Compare Taboola vs UpContent

See this
comparison of Taboola vs. UpContent
based on data from user reviews. Taboola rates 3.1/5 stars with 16 reviews. UpContent rates 4.4/5 stars with 84 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Orchestrator
$245
month
 
Engager
$85
month
 
Sharer
$15
month
 
Enterprise / Custom
CUSTOM
 
Free Trial Unavailable
Free Trial
Taboola
Free Trial Unavailable
UpContent
Orchestrator
$245month
Engager
$85month
Sharer
$15month
Enterprise / Custom
CUSTOM
Free Trial

Ratings

Meets Requirements
Meets Requirements
5.7
8.6
Ease of Use
Ease of Use
6.5
8.3
Ease of Setup
Ease of Setup
6.0
8.7
Ease of Admin
Ease of Admin
5.7
9.0
Quality of Support
Quality of Support
5.7
9.6
Ease of Doing Business With
Ease of Doing Business With
6.7
9.4
Product Direction (% positive)
Product Direction (% positive)
5.3
8.4
Meets Requirements
Taboola
5.7
UpContent
8.6
Ease of Use
Taboola
6.5
UpContent
8.3
Ease of Setup
Taboola
6.0
UpContent
8.7
Ease of Admin
Taboola
5.7
UpContent
9.0
Quality of Support
Taboola
5.7
UpContent
9.6
Ease of Doing Business With
Taboola
6.7
UpContent
9.4
Product Direction (% positive)
Taboola
5.3
UpContent
8.4

Features

Content Creation
Content Creation Tools
Taboola
3.6
UpContent
Not enough data available
Content Curation
Taboola
4.0
UpContent
8.8
Buyer Personas
Taboola
5.0
UpContent
Not enough data available
Optimization
SEO
Taboola
Not enough data available
UpContent
7.9
A/B Testing
Taboola
5.8
UpContent
Not enough data available
Dashboards & Reporting
Taboola
4.7
UpContent
7.8
Audience Targeting
Taboola
5.7
UpContent
8.2
Logistics
Collaborative Editorial Calendars / Scheduling Content
Taboola
4.0
UpContent
8.5
Customizable Templated Workflows
Taboola
Not enough data available
UpContent
8.6
Internal Communication
Taboola
Not enough data available
UpContent
8.6
Version Control
Taboola
5.0
UpContent
Not enough data available
Editing and Approval Tools
Taboola
4.2
UpContent
8.5
Distribution Features
Taboola
7.1
UpContent
8.9
Integrations & APIs
Taboola
6.0
UpContent
9.2
User, Role, and Access Management
Taboola
6.7
UpContent
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
43.8%
88.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
37.5%
9.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.8%
2.4%
Taboola
Small-Business
43.8%
Mid-Market
37.5%
Enterprise
18.8%
UpContent
Small-Business
88.1%
Mid-Market
9.5%
Enterprise
2.4%

Reviewers' Industry

 
Marketing and Advertising
50.0%
Marketing and Advertising
28.6%
 
Financial Services
18.8%
Internet
8.3%
 
Staffing and Recruiting
6.3%
Information Technology and Services
6.0%
 
Sports
6.3%
Financial Services
3.6%
 
Real Estate
6.3%
Entertainment
3.6%
 
Other
12.5%
Other
50.0%
Taboola
Marketing and Advertising
50.0%
Financial Services
18.8%
Staffing and Recruiting
6.3%
Sports
6.3%
Real Estate
6.3%
Other
12.5%
UpContent
Marketing and Advertising
28.6%
Internet
8.3%
Information Technology and Services
6.0%
Financial Services
3.6%
Entertainment
3.6%
Other
50.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Andrea S.
User in Computer Software

Even though the dashboard is lacking functionality, the publishers working together with Taboola and algorythm is at the top of the market. Retargeting works also great - and you can create campaigns on 3rd party cookies (deciding on whether to target ...

Administrator in Internet

I use it as a replacement for Hootsuite's former product where we could grab news for posts. I like the articles that are returned.

Most Helpful Critical Review
Most Helpful Critical Review
Internal Consultant in Financial Services

The click-bait nature of the content makes it not trustworthy

Kelly G.
User

It is kind of hard to tailor searches and connect with others.

 
Taboola
Most Helpful Favorable Review
Andrea S.
User in Computer Software

Even though the dashboard is lacking functionality, the publishers working together with Taboola and algorythm is at the top of the market. Retargeting works also great - and you can create campaigns on 3rd party cookies (deciding on whether to target ...

Most Helpful Critical Review
Internal Consultant in Financial Services

The click-bait nature of the content makes it not trustworthy

UpContent
Most Helpful Favorable Review
Administrator in Internet

I use it as a replacement for Hootsuite's former product where we could grab news for posts. I like the articles that are returned.

Most Helpful Critical Review
Kelly G.
User

It is kind of hard to tailor searches and connect with others.

Screenshots

 
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Videos

 No videos provided

See how UpContent fits seamlessly into your website, email marketing, and social media efforts to position your brand as a trusted resource and enable leads to convert directly or through your existing retargeting efforts.

Taboola
No videos provided
UpContent

See how UpContent fits seamlessly into your website, email marketing, and social media efforts to position your brand as a trusted resource and enable leads to convert directly or through your existing retargeting efforts.

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