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Compare Tailwind and Zoho Social 
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At a Glance
Market Segments
Small-Business (91.2% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
9.99 per month
$0.00
Tailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about TailwindZoho Social
Star Rating
(2,818)4.6 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tailwind's "Content Calendar" feature, rated at 8.4, is effective for scheduling posts, but reviewers mention that Zoho Social's "Content Calendar" shines brighter with a score of 9.1, offering more intuitive drag-and-drop functionality.
- Reviewers mention that Tailwind's "Shared Inbox" feature, rated at 6.7, lacks some advanced capabilities, while users on G2 highlight Zoho Social's "Shared Inbox" at 8.8 as a robust tool for managing team communications and customer interactions seamlessly.
- G2 users report that Tailwind's "Social Analytics" capabilities, with a score of 8.1, provide basic insights, but users say that Zoho Social excels in this area with an 8.7 rating, particularly for its "Campaign Optimization" feature that helps refine social media strategies.
- Users say that Tailwind's "Approval Workflows" feature, rated at 7.0, is somewhat limited, whereas reviewers mention that Zoho Social's equivalent feature, scoring 8.6, allows for more comprehensive approval processes, enhancing team collaboration.
- Reviewers mention that Tailwind's "Report Customizability" is rated at 6.4, which may not meet the needs of users looking for detailed insights, while users on G2 highlight Zoho Social's "Report Customizability" at 8.5 as a standout feature that allows for tailored reporting options.
- Users report that Tailwind's "Sentiment Analysis" feature, rated at 7.0, does not provide in-depth insights, while reviewers mention that Zoho Social's "Sentiment Analysis" at 8.3 offers more advanced metrics, helping brands better understand audience reactions.
Pricing
Entry-Level Pricing
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Tailwind
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.8
115
8.9
2,336
Ease of Use
8.6
116
9.2
2,349
Ease of Setup
8.8
28
9.3
1,605
Ease of Admin
9.0
27
9.2
1,490
Quality of Support
8.6
87
8.7
1,897
Has the product been a good partner in doing business?
9.6
21
9.0
1,377
Product Direction (% positive)
8.0
112
9.3
2,267
Features by Category
Social Analytics
Feature Not Available
8.1(won by default)
698
Feature Not Available
8.5(won by default)
894
8.8(tied score)
53
8.8(tied score)
934
Feature Not Available
Feature Not Available
8.1
41
8.5(won by 0.4)
766
Not enough data
8.3(won by default)
189
Not enough data
8.0(won by default)
181
Reports & Dashboards
Feature Not Available
8.5(won by default)
816
7.7
36
8.7(won by 1.0)
804
8.4
43
8.8(won by 0.4)
845
Not enough data
7.9(won by default)
180
Agentic AI - Social Media Analytics
Not enough data
8.2(won by default)
18
Not enough data
8.1(won by default)
16
Not enough data
8.2(won by default)
17
Not enough data
8.0(won by default)
17
Not enough data
8.2(won by default)
17
Content & Collaboration
8.3
24
9.1
507
7.8
21
8.6
470
6.6
15
8.8
453
6.9
15
8.6
416
6.7
14
8.9
439
7.6
13
8.5
374
Social Management
8.1
69
Feature Not Available
8.8
76
Feature Not Available
Feature Not Available
Feature Not Available
8.1
69
Feature Not Available
Feature Not Available
Feature Not Available
6.8
13
8.8
372
Not enough data
8.5
226
Agentic AI - Social Media Management
Not enough data
7.5
57
Not enough data
7.8
56
Not enough data
8.2
55
Not enough data
8.1
55
Not enough data
8.2
54
Not enough data
7.8
55
Not enough data
8.1
52
Monitoring & Listening
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Tailwind and Zoho Social are categorized as Social Media Analytics, Social Media Management, and Social Media Suites
Unique Categories
Tailwind is categorized as Social Media Listening Tools
Zoho Social has no unique categories
Reviews
Reviewers' Company Size
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Marketing and Advertising
14.2%
Information Technology and Services
7.0%
Real Estate
3.5%
Education Management
3.2%
Retail
3.2%
Other
69.0%
Discussions
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
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