Compare Supermetrics and Zapier 
Featured Products
At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (71.0% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free
Supermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansZapier
Star Rating
(1,926)4.5 out of 5
Market Segments
Small-Business (71.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSupermetrics vs Zapier
When assessing the two solutions, reviewers found Zapier easier to use, set up, and administer. Reviewers also preferred doing business with Zapier overall.
- Reviewers felt that Zapier meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Zapier is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zapier over Supermetrics.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Supermetrics
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.5
620
9.0
1,625
Ease of Use
8.2
628
8.6
1,656
Ease of Setup
8.2
415
8.6
1,141
Ease of Admin
8.0
380
8.8
762
Quality of Support
7.8
562
8.4
1,346
Has the product been a good partner in doing business?
8.2
375
8.8
713
Product Direction (% positive)
7.9
579
8.9
1,581
Features by Category
Metrics
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Not enough data
Reporting
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Development
Not enough data
9.1
689
Not enough data
8.3
359
|
Verified
Not enough data
9.0
439
|
Verified
Not enough data
9.1
473
|
Verified
Not enough data
8.5
363
|
Verified
Not enough data
8.7
349
Not enough data
8.0
317
Management
Not enough data
8.7
376
|
Verified
Not enough data
8.5
375
|
Verified
Not enough data
8.6
354
|
Verified
Not enough data
8.6
348
|
Verified
Not enough data
8.4
322
Security
Not enough data
8.7
327
|
Verified
Not enough data
8.8
330
|
Verified
Not enough data
8.7
322
|
Verified
Integration Options
Not enough data
8.7
320
|
Verified
Not enough data
8.4
314
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
292
|
Verified
Deployment
Not enough data
8.1
289
Not enough data
8.6
301
Customization - AI Agent Builders
Not enough data
8.5
42
Not enough data
8.5
40
Not enough data
8.2
39
Functionality - AI Agent Builders
Not enough data
8.5
41
Not enough data
8.2
38
Not enough data
8.2
37
Not enough data
7.9
37
Data and Analytics - AI Agent Builders
Not enough data
7.8
38
Not enough data
7.6
36
Not enough data
7.9
34
Integration - AI Agent Builders
Not enough data
8.9
43
Not enough data
8.7
38
Not enough data
8.7
36
Not enough data
8.6
40
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.2
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.3
104
Not enough data
8.8
111
Not enough data
7.6
89
Not enough data
7.6
91
Marketing Operations
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Not enough data
Categories
Categories
Shared Categories
Supermetrics and Zapier share no categories
Unique Categories
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Zapier is categorized as Productivity Bots, iPaaS, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Marketing and Advertising
16.7%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Internet
3.8%
Other
56.2%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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