# SurveyMonkey vs Toluna Start Comparison - What are their main differences? At a Glance Star Rating **SurveyMonkey** [ 4.4/5(23,904) ](https://www.g2.com/products/surveymonkey/reviews#reviews) **Toluna Start** [ 4.2/5(32) ](https://www.g2.com/products/toluna-start/reviews#reviews) Market Segments **SurveyMonkey** Small-Business (36.7% of reviews) **Toluna Start** Mid-Market (46.7% of reviews) Pros & Cons **SurveyMonkey** [ Ease of Use (343) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082395&qs=pros-and-cons#reviews)[ Ease of Creation (155) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1082655&qs=pros-and-cons#reviews)[ Expensive (111) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1080695&qs=pros-and-cons#reviews)[ Limitations (87) ](https://www.g2.com/products/surveymonkey/reviews?filters%5Bsentiment_snippet%5D=1081220&qs=pros-and-cons#reviews) **Toluna Start** Not enough data Entry-Level Pricing **SurveyMonkey** **Contact Us** **Toluna Start** No pricing available Summary AI Generated Summary AI-generated. Powered by real user reviews. - **G2 reviewers report** that SurveyMonkey excels in user experience, with many praising its intuitive interface and features like the benchmark comparison tool, which helps users understand their survey results in context. This ease of use is a significant advantage for those looking to create and analyze surveys quickly. - **Users say** that Toluna Start offers flexibility and competitive pricing, making it a solid choice for those who need ad-hoc support and easy survey creation. Reviewers appreciate the ability to redeem points for rewards, which adds an engaging element to the survey process. - **According to verified reviews** , SurveyMonkey's implementation process is notably quick and straightforward, with users highlighting the effective onboarding wizard that simplifies getting started. This is particularly beneficial for small businesses that may lack extensive resources for training. - **Reviewers mention** that while Toluna Start provides a good range of question types and attractive formatting, it has a much smaller user base, which may limit the insights available compared to SurveyMonkey's extensive library of user-generated content and feedback. - **Users report** that SurveyMonkey's robust reporting and insights features significantly enhance the survey analysis process, allowing for deeper understanding and actionable insights. This capability is often cited as a key reason for its high satisfaction ratings among users. - **G2 reviewers highlight** that while both platforms have similar scores for quality of support, SurveyMonkey's larger market presence and user community provide a wealth of resources and shared experiences that can be invaluable for troubleshooting and best practices. Pricing Entry-Level Pricing **SurveyMonkey** SurveyMonkey SurveyMonkey Enterprise Contact Us SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo. - Unlimited responses - Custom CSS survey themes - Advanced privacy and security [Browse all 4 pricing plans](/products/surveymonkey/pricing) **Toluna Start** Toluna Start No pricing available Free Trial **SurveyMonkey** SurveyMonkey Free Trial is available **Toluna Start** Toluna Start No trial information available Ratings Meets Requirements 9.0 20,967 9.0 24 Ease of Use 9.2 21,106 9.0 24 Ease of Setup 9.0 8,454 9.2 6 Ease of Admin 8.9 7,834 9.2 6 Quality of Support 8.5 14,844 8.8 22 Has the product been a good partner in doing business? 8.8 6,870 9.2 6 Product Direction (% positive) 7.7 20,446 8.1 24 Features by Category Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 8.3 1,897 Not enough data Survey Management Survey Builder 9.1(won by default) 1603 Not enough data Customizable Questions 8.9(won by default) 1485 Not enough data Templates 8.6(won by default) 1371 Not enough data Survey Distribution 8.9(won by default) 1468 Not enough data Mobile Survey Not enough data Not enough data Site Intercept Survey Not enough data Not enough data Pulse Surveys Not enough data Not enough data Survey Customization Question Branching 8.4(won by default) 1183 Not enough data Branding 8.2(won by default) 1221 Not enough data Multimedia Support 8.1(won by default) 1061 Not enough data Multilingual Surveys 8.1(won by default) 904 Not enough data Survey Insights Reporting & Analytics 8.6(won by default) 1487 Not enough data BI Tools Integration 8.0(won by default) 942 Not enough data Data Exporting 8.5(won by default) 1291 Not enough data Permissions 8.4(won by default) 1136 Not enough data Collaboration Tools Not enough data Not enough data Presentation Tools Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Visual Analytics Not enough data Not enough data Agentic AI - Survey Adaptive Learning 7.6(won by default) 143 Not enough data Proactive Assistance 7.7(won by default) 155 Not enough data Decision Making 8.1(won by default) 153 Not enough data Dynamic Content Not enough data Not enough data Additional Functionality Single Sign On Not enough data Not enough data Phone Polling Not enough data Not enough data Online Polling Not enough data Not enough data Support Audio/Images/Video Not enough data Not enough data Engagement Tracking Not enough data Not enough data Question Library Not enough data Not enough data Data Visualization Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Generative AI Not enough data Not enough data Word Clouds Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Fields Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Interactive Content Not enough data Not enough data Q&A Management Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Activity Tracking Not enough data Not enough data Feedback Management Not enough data Not enough data API Not enough data Not enough data Data Cleansing Not enough data Not enough data Email Marketing Not enough data Not enough data Data Security Not enough data Not enough data Anonymous Feedback Not enough data Not enough data URL Customization Not enough data Not enough data Question Piping Not enough data Not enough data Offline Response Collection Not enough data Not enough data Activity Dashboard Not enough data Not enough data NPS Survey Structure Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Import/Export Not enough data Not enough data Response Validation Not enough data Not enough data Customer Segmentation Not enough data Not enough data Response Quotas Not enough data Not enough data Multi-Language Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Email Reminders Not enough data Not enough data Gamification Not enough data Not enough data Randomization Not enough data Not enough data Consumer Insights Platforms[Hide 67 FeaturesShow 67 Features](javascript:void(0);) 9.2 18 Not enough data Survey Design - Consumer Insights Platforms Multi-Use Methodologies Not enough data Not enough data Industry & Locale Adaptability Not enough data Not enough data Behavioral & Adaptive Logic Guidance Not enough data Not enough data Self-Serve Survey Builder 9.4(won by default) 8 Not enough data AI Smart Probes Not enough data Not enough data Question Branching Not enough data Not enough data Conditional Logic Not enough data Not enough data Audience Access - Consumer Insights Platforms Flexible Audience Options Not enough data Not enough data Customer Data Upload Not enough data Not enough data Consumer Panels Not enough data Not enough data Real-Time Data Not enough data Not enough data Data Collection - Consumer Insights Platforms Rapid Research 9.0(won by default) 7 Not enough data Quality Assurance Not enough data Not enough data Mobile / Mixed Mode Not enough data Not enough data Analytics - Consumer Insights Platforms AI-Powered Insights Not enough data Not enough data Qualitative Research Support Not enough data Not enough data Benchmarking & Norms Not enough data Not enough data Generative AI Not enough data Not enough data Collaboration - Consumer Insights Platforms Dashboards & Embedded Integrations Not enough data Not enough data Embeddable Reports Not enough data Not enough data Shared Workspaces Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Customizable Reports Not enough data Not enough data Additional Functionality Customizable Questions Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Tracking Not enough data Not enough data Search/Filter Not enough data Not enough data Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Face-to-Face Not enough data Not enough data Survey Sample Management Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Customer Segmentation Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Multi-Language Not enough data Not enough data Data Visualization Not enough data Not enough data Monitoring Not enough data Not enough data Drag & Drop Not enough data Not enough data Offline Access Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Fields Not enough data Not enough data Phone-Based Not enough data Not enough data Template Management Not enough data Not enough data Reminders Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Panel Management Not enough data Not enough data Question Library Not enough data Not enough data Paper-Based Not enough data Not enough data Benchmarking Not enough data Not enough data API Not enough data Not enough data Single Sign On Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multiple User Accounts Not enough data Not enough data Email Management Not enough data Not enough data Statistical Analysis Not enough data Not enough data Email Reminders Not enough data Not enough data AI Copilot Not enough data Not enough data Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 8.0 366 Not enough data Feedback Management Tagging 7.9(won by default) 162 Not enough data Segmentation 8.3(won by default) 164 Not enough data Custom Reports and Dashboards 8.3(won by default) 220 Not enough data Feedback Analysis Thematic Analysis 8.2(won by default) 157 Not enough data Sentiment Analysis 8.0(won by default) 154 Not enough data NPS/CSAT Scoring 7.9(won by default) 152 Not enough data Feedback Sources Online Reviews 8.2(won by default) 156 Not enough data Surveys 9.3(won by default) 303 Not enough data Social Media 7.8(won by default) 137 Not enough data Customer Service Channels 7.7(won by default) 135 Not enough data Generative AI AI Text Generation 7.4(won by default) 146 Not enough data AI Text Summarization 7.5(won by default) 89 Not enough data Online Form Builder[Hide 44 FeaturesShow 44 Features](javascript:void(0);) 8.4 316 Not enough data Customization Custom Fields 8.8(won by default) 232 Not enough data Conditional Logic 8.4(won by default) 218 Not enough data Multi-page Forms 8.8(won by default) 227 Not enough data Design 8.5(won by default) 265 Not enough data Forms Creation & Design Not enough data Not enough data Additional Functionality Embedded Forms 8.3(won by default) 171 Not enough data Offline Capability 7.8(won by default) 144 Not enough data Notifications 8.4(won by default) 209 Not enough data Payments 7.8(won by default) 144 Not enough data Mobile Forms 8.6(won by default) 207 Not enough data Customizable Forms Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data SSL Security Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Document Storage Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Autofill Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Convert to PDF Not enough data Not enough data Customizable Templates Not enough data Not enough data Media Library Not enough data Not enough data Generative AI Not enough data Not enough data Full Text Search Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Forms Management Not enough data Not enough data Electronic Signature Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Mobile Access Not enough data Not enough data Show 5 feature categories with incomplete data User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);) Not enough data Not enough data User Response Methods Survey Not enough data Not enough data Video Snippets Not enough data Not enough data Video Interview Not enough data Not enough data Photo Submission Not enough data Not enough data Text/Notes Not enough data Not enough data Commenting/Notes Not enough data Not enough data Participant Selection In-App Not enough data Not enough data In-Store Not enough data Not enough data On-Site Not enough data Not enough data Recruitment Pool Not enough data Not enough data Single Sign On Not enough data Not enough data Insights Analytics Not enough data Not enough data Collaboration Not enough data Not enough data Sorting Not enough data Not enough data Visual Analytics Not enough data Not enough data Generative AI AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Additional Functionality User Journeys Not enough data Not enough data Usability Testing Not enough data Not enough data Engagement Tracking Not enough data Not enough data For Mobile Not enough data Not enough data A/B Testing Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Unmoderated Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Behavior Tracking Not enough data Not enough data Software Testing Management Not enough data Not enough data Performance Metrics Not enough data Not enough data Customizable Questions Not enough data Not enough data Heatmaps Not enough data Not enough data Prototype Creation Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customer Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data Trend Analysis Not enough data Not enough data User Research Analysis Not enough data Not enough data Monitoring Not enough data Not enough data Third-Party Integrations Not enough data Not enough data For Websites Not enough data Not enough data Issue Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Customizable Branding Not enough data Not enough data User Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Design Management Not enough data Not enough data Multi-Language Not enough data Not enough data Real-Time Data Not enough data Not enough data Project Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Moderated Usability Testing Not enough data Not enough data Quantitative Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Tagging Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Video recording/Transcriptions Not enough data Not enough data Customizable Categories Not enough data Not enough data Annotations Not enough data Not enough data Performance Testing Not enough data Not enough data Benchmarking Not enough data Not enough data Question Library Not enough data Not enough data Customizable Reports Not enough data Not enough data Projections Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Assessment Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Video Support Not enough data Not enough data Demographic Data Not enough data Not enough data Customer Experience Management Not enough data Not enough data Workflow Management Not enough data Not enough data Geotargeting Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Email Reminders Not enough data Not enough data Audience Targeting Not enough data Not enough data Statistical Analysis[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Administration Quality Control Not enough data Not enough data Data Sampling Not enough data Not enough data Collaboration Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Real-Time Data Not enough data Not enough data Statistical Process Control Not enough data Not enough data Capabilities Data Visualization Not enough data Not enough data Survival Analysis Not enough data Not enough data Risk Data Attributes Not enough data Not enough data Cost Analysis Not enough data Not enough data Multivariate Analysis Not enough data Not enough data What-if Analysis Not enough data Not enough data Statistical Analysis Not enough data Not enough data Bayesian Analysis Not enough data Not enough data Trend Analysis Not enough data Not enough data Regression Analysis Not enough data Not enough data Methodology ANOVA Support Not enough data Not enough data Regression Not enough data Not enough data Time Series Analysis Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data AI Text Summarization Not enough data Not enough data Generative AI Not enough data Not enough data Additional Functionality Compliance Tracking Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Statistical Simulation Not enough data Not enough data Forecasting Not enough data Not enough data Neural Network Modeling Not enough data Not enough data Visual Analytics Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Reports Not enough data Not enough data Drag & Drop Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Transformation Not enough data Not enough data Activity Dashboard Not enough data Not enough data Data Extraction Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Predictive Analytics Not enough data Not enough data API Not enough data Not enough data AI Copilot Not enough data Not enough data Association Discovery Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Customization Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Data Clustering Not enough data Not enough data Data Import/Export Not enough data Not enough data SSL Security Not enough data Not enough data File Storage Not enough data Not enough data Decision Tree Not enough data Not enough data Multiple Scoring Models Not enough data Not enough data Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);) Not enough data Not enough data Data collection Natural Language Processing (NLP) Not enough data Not enough data Data Sources Not enough data Not enough data Custom Research Sources Not enough data Not enough data Lead Enrichment Not enough data Not enough data Advanced Data Collection Not enough data Not enough data Segment Trending Web Not enough data Not enough data Social Not enough data Not enough data Benchmarks Not enough data Not enough data Finance Not enough data Not enough data Analysis Custom Dashboards Not enough data Not enough data Reports Not enough data Not enough data Integrations Not enough data Not enough data Platform Search Not enough data Not enough data User, Role, And Access Management Not enough data Not enough data Mobile User Support Not enough data Not enough data Alerts Not enough data Not enough data Collaboration Not enough data Not enough data Compliance Not enough data Not enough data Agentic AI - Market Intelligence Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Brand Signals Comparison Not enough data Not enough data AI Not enough data Not enough data Brand Health Not enough data Not enough data Brand Analytics Trend Analysis Not enough data Not enough data Tracking Not enough data Not enough data Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data To-Do List Not enough data Not enough data @mentions Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Prioritization Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Screen Sharing Not enough data Not enough data Content Management Not enough data Not enough data Brainstorming Not enough data Not enough data AI Copilot Not enough data Not enough data File Transfer Not enough data Not enough data Calendar Management Not enough data Not enough data Status Tracking Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Version Control Not enough data Not enough data Task Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Real Time Editing Not enough data Not enough data Communication Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Tagging Not enough data Not enough data Generative AI Not enough data Not enough data Assignment Management Not enough data Not enough data Task Scheduling Not enough data Not enough data Project Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Workflow Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data File Sharing Not enough data Not enough data Document Storage Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Discussions/Forums Not enough data Not enough data Commenting/Notes Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Contact Management Not enough data Not enough data Video Conferencing Not enough data Not enough data Progress Tracking Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Reviews Reviewers' Company Size [![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey Small-Business(50 or fewer emp.) 36.7% Mid-Market(51-1000 emp.) 34.2% Enterprise(\> 1000 emp.) 29.1% [![Toluna Start](https://images.g2crowd.com/uploads/product/hd_favicon/b85294653bfa40d7935ad5ac7bf46586/toluna-start.svg "Toluna Start")](https://www.g2.com/products/toluna-start/reviews) Toluna Start Small-Business(50 or fewer emp.) 43.3% Mid-Market(51-1000 emp.) 46.7% Enterprise(\> 1000 emp.) 10.0% Small-Business (50 or fewer emp.) 36.7% 43.3% Mid-Market (51-1000 emp.) 34.2% 46.7% Enterprise (\> 1000 emp.) 29.1% 10.0% Reviewers' Industry [![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey Education Management 8.4% Hospital & Health Care 5.9% Higher Education 5.8% Marketing and Advertising 5.1% Non-Profit Organization Management 4.9% Other 69.9% [![Toluna Start](https://images.g2crowd.com/uploads/product/hd_favicon/b85294653bfa40d7935ad5ac7bf46586/toluna-start.svg "Toluna Start")](https://www.g2.com/products/toluna-start/reviews) Toluna Start Marketing and Advertising 10.0% Market Research 10.0% Computer Software 10.0% Hospital & Health Care 10.0% Education Management 6.7% Other 53.3% Alternatives **SurveyMonkey Alternatives** ![SurveySparrow](https://images.g2crowd.com/uploads/product/hd_favicon/34e4440db5272a243ee825c7797defa3/surveysparrow.svg "SurveySparrow") [ SurveySparrow ](/products/surveysparrow/reviews) 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