# SurveyMonkey vs Toluna Start Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SurveyMonkey excels in user-friendliness, with many users highlighting its intuitive drag-and-drop interface and strong templates that allow for quick survey creation. One user mentioned, "I find SurveyMonkey easy to use," which reflects a common sentiment among its users.
- **Users say** that Toluna Start offers flexibility and competitive pricing, making it a good choice for those looking for ad-hoc support. Reviewers appreciate the ability to redeem points for rewards, which adds an engaging element to the survey process.
- **According to verified reviews** , SurveyMonkey has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience. The platform's ability to provide a screenshot after survey completion was noted as particularly beneficial, enhancing the user experience.
- **Reviewers mention** that while Toluna Start provides a range of question types and attractive formatting, it struggles with the volume of recent user feedback, having received only a handful of reviews compared to SurveyMonkey's substantial 16,301 reviews. This disparity may affect potential users' confidence in the platform.
- **G2 reviewers highlight** that SurveyMonkey's ease of setup is a strong point, with users appreciating the straightforward onboarding process. One user noted, "The initial setup was easy," which is crucial for teams looking to implement a survey tool quickly.
- **Users indicate** that while both platforms have similar scores for quality of support, SurveyMonkey's larger user base and more extensive resources may provide a more robust support experience overall. This is particularly important for users who may need assistance during their survey projects.



| | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 23,554 | 32 | 
| **Largest Market Segment** | Small-Business (36.5% of reviews) | Mid-Market (46.7% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### SurveyMonkey

Pros:
- Ease of Use (375 reviews)
- Ease of Creation (170 reviews)

Cons:
- Expensive (116 reviews)
- Limitations (91 reviews)

### Toluna Start

**Not enough data**

---
## Ratings Comparison
| Rating | SurveyMonkey | Toluna Start | 
|---|---|---|
  | **Meets Requirements** | 9.0 (20683 reviews) | 9.0 (24 reviews) | 
  | **Ease of Use** | 9.2 (20801 reviews) | 9.0 (24 reviews) | 
  | **Ease of Setup** | 9.0 (8136 reviews) | 9.2 (6 reviews) | 
  | **Ease of Admin** | 8.9 (7621 reviews) | 9.2 (6 reviews) | 
  | **Quality of Support** | 8.6 (14676 reviews) | 8.8 (22 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6671 reviews) | 9.2 (6 reviews) | 
  | **Product Direction (% positive)** | 7.7 (20223 reviews) | 8.1 (24 reviews) | 

---
## Pricing

### SurveyMonkey

#### Entry-Level Pricing

Plan: SurveyMonkey Enterprise

Price: Contact Us

Description: SurveyMonkey Enterprise is our most feature-rich and secure plan, loved by users and built for business. Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Key Features:
- Unlimited responses
- Custom CSS survey themes
- Advanced privacy and security

[Browse all 4 editions](https://www.g2.com/products/surveymonkey/pricing)

#### Free Trial

Yes

### Toluna Start

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### User Response Methods

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Survey** | Not enough data | Not enough data | 
| **Video Snippets** | Not enough data | Not enough data | 
| **Video Interview** | Not enough data | Not enough data | 
| **Photo Submission** | Not enough data | Not enough data | 
| **Text/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **In-App** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **On-Site** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Insights

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Sorting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Administration

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Quality Control** | Not enough data | Not enough data | 
| **Data Sampling** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 

#### Capabilities

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Survival Analysis** | Not enough data | Not enough data | 
| **Risk Data Attributes** | Not enough data | Not enough data | 
| **Cost Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **ANOVA Support** | Not enough data | Not enough data | 
| **Regression** | Not enough data | Not enough data | 
| **Time Series Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Data collection

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Data Sources** | Not enough data | Not enough data | 
| **Custom Research Sources** | Not enough data | Not enough data | 
| **Lead Enrichment** | Not enough data | Not enough data | 
| **Advanced Data Collection** | Not enough data | Not enough data | 

#### Segment Trending

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Social** | Not enough data | Not enough data | 
| **Benchmarks** | Not enough data | Not enough data | 
| **Finance ** | Not enough data | Not enough data | 

#### Analysis

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Search** | Not enough data | Not enough data | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | 7.9/10 | 195 |
| **Toluna Start** | N/A | N/A |

#### Feedback Management

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Tagging** | 7.8 (150 reviews) | Not enough data | 
| **Segmentation** | 8.1 (147 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.1 (158 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Thematic Analysis** | 8.1 (144 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.9 (144 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 7.6 (138 reviews) | Not enough data | 

#### Feedback Sources

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Online Reviews** | 8.1 (147 reviews) | Not enough data | 
| **Surveys** | 9.1 (171 reviews) | Not enough data | 
| **Social Media** | 7.8 (138 reviews) | Not enough data | 
| **Customer Service Channels** | 7.7 (136 reviews) | Not enough data | 

#### Generative AI

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **AI Text Generation** | 7.4 (131 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (81 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | 8.3/10 | 1715 |
| **Toluna Start** | N/A | N/A |

#### Survey Management

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Survey Builder** | 9.0 (1511 reviews) | Not enough data | 
| **Question Types** | 8.9 (1447 reviews) | Not enough data | 
| **Templates** | 8.6 (1362 reviews) | Not enough data | 
| **Survey Distribution** | 8.9 (1423 reviews) | Not enough data | 

#### Survey Customization

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Branching/Skip Logic** | 8.4 (1173 reviews) | Not enough data | 
| **Branding** | 8.2 (1208 reviews) | Not enough data | 
| **Multimedia Support** | 8.1 (1073 reviews) | Not enough data | 
| **Multilingual Surveys** | 8.1 (907 reviews) | Not enough data | 

#### Survey Insights

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Reporting & Analytics** | 8.6 (1418 reviews) | Not enough data | 
| **BI Tools Integration** | 8.0 (946 reviews) | Not enough data | 
| **Data Exporting** | 8.5 (1267 reviews) | Not enough data | 
| **Permissions** | 8.4 (1138 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Adaptive Learning** | 7.6 (147 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (152 reviews) | Not enough data | 
| **Decision Making** | 8.0 (153 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | 8.3/10 | 247 |
| **Toluna Start** | N/A | N/A |

#### Customization

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Custom Fields** | 8.6 (209 reviews) | Not enough data | 
| **Conditional Logic** | 8.3 (194 reviews) | Not enough data | 
| **Multi-page Forms** | 8.7 (214 reviews) | Not enough data | 
| **Design** | 8.6 (228 reviews) | Not enough data | 

#### Additional Functionality

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Embedded Forms** | 8.3 (173 reviews) | Not enough data | 
| **Offline Capability** | 7.6 (151 reviews) | Not enough data | 
| **Notifications** | 8.3 (198 reviews) | Not enough data | 
| **Payments** | 7.8 (150 reviews) | Not enough data | 
| **Mobile Forms** | 8.5 (206 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Brand Signals

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Comparison** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Brand Health** | Not enough data | Not enough data | 

#### Brand Analytics

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Trend Analysis** | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **SurveyMonkey** | N/A | N/A |
| **Toluna Start** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to SurveyMonkey (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to Toluna Start (5):** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [User Research Tools](https://www.g2.com/categories/user-research), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | SurveyMonkey | Toluna Start | 
|---|---|---|
| **Small-Business** | 36.5% | 43.3% | 
| **Mid-Market** | 34.1% | 46.7% | 
| **Enterprise** | 29.4% | 10.0% | 

### By Industry

#### SurveyMonkey

- **Education Management:** 8.5%
- **Hospital & Health Care:** 5.9%
- **Higher Education:** 5.8%
- **Marketing and Advertising:** 5.1%
- **Information Technology and Services:** 4.9%
- **Non-Profit Organization Management:** 4.8%
- **Computer Software:** 3.7%
- **Financial Services:** 3.2%
- **Retail:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Other:** 53.4%

#### Toluna Start

- **Marketing and Advertising:** 10.0%
- **Market Research:** 10.0%
- **Computer Software:** 10.0%
- **Hospital & Health Care:** 10.0%
- **Education Management:** 6.7%
- **Higher Education:** 6.7%
- **E-Learning:** 6.7%
- **Apparel & Fashion:** 3.3%
- **Broadcast Media:** 3.3%
- **Civil Engineering:** 3.3%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to SurveyMonkey

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5248 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (560 reviews)
- [Survicate](https://www.g2.com/products/survicate/reviews) — 4.6/5 stars (209 reviews)

### Alternatives to Toluna Start

- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1143 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1038 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (560 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5523 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)

---
## Top Discussions

### SurveyMonkey

- Title: [How it can be integrated with other applications such as Micrsoft Teams?](https://www.g2.com/discussions/how-it-can-be-integrated-with-other-applications-such-as-micrsoft-teams) — 9 comments, 2 upvotes
  > **Top comment:** "Hello Ravish, 

We recently tried to find a tool as such also for reporting. My recommendation would be to upgrade your service pack for more analytic..."
- Title: [Can I create visualizations in SurveyMonkey based on the answers I collect?](https://www.g2.com/discussions/can-i-create-visualizations-in-surveymonkey-based-on-the-answers-i-collect) — 8 comments, 1 upvote
  > **Top comment:** "Yes. There are different visual graph options that make viewing and presenting results extremely easy."
- Title: [What is SurveyMonkey used for?](https://www.g2.com/discussions/what-is-surveymonkey-used-for) — 6 comments
  > **Top comment:** "I would use it to gather feedback or insights on our products and how to best meet our customers needs."
- Title: [Can Survey Monkey identify respondents?Can Survey-monkey track IP addresses?What are custom variable](https://www.g2.com/discussions/can-survey-monkey-identify-respondents-can-survey-monkey-track-ip-addresses-what-are-custom-variable) — 5 comments, 2 upvotes
  > **Top comment:** "You can identify respondents if you select the option for your survey responses to not be anonymous.  This option is in the 'Collect Responses' section. "
- Title: [What is SurveyMonkey Market Research Solutions used for?](https://www.g2.com/discussions/what-is-surveymonkey-market-research-solutions-used-for) — 3 comments, 2 upvotes
  > **Top comment:** "Complete solutions for comprehending your target market, making decisions about new product innovations, and doing innovative branding and messaging analysis..."

### Toluna Start

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/surveymonkey-vs-toluna-start)