# Tableau, Yellowfin BI vs Looker Comparison

| | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,653 | 423 | 1,643 | 
| **Largest Market Segment** | Enterprise (42.1% of reviews) | Small-Business (46.7% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | $75.00 1 User Per Month | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Tableau

Pros:
- Ease of Use (634 reviews)
- Data Visualization (544 reviews)

Cons:
- Learning Curve (275 reviews)
- Learning Difficulty (234 reviews)

### Yellowfin BI

Pros:
- Ease of Use (69 reviews)
- Data Visualization (34 reviews)

Cons:
- Learning Curve (33 reviews)
- Large Data Handling (26 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (2559 reviews) | 8.5 (376 reviews) | 8.7 (1127 reviews) | 
  | **Ease of Use** | 8.3 (2956 reviews) | 8.4 (387 reviews) | 8.3 (1133 reviews) | 
  | **Ease of Setup** | 8.3 (1617 reviews) | 8.2 (354 reviews) | 8.2 (609 reviews) | 
  | **Ease of Admin** | 8.2 (807 reviews) | 8.1 (261 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.3 (2193 reviews) | 8.5 (367 reviews) | 8.6 (962 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (786 reviews) | 8.9 (255 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 8.8 (2515 reviews) | 8.8 (380 reviews) | 8.7 (1055 reviews) | 

---
## Pricing

### Tableau

#### Entry-Level Pricing

Plan: Tableau Standard

Price: $75.00 1 User Per Month

Description: A comprehensive edition to help you explore and understand your data.

Key Features:
- Each additional license starts as low as $15 / user / month

[Browse all 3 editions](https://www.g2.com/products/tableau/pricing)

#### Free Trial

Yes

### Yellowfin BI

#### Entry-Level Pricing

Plan: Yellowfin Enterprise Analytics

Price: Contact Us

Description: Yellowfin’s pricing model is designed to make BI more accessible to a wide range of companies. Our flexible pricing makes large deployments and widespread user adoption a reality. 

Key Features:
- Named User: Price is based on how many named users have access and is suitable for small to medium sized deployments.
- Server: Price is based on required CPU cores and is suitable for larger deployments.
- User Tier: Price is based on the type of users required, writers or consumers, giving you flexibility based on your organization&#39;s unique data needs.

[Browse all 2 editions](https://www.g2.com/products/yellowfin-bi/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 8.5/10 | 2078 |
| **Yellowfin BI** | 8.1/10 | 353 |
| **Looker** | 8.3/10 | 780 |

#### Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.7 (1805 reviews) ✓ Verified | 8.6 (314 reviews) ✓ Verified | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 8.3 (1604 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1849 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.6 (1373 reviews) | 8.1 (248 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1832 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.5 (1707 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.7 (1723 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (1664 reviews) ✓ Verified | 8.5 (277 reviews) ✓ Verified | 8.4 (615 reviews) ✓ Verified | 
| **Search** | 8.2 (1424 reviews) | 8.2 (268 reviews) ✓ Verified | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.2 (1532 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | 7.9 (1327 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 7.7 (501 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 7.8 (1288 reviews) | 7.6 (238 reviews) ✓ Verified | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 9.2 (1828 reviews) ✓ Verified | 8.6 (281 reviews) ✓ Verified | 8.4 (643 reviews) ✓ Verified | 
| **Big Data Services** | 8.1 (1330 reviews) | 7.6 (251 reviews) ✓ Verified | 8.0 (516 reviews) ✓ Verified | 

#### Building Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.3 (1010 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (966 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.3 (857 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (842 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | N/A | N/A |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | 8.2/10 | 746 |

#### Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.7 (1805 reviews) ✓ Verified | 8.6 (314 reviews) ✓ Verified | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 8.3 (1604 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1849 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.6 (1373 reviews) | 8.1 (248 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1832 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 8.7 (675 reviews) ✓ Verified | 

#### Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 8.2/10 | 2122 |
| **Yellowfin BI** | 7.9/10 | 361 |
| **Looker** | 7.9/10 | 802 |

#### Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.7 (1805 reviews) ✓ Verified | 8.6 (314 reviews) ✓ Verified | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 8.3 (1604 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1849 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.6 (1373 reviews) | 8.1 (248 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1832 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 8.7 (675 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Connectors** | 8.6 (896 reviews) ✓ Verified | 8.0 (190 reviews) ✓ Verified | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.4 (850 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Querying** | 8.5 (890 reviews) ✓ Verified | 8.4 (191 reviews) ✓ Verified | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 8.8 (918 reviews) ✓ Verified | 8.8 (190 reviews) ✓ Verified | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.6 (897 reviews) ✓ Verified | 8.2 (186 reviews) ✓ Verified | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **AI Text Generation** | 7.4 (425 reviews) | 6.6 (106 reviews) | 7.1 (88 reviews) | 
| **AI Text Summarization** | 7.5 (449 reviews) | 6.5 (106 reviews) | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.5 (128 reviews) | 6.5 (38 reviews) | 7.2 (40 reviews) | 
| **Multi-step Planning** | 7.5 (131 reviews) | 7.0 (37 reviews) | 7.4 (39 reviews) | 
| **Cross-system Integration** | 7.8 (134 reviews) | 8.0 (38 reviews) | 7.3 (40 reviews) | 
| **Adaptive Learning** | 7.7 (127 reviews) | 7.9 (36 reviews) | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 7.8 (125 reviews) | 7.5 (36 reviews) | 7.3 (40 reviews) | 
| **Proactive Assistance** | 7.5 (124 reviews) | 7.4 (36 reviews) | 7.4 (39 reviews) | 
| **Decision Making** | 7.9 (130 reviews) | 7.5 (35 reviews) | 7.6 (38 reviews) | 

#### Self Service 

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.5 (1707 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.7 (1723 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (1664 reviews) ✓ Verified | 8.5 (277 reviews) ✓ Verified | 8.4 (615 reviews) ✓ Verified | 
| **Search** | 8.2 (1424 reviews) | 8.2 (268 reviews) ✓ Verified | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.2 (1532 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | 7.9 (1327 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 7.7 (501 reviews) ✓ Verified | 

#### Deployment &amp; Integration - Analytics Platforms

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | 8.7 (165 reviews) | 8.6 (54 reviews) | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | 8.5 (114 reviews) | 8.5 (47 reviews) | 8.4 (43 reviews) | 
| **Embedded Analytics and White-labeling** | 8.1 (107 reviews) | 8.7 (46 reviews) | 7.7 (35 reviews) | 
| **Data Source Connectivity** | 8.6 (154 reviews) | 8.6 (47 reviews) | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 7.8 (1288 reviews) | 7.6 (238 reviews) ✓ Verified | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 9.2 (1828 reviews) ✓ Verified | 8.6 (281 reviews) ✓ Verified | 8.4 (643 reviews) ✓ Verified | 
| **Big Data Services** | 8.1 (1330 reviews) | 7.6 (251 reviews) ✓ Verified | 8.0 (516 reviews) ✓ Verified | 

#### Performance &amp; Scalability - Analytics Platforms

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | 7.5 (183 reviews) | 7.7 (58 reviews) | 7.1 (56 reviews) | 
| **Concurrent User Support** | 8.2 (109 reviews) | 8.0 (41 reviews) | 8.0 (36 reviews) | 

#### Advanced Analytics &amp; Modeling - Analytics Platforms

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | 8.2 (109 reviews) | 8.3 (40 reviews) | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | 8.0 (103 reviews) | 6.9 (35 reviews) | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 7.8 (108 reviews) | 7.6 (36 reviews) | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | 7.7 (105 reviews) | 7.6 (40 reviews) | 7.1 (34 reviews) | 
| **Natural Language Queries** | 7.7 (106 reviews) | 7.8 (38 reviews) | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 7.8 (104 reviews) | 8.0 (40 reviews) | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.7 (103 reviews) | 6.8 (34 reviews) | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.7 (104 reviews) | 7.3 (34 reviews) | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | 7.9 (109 reviews) | 7.6 (37 reviews) | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | 7.8 (103 reviews) | 7.7 (35 reviews) | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.3 (1010 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (966 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.3 (857 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (842 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 8.5/10 | 2068 |
| **Yellowfin BI** | 8.2/10 | 351 |
| **Looker** | 8.4/10 | 772 |

#### Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.7 (1805 reviews) ✓ Verified | 8.6 (314 reviews) ✓ Verified | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 8.3 (1604 reviews) ✓ Verified | 8.0 (270 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1849 reviews) ✓ Verified | 8.6 (288 reviews) ✓ Verified | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.6 (1373 reviews) | 8.1 (248 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1832 reviews) ✓ Verified | 8.7 (296 reviews) ✓ Verified | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.5 (1707 reviews) ✓ Verified | 8.2 (274 reviews) ✓ Verified | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.7 (1723 reviews) ✓ Verified | 8.6 (274 reviews) ✓ Verified | 8.6 (646 reviews) ✓ Verified | 
| **Data Discovery** | 8.5 (1664 reviews) ✓ Verified | 8.5 (277 reviews) ✓ Verified | 8.4 (615 reviews) ✓ Verified | 
| **Search** | 8.2 (1424 reviews) | 8.2 (268 reviews) ✓ Verified | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.2 (1532 reviews) ✓ Verified | 8.3 (277 reviews) ✓ Verified | 8.4 (592 reviews) ✓ Verified | 
| **Automodeling** | 7.9 (1327 reviews) ✓ Verified | 7.6 (240 reviews) ✓ Verified | 7.7 (501 reviews) ✓ Verified | 

#### Building Reports

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.3 (1010 reviews) ✓ Verified | 7.8 (200 reviews) ✓ Verified | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.2 (966 reviews) ✓ Verified | 7.9 (202 reviews) ✓ Verified | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.3 (857 reviews) ✓ Verified | 8.3 (208 reviews) ✓ Verified | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (842 reviews) ✓ Verified | 7.7 (192 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | N/A | N/A |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 9.2/10 | 33 |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Cartography

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Map Design** | 9.3 (26 reviews) | Not enough data | Not enough data | 
| **Vector Mapping ** | 9.2 (26 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 9.6 (29 reviews) | Not enough data | Not enough data | 
| **Overlaying** | 9.4 (27 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Predictive Analysis** | 9.1 (29 reviews) | Not enough data | Not enough data | 
| **Distance Analysis ** | 9.2 (27 reviews) | Not enough data | Not enough data | 
| **Spatial Analysis** | 9.3 (27 reviews) | Not enough data | Not enough data | 
| **Data Stream** | 9.0 (28 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Transformation** | 9.3 (28 reviews) | Not enough data | Not enough data | 
| **WYSIWYG Design** | 9.2 (26 reviews) | Not enough data | Not enough data | 
| **API Integrations** | 9.1 (26 reviews) | Not enough data | Not enough data | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 8.3/10 | 272 |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Data Source Access

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Breadth of Data Sources** | 8.7 (235 reviews) | Not enough data | Not enough data | 
| **Ease of Data Connectivity** | 8.8 (240 reviews) | Not enough data | Not enough data | 
| **API Connectivity** | 8.3 (230 reviews) | Not enough data | Not enough data | 

#### Data Interaction

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Profiling and Classification** | 8.2 (228 reviews) | Not enough data | Not enough data | 
| **Metadata Management** | 8.1 (231 reviews) | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (231 reviews) | Not enough data | Not enough data | 
| **Data Joining** | 8.5 (235 reviews) | Not enough data | Not enough data | 
| **Data Blending** | 8.3 (233 reviews) | Not enough data | Not enough data | 
| **Data Quality and Cleansing** | 8.4 (230 reviews) | Not enough data | Not enough data | 
| **Data Sharing** | 8.4 (229 reviews) | Not enough data | Not enough data | 
| **Data Governance** | 8.3 (228 reviews) | Not enough data | Not enough data | 

#### Data Exporting

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Breadth of Integrations** | 8.5 (223 reviews) | Not enough data | Not enough data | 
| **Ease of Integrations** | 8.4 (227 reviews) | Not enough data | Not enough data | 
| **Data Workflows** | 8.4 (225 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **AI Text Generation** | 7.4 (219 reviews) | Not enough data | Not enough data | 

### Insurance Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 9.1/10 | 67 |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Additional Functionality

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Cloud** | 8.9 (62 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 9.3 (63 reviews) | Not enough data | Not enough data | 

#### Basics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reporting** | 9.2 (62 reviews) | Not enough data | Not enough data | 

#### Content

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Automation** | 8.9 (59 reviews) | Not enough data | Not enough data | 

#### Data

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Visualization** | 9.3 (61 reviews) | Not enough data | Not enough data | 

#### Interoperability

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Pre-Built Connectors** | 8.9 (59 reviews) | Not enough data | Not enough data | 

#### Performance

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Reporting** | 9.2 (62 reviews) | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | N/A | N/A |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting &amp; Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | N/A | N/A |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Deployment &amp; Integration - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Multi-Environment &amp; Multi-Cloud Support** | Not enough data | Not enough data | Not enough data | 
| **Open API &amp; SDK Integration** | Not enough data | Not enough data | Not enough data | 

#### Data Connectivity &amp; Federation - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Cross-Source Query Federation** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Schema &amp; Metadata Adaptation** | Not enough data | Not enough data | Not enough data | 

#### Data Modeling &amp; Metrics - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Derived &amp; Calculated Metrics** | Not enough data | Not enough data | Not enough data | 
| **Time Intelligence Functions** | Not enough data | Not enough data | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Query Caching &amp; Acceleration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Query Optimization** | Not enough data | Not enough data | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **AI Governance &amp; Observability** | Not enough data | Not enough data | Not enough data | 
| **Metric Lineage for AI Training Data** | Not enough data | Not enough data | Not enough data | 
| **Version Control &amp; Change Impact Analysis** | Not enough data | Not enough data | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Natural Language Query Interface** | Not enough data | Not enough data | Not enough data | 
| **Semantic Layer for AI/ML Models** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Agentic Query Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Contextual Reasoning Layer** | Not enough data | Not enough data | Not enough data | 
| **Workflow Automation via Semantic Agents** | Not enough data | Not enough data | Not enough data | 

### Agentic Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | N/A | N/A |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Data Connectivity and Prep - Agentic Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 
| **Automated Data Preparation** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Insight Generation - Agentic Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Continuous Pattern Detection** | Not enough data | Not enough data | Not enough data | 
| **Multi‑Step Reasoning** | Not enough data | Not enough data | Not enough data | 
| **Predictive &amp; Prescriptive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Interaction and Workflow - Agentic Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Natural Language Query and Conversational Analytics** | Not enough data | Not enough data | Not enough data | 
| **Action Triggering &amp; Workflow Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Explainability &amp; Audit Trails** | Not enough data | Not enough data | Not enough data | 

#### AI Agent Management - Agentic Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Agent Configuration &amp; Goals** | Not enough data | Not enough data | Not enough data | 
| **Continuous Learning &amp; Feedback** | Not enough data | Not enough data | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | 8.6/10 | 294 |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Statistical Tool

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Scripting** | 8.4 (253 reviews) | Not enough data | Not enough data | 
| **Data Mining** | 8.4 (255 reviews) | Not enough data | Not enough data | 
| **Algorithms** | 8.4 (245 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Analysis** | 9.0 (276 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 8.9 (270 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Modeling** | 8.7 (260 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 9.4 (276 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 9.1 (269 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 8.7 (263 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **AI Text Generation** | 8.0 (177 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.0 (176 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Tableau** | N/A | N/A |
| **Yellowfin BI** | N/A | N/A |
| **Looker** | 8.2/10 | 311 |

#### Marketing Operations

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Tableau (6):** [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools), [Insurance Analytics Software](https://www.g2.com/categories/insurance-analytics), [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Agentic Analytics Software](https://www.g2.com/categories/agentic-analytics)


**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Tableau | Yellowfin BI | Looker | 
|---|---|---|---|
| **Small-Business** | 21.1% | 46.7% | 19.3% | 
| **Mid-Market** | 36.8% | 35.5% | 60.7% | 
| **Enterprise** | 42.1% | 17.8% | 20.0% | 

### By Industry

#### Tableau

- **Information Technology and Services:** 11.7%
- **Computer Software:** 7.5%
- **Financial Services:** 7.1%
- **Hospital &amp; Health Care:** 4.4%
- **Marketing and Advertising:** 4.3%
- **Higher Education:** 3.9%
- **Telecommunications:** 3.3%
- **Education Management:** 2.8%
- **Internet:** 2.7%
- **Insurance:** 2.6%
- **Other:** 49.7%

#### Yellowfin BI

- **Computer Software:** 25.8%
- **Information Technology and Services:** 18.2%
- **Consulting:** 4.4%
- **Hospital &amp; Health Care:** 4.4%
- **Oil &amp; Energy:** 2.9%
- **Financial Services:** 2.7%
- **Marketing and Advertising:** 2.0%
- **Education Management:** 2.0%
- **Human Resources:** 1.7%
- **Retail:** 1.7%
- **Other:** 34.2%

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food &amp; Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital &amp; Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Tableau

- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (600 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (393 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)

### Alternatives to Yellowfin BI

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1629 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

---
## Top Discussions

### Tableau

- Title: [have you used Tableau Cloud ? for which industry you used and how was your experience?](https://www.g2.com/discussions/have-you-used-tableau-cloud-for-which-industry-you-used-and-how-was-your-experience) — 2 comments, 2 upvotes
  > **Top comment:** "&lt;p&gt;Hello Tausif,&lt;/p&gt;&lt;p&gt;I haven&#39;t used it yet, but I&#39;m keen to explore about it and learn more about it.  I will probably do this when I have more..."
- Title: [How are business intelligence professionals using Tableau&#39;s latest visualization tools to interpret complex data sets?](https://www.g2.com/discussions/how-are-business-intelligence-professionals-using-tableau-s-latest-visualization-tools-to-interpret-complex-data-sets) — 2 comments
  > **Top comment:** "It helps in making very complex visualization in just few clicks. The learning curve is also very shallow. I use it to present client&#39;t complex data in..."
- Title: [Do I need Tableau Desktop if I have Tableau Server?](https://www.g2.com/discussions/tableau-do-i-need-tableau-desktop-if-i-have-tableau-server) — 2 comments
  > **Top comment:** "It serves your needs well you don&#39;t need to switch "
- Title: [What does Tableau Desktop do?](https://www.g2.com/discussions/what-does-tableau-desktop-do) — 2 comments
  > **Top comment:** "Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version..."
- Title: [There are lot of challenges like writing the complex logic and backup of jason file, is there any solution in pipeline?](https://www.g2.com/discussions/there-are-lot-of-challenges-like-writing-the-complex-logic-and-backup-of-jason-file-is-there-any-solution-in-pipeline-c33da826-5a3a-4e10-87f8-c8a4ef5b7954) — 2 comments, 1 upvote
  > **Top comment:** "Yes, in order to take backup JASON is the best option yet. Also there are still few challenges for writing the complex logic."

### Yellowfin BI

- Title: [Can Yellowfin be installed on Amazon Web Services or Microsoft Azure](https://www.g2.com/discussions/can-yellowfin-be-installed-on-amazon-web-services-or-microsoft-azure) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we have many customers that have installed Yellowfin on AWS and Azure"
- Title: [Is Yellowfin cloud based or &#39;on-premise&#39;?](https://www.g2.com/discussions/is-yellowfin-cloud-based-on-on-premise) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can deploy Yellowfin in the cloud, or on premise depending on what suits your requirements. "
- Title: [How is Yellowfin licensed?](https://www.g2.com/discussions/3707-what-applications-are-supported-out-of-the-box) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yellowfin is licensed on an annual subscription basis, paid in advance. Depending on the option you choose, licenses will be based on a named user, or server..."
- Title: [What is the best BI software?](https://www.g2.com/discussions/what-is-the-best-bi-software) — 1 comment
  > **Top comment:** "Microsoft Power BI"
- Title: [Can I try Yellowfin for free?](https://www.g2.com/discussions/what-is-the-licensing-model) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes you can! We have a 30-day trial license that you can host on your own hardware. We always want to make sure the fit is right for both of us so we always..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I&#39;m Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I&#39;m Izzy, the Looker Community manager. 

There&#39;s 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/tableau-vs-yellowfin-bi-vs-looker)

