Compare Surefire Local and Yext 
At a Glance
Market Segments
Small-Business (91.2% of reviews)
Enterprise (40.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Surefire Local
Star Rating
(57)4.6 out of 5
Market Segments
Small-Business (91.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Surefire LocalYext
Star Rating
(1,008)4.4 out of 5
Market Segments
Enterprise (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about YextSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Yext excels in managing multiple online platforms seamlessly, with users appreciating the ability to pull all business listing profiles into one place. This feature is particularly beneficial for businesses with multiple locations, allowing for efficient management and organization.
- Users say that Surefire Local stands out for its personalized customer support, with many highlighting the human factor in their interactions. Reviewers have praised their account managers for being attentive and helpful, especially during challenging times, which fosters a strong partnership.
- According to verified reviews, Yext has a higher overall satisfaction score, indicating that users generally find it more effective for local SEO and listing management. The platform's features, such as preplanning and scheduling posts, are frequently mentioned as valuable tools for maintaining an active online presence.
- Reviewers mention that while Surefire Local has a strong focus on small businesses, it may not offer the same level of scalability as Yext for larger enterprises. Users have expressed concerns about the effectiveness of their campaigns, particularly when expectations were not met after significant investment.
- Users highlight that Yext's ease of use is a significant advantage, with many finding the onboarding process intuitive and straightforward. This is contrasted by some feedback on Surefire Local, where users have noted challenges in navigating the platform, despite its robust support.
- G2 reviewers indicate that while both platforms provide valuable features, Yext's comprehensive analytics and reporting capabilities are often seen as superior. Users appreciate the detailed insights that help them track performance and optimize their strategies, which is crucial for informed decision-making.
Pricing
Entry-Level Pricing
Surefire Local
No pricing availableYext
No pricing availableFree Trial
Surefire Local
No trial information availableYext
Free Trial is available
Ratings
Meets Requirements
9.1
42
8.8
783
Ease of Use
9.1
43
8.5
801
Ease of Setup
9.2
31
8.4
586
Ease of Admin
9.6
31
8.5
404
Quality of Support
9.1
42
8.5
740
Has the product been a good partner in doing business?
9.6
31
8.7
405
Product Direction (% positive)
9.1
38
8.4
762
Features by Category
Email Marketing
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
Online Marketing
5.0
6
Not enough data
5.0
6
Not enough data
4.7
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
Lead Management
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
5.3
6
Not enough data
6.3
5
Not enough data
7.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Campaign Management
6.3
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
Social
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Reporting & Analytics
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Platform
6.3
5
Not enough data
5.7
5
Not enough data
6.3
5
Not enough data
Feature Not Available
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
5.0
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
Content
Not enough data
8.1
114
Not enough data
7.7
113
Not enough data
7.7
107
Not enough data
7.5
104
Not enough data
7.9
106
Not enough data
7.8
111
Not enough data
8.0
114
Not enough data
8.0
115
Not enough data
7.9
107
Design
Not enough data
7.5
106
Not enough data
7.5
104
Not enough data
7.9
105
Not enough data
7.6
110
Platform
Not enough data
7.8
112
Not enough data
8.1
116
Not enough data
7.9
113
Not enough data
8.4
120
Not enough data
8.3
117
Not enough data
7.7
102
Not enough data
8.0
122
Not enough data
8.0
109
Agentic AI - Web Content Management
Not enough data
5.2
17
Not enough data
6.1
17
Monitoring
Not enough data
7.3
24
Not enough data
8.0
27
Not enough data
7.8
27
Administration
Not enough data
7.7
29
Not enough data
7.8
27
Not enough data
8.3
26
Not enough data
7.5
27
Standards
Not enough data
7.8
30
Not enough data
7.1
26
Not enough data
7.1
21
Not enough data
7.2
23
Agentic AI - Digital Governance
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.9
7
Content Management
Not enough data
8.5
27
Not enough data
8.1
25
Not enough data
8.5
26
Content Discovery
Not enough data
8.7
28
Not enough data
8.0
24
Not enough data
8.0
23
Not enough data
8.0
23
Not enough data
8.2
25
Not enough data
7.8
23
Generative AI
Not enough data
7.1
16
Not enough data
7.2
16
Administration
Not enough data
7.8
50
Not enough data
7.6
47
Not enough data
7.5
50
Knowledge Management
Not enough data
8.6
49
Not enough data
8.0
41
Not enough data
8.1
49
Compliance
Not enough data
8.0
46
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.7
43
Customer Support
Not enough data
8.0
39
Not enough data
7.9
38
Not enough data
7.2
31
Data Security
Not enough data
7.6
38
Not enough data
7.9
39
Not enough data
8.2
43
Not enough data
7.7
37
Administration
Not enough data
7.5
40
Not enough data
8.4
47
Not enough data
8.6
45
Generative AI
Not enough data
7.1
25
Business Tools
Not enough data
8.6
93
Not enough data
8.1
64
Not enough data
7.8
62
Not enough data
8.1
81
Not enough data
7.8
66
Customer Tools
Not enough data
9.0
104
Not enough data
8.6
87
Not enough data
8.3
75
Not enough data
8.1
84
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.7
10
Not enough data
6.5
11
Not enough data
7.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Segmentation
Not enough data
5.3
12
Not enough data
5.6
12
Targeting
Not enough data
5.6
12
Not enough data
5.7
12
Triggered Content
Not enough data
5.8
12
Not enough data
5.6
12
Not enough data
5.6
12
Personalized Content
Not enough data
5.3
12
Not enough data
5.4
12
Not enough data
5.4
12
Agentic AI - Personalization Engines
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
4.7
6
Not enough data
5.0
6
Listing Management
9.0
20
8.8
224
|
Verified
9.0
19
8.6
203
|
Verified
9.2
16
8.3
230
|
Verified
9.0
18
8.6
226
|
Verified
Performance
9.4
19
8.5
233
|
Verified
9.2
22
8.3
234
|
Verified
Knowledge Pages
Not enough data
8.1
82
Not enough data
8.0
74
Not enough data
7.7
70
Not enough data
7.4
64
Not enough data
8.2
77
Not enough data
8.1
74
Knowledge Dissemination
Not enough data
8.2
81
Not enough data
8.4
79
Not enough data
8.4
84
Not enough data
8.3
80
Not enough data
7.9
77
Not enough data
7.8
60
Not enough data
8.2
74
Not enough data
8.1
72
Not enough data
8.2
76
Agentic AI - Knowledge Base
Not enough data
7.0
19
Not enough data
6.9
18
Not enough data
6.9
18
Local Search Optimization
8.6
25
8.0
128
8.8
26
8.8
145
|
Verified
9.2
26
8.7
153
|
Verified
8.9
26
8.6
133
|
Verified
8.5
25
7.2
108
|
Verified
9.1
26
8.2
149
|
Verified
SEO Auditing & Monitoring
Not enough data
6.3
17
Not enough data
6.5
18
Not enough data
6.4
16
Not enough data
5.7
15
Agentic AI - SEO Tools
Not enough data
6.1
12
Not enough data
6.4
12
Not enough data
6.0
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
5.4
12
Not enough data
6.0
12
SEO Content & Rankings
Not enough data
5.7
29
Not enough data
6.1
31
Not enough data
5.8
29
Not enough data
6.6
16
Not enough data
6.5
14
SEO Reporting
Not enough data
5.6
29
Not enough data
6.1
15
Not enough data
6.0
14
Not enough data
6.3
14
Generative AI
Not enough data
6.3
13
Not enough data
5.8
12
Content & Collaboration
Not enough data
8.0(won by default)
97
Not enough data
8.1(won by default)
93
Not enough data
7.8(won by default)
89
Not enough data
7.8(won by default)
92
Not enough data
8.1(won by default)
99
Not enough data
8.0(won by default)
90
Social Management
Not enough data
7.9(won by default)
144
Not enough data
8.4(won by default)
149
Not enough data
8.0(won by default)
142
Not enough data
8.1(won by default)
145
Not enough data
7.4(won by default)
129
Not enough data
7.7(won by default)
99
Not enough data
7.8(won by default)
101
Agentic AI - Social Media Management
Not enough data
6.9(won by default)
22
Not enough data
7.3(won by default)
22
Not enough data
7.1(won by default)
22
Not enough data
7.2(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.1(won by default)
21
Not enough data
7.3(won by default)
21
Compatibility
Not enough data
8.1
18
Not enough data
8.0
17
Not enough data
7.6
15
Agentic AI - Enterprise Search Software
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Search Queries
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
8.2
16
Not enough data
7.4
13
Not enough data
8.4
17
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.5
17
Not enough data
7.9
19
Not enough data
7.4
17
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
Not enough data
7.7
29
Not enough data
7.5
29
Not enough data
7.8
31
Not enough data
7.5
25
Product Discovery
Not enough data
7.7
30
Not enough data
7.6
28
Not enough data
7.9
28
Not enough data
7.2
23
Not enough data
8.0
29
Integration
Not enough data
7.9
26
Not enough data
7.2
24
Not enough data
7.3
22
Page Customization
Not enough data
7.0
40
Not enough data
7.1
37
Not enough data
7.2
38
Not enough data
7.4
36
Page Optimization
Not enough data
6.4
31
Not enough data
7.3
38
Not enough data
7.5
40
Not enough data
7.6
42
Integrations
Not enough data
6.9
32
Not enough data
7.2
30
Not enough data
7.7
35
Generative AI
Not enough data
Feature Not Available
Agentic AI - Landing Page Builders
Not enough data
4.8
10
Data collection
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
4.5
7
Not enough data
4.8
7
Segment Trending
Not enough data
4.5
7
Not enough data
4.8
7
Not enough data
4.5
7
Not enough data
4.8
7
Analysis
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.2
7
Platform
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
5.5
7
Not enough data
6.2
7
Not enough data
6.2
7
Not enough data
6.7
7
Agentic AI - Market Intelligence
Not enough data
5.5
7
Not enough data
5.7
7
Policy Management - Digital Communications Governance
Not enough data
8.0
14
Not enough data
7.7
14
Surveillance - Digital Communications Governance
Not enough data
8.1
14
Not enough data
8.0
14
Analytics and Reporting - Digital Communications Governance
Not enough data
8.0
14
Not enough data
8.1
13
Compliance Management - Digital Communications Governance
Not enough data
8.2
14
Not enough data
8.2
14
AI Visibility & Tracking
Not enough data
6.2
7
Not enough data
6.7
8
Sentiment & Brand Analysis
Not enough data
7.1
7
Not enough data
6.5
8
Competitive Benchmarking
Not enough data
6.2
7
Not enough data
6.7
8
AI Content Optimization
Not enough data
6.4
7
Not enough data
6.7
8
Reporting & Alerts
Not enough data
6.7
8
Not enough data
6.7
8
Consumer Intelligence
Not enough data
8.3
188
Not enough data
7.6
175
|
Verified
7.3
5
8.0
179
|
Verified
Reporting
Not enough data
7.0
125
Not enough data
7.7
152
|
Verified
Not enough data
8.5
199
|
Verified
Media Monitoring
Not enough data
7.6
153
8.0
5
7.4
137
Not enough data
7.7
133
In-House Management
Not enough data
7.1
120
Not enough data
7.5
133
|
Verified
Generative AI
Not enough data
6.9
86
Agentic AI - Online Reputation Management
Not enough data
7.1
29
Not enough data
7.4
28
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.2
29
Not enough data
7.2
29
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Surefire Local and Yext are categorized as Local Listing Management, Local SEO, Online Reputation Management, Social Media Management, and Multi-Location Marketing Platforms
Unique Categories
Surefire Local is categorized as Marketing Analytics and Marketing Automation
Yext is categorized as Store Locator, Landing Page Builders, Digital Governance, Contact Center Knowledge Base, Insight Engines, Market Intelligence, SEO Tools, Enterprise Search Software, Web Content Management, Answer Engine Optimization (AEO), Knowledge Base, Digital Communications Governance, E-Commerce Search, and Personalization Engines
Reviews
Reviewers' Company Size
Surefire Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yext
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Construction
70.2%
Consumer Services
7.0%
Legal Services
5.3%
Marketing and Advertising
3.5%
Wholesale
1.8%
Other
12.3%
Financial Services
19.1%
Hospital & Health Care
9.1%
Marketing and Advertising
8.0%
Insurance
7.6%
Retail
6.6%
Other
49.7%
Discussions
Why do I need a local marketing platform?
1 Comment
Official Response from Surefire Local
Our platform is ideal for companies who want to grow their business and they want to get more of their share of leads in the market (to drive new leads and...Read more
Surefire Local has no more discussions with answers
Is YEXT worth the cost?
4 Comments
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 Comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 Comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
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