ Verified | 7.3 (160 reviews) | 8.9 (360 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.7 (82 reviews) ✓ Verified | 8.1 (163 reviews) | 9.2 (368 reviews) ✓ Verified | 

#### Platform

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **API / Integrations** | 8.1 (81 reviews) ✓ Verified | 7.4 (119 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (97 reviews) ✓ Verified | 7.8 (142 reviews) | 8.6 (451 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (94 reviews) | 8.2 (142 reviews) | 9.2 (443 reviews) | 
| **Performance and Reliability** | 8.5 (97 reviews) ✓ Verified | 7.9 (146 reviews) | 9.3 (472 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (89 reviews) ✓ Verified | 8.0 (123 reviews) | 9.2 (396 reviews) ✓ Verified | 
| **Customization** | 8.1 (90 reviews) ✓ Verified | 7.7 (128 reviews) | 8.9 (404 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (82 reviews) ✓ Verified | 7.8 (128 reviews) | 8.9 (395 reviews) ✓ Verified | 
| **Internationalization** | 8.1 (83 reviews) ✓ Verified | 7.5 (103 reviews) | 8.9 (352 reviews) ✓ Verified | 
| **Notifications** | 8.0 (88 reviews) ✓ Verified | 7.3 (121 reviews) | 8.7 (395 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.4/10 | 21 |
| **Viant Technology** | 8.4/10 | 19 |
| **StackAdapt** | 9.0/10 | 39 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Personalized Segmentation** | 8.7 (19 reviews) | 8.6 (18 reviews) | 9.5 (37 reviews) | 
| **Ad Serving ** | 8.3 (19 reviews) | 8.6 (18 reviews) | 9.4 (37 reviews) | 
| **Streaming Capabilites** | 8.4 (19 reviews) | 8.2 (18 reviews) | 9.5 (37 reviews) | 
| **Performance Analytics** | 8.2 (17 reviews) | 8.2 (19 reviews) | 9.4 (37 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Creative Assets** | 8.7 (17 reviews) | 8.4 (19 reviews) | 9.4 (38 reviews) | 
| **Campaign Dashboard** | 8.6 (17 reviews) | 8.3 (18 reviews) | 9.4 (38 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (10 reviews) | Not enough data | 8.4 (22 reviews) | 
| **Multi-step Planning** | 8.0 (10 reviews) | Not enough data | 8.4 (22 reviews) | 
| **Cross-system Integration** | 8.2 (10 reviews) | Not enough data | 8.5 (23 reviews) | 
| **Adaptive Learning** | 8.3 (11 reviews) | Not enough data | 8.6 (22 reviews) | 
| **Proactive Assistance** | 8.2 (10 reviews) | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | 8.5 (11 reviews) | Not enough data | 8.4 (22 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | N/A | N/A |
| **Viant Technology** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 8.6/10 | 13 |
| **Viant Technology** | N/A | N/A |
| **StackAdapt** | 8.5/10 | 24 |

#### Agentic AI - Native Advertising

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.6 (12 reviews) | Not enough data | 8.3 (22 reviews) | 
| **Multi-step Planning** | 8.8 (12 reviews) | Not enough data | 8.3 (22 reviews) | 
| **Cross-system Integration** | 8.3 (11 reviews) | Not enough data | 8.5 (22 reviews) | 
| **Adaptive Learning** | 8.6 (12 reviews) | Not enough data | 8.4 (22 reviews) | 
| **Proactive Assistance** | 8.6 (12 reviews) | Not enough data | 8.1 (22 reviews) | 
| **Decision Making** | 8.7 (13 reviews) | Not enough data | 8.3 (23 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **The Trade Desk** | 9.1/10 | 21 |
| **Viant Technology** | N/A | N/A |
| **StackAdapt** | N/A | N/A |

#### Analysis

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Application Attribution** | 9.4 (14 reviews) | Not enough data | Not enough data | 
| **Campaign Analysis** | 9.0 (14 reviews) | Not enough data | Not enough data | 
| **Uninstall Tracking** | 9.1 (13 reviews) | Not enough data | Not enough data | 
| **Custom Dashboards** | 8.8 (14 reviews) | Not enough data | Not enough data | 

#### Campaigns

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Proximity Marketing** | 8.7 (14 reviews) | Not enough data | Not enough data | 
| **Push Notifications** | Feature Not Available | Not enough data | Not enough data | 
| **Bulk SMS** | Feature Not Available | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | Not enough data | 
| **Email Campaigns** | 8.7 (14 reviews) | Not enough data | Not enough data | 
| **Audience Segmentation** | 9.0 (15 reviews) | Not enough data | Not enough data | 

#### Engagement

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Coupons and Promotions** | 9.0 (14 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Optimization** | 9.1 (17 reviews) | Not enough data | Not enough data | 
| **Integrations - Mobile Marketing** | 9.2 (19 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.9 (15 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.2 (10 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 9.3 (10 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.5 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.4 (11 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.4 (11 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.4 (12 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to The Trade Desk (4):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)

**Unique to Viant Technology (1):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)

**Unique to StackAdapt (1):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | The Trade Desk | Viant Technology | StackAdapt | 
|---|---|---|---|
| **Small-Business** | 28.7% | 39.2% | 62.6% | 
| **Mid-Market** | 43.8% | 40.5% | 31.7% | 
| **Enterprise** | 27.5% | 20.4% | 5.7% | 

### By Industry

#### The Trade Desk

- **Marketing and Advertising:** 66.2%
- **Retail:** 3.8%
- **Internet:** 2.5%
- **Manufacturing:** 1.9%
- **Banking:** 1.9%
- **Consumer Goods:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Automotive:** 1.3%
- **Computer Software:** 1.3%
- **Consumer Electronics:** 1.3%
- **Other:** 15.9%

#### Viant Technology

- **Marketing and Advertising:** 61.8%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

#### StackAdapt

- **Marketing and Advertising:** 57.5%
- **Financial Services:** 2.6%
- **Online Media:** 2.5%
- **Health, Wellness and Fitness:** 2.4%
- **Computer Software:** 2.0%
- **Retail:** 2.0%
- **Political Organization:** 1.9%
- **Hospital & Health Care:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Automotive:** 1.3%
- **Other:** 24.1%

---
## Alternatives

### Alternatives to The Trade Desk

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Viant Technology

- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (766 reviews)

### Alternatives to StackAdapt

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (775 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [illumin](https://www.g2.com/products/illumin-illumin/reviews) — 4.4/5 stars (134 reviews)

---
## Top Discussions

### The Trade Desk

No discussions available for this product.

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

### StackAdapt

- Title: [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) — 1 comment
  > **Top comment:** "StackAdapt is dsp used for advertising through its Chanel Display, Native, video "
- Title: [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Have your campaign goal, assets and budget ready and your Customer Success Manager will walk you through how to set the right parameters and explain..."
- Title: [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has the ability to target from country all the way down to lat-long radius, address, or zip code
"
- Title: [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt has access to over 50,000 sites through over 50 tier-one supply sources including Google, Mopub, Teads, Sharethrough, and TripleLift. 
"
- Title: [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "StackAdapt offers a variety of targeting capabilities: geographic, device level, contextual and behavioural, language based, and most importantly, intent..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology-vs-stackadapt)