# Realize, Sharethrough vs Outbrain Direct Response by Teads Comparison

| | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Star Rating** | 3.0 out of 5 | 4.5 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 31 | 88 | 91 | 
| **Largest Market Segment** | Small-Business (58.1% of reviews) | Mid-Market (43.5% of reviews) | Mid-Market (54.4% of reviews) | 
| **Entry Level Price** | Pay As You Go | $ CPM | No pricing available | 

---
## Top Pros & Cons

### Realize

Pros:
- Advertising (1 reviews)
- Affordable (1 reviews)

Cons:
- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)

### Sharethrough

**Not enough data**

### Outbrain Direct Response by Teads


Cons:
- Insufficient Training (1 reviews)
- Poor Customer Support (1 reviews)

---
## Ratings Comparison
| Rating | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
  | **Meets Requirements** | 6.3 (26 reviews) | 8.6 (58 reviews) | 7.1 (84 reviews) | 
  | **Ease of Use** | 6.9 (24 reviews) | 8.9 (53 reviews) | 7.8 (84 reviews) | 
  | **Ease of Setup** | 6.5 (9 reviews) | 8.6 (40 reviews) | 7.5 (42 reviews) | 
  | **Ease of Admin** | 6.4 (7 reviews) | 8.6 (35 reviews) | 7.9 (42 reviews) | 
  | **Quality of Support** | 5.9 (23 reviews) | 9.5 (58 reviews) | 6.7 (75 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.4 (7 reviews) | 9.1 (47 reviews) | 6.7 (40 reviews) | 
  | **Product Direction (% positive)** | 6.4 (23 reviews) | 8.9 (55 reviews) | 4.6 (80 reviews) | 

---
## Pricing

### Realize

#### Entry-Level Pricing

Plan: Realize Pricing

Price: Pay As You Go

Description: Realize stands out by offering a performance-linked model where advertisers pay for actual engagement, ensuring every dollar is focused on delivering true value. 

Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.

Key Features:
- Sign Up to Realize

[Learn more about Realize](https://www.g2.com/products/taboola-realize/reviews)

#### Free Trial

No

### Sharethrough

#### Entry-Level Pricing

Plan: Programmatic: In DSP of Choice

Price: $ CPM

Description: Sharethrough has direct integrations in 30+ DSPs including The Trade Desk, DV360, Xandr, Verizon, Adobe, MediaMath and more. Simply add Sharethrough as a supply source using your existing banner, video or native assets and watch your performance increase


[Browse all 2 editions](https://www.g2.com/products/sharethrough/pricing)

#### Free Trial

No

### Outbrain Direct Response by Teads

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | 8.3/10 | 30 |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Channel Functionality

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Display Functionality** | Not enough data | 8.8 (23 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.4 (11 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | Not enough data | 
| **Reach** | Not enough data | 8.3 (17 reviews) | Not enough data | 
| **Bulk Editing** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Batch Uploading** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Brand Safety** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Fraud Protection** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Frequency Capping** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Budget Pacing** | Not enough data | 8.3 (13 reviews) | Not enough data | 
| **Creative Optimization** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | Not enough data | 
| **In-App Ads** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | Not enough data | 

#### Targeting

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.2 (21 reviews) | Not enough data | 
| **Retargeting** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | Not enough data | 

#### Platform

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Feature Not Available | Not enough data | 
| **Custom Reports** | Not enough data | 7.6 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Not enough data | Feature Not Available | Not enough data | 
| **Enterprise Scalability** | Not enough data | Feature Not Available | Not enough data | 
| **Customization** | Not enough data | Feature Not Available | Not enough data | 
| **Workflow Capability** | Not enough data | Feature Not Available | Not enough data | 
| **Internationalization** | Not enough data | Feature Not Available | Not enough data | 
| **Notifications** | Not enough data | Feature Not Available | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | N/A | N/A |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Content Creation

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | N/A | N/A |
| **Outbrain Direct Response by Teads** | 9.6/10 | 8 |

#### Retargeting

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 9.5 (7 reviews) | 
| **Audience Segmentation** | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Behavioral Targeting** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Reporting & Analytics** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Geo Targeting** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Personalization** | Not enough data | Not enough data | 9.3 (7 reviews) | 

#### Agentic AI - Retargeting

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | 8.8/10 | 29 |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Platform Interoperability

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.1 (7 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | 9.0 (13 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | Not enough data | 
| **Reach** | Not enough data | 8.3 (17 reviews) | Not enough data | 
| **Bulk Editing** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Batch Uploading** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Brand Safety** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Fraud Protection** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Frequency Capping** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Budget Pacing** | Not enough data | 8.3 (13 reviews) | Not enough data | 
| **Creative Optimization** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | Not enough data | 
| **In-App Ads** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | Not enough data | 

#### Targeting

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.2 (21 reviews) | Not enough data | 
| **Retargeting** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | Not enough data | 

#### Mobile

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **In-App Ads** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | Not enough data | 

#### Platform

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Feature Not Available | Not enough data | 
| **Custom Reports** | Not enough data | 7.6 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Not enough data | Feature Not Available | Not enough data | 
| **Enterprise Scalability** | Not enough data | Feature Not Available | Not enough data | 
| **Customization** | Not enough data | Feature Not Available | Not enough data | 
| **Workflow Capability** | Not enough data | Feature Not Available | Not enough data | 
| **Internationalization** | Not enough data | Feature Not Available | Not enough data | 
| **Notifications** | Not enough data | Feature Not Available | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | 8.2/10 | 28 |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Platform Interoperability

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Video Functionality** | Not enough data | 8.8 (11 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Campaign Optimization** | Not enough data | 8.2 (14 reviews) | Not enough data | 
| **Reach** | Not enough data | 8.3 (17 reviews) | Not enough data | 
| **Bulk Editing** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Batch Uploading** | Not enough data | 8.3 (8 reviews) | Not enough data | 
| **Brand Safety** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Fraud Protection** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Frequency Capping** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Budget Pacing** | Not enough data | 8.3 (13 reviews) | Not enough data | 
| **Creative Optimization** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Rich Media Capabilties** | Not enough data | 8.3 (9 reviews) | Not enough data | 
| **In-App Ads** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (10 reviews) | Not enough data | 

#### Targeting

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Targeting** | Not enough data | 8.2 (21 reviews) | Not enough data | 
| **Retargeting** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Geo-Targeting** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Contextual Targeting** | Not enough data | 8.1 (18 reviews) | Not enough data | 

#### Platform

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Feature Not Available | Not enough data | 
| **Custom Reports** | Not enough data | 7.6 (19 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Not enough data | Feature Not Available | Not enough data | 
| **Enterprise Scalability** | Not enough data | Feature Not Available | Not enough data | 
| **Customization** | Not enough data | Feature Not Available | Not enough data | 
| **Workflow Capability** | Not enough data | Feature Not Available | Not enough data | 
| **Internationalization** | Not enough data | Feature Not Available | Not enough data | 
| **Notifications** | Not enough data | Feature Not Available | Not enough data | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | N/A | N/A |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Supply Side Platform (SSP)

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | 8.9/10 | 17 |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Agentic AI - Supply Side Platform (SSP)

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### SSP Functionality 

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **SSP Functionality ** | Not enough data | 9.1 (15 reviews) | Not enough data | 

#### SSP

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Ad Unit Availability** | Not enough data | 9.0 (12 reviews) | Not enough data | 
| **Impression Targeting** | Not enough data | 9.2 (8 reviews) | Not enough data | 
| **Floor Price** | Not enough data | 8.5 (11 reviews) | Not enough data | 
| **Advertiser Restrictions** | Not enough data | 9.0 (8 reviews) | Not enough data | 
| **Bid Reporting** | Not enough data | 8.7 (10 reviews) | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | N/A | N/A |
| **Outbrain Direct Response by Teads** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Realize** | N/A | N/A |
| **Sharethrough** | N/A | N/A |
| **Outbrain Direct Response by Teads** | 7.1/10 | 52 |

#### Agentic AI - Content Distribution

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | 7.1 (30 reviews) | 

---
## Categories
**Shared Categories (1):** [Native Advertising Software](https://www.g2.com/categories/native-advertising)

**Unique to Realize (4):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Ad Networks Software](https://www.g2.com/categories/ad-networks)

**Unique to Sharethrough (4):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Outbrain Direct Response by Teads (2):** [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Retargeting Software](https://www.g2.com/categories/retargeting)


---
## Reviewer Demographics

### By Company Size

| Segment | Realize | Sharethrough | Outbrain Direct Response by Teads | 
|---|---|---|---|
| **Small-Business** | 58.1% | 28.2% | 38.9% | 
| **Mid-Market** | 29.0% | 43.5% | 54.4% | 
| **Enterprise** | 12.9% | 28.2% | 6.7% | 

### By Industry

#### Realize

- **Marketing and Advertising:** 41.9%
- **Financial Services:** 9.7%
- **Alternative Medicine:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Computer Software:** 3.2%
- **Construction:** 3.2%
- **Consumer Goods:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Legal Services:** 3.2%
- **Media Production:** 3.2%
- **Other:** 22.6%

#### Sharethrough

- **Marketing and Advertising:** 42.4%
- **Entertainment:** 5.9%
- **Pharmaceuticals:** 5.9%
- **Online Media:** 5.9%
- **Financial Services:** 4.7%
- **Airlines/Aviation:** 3.5%
- **Automotive:** 3.5%
- **Retail:** 3.5%
- **Telecommunications:** 3.5%
- **Publishing:** 2.4%
- **Other:** 18.8%

#### Outbrain Direct Response by Teads

- **Marketing and Advertising:** 35.6%
- **Internet:** 13.3%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.6%
- **Publishing:** 4.4%
- **Insurance:** 2.2%
- **Logistics and Supply Chain:** 2.2%
- **Consumer Goods:** 2.2%
- **Public Relations and Communications:** 2.2%
- **Consumer Electronics:** 1.1%
- **Other:** 24.4%

---
## Alternatives

### Alternatives to Realize

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)

### Alternatives to Sharethrough

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1067 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (525 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)

### Alternatives to Outbrain Direct Response by Teads

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (469 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5514 reviews)

---
## Top Discussions

### Realize

- Title: [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) — 1 comment
  > **Top comment:** "Absolutely not. They send fake traffic and charge a lot of money for doing so.

If you want to waste money, choose Taboola"
- Title: [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) — 1 comment
  > **Top comment:** "The traffic is expensive and it is bots - my personal experience.

Oh, and try getting a refund from them. In my opinion, SCAM"
- Title: [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) — 1 comment
  > **Top comment:** "Right now it's good for generating traffic and brand awareness."

### Sharethrough

No discussions available for this product.

### Outbrain Direct Response by Teads

- Title: [How much does outbrain cost?](https://www.g2.com/discussions/how-much-does-outbrain-cost) — 1 comment
  > **Top comment:** "We are sorry for the late reply. Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign..."
- Title: [What is outbrain used for?](https://www.g2.com/discussions/what-is-outbrain-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [What is outbrain amplify?](https://www.g2.com/discussions/what-is-outbrain-amplify) — 1 comment
  > **Top comment:** "Amplify is Outbrain dashboard that allows advertises​​ to connect with one-third of the world's consumers engaging with content on the open web."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/taboola-realize-vs-sharethrough-vs-outbrain-direct-response-by-teads)