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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
No pricing available
Supermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansWorkato
Star Rating
(709)4.7 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Workato excels in Workflow Management with a score of 9.7, highlighting its intuitive interface and robust automation capabilities. In contrast, Supermetrics, while still strong, has a lower score of 8.6 in this area, indicating it may not be as user-friendly for complex workflows.
- Reviewers mention that Workato's Quality of Support is notably high at 9.3, with many users praising the responsiveness and helpfulness of the support team. Supermetrics, however, has a lower score of 7.8, suggesting that users may experience longer wait times or less effective support.
- G2 users highlight Workato's superior Real-Time Integration capabilities, scoring 9.1, which allows for seamless data synchronization across platforms. Supermetrics, with a score of 8.3, may not provide the same level of immediacy, which could impact time-sensitive operations.
- Users on G2 report that Workato's Data Mapping functionality is highly rated at 9.7, making it easier to connect disparate data sources. In comparison, Supermetrics scores 8.8, indicating it may require more manual effort for complex data mapping tasks.
- Reviewers mention that Workato shines in Automation with a score of 9.1, allowing users to set up intricate automated workflows effortlessly. Supermetrics, while functional, scores 8.6, suggesting it may not offer the same depth of automation features.
- Users say that Workato's API Integrations are robust, scoring 8.7, which facilitates easy connections with various third-party applications. Supermetrics, with a score of 8.4, may not support as many integrations, potentially limiting users' options for connecting their tools.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Workato
No pricing availableFree Trial
Supermetrics
Free Trial is available
Workato
Free Trial is available
Ratings
Meets Requirements
8.5
616
9.1
574
Ease of Use
8.2
624
9.0
583
Ease of Setup
8.2
411
8.9
457
Ease of Admin
8.0
375
9.0
365
Quality of Support
7.8
558
9.2
565
Has the product been a good partner in doing business?
8.2
370
9.4
362
Product Direction (% positive)
7.9
575
9.5
558
Features by Category
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
67
7.9
116
8.1
57
8.3
123
Functionality
8.7
58
8.9
130
8.2
62
8.7
133
8.2
61
9.0
131
8.5
64
9.1
139
Feature Not Available
9.0
131
Management
Not enough data
8.1
25
Not enough data
8.8
25
Not enough data
9.0
25
Not enough data
8.8
26
Solution Provision
Not enough data
8.3
25
Not enough data
7.6
25
Not enough data
8.4
24
Development
Not enough data
9.4
35
Not enough data
9.4
33
Not enough data
9.7
34
Not enough data
9.4
34
Collaboration
Not enough data
9.0
33
Not enough data
9.0
33
Not enough data
9.4
33
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
268
Not enough data
8.4
176
|
Verified
Not enough data
9.0
194
|
Verified
Not enough data
8.8
207
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
9.0
188
Not enough data
8.6
164
Management
Not enough data
8.7
192
|
Verified
Not enough data
8.7
181
|
Verified
Not enough data
8.9
193
|
Verified
Not enough data
8.8
190
|
Verified
Not enough data
8.8
164
Security
Not enough data
8.8
170
|
Verified
Not enough data
8.9
177
|
Verified
Not enough data
9.0
173
|
Verified
Integration Options
Not enough data
8.7
165
|
Verified
Not enough data
8.6
165
|
Verified
Not enough data
8.1
159
|
Verified
Not enough data
7.9
144
|
Verified
Deployment
Not enough data
8.7
160
Not enough data
9.0
170
Management
Not enough data
9.2
13
Not enough data
9.4
14
Not enough data
9.2
13
Not enough data
9.2
13
Functionality
Not enough data
9.2
13
Not enough data
9.0
13
Not enough data
9.2
13
Not enough data
9.5
14
Security
Not enough data
9.3
14
Not enough data
9.4
13
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
9.2
108
Development
Not enough data
9.1
113
Not enough data
8.9
110
Security
Not enough data
9.1
109
Not enough data
8.9
106
Management
Not enough data
9.0
105
Not enough data
8.6
96
Not enough data
9.3
104
Not enough data
9.1
91
Not enough data
8.8
94
Not enough data
8.9
94
Application Integration
Not enough data
9.1
90
Not enough data
9.2
93
Not enough data
9.5
93
Not enough data
9.3
92
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
12
Not enough data
9.7
12
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Functionality
Not enough data
8.8
14
Not enough data
9.3
14
Not enough data
9.2
14
Governance
Not enough data
9.0
14
Not enough data
9.2
14
Not enough data
9.2
14
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
10.0
6
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
10.0
6
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
9.7
6
Security and Compliance - Generative AI Infrastructure
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
10.0
6
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
10.0
6
Functionality - Process Orchestration
Not enough data
8.4
55
Not enough data
9.0
56
Not enough data
9.3
62
Not enough data
9.4
57
Not enough data
9.0
52
Integration & Adaptability - Process Orchestration
Not enough data
9.3
53
Not enough data
9.2
54
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
53
Not enough data
8.7
53
Not enough data
8.9
53
Not enough data
8.9
53
Customization - AI Agent Builders
Not enough data
9.0
14
Not enough data
9.0
14
Not enough data
9.3
12
Functionality - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
9.1
11
Integration - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.4
11
Not enough data
9.4
12
Not enough data
9.4
13
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
9
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
9.0
7
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Not enough data
API Construction
Not enough data
8.8
181
Not enough data
8.9
178
Not enough data
8.9
175
Not enough data
9.0
186
API Management
Not enough data
8.7
165
Not enough data
8.5
182
Not enough data
8.7
182
Not enough data
Feature Not Available
Not enough data
8.5
164
Data Integration
Not enough data
9.2
192
Not enough data
8.7
185
Not enough data
8.5
167
Categories
Categories
Shared Categories
Supermetrics and Workato are categorized as ETL Tools
Unique Categories
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Computer Software
23.1%
Information Technology and Services
19.7%
Financial Services
5.5%
Retail
3.5%
Construction
3.1%
Other
45.2%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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