# Talkwalker by Hootsuite vs YouScan Comparison --- ## AI Generated Summary - **G2 reviewers report** that YouScan excels in user experience, with many praising its **intuitive interface** and smooth navigation. Users appreciate how easy it is to extract valuable insights, especially with features like **support for TikTok** and **visual insights**. - **According to verified reviews** , Talkwalker by Hootsuite is recognized for its **extensive feature set** and **customizability**. Users highlight its ability to provide insights that go beyond basic metrics, making it a powerful tool for tracking conversation trends. - **Users say** that YouScan's customer support is a standout feature, with many noting the team's **dedication and responsiveness**. This level of support contributes to a positive overall experience, making it easier for users to resolve issues quickly. - **Reviewers mention** that Talkwalker by Hootsuite offers great coverage across various channels, which is beneficial for businesses looking to monitor their online presence comprehensively. However, some users have pointed out that it can be challenging to configure for specific workflows. - **G2 reviewers highlight** YouScan's ability to integrate **Google Maps reviews** and access a wider range of information sources, which enhances its value for users needing detailed social media monitoring across different platforms. - **According to recent feedback** , while Talkwalker by Hootsuite has strong capabilities in tracking conversation volume, users have expressed a desire for improvements in **setup ease** and overall adaptability to their specific needs, which could enhance their daily usability. | | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | | **Total Reviews** | 137 | 289 | | **Largest Market Segment** | Small-Business (37.1% of reviews) | Small-Business (48.1% of reviews) | | **Entry Level Price** | No pricing available | Contact Us | --- ## Top Pros & Cons ### Talkwalker by Hootsuite Pros: - Customer Support (2 reviews) - Analytics (1 reviews) Cons: - Platform Limitations (2 reviews) - Complex Features (1 reviews) ### YouScan Pros: - Customer Support (38 reviews) - Helpful (37 reviews) Cons: - Learning Curve (17 reviews) - Difficult Learning (12 reviews) --- ## Ratings Comparison | Rating | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Meets Requirements** | 8.4 (114 reviews) | 9.1 (261 reviews) | | **Ease of Use** | 8.6 (115 reviews) | 8.8 (265 reviews) | | **Ease of Setup** | 8.4 (81 reviews) | 8.7 (197 reviews) | | **Ease of Admin** | 8.5 (77 reviews) | 9.0 (114 reviews) | | **Quality of Support** | 9.3 (110 reviews) | 9.8 (264 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (75 reviews) | 9.4 (112 reviews) | | **Product Direction (% positive)** | 9.0 (105 reviews) | 9.7 (257 reviews) | --- ## Pricing ### Talkwalker by Hootsuite #### Entry-Level Pricing No pricing available #### Free Trial Yes ### YouScan #### Entry-Level Pricing Plan: UNLIMITED PLANS Price: Contact Us Description: Best for Brands and Agencies Key Features: - As many topics as you need - Unlimited sampled mentions - Data collection based on text queries, image contents (like brand logos), and attributes of social audiences [Browse all 2 editions](https://www.g2.com/products/youscan/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Talkwalker by Hootsuite** | 8.0/10 | 84 | | **YouScan** | 8.7/10 | 161 | #### Social Analytics | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Competitor Analysis** | 8.8 (65 reviews) | 9.3 (146 reviews) | | **Follower Analysis** | 8.1 (65 reviews) | 8.7 (135 reviews) | | **Post Performance** | 8.2 (68 reviews) | 9.1 (135 reviews) | | **Paid Campaign Tracking** | 6.7 (25 reviews) | 8.0 (114 reviews) | | **Attribution** | 7.3 (32 reviews) | Feature Not Available | | **Hashtag Analytics** | Not enough data | 9.0 (107 reviews) | | **Sentiment Analysis** | Not enough data | 9.2 (119 reviews) | #### Reports & Dashboards | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Report Customizability** | 8.2 (69 reviews) | 9.0 (145 reviews) | | **Report Exporting** | 8.6 (69 reviews) | 9.4 (148 reviews) | | **Scalability** | 8.6 (60 reviews) | 9.2 (137 reviews) | | **White Label** | Not enough data | 8.2 (98 reviews) | #### Agentic AI - Social Media Analytics | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.6 (19 reviews) | | **Cross-system Integration** | Not enough data | 8.3 (20 reviews) | | **Adaptive Learning** | Not enough data | 8.4 (19 reviews) | | **Proactive Assistance** | Not enough data | 8.3 (18 reviews) | | **Decision Making** | Not enough data | 8.4 (18 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Talkwalker by Hootsuite** | N/A | N/A | | **YouScan** | 8.4/10 | 83 | #### Media Channels | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Broadcast Media** | Not enough data | 7.2 (75 reviews) | | **Print Media** | Not enough data | 6.2 (72 reviews) | | **Online Media** | Not enough data | 9.5 (80 reviews) | #### Geographic Coverage | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Local Media** | Not enough data | 9.1 (78 reviews) | | **National Media** | Not enough data | 9.2 (78 reviews) | | **International Media** | Not enough data | 9.1 (78 reviews) | #### Reporting | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Keyword Targeting** | Not enough data | 9.5 (82 reviews) | | **Custom Feeds and Alerts** | Not enough data | 9.2 (78 reviews) | | **Custom Reports** | Not enough data | 9.1 (79 reviews) | | **Dashboards** | Not enough data | 9.2 (80 reviews) | #### Agentic AI - Media Monitoring | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.7 (14 reviews) | | **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | | **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | | **Natural Language Interaction** | Not enough data | 7.3 (15 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | #### Generative AI | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | | **AI Text Summarization** | Not enough data | Feature Not Available | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Talkwalker by Hootsuite** | N/A | N/A | | **YouScan** | 8.9/10 | 33 | #### Audiences | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Audience Insights** | Not enough data | 9.0 (31 reviews) | | **Influencer Identification** | Not enough data | 8.8 (30 reviews) | | **Buyer Personas** | Not enough data | 8.2 (29 reviews) | | **Segmentation** | Not enough data | 8.7 (29 reviews) | #### Data Analysis | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Network Analysis** | Not enough data | 9.3 (29 reviews) | | **Dashboards** | Not enough data | 9.0 (31 reviews) | | **Visualizations** | Not enough data | 9.4 (33 reviews) | | **Advanced Filtering** | Not enough data | 9.3 (33 reviews) | #### Administration | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Marketing Integrations** | Not enough data | 8.7 (29 reviews) | | **Ad Integrations** | Not enough data | 7.9 (29 reviews) | | **Data Exporting** | Not enough data | 9.6 (30 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | | **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | | **Proactive Assistance** | Not enough data | 8.8 (7 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Talkwalker by Hootsuite** | 7.8/10 | 97 | | **YouScan** | 8.7/10 | 178 | #### Monitoring & Listening | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Social Measurement** | 8.4 (85 reviews) | 9.2 (154 reviews) | | **Influencer Identification** | 7.5 (84 reviews) | 8.9 (152 reviews) | | **Brand Monitoring** | 7.8 (9 reviews) | 9.5 (148 reviews) | | **Keyword Tracking** | 9.4 (9 reviews) | 9.4 (145 reviews) | | **Trend Analysis** | 7.6 (9 reviews) | 9.0 (144 reviews) | | **Competitor Analysis** | 7.7 (8 reviews) | 9.0 (138 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.0 (23 reviews) | | **Cross-system Integration** | Not enough data | 7.9 (23 reviews) | | **Adaptive Learning** | Not enough data | 8.0 (23 reviews) | | **Proactive Assistance** | Not enough data | 7.9 (22 reviews) | | **Decision Making** | Not enough data | 7.9 (22 reviews) | #### Data Management & Analysis | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Sentiment Analysis** | 6.5 (87 reviews) | 8.8 (155 reviews) | | **Social Reporting** | 8.3 (85 reviews) | 9.0 (153 reviews) | | **Alerts and Notifications** | 7.1 (8 reviews) | 8.9 (132 reviews) | | **Advanced Data Filtering** | 7.8 (9 reviews) | 9.1 (137 reviews) | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Talkwalker by Hootsuite** | N/A | N/A | | **YouScan** | 9.1/10 | 59 | #### Brand Signals | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Comparison** | Not enough data | 9.2 (57 reviews) | | **AI** | Not enough data | 8.9 (57 reviews) | | **Brand Health** | Not enough data | 9.1 (57 reviews) | #### Brand Analytics | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Trend Analysis** | Not enough data | 9.1 (56 reviews) | | **Tracking** | Not enough data | 9.3 (57 reviews) | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **Talkwalker by Hootsuite** | N/A | N/A | | **YouScan** | 8.4/10 | 76 | #### Consumer Intelligence | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Customer Feedback** | Not enough data | 9.2 (70 reviews) | | **Competitive Intelligence** | Not enough data | 9.3 (71 reviews) | | **Sentiment Analysis** | Not enough data | 8.8 (72 reviews) | #### Reporting | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Revenue Reporting** | Not enough data | 7.5 (68 reviews) | | **Corporate Reporting** | Not enough data | 8.9 (72 reviews) | | **Dashboard** | Not enough data | 9.1 (74 reviews) | #### Media Monitoring | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Social Networks Monitoring** | Not enough data | 9.5 (75 reviews) | | **Social Media Management** | Not enough data | 8.2 (71 reviews) | | **Digital Media Monitoring** | Not enough data | 8.7 (73 reviews) | #### In-House Management | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Employee Performance** | Not enough data | 7.7 (69 reviews) | | **Team Workflow** | Not enough data | 8.3 (68 reviews) | #### Generative AI | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **AI Text Generation** | Not enough data | Feature Not Available | #### Agentic AI - Online Reputation Management | Feature | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.7 (15 reviews) | | **Multi-step Planning** | Not enough data | 7.6 (15 reviews) | | **Cross-system Integration** | Not enough data | 7.9 (15 reviews) | | **Adaptive Learning** | Not enough data | 8.1 (15 reviews) | | **Proactive Assistance** | Not enough data | 8.3 (15 reviews) | | **Decision Making** | Not enough data | 8.4 (15 reviews) | --- ## Categories **Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to YouScan (4):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) --- ## Reviewer Demographics ### By Company Size | Segment | Talkwalker by Hootsuite | YouScan | |---|---|---| | **Small-Business** | 37.1% | 48.1% | | **Mid-Market** | 36.3% | 35.4% | | **Enterprise** | 26.6% | 16.5% | ### By Industry #### Talkwalker by Hootsuite - **Public Relations and Communications:** 22.6% - **Marketing and Advertising:** 19.4% - **Market Research:** 7.3% - **Information Technology and Services:** 4.8% - **Management Consulting:** 4.8% - **Financial Services:** 3.2% - **Telecommunications:** 3.2% - **Computer Software:** 2.4% - **Insurance:** 2.4% - **Entertainment:** 1.6% - **Other:** 28.2% #### YouScan - **Marketing and Advertising:** 25.6% - **Market Research:** 7.1% - **Public Relations and Communications:** 7.1% - **Information Technology and Services:** 5.0% - **Computer Software:** 3.6% - **Consulting:** 3.2% - **Telecommunications:** 2.8% - **Banking:** 2.8% - **Food & Beverages:** 2.8% - **Consumer Goods:** 2.8% - **Other:** 37.0% --- ## Alternatives ### Alternatives to Talkwalker by Hootsuite - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6420 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews) - [Synthesio](https://www.g2.com/products/synthesio/reviews) — 4.3/5 stars (152 reviews) - [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) — 4.5/5 stars (213 reviews) ### Alternatives to YouScan - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6420 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (346 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7184 reviews) - [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) --- ## Top Discussions ### Talkwalker by Hootsuite - Title: [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) — 1 comment > **Top comment:** "Social listening and digital reputation monitoring." ### YouScan - Title: [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) — 1 comment, 1 upvote > **Top comment:** "YouScan is mostly used for social media listening, brand monitoring on social media, consumer insights and influencer discovery." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/talkwalker-by-hootsuite-vs-youscan)