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Compare Tailwind and metricool 
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At a Glance
Market Segments
Small-Business (91.2% of reviews)
Small-Business (90.2% of reviews)
Entry-Level Pricing
9.99 per month
$0.00
Tailwind
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
9.99 per month
Learn more about Tailwindmetricool
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (90.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tailwind excels in its "Content Calendar" feature, which allows for seamless scheduling and planning of posts, while Metricool's "Content Calendar" is rated even higher, with reviewers mentioning its user-friendly interface and advanced functionalities that enhance collaboration.
- Reviewers mention that Tailwind's "Approval Workflows" feature is less robust compared to Metricool's, which offers a more comprehensive system for managing content approvals, making it easier for teams to collaborate effectively.
- G2 users highlight that Tailwind's "Social Engagement" capabilities are solid, but Metricool outshines it with a higher rating, as users report that Metricool provides more effective tools for engaging with audiences across various platforms.
- Users on G2 indicate that Tailwind's "Report Customizability" is limited, with a score of 6.4, while Metricool's feature is praised for its flexibility and depth, allowing users to create tailored reports that meet specific business needs.
- Reviewers say that Tailwind's "Social Publishing" is efficient, but Metricool's version is noted for its superior performance, with users mentioning that it integrates better with various social media platforms, enhancing the overall publishing experience.
- Users report that while Tailwind offers basic "Sentiment Analysis," Metricool provides a more advanced version, with reviewers mentioning that it delivers deeper insights into audience sentiment, which is crucial for effective social media strategy.
Pricing
Entry-Level Pricing
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Tailwind
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.8
115
8.5
70
Ease of Use
8.6
116
9.1
73
Ease of Setup
8.8
28
9.1
58
Ease of Admin
9.0
27
9.3
44
Quality of Support
8.6
87
9.0
63
Has the product been a good partner in doing business?
9.6
21
9.2
42
Product Direction (% positive)
8.0
112
9.5
64
Features by Category
Social Analytics
Feature Not Available
8.7(won by default)
44
Feature Not Available
9.1(won by default)
44
8.8
53
9.1(won by 0.3)
43
Feature Not Available
7.8(won by default)
43
8.1
41
8.2(won by 0.1)
44
Not enough data
8.7(won by default)
40
Not enough data
Feature Not Available
Reports & Dashboards
Feature Not Available
8.6(won by default)
45
7.7
36
8.9(won by 1.2)
45
8.4
43
8.7(won by 0.3)
43
Not enough data
8.0(won by default)
41
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
7.9(won by default)
7
Content & Collaboration
8.3
24
9.3
45
7.8
21
8.5
45
6.6
15
8.4
45
6.9
15
8.6
44
6.7
14
9.0
44
7.6
13
9.0
43
Social Management
8.1
69
9.0
47
8.8
76
9.2
47
Feature Not Available
8.4
47
8.1
69
8.6
46
Feature Not Available
8.0
45
6.8
13
8.6
44
Not enough data
8.1
45
Agentic AI - Social Media Management
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
8.7
5
Monitoring & Listening
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Tailwind and metricool are categorized as Social Media Analytics, Social Media Management, and Social Media Suites
Unique Categories
Tailwind is categorized as Social Media Listening Tools
metricool has no unique categories
Reviews
Reviewers' Company Size
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.6%
Online Media
5.1%
Information Technology and Services
4.4%
Other
57.4%
Marketing and Advertising
42.7%
Education Management
8.5%
Consulting
3.7%
Real Estate
3.7%
Professional Training & Coaching
2.4%
Other
39.0%
Discussions
Can I use this for Pinterest and
4 Comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 Comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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