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Compare Taboola and UpContent

See this
side-by-side comparison of Taboola vs. UpContent
based on preference data from user reviews. Taboola rates 2.9/5 stars with 19 reviews. By contrast, UpContent rates 4.4/5 stars with 145 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Taboola
Taboola
(19)
2.9 out of 5
Taboola
UpContent
UpContent
(145)
4.4 out of 5
UpContent
Optimized for quick response
Star Rating
Taboola
Taboola
UpContent
UpContent
Market Segments
Taboola
Taboola
Small-Business (47.4% of reviews)
UpContent
UpContent
Small-Business (85.1% of reviews)
Entry Level Price
Taboola
Taboola
No pricing information available
UpContent
UpContent
$15 month

Taboola vs UpContent

When assessing the two solutions, reviewers found UpContent easier to use, set up, and administer. Reviewers also preferred doing business with UpContent overall.

  • Reviewers felt that UpContent meets the needs of their business better than Taboola.
  • When comparing quality of ongoing product support, reviewers felt that UpContent is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of UpContent over Taboola.
Categories
Shared Categories
Taboola
Taboola
UpContent
UpContent
Taboola and UpContent are categorized as Content Distribution
Unique Categories
Taboola
Taboola has no unique categories
UpContent
UpContent is categorized as Content Curation and Content Experience Platforms
Pricing
Taboola
Taboola Pricing
Free Trial Unavailable
UpContent
UpContent Pricing
Sharer
$15month
Engager
$95month
Orchestrator
$265month
Enterprise / Custom
CUSTOM
Free Trial
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Ratings
Meets Requirements
Taboola
Taboola
5.6
Responses: 18
UpContent
UpContent
8.6
Responses: 116
Ease of Use
Taboola
Taboola
6.1
Responses: 16
UpContent
UpContent
8.3
Responses: 117
Ease of Setup
Taboola
Taboola
6.0
Responses: 5
UpContent
UpContent
8.7
Responses: 62
Ease of Admin
Taboola
Taboola
5.7
Responses: 5
UpContent
UpContent
8.9
Responses: 64
Quality of Support
Taboola
Taboola
5.3
Responses: 16
UpContent
UpContent
9.6
Responses: 112
Ease of Doing Business With
Taboola
Taboola
6.7
Responses: 5
UpContent
UpContent
9.5
Responses: 66
Product Direction (% positive)
Taboola
Taboola
5.2
Responses: 17
UpContent
UpContent
8.5
Responses: 121
Features
Content Creation
Content Creation Tools
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Content Curation
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Buyer Personas
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Content Management
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Optimization
SEO
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
A/B Testing
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Dashboards & Reporting
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Audience Targeting
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
ROI Reporting
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Logistics
Customizable Templated Workflows
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Internal Communication
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Version Control
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Editing and Approval Tools
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Distribution Features
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Integrations & APIs
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
User, Role, and Access Management
Taboola
Taboola
Not enough data available
UpContent
UpContent
Not enough data available
Planning
Collaborative Editorial Calendars / Scheduling Content
Taboola
Taboola
3.5
Responses: 8
UpContent
UpContent
8.5
Responses: 28
Reviewers' Company Size
Reviewers of both Taboola and UpContent were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Taboola
Taboola
47.4%
UpContent
UpContent
85.1%
Mid-Market
(51-1000 emp.)
Taboola
Taboola
36.8%
UpContent
UpContent
11.2%
Enterprise
(> 1000 emp.)
Taboola
Taboola
15.8%
UpContent
UpContent
3.7%
Reviewers' Industry
Taboola
Taboola Industry
Marketing and Advertising
52.6%
Financial Services
15.8%
Staffing and Recruiting
5.3%
Sports
5.3%
Real Estate
5.3%
Other
15.8%
UpContent
UpContent Industry
Marketing and Advertising
25.4%
Internet
5.2%
Information Technology and Services
5.2%
Accounting
4.5%
Financial Services
3.7%
Other
56.0%
Reviews
Most Helpful Favorable Review
Taboola
GM
Administrator in Real Estate

The inventory (at least in Germany) is really great for our target audience

UpContent
G
User in Entertainment

What I like best about this software is the ability to find an article to share on social media.

Most Helpful Critical Review
Taboola
G
Agency in Marketing and Advertising

We are not a fan of Taboola's dashboard, their approval system, or their user interface. We wish we could archive campaigns. We're also not a big fan of their approval team; they can sometimes be rude. Overall, Taboola is a good alternative to Native...

UpContent
GR
User in Retail

Some of the categories I created seemed to fall into a niche that returned very little useful content, which was frustrating. But, after hearing back from the company it was obvious that the set up could have been done better so that was an easy fix.

Discussions
Taboola
Taboola Discussions
Monty the Mongoose crying
Taboola has no discussions with answers
UpContent
UpContent Discussions
Where does UpContent get its content?
1 comment
Offical Response from UpContent
UpContent gets its content from millions of blog and news content providers across the internet using our own proprietary crawling and filtering algorithms....Read more
Why should I share someone else’s content?
1 comment
Offical Response from UpContent
There are a variety of goals you can achieve through curating outside content. A successful curation strategy can help you: - Create opportunities to...Read more
How do the different sorting filters work?
1 comment
Offical Response from UpContent
You can view your result set in different ways by applying a sorting filter. You can choose your sorting filter by clicking on the desired filter on your top...Read more
Screenshots
Taboola
Taboola Screenshots
UpContent
UpContent Screenshots
Videos
Taboola
Taboola Videos
No videos provided
UpContent
UpContent Videos
Video Preview

See how we approach supporting a consistent, authentic, and converting content curation strategy across sales, marketing, and HR teams with UpContent.

Downloads
Taboola
Taboola Downloads
No downloads provided
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