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At a Glance
Market Segments
Small-Business (55.9% of reviews)
Small-Business (50.9% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
$0.00 Per Month
Supermetrics
Star Rating
(810)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZoho Analytics
Star Rating
(278)4.2 out of 5
Market Segments
Small-Business (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 5 pricing plansSupermetrics vs Zoho Analytics
When assessing the two solutions, reviewers found Supermetrics easier to use and set up. However, Zoho Analytics is easier to administer. Reviewers also preferred doing business with Zoho Analytics overall.
- Reviewers felt that Supermetrics meets the needs of their business better than Zoho Analytics.
- When comparing quality of ongoing product support, reviewers felt that Zoho Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zoho Analytics over Supermetrics.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Zoho Analytics
Free
$0.00
Per Month
0.1 million rows, 2 users.
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports
Free Trial
Supermetrics
Free Trial is available
Zoho Analytics
Free Trial is available
Ratings
Meets Requirements
8.5
615
8.2
244
Ease of Use
8.2
623
8.0
248
Ease of Setup
8.2
411
8.1
146
Ease of Admin
8.0
375
8.2
135
Quality of Support
7.8
557
8.1
224
Has the product been a good partner in doing business?
8.2
370
8.5
129
Product Direction (% positive)
7.9
574
8.8
246
Features by Category
Reports
Not enough data
8.1
178
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Advanced Analytics
Not enough data
8.4
92
Not enough data
8.5
163
Not enough data
7.8
131
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
178
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.1
178
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Data Preparation
Not enough data
8.2
81
Not enough data
Feature Not Available
Data Modeling and Blending
Not enough data
8.3
83
Not enough data
8.5
90
Not enough data
8.3
82
Generative AI
Not enough data
7.9
13
Not enough data
8.1
13
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
8.4
92
Not enough data
8.5
163
Not enough data
7.8
131
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Reports
Not enough data
8.1
178
|
Verified
Not enough data
8.0
164
|
Verified
Not enough data
8.5
176
|
Verified
Not enough data
8.1
116
Not enough data
8.3
174
|
Verified
Self Service
Not enough data
8.3
165
|
Verified
Not enough data
8.4
170
|
Verified
Not enough data
7.9
157
|
Verified
Not enough data
8.0
156
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.6
122
|
Verified
Building Reports
Not enough data
8.0
134
|
Verified
Not enough data
8.0
127
|
Verified
Not enough data
8.1
121
|
Verified
Not enough data
8.2
112
|
Verified
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
273
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.4
54
Not enough data
8.5
57
Not enough data
8.4
50
Not enough data
8.5
56
Not enough data
8.3
52
Predictive Analytics
Not enough data
7.8
48
Not enough data
7.7
46
Not enough data
7.8
48
Not enough data
7.9
48
Sales Management
Not enough data
8.1
48
Not enough data
Feature Not Available
Not enough data
8.3
54
Not enough data
8.5
55
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Not enough data
Categories
Categories
Shared Categories
Supermetrics and Zoho Analytics share no categories
Unique Categories
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Zoho Analytics is categorized as Embedded Business Intelligence, Sales Analytics, Analytics Platforms, Data Visualization, and Predictive Analytics
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.5%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Information Technology and Services
14.7%
Computer Software
9.2%
Financial Services
5.9%
Marketing and Advertising
5.5%
Management Consulting
4.4%
Other
60.4%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
How much does Zoho Reports cost?
1 Comment
Official Response from Zoho Analytics
The pricing for Zoho Reports starts at $50/month (supports 5 users, 500,000 rows & unlimited reporting databases in the account). There are various plans...Read more
How secure is my data in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
At Zoho, we give utmost importance to ensure our customers' data is both safe and secure. We have very stringent processes and systems in place to ensure the...Read more
What type of reports can be created in Zoho Reports?
1 Comment
Official Response from Zoho Analytics
Zoho Reports supports a wide variety of report creation options.
Charts: Allows you to create any type of chart/graph. Chart types include line,...Read more
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