When assessing the two solutions, reviewers found UpContent easier to use, set up, and administer. Reviewers also preferred doing business with UpContent overall.
The inventory (at least in Germany) is really great for our target audience
What I like best about this software is the ability to find an article to share on social media.
We are not a fan of Taboola's dashboard, their approval system, or their user interface. We wish we could archive campaigns. We're also not a big fan of their approval team; they can sometimes be rude. Overall, Taboola is a good alternative to Native...
Some of the categories I created seemed to fall into a niche that returned very little useful content, which was frustrating. But, after hearing back from the company it was obvious that the set up could have been done better so that was an easy fix.