# Supermetrics, Zapier vs Adverity Comparison

| | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 823 | 2,071 | 268 | 
| **Largest Market Segment** | Small-Business (55.5% of reviews) | Small-Business (71.3% of reviews) | Small-Business (42.2% of reviews) | 
| **Entry Level Price** | Starting at €29.00 1 user Per Month | Free | Contact Us | 

---
## Top Pros & Cons

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

### Zapier

Pros:
- Ease of Use (302 reviews)
- Automation (273 reviews)

Cons:
- Expensive (125 reviews)
- Complexity (107 reviews)

### Adverity

Pros:
- Ease of Use (16 reviews)
- Integrations (11 reviews)

Cons:
- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)

---
## Ratings Comparison
| Rating | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (625 reviews) | 9.0 (1739 reviews) | 8.6 (223 reviews) | 
  | **Ease of Use** | 8.2 (633 reviews) | 8.6 (1771 reviews) | 7.9 (225 reviews) | 
  | **Ease of Setup** | 8.1 (420 reviews) | 8.6 (1258 reviews) | 7.5 (170 reviews) | 
  | **Ease of Admin** | 8.0 (380 reviews) | 8.8 (776 reviews) | 8.0 (144 reviews) | 
  | **Quality of Support** | 7.8 (566 reviews) | 8.4 (1438 reviews) | 8.9 (218 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (375 reviews) | 8.8 (727 reviews) | 8.9 (142 reviews) | 
  | **Product Direction (% positive)** | 7.9 (582 reviews) | 8.9 (1676 reviews) | 8.8 (217 reviews) | 

---
## Pricing

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

### Zapier

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals starting out with automation.

Key Features:
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor

[Browse all 5 editions](https://www.g2.com/products/zapier/pricing)

#### Free Trial

Yes

### Adverity

#### Entry-Level Pricing

Plan: Custom Pricing

Price: Contact Us

Key Features:
- Up to 15 data sources included
- Starting at 1 data destination
- Visit www.adverity.com/pricing for custom pricing

[Browse all 2 editions](https://www.g2.com/products/adverity/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 7.9/10 | 379 |
| **Zapier** | N/A | N/A |
| **Adverity** | 7.4/10 | 43 |

#### Metrics

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (312 reviews) | Not enough data | 7.9 (34 reviews) | 
| **Engagement** | 8.3 (292 reviews) | Not enough data | 7.6 (32 reviews) | 
| **Entry and Exit Pages** | 8.1 (262 reviews) | Not enough data | 7.3 (30 reviews) | 
| **Standard Event Tracking** | 8.4 (291 reviews) | Not enough data | 7.7 (32 reviews) | 
| **Custom Event Tracking** | 8.0 (280 reviews) | Not enough data | 7.3 (32 reviews) | 
| **Retention** | 7.9 (250 reviews) | Not enough data | 7.4 (27 reviews) | 
| **Return** | 8.0 (250 reviews) | Not enough data | 7.8 (24 reviews) | 
| **Conversions** | 8.6 (322 reviews) | Not enough data | 8.0 (32 reviews) | 
| **Funnels** | 7.8 (269 reviews) | Not enough data | 7.2 (29 reviews) | 

#### Reporting

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Real-Time Reporting** | 8.2 (311 reviews) | Not enough data | 7.1 (35 reviews) | 
| **Trending** | 7.9 (278 reviews) | Not enough data | 7.8 (31 reviews) | 
| **Retroactive Reporting** | 8.4 (304 reviews) | Not enough data | 7.4 (31 reviews) | 
| **Segmentation** | 8.1 (292 reviews) | Not enough data | 7.0 (32 reviews) | 
| **Mobile Reporting** | 7.6 (251 reviews) | Not enough data | 6.9 (26 reviews) | 
| **Unification Across Devices** | Feature Not Available | Not enough data | 7.4 (25 reviews) | 
| **Custom Reports and Dashboards** | 8.7 (326 reviews) | Not enough data | 8.3 (24 reviews) | 

#### Other

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **User Data** | 8.2 (271 reviews) | Not enough data | 6.3 (30 reviews) | 
| **Site Search Reporting** | 7.9 (241 reviews) | Not enough data | 7.3 (26 reviews) | 
| **Load Time Monitoring** | 7.2 (218 reviews) | Not enough data | 6.6 (26 reviews) | 
| **Campaign Tracking** | 8.6 (317 reviews) | Not enough data | 8.5 (32 reviews) | 
| **E-Commerce** | 8.4 (267 reviews) | Not enough data | 8.5 (27 reviews) | 
| **Promotional Messages** | 7.2 (207 reviews) | Not enough data | 6.7 (22 reviews) | 
| **Administration Alerts** | 7.4 (215 reviews) | Not enough data | 6.9 (25 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.7 (10 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.8 (10 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **API / Integrations** | 8.3 (274 reviews) | Not enough data | 8.1 (38 reviews) | 
| **QA Testing** | 7.5 (213 reviews) | Not enough data | 6.5 (32 reviews) | 
| **Performance and Reliability** | 8.1 (314 reviews) | Not enough data | 7.5 (38 reviews) | 
| **User, Role, and Access Management** | 8.0 (295 reviews) | Not enough data | 7.7 (38 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | N/A | N/A |
| **Adverity** | 7.8/10 | 28 |

#### Functionality

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 7.6 (28 reviews) | 
| **Data Structuring** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Consolidation** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Data Cleaning** | Not enough data | Not enough data | 8.1 (27 reviews) | 
| **Cloud Extraction** | Not enough data | Not enough data | 7.5 (26 reviews) | 
| **Visualization** | Not enough data | Not enough data | 6.9 (26 reviews) | 

#### Diverse Extraction Points

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 7.6 (28 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | N/A | N/A |
| **Adverity** | 7.2/10 | 10 |

#### Analytics

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 8.5 (10 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 7.7 (10 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 7.6 (9 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.5 (8 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 4.8 (7 reviews) | 

#### Administration

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 4.8 (7 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 8.5/10 | 73 |
| **Zapier** | N/A | N/A |
| **Adverity** | 8.5/10 | 106 |

#### Management

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Reporting** | 8.6 (67 reviews) | Not enough data | 8.1 (75 reviews) | 
| **Auditing** | 8.1 (57 reviews) | Not enough data | 7.9 (69 reviews) | 

#### Functionality

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Extraction** | 8.7 (58 reviews) | Not enough data | 8.9 (99 reviews) | 
| **Transformation** | 8.2 (62 reviews) | Not enough data | 8.4 (99 reviews) | 
| **Loading** | 8.2 (61 reviews) | Not enough data | 8.5 (99 reviews) | 
| **Automation** | 8.5 (64 reviews) | Not enough data | 9.0 (101 reviews) | 
| **Scalability** | Feature Not Available | Not enough data | 8.4 (97 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | 8.6/10 | 949 |
| **Adverity** | N/A | N/A |

#### Development 

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | 9.1 (733 reviews) | Not enough data | 
| **API Designer** | Not enough data | 8.3 (364 reviews) ✓ Verified | Not enough data | 
| **Flow Designer** | Not enough data | 9.0 (495 reviews) ✓ Verified | Not enough data | 
| **Pre-Built Connectors** | Not enough data | 9.2 (540 reviews) ✓ Verified | Not enough data | 
| **Custom Connectors** | Not enough data | 8.5 (373 reviews) ✓ Verified | Not enough data | 
| **Reusable connectors** | Not enough data | 8.7 (355 reviews) | Not enough data | 
| **Multi - tenant architecture** | Not enough data | 8.0 (319 reviews) | Not enough data | 

#### Management 

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | 8.7 (392 reviews) ✓ Verified | Not enough data | 
| **Routing And Orchestration** | Not enough data | 8.5 (398 reviews) ✓ Verified | Not enough data | 
| **Data Mapping** | Not enough data | 8.6 (369 reviews) ✓ Verified | Not enough data | 
| **Data Transformation** | Not enough data | 8.6 (357 reviews) ✓ Verified | Not enough data | 
| **API Management** | Not enough data | 8.4 (325 reviews) | Not enough data | 

#### Security

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Data Encryption** | Not enough data | 8.7 (331 reviews) ✓ Verified | Not enough data | 
| **Security Standards** | Not enough data | 8.8 (332 reviews) ✓ Verified | Not enough data | 
| **Communication Protocol** | Not enough data | 8.7 (323 reviews) ✓ Verified | Not enough data | 

#### Integration Options

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | 8.7 (320 reviews) ✓ Verified | Not enough data | 
| **Managed File Transfers** | Not enough data | 8.4 (315 reviews) ✓ Verified | Not enough data | 
| **Big Data Processing** | Not enough data | 8.0 (308 reviews) ✓ Verified | Not enough data | 
| **EDI** | Not enough data | 8.0 (292 reviews) ✓ Verified | Not enough data | 

#### Deployment 

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Hybrid** | Not enough data | 8.1 (291 reviews) | Not enough data | 
| **Cloud to Cloud** | Not enough data | 8.6 (305 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | N/A | N/A |
| **Adverity** | 8.3/10 | 23 |

#### Development 

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | 8.8 (21 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.3 (16 reviews) | 

#### Management 

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 8.7 (18 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 8.6 (21 reviews) | 

#### Integration Options

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Accounting Systems** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | 7.8 (12 reviews) | 
| **EDI** | Not enough data | Not enough data | 7.7 (5 reviews) | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | 8.4/10 | 60 |
| **Adverity** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | 8.5 (43 reviews) | Not enough data | 
| **Tone Customization** | Not enough data | 8.5 (40 reviews) | Not enough data | 
| **Security Guardrails** | Not enough data | 8.2 (39 reviews) | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | 8.5 (43 reviews) | Not enough data | 
| **Agent Branding** | Not enough data | 8.2 (39 reviews) | Not enough data | 
| **Proactive Response Capabilities** | Not enough data | 8.2 (37 reviews) | Not enough data | 
| **Seamless Human Escalation** | Not enough data | 7.9 (37 reviews) | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | 7.9 (39 reviews) | Not enough data | 
| **Contextual Awareness** | Not enough data | 7.7 (37 reviews) | Not enough data | 
| **Data Privacy Compliance** | Not enough data | 8.0 (35 reviews) | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | 9.0 (46 reviews) | Not enough data | 
| **API Usage** | Not enough data | 8.8 (40 reviews) | Not enough data | 
| **Platform Interoperability** | Not enough data | 8.7 (36 reviews) | Not enough data | 
| **CRM Data Integration** | Not enough data | 8.7 (43 reviews) | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | N/A | N/A |
| **Adverity** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### AI Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | 7.7/10 | 27 |
| **Adverity** | N/A | N/A |

#### Workflow Design & Integration - AI Orchestration

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Dependency Management** | Not enough data | 8.4 (24 reviews) | Not enough data | 
| **Workflow Coordination** | Not enough data | 9.2 (25 reviews) | Not enough data | 
| **Multi-Provider API Connectivity** | Not enough data | 8.4 (26 reviews) | Not enough data | 
| **Multi-Step Workflow Creation** | Not enough data | 8.8 (25 reviews) | Not enough data | 
| **Enterprise System Integration** | Not enough data | 8.0 (23 reviews) | Not enough data | 
| **Real-Time Data Pipelines** | Not enough data | 8.2 (23 reviews) | Not enough data | 

#### Performance Optimization & Analytics - AI Orchestration

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Workflow Performance Dashboards** | Not enough data | 7.2 (23 reviews) | Not enough data | 
| **Workflow Reporting** | Not enough data | 7.2 (24 reviews) | Not enough data | 
| **Resource Utilization Monitoring** | Not enough data | 7.5 (23 reviews) | Not enough data | 
| **Computational Resource Management** | Not enough data | 7.0 (23 reviews) | Not enough data | 
| **Dynamic Scaling** | Not enough data | 7.1 (23 reviews) | Not enough data | 
| **Component Monitoring** | Not enough data | 7.3 (22 reviews) | Not enough data | 

#### Governance & Compliance Controls - AI Orchestration

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Regulatory Compliance** | Not enough data | 7.3 (22 reviews) | Not enough data | 
| **Governance Policy Enforcement** | Not enough data | 7.2 (22 reviews) | Not enough data | 
| **Role-Based Access Control** | Not enough data | 7.6 (22 reviews) | Not enough data | 
| **Audit Trail Management** | Not enough data | 7.3 (21 reviews) | Not enough data | 
| **Security Protocols** | Not enough data | 7.3 (22 reviews) | Not enough data | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Zapier** | 8.1/10 | 131 |
| **Adverity** | N/A | N/A |

#### Agentic AI - Productivity Bots

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (111 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.8 (122 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.6 (90 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.6 (92 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 7.9/10 | 421 |
| **Zapier** | N/A | N/A |
| **Adverity** | 7.8/10 | 119 |

#### Marketing Operations

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **ROI Tracking** | 8.2 (312 reviews) ✓ Verified | Not enough data | 8.4 (77 reviews) ✓ Verified | 
| **Data Collection** | 8.7 (360 reviews) ✓ Verified | Not enough data | 8.8 (99 reviews) ✓ Verified | 
| **Customer Insights** | 7.8 (281 reviews) ✓ Verified | Not enough data | 7.8 (68 reviews) ✓ Verified | 
| **Multi-User Access** | 7.9 (301 reviews) ✓ Verified | Not enough data | 8.5 (87 reviews) ✓ Verified | 
| **Spend Management** | 8.0 (161 reviews) | Not enough data | 7.9 (38 reviews) | 
| **White Label** | Feature Not Available | Not enough data | 7.5 (27 reviews) | 

#### Campaign Activity

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Campaign Insights** | 8.6 (348 reviews) ✓ Verified | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.9 (388 reviews) ✓ Verified | Not enough data | Feature Not Available | 
| **Campaign Stickiness** | 8.0 (273 reviews) ✓ Verified | Not enough data | 8.4 (65 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.3 (329 reviews) ✓ Verified | Not enough data | 8.9 (83 reviews) ✓ Verified | 
| **Brand Optimization** | 7.9 (273 reviews) ✓ Verified | Not enough data | 8.1 (65 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (14 reviews) | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | 7.2 (20 reviews) | Not enough data | 6.7 (5 reviews) | 
| **Proactive Assistance** | 6.3 (12 reviews) | Not enough data | 5.3 (5 reviews) | 

---
## Categories

**Unique to Supermetrics (4):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Zapier (5):** [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [iPaaS Software](https://www.g2.com/categories/ipaas), [API Marketplaces](https://www.g2.com/categories/api-marketplace), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Orchestration Software](https://www.g2.com/categories/ai-orchestration)

**Unique to Adverity (9):** [SAP Store Software](https://www.g2.com/categories/sap-store), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Supermetrics | Zapier | Adverity | 
|---|---|---|---|
| **Small-Business** | 55.5% | 71.3% | 42.2% | 
| **Mid-Market** | 35.1% | 24.1% | 41.1% | 
| **Enterprise** | 9.4% | 4.6% | 16.7% | 

### By Industry

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

#### Zapier

- **Marketing and Advertising:** 16.6%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 9.1%
- **Real Estate:** 3.9%
- **Financial Services:** 3.7%
- **Internet:** 3.7%
- **Health, Wellness and Fitness:** 2.9%
- **Non-Profit Organization Management:** 2.8%
- **Consulting:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 42.4%

#### Adverity

- **Marketing and Advertising:** 58.0%
- **Information Technology and Services:** 5.1%
- **Online Media:** 3.5%
- **Consumer Goods:** 3.5%
- **Telecommunications:** 2.3%
- **Entertainment:** 1.9%
- **Retail:** 1.9%
- **Internet:** 1.6%
- **Computer Software:** 1.6%
- **Insurance:** 1.2%
- **Other:** 19.5%

---
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- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (224 reviews)

### Alternatives to Zapier

- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (749 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews)
- [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) — 4.6/5 stars (310 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7575 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5561 reviews)
- [n8n](https://www.g2.com/products/n8n/reviews) — 4.7/5 stars (283 reviews)
- [Tray.ai](https://www.g2.com/products/tray-ai/reviews) — 4.5/5 stars (158 reviews)

### Alternatives to Adverity

- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)

---
## Top Discussions

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

### Zapier

- Title: [Is Zapier an app?](https://www.g2.com/discussions/is-zapier-an-app) — 4 comments
  > **Top comment:** "Yes"
- Title: [What is Zapier used for?](https://www.g2.com/discussions/what-is-zapier-used-for) — 3 comments
  > **Top comment:** "To connect different services that a business may use. It also allows you gives you more time by automating processes. "
- Title: [What is the best way to implement this system in a small business?](https://www.g2.com/discussions/11974-what-is-the-best-way-to-implement-this-system-in-a-small-business) — 3 comments, 1 upvote
  > **Top comment:** "The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
"
- Title: [What does Zapier cost?](https://www.g2.com/discussions/what-does-zapier-cost) — 2 comments
  > **Top comment:** "Zapier offers several pricing tiers based on usage requirements. The higher the usage needed, the higher the cost. They also offer a discount to pay annually..."
- Title: [How good is Zapier?](https://www.g2.com/discussions/how-good-is-zapier) — 2 comments
  > **Top comment:** "Its good, but expensive.
Easy to use and to create zaps."

### Adverity

- Title: [Why do I need a professional service when I can build my own API connection?](https://www.g2.com/discussions/data-connectors-management) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [We want to step up our marketing intelligence efforts but we don't really know where to start. What should we do?](https://www.g2.com/discussions/how-to-start-a8ce2f12-bb71-4b6b-9e7f-dd2ee3fffd20) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Where is the data stored?](https://www.g2.com/discussions/data-storage-3897b135-1c79-41fe-bb2a-98d69d767a61) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Adverity is an integrated data platform that is used to help marketing and analyst teams improve marketing performance and make informed decisions. This is..."
- Title: [Can you help me getting my data into our BI tool?](https://www.g2.com/discussions/bi-tools) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Of course. Our data integration engine collects all your data, transforms it on the fly and is able to send it to any destination. This includes data..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/supermetrics-vs-zapier-vs-adverity)