Link copied to clipboard # SurveyMonkey vs Zappi Comparison - What are their main differences? Share [ Export ](/compare/surveymonkey/zappi/export.csv) SurveyMonkeyZappi[+ Add Product](#) Pricing **SurveyMonkey** Free Trial **Contact Us** · SurveyMonkey Enterprise **$139.00** 1 user Per Month · Premier **$39.00** 1 user Per Month · Advantage **Free** 1 user · Basic Show more **Zappi** Free Trial No pricing available **Pricing Insights** from reviews Perceived Cost **SurveyMonkey** $$$$$ **Zappi** $$$$$ Average Discount **SurveyMonkey** 7% **Zappi** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **SurveyMonkey** 6 months Based on 100 responses **Zappi** 6 months Based on 100 responses Return on Investment **SurveyMonkey** 6 months Based on 100 responses **Zappi** 6 months Based on 100 responses ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey") ![Zappi](https://images.g2crowd.com/uploads/product/hd_favicon/28b19830ca116ba01a9d842f47789639/zappi.svg "Zappi") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **SurveyMonkey** [ Ease of Use (376) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082395&qs=pros-and-cons#reviews)[ Ease of Creation (171) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082655&qs=pros-and-cons#reviews)[ Expensive (116) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1080695&qs=pros-and-cons#reviews)[ Limitations (91) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1081220&qs=pros-and-cons#reviews) **Zappi** [ Ease of Use (3) ](https://www.g2.com/products/zappi/reviews?filters%5Bsentiment_snippet%5D=2398622&qs=pros-and-cons#reviews)[ Intuitive (3) ](https://www.g2.com/products/zappi/reviews?filters%5Bsentiment_snippet%5D=2398609&qs=pros-and-cons#reviews)[ Export Issues (1) ](https://www.g2.com/products/zappi/reviews?filters%5Bsentiment_snippet%5D=2398615&qs=pros-and-cons#reviews)[ Formatting Issues (1) ](https://www.g2.com/products/zappi/reviews?filters%5Bsentiment_snippet%5D=2398614&qs=pros-and-cons#reviews) Integrations **SurveyMonkey** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1b942147d923804649a7e758050d7600/administrate.png "Product Avatar Image") Administrate ](https://www.g2.com/products/administrate/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_083e9816c543715e87591bf0e68c2734/airbyte.png "Product Avatar Image") Airbyte ](https://www.g2.com/products/airbyte/reviews)[ View all ](https://www.g2.com/products/surveymonkey/integrations) **Zappi** Not enough data Screenshots **SurveyMonkey** ![SurveyMonkey screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1468809/Create.png) **Zappi** ![Zappi screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1865664/AI_Quick_Report_-_Activate_It.png) **Ratings** from reviews Meets Requirements **SurveyMonkey** **9.0** /10 Based on 21,082 responses **Zappi** **8.5** /10 Based on 28 responses Ease of Use **SurveyMonkey** **9.2** /10 Based on 21,227 responses **Zappi** **8.9** /10 Based on 28 responses Ease of Setup **SurveyMonkey** **9.0** /10 Based on 8,575 responses **Zappi** **8.8** /10 Based on 18 responses Ease of Admin **SurveyMonkey** **8.9** /10 Based on 7,913 responses **Zappi** **9.3** /10 Based on 5 responses Quality of Support **SurveyMonkey** **8.5** /10 Based on 14,915 responses **Zappi** **8.7** /10 Based on 28 responses Has the product been a good partner in doing business? **SurveyMonkey** **8.8** /10 Based on 6,941 responses **Zappi** **9.3** /10 Based on 5 responses Product Direction (% positive) **SurveyMonkey** **7.7** /10 Based on 20,542 responses **Zappi** **8.6** /10 Based on 25 responses **Features** ratings from reviews Consumer Insights Platforms **8.7** /10 Based on 66 responses **9.5** /10 Based on 11 responses Feedback Analytics **8.0** /10 Based on 430 responses Not enough data Survey **8.6** /10 Based on 1,931 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Online Form Builder **8.7** /10 Based on 373 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 36.8% Mid-Market(51-1000 emp.) 34.2% Enterprise(\> 1000 emp.) 28.9% Small-Business(50 or fewer emp.) 36.8% Mid-Market(51-1000 emp.) 34.2% Enterprise(\> 1000 emp.) 28.9% Small-Business(50 or fewer emp.) 22.6% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 41.9% Small-Business(50 or fewer emp.) 22.6% Mid-Market(51-1000 emp.) 35.5% Enterprise(\> 1000 emp.) 41.9% **Reviewers' Industry** [![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey Education Management 8.4% Hospital & Health Care 5.9% Higher Education 5.8% Marketing and Advertising 5.0% Non-Profit Organization Management 4.9% Other 69.9% [![Zappi](https://images.g2crowd.com/uploads/product/hd_favicon/28b19830ca116ba01a9d842f47789639/zappi.svg "Zappi")](https://www.g2.com/products/zappi/reviews) Zappi Consumer Goods 25.0% Food & Beverages 14.3% Marketing and Advertising 10.7% Retail 7.1% Restaurants 7.1% Other 35.7% Alternatives **SurveyMonkey Alternatives** ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform") [ Jotform ](/products/jotform/reviews) ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") [ Qualtrics Market Research ](/products/qualtrics-market-research/reviews) ![Typeform](https://images.g2crowd.com/uploads/product/hd_favicon/842b61c38f4967b97c955896deb22411/typeform.svg "Typeform") [ Typeform ](/products/typeform/reviews) **Zappi Alternatives** ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") [ Qualtrics Market Research ](/products/qualtrics-market-research/reviews) ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy") [ Suzy ](/products/suzy/reviews) ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") [ UserTesting ](/products/usertesting/reviews) ![Alchemer Survey](https://images.g2crowd.com/uploads/product/hd_favicon/134a3c3564c0a8c7a00c43c78ea964d9/alchemer-survey.svg "Alchemer Survey") [ Alchemer Survey ](/products/alchemer-survey/reviews) ## SurveyMonkey vs Zappi FAQs Generated using AI Last updated: August 17, 2026 ### What is the difference between SurveyMonkey vs Zappi? SurveyMonkey and Zappi are both highly rated survey platforms, but SurveyMonkey stands out for its ease of use and broad reviewer base, while Zappi is noted for its user-friendly interface and rapid results delivery. | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | [Zappi](https://www.g2.com/products/zappi/reviews) | | --- | --- | | 4.4/5 (23,901 reviews) | 4.4/5 (28 reviews) | | — | — | | 9.0 | 8.8 | | 8.5 | 8.7 | | Ease of Use (345 all-time mentions) | User-Friendly Interface (recent reviews) | ### How do the pricing models of SurveyMonkey and Zappi compare? SurveyMonkey and Zappi are rated at parity for value, with reviewers expressing similar satisfaction on price and cost-related dimensions. - **SurveyMonkey:** In recent reviews, many cite SurveyMonkey as cost-effective and time-saving, but some mention that advanced features are locked behind higher-tier plans and the free plan is limited. - **Zappi:** Reviewers describe Zappi as offering good value, especially for rapid, standardized research, but note that creating new audiences incurs additional costs and some features can be pricey depending on complexity. ### What are the best alternatives to SurveyMonkey and Zappi? The top three alternatives to SurveyMonkey and Zappi are Qualtrics Market Research, SurveySparrow, and Jotform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5 (23,901 reviews) | — | Cost-effective for many, but advanced features can be expensive | Ease of Use (345 all-time mentions) | | [Zappi](https://www.g2.com/products/zappi/reviews) | 4.4/5 (28 reviews) | — | Good value for rapid, standardized research; some features can be pricey | User-Friendly Interface (recent reviews) | | [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) | 4.4/5 (3,018 reviews) | Enterprise | — | Advanced analytics and enterprise-grade features (recent reviews) | | [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) | 4.4/5 (2,067 reviews) | Small-Business | — | Conversational surveys and user-friendly design (recent reviews) | | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,430 reviews) | Small-Business | — | Highly customizable forms and ease of use (recent reviews) | ### Which Survey features should I prioritize when comparing SurveyMonkey and Zappi? Buyers comparing SurveyMonkey and Zappi should prioritize ease of use, survey customization, analytics and reporting, speed of results, and support quality. - **Ease of Use:** SurveyMonkey (9.2), Zappi (8.8); SurveyMonkey has 345 all-time mentions for ease of use, while Zappi is frequently described as user-friendly in recent reviews. - **Survey Customization:** SurveyMonkey (57 all-time mentions for customization), Zappi (recent reviews note customizable templates but some restrictions). - **Analytics and Reporting:** SurveyMonkey (58 all-time mentions for insights generation), Zappi (recent reviews highlight rapid, actionable insights but note some reporting limitations). - **Speed of Results:** Zappi is repeatedly praised for rapid turnaround (24-48 hours) in recent reviews; SurveyMonkey is noted for time-saving (51 all-time mentions). - **Support Quality:** SurveyMonkey (8.5), Zappi (8.7); both products receive positive support feedback in recent reviews. ### What are the pros and cons of SurveyMonkey vs Zappi? SurveyMonkey's headline strength is its ease of use and broad feature set, while Zappi excels in rapid, user-friendly research and actionable insights. - **SurveyMonkey strengths:** Ease of Use (345 all-time mentions), Ease of Creation (156), Intuitive (110), Templates (85), Features (80), Insights Generation (58), Customization (57), Integrations (54), Time-Saving (51). - **SurveyMonkey trade-offs:** Expensive (113 all-time mentions), Limitations (87), Limited Customization (60), some advanced features locked behind higher-tier plans, and occasional integration challenges. - **Zappi strengths:** Ease of Use (recent reviews), Intuitive (recent reviews), Customer Support (recent reviews), Time-saving (recent reviews), rapid results (24-48 hour turnaround), and actionable insights. - **Zappi trade-offs:** Export and formatting issues, some reporting limitations, restrictions on customization, and additional costs for new audiences or complex features. ### Is SurveyMonkey or Zappi better for small businesses? SurveyMonkey is the better fit for small businesses, supported by its strong reviewer sentiment and frequent mentions of ease of use and cost-effectiveness for smaller teams. - **SurveyMonkey:** Reviewers frequently highlight its user-friendly interface, quick setup, and value for small teams, though some note that advanced features can be expensive for small businesses. - **Zappi:** Reviewers describe Zappi as intuitive and easy to implement, but mention that costs can increase with audience complexity, making it less frequently cited as a small-business solution. ### Which Survey platform has better integrations? SurveyMonkey is favored for integrations, with more reviewer-cited mentions and broader integration support. - **SurveyMonkey:** Integrations are cited in 54 all-time reviews, with recent mentions of CRM, HR tools, and productivity integrations such as Google Sheets and Outlook. - **Zappi:** Recent reviews do not cite specific third-party integrations. ### How do SurveyMonkey and Zappi compare on customer support? SurveyMonkey and Zappi are rated at parity for Quality of Support, with scores of 8.5 and 8.7 respectively, which is below the materiality threshold for a clear winner. - **SurveyMonkey:** Reviewers mention responsive and dedicated support, though some note slower response times and technical limitations in certain integrations. - **Zappi:** Reviewers highlight helpful and available support, with several citing the Zappi team as a key strength for troubleshooting and guidance. ### Which is easier to implement, SurveyMonkey or Zappi? SurveyMonkey and Zappi are rated at parity for Ease of Setup, with scores of 9.0 and 8.8 respectively, which is below the materiality threshold for a clear winner. - **SurveyMonkey:** Reviewers consistently describe setup as quick and straightforward, with many citing easy onboarding and minimal technical barriers. - **Zappi:** Reviewers note that Zappi is easy to implement, with several describing it as "click and go" and highlighting rapid initial setup. ### Which product has better Surveys? SurveyMonkey is the stronger performer for Surveys, with higher reviewer-cited mention counts and a broader feature set. - **SurveyMonkey:** Surveys are cited in 345 all-time reviews for ease of use, 156 for ease of creation, and 85 for templates, with a 9.2 Ease of Use score and a dedicated Survey Builder feature. - **Zappi:** Surveys are described as user-friendly and rapid in recent reviews, with an 8.8 Ease of Use score and customizable templates, but fewer all-time mentions and no dedicated Survey Builder feature cited.