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Compare Tailwind and Zoho Social 
At a Glance
Market Segments
Small-Business (91.2% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
9.99 per month
$0.00
Tailwind
Star Rating
(141)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindZoho Social
Star Rating
(2,870)4.6 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Social excels in user experience, with many praising its simple and straightforward UI. Users appreciate how easy it is for virtual assistants to manage scheduling and track social media accounts, making it a great choice for teams.
- Users say Tailwind is a solid option for content generation, particularly highlighting its AI Labs tool that offers a variety of AI copywriting features. This makes it a unique choice for those focused on marketing automation, even if it’s not used for its primary scheduling purpose.
- According to verified reviews, Zoho Social has a significant advantage in terms of overall satisfaction, reflected in its higher G2 Score. Reviewers consistently mention that it meets their needs effectively, making it a reliable choice for small businesses.
- Reviewers mention that Tailwind's implementation process is straightforward, with an intuitive onboarding experience. However, the limited number of recent reviews suggests that it may not be as actively supported or updated as Zoho Social.
- Users highlight that Zoho Social's ability to post across multiple platforms simultaneously is a standout feature, streamlining social media management for users who juggle various accounts.
- G2 reviewers note that while Tailwind has a strong focus on visual content, it struggles with features like shared inboxes and approval workflows, which are more robust in Zoho Social, making the latter a better fit for teams needing collaborative tools.
Pricing
Entry-Level Pricing
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Tailwind
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.8
116
8.9
2,355
Ease of Use
8.6
117
9.2
2,369
Ease of Setup
8.7
29
9.2
1,624
Ease of Admin
9.0
27
9.2
1,499
Quality of Support
8.6
87
8.7
1,913
Has the product been a good partner in doing business?
9.6
21
9.0
1,386
Product Direction (% positive)
8.0
113
9.3
2,285
Features by Category
Social Analytics
Feature Not Available
8.1(won by default)
698
Feature Not Available
8.5(won by default)
895
8.8(tied score)
53
8.8(tied score)
939
Feature Not Available
Feature Not Available
8.1
41
8.5(won by 0.4)
767
Not enough data
8.3(won by default)
190
Not enough data
8.0(won by default)
181
Reports & Dashboards
Feature Not Available
8.5(won by default)
820
7.7
36
8.7(won by 1.0)
807
8.4
43
8.8(won by 0.4)
850
Not enough data
7.9(won by default)
180
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
17
Not enough data
8.1(won by default)
16
Not enough data
8.0(won by default)
16
Not enough data
7.8(won by default)
16
Not enough data
8.2(won by default)
17
Content & Collaboration
8.3
24
9.1
515
7.8
21
8.6
474
6.6
15
8.8
458
6.9
15
8.6
421
6.7
14
8.9
441
7.4
14
8.5
381
Social Management
8.1
69
Feature Not Available
8.8
77
Feature Not Available
Feature Not Available
Feature Not Available
8.1
69
Feature Not Available
Feature Not Available
Feature Not Available
6.8
13
8.8
378
Not enough data
8.6
232
Agentic AI - Social Media Management
Not enough data
7.6
59
Not enough data
7.8
57
Not enough data
8.3
59
Not enough data
8.0
54
Not enough data
8.1
53
Not enough data
7.8
55
Not enough data
8.1
52
Monitoring & Listening
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Tailwind and Zoho Social are categorized as Social Media Analytics, Social Media Management, and Social Media Suites
Unique Categories
Tailwind is categorized as Social Media Listening Tools
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Writing and Editing
9.5%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.7%
Marketing and Advertising
14.2%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
69.1%
Discussions
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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