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Compare Surfer and Web CEO 
At a Glance
Market Segments
Small-Business (93.5% of reviews)
Small-Business (88.5% of reviews)
Entry-Level Pricing
Starting at $79.00
$299.00 Per Month
Surfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansWeb CEO
Star Rating
(166)4.7 out of 5
Market Segments
Small-Business (88.5% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 Per Month
Browse all 4 pricing plansSurfer vs Web CEO
When assessing the two solutions, reviewers found Surfer easier to use, set up, and administer. Reviewers also preferred doing business with Surfer overall.
- Reviewers felt that Surfer meets the needs of their business better than Web CEO.
- When comparing quality of ongoing product support, Surfer and Web CEO provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Surfer over Web CEO.
Pricing
Entry-Level Pricing
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Web CEO
Corporate
$299.00
Per Month
A Marketing Platform for in-house SEO teams
- 30 active projects
- 2400 keywords in Rank Tracker
- 5 SERP scan depth
Free Trial
Surfer
No trial information availableWeb CEO
Free Trial is available
Ratings
Meets Requirements
9.3
313
9.0
148
Ease of Use
9.3
319
8.6
149
Ease of Setup
9.4
149
8.9
118
Ease of Admin
9.4
123
8.9
107
Quality of Support
9.4
276
9.4
135
Has the product been a good partner in doing business?
9.6
118
9.3
101
Product Direction (% positive)
9.3
274
8.9
148
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.3
41
Not enough data
8.5
34
Not enough data
8.7
40
Not enough data
8.2
31
Not enough data
8.3
34
Not enough data
9.0
39
Platform Basics
Not enough data
9.0
40
Not enough data
9.0
42
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
8.2
35
Not enough data
7.9
34
Not enough data
7.9
33
Platform Content
Not enough data
7.5
27
Platform Reporting
Not enough data
8.8
39
Not enough data
8.6
38
SEO Auditing & Monitoring
7.6
164
8.9
81
9.2
195
9.3
77
8.0
162
9.2
74
8.1
166
9.2
76
Agentic AI - SEO Tools
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
8.0
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
7.0
5
SEO Content & Rankings
7.0
173
8.3
115
8.5
234
8.9
128
8.8
40
9.1
127
8.1
178
8.6
79
9.2
207
8.4
67
SEO Reporting
8.9
225
8.8
128
8.6
203
8.8
82
7.9
161
8.7
83
7.5
121
9.0
71
Generative AI
8.1
56
7.2
34
7.6
55
7.4
33
Tools
Not enough data
7.6
34
Not enough data
8.0
40
Not enough data
7.4
34
Metrics
Not enough data
8.2
42
Not enough data
8.6
38
Not enough data
8.6
38
Not enough data
8.1
35
Not enough data
8.2
36
Not enough data
9.2
42
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Surfer and Web CEO are categorized as SEO Tools
Unique Categories
Surfer has no unique categories
Reviews
Reviewers' Company Size
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Web CEO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Marketing and Advertising
31.4%
Internet
11.9%
Information Technology and Services
8.8%
Health, Wellness and Fitness
4.4%
Leisure, Travel & Tourism
2.5%
Other
40.9%
Discussions
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
Some of my backlinks are considered toxic. What should I do?
2 Comments
CM
Some toxic backlinks are not terrible or urgent. Check each one to see where it is from. When possible remove these toxic links if they're not necessary....Read more
Do you provide any SEO recommendations?
2 Comments
CM
With your subscription hire a professional to assist you with the advanced plans on digging into the deep technical side of things. Understanding the...Read more
How do I view a ranking report for a certain date from the past?
2 Comments
Official Response from Web CEO
In your Rank Tracking report find the "Last scan (date)" button in the top left corner of the report menu and click it to open the calendar. Navigate to...Read more
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