Introducing G2.ai, the future of software buying.Try now
Compare Supermetrics and Whatagraph 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free
Supermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Whatagraph excels in its "Reports Interface" with a score of 8.9, making it user-friendly for generating visual reports, while Supermetrics has a slightly lower score of 8.6, indicating that users may find it less intuitive for report generation.
- Users report that Whatagraph's "Quality of Support" is notably high at 8.9, with many reviewers highlighting prompt and helpful responses, whereas Supermetrics received a lower score of 7.8, suggesting that users may experience delays or less satisfactory support.
- Reviewers mention that Whatagraph's "Data Collection" feature stands out with a score of 9.1, allowing for comprehensive data gathering, while Supermetrics, with a score of 8.7, may not provide the same depth of data insights, leading to potential gaps in analytics.
- G2 users highlight Whatagraph's superior "Custom Reports and Dashboards" feature, scoring 8.7, which allows for tailored reporting, compared to Supermetrics' score of 8.4, indicating that customization options may be more limited.
- Users on G2 report that Whatagraph's "Campaign Tracking" feature scores an impressive 8.6, providing detailed insights into campaign performance, while Supermetrics, with a score of 8.3, may not offer the same level of granularity in tracking campaigns.
- Reviewers mention that Whatagraph's "Predictive Analytics" feature is rated highly at 9.2, enabling users to forecast trends effectively, whereas Supermetrics falls short with a score of 6.7, indicating a lack of robust predictive capabilities.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Whatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Supermetrics
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.5
616
8.7
187
Ease of Use
8.2
624
8.9
189
Ease of Setup
8.2
411
8.3
114
Ease of Admin
8.0
375
8.6
109
Quality of Support
7.8
558
8.9
184
Has the product been a good partner in doing business?
8.2
370
8.7
107
Product Direction (% positive)
7.9
575
9.0
160
Features by Category
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.9
93
Not enough data
8.2
29
Not enough data
9.0
95
Not enough data
Feature Not Available
Not enough data
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
71
Not enough data
8.8
82
Not enough data
8.6
82
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
8.9
73
8.7
355
|
Verified
9.2
83
7.8
281
|
Verified
Feature Not Available
7.9
298
|
Verified
8.9
73
8.0
160
Feature Not Available
Feature Not Available
8.5
67
Campaign Activity
8.6
348
|
Verified
8.8
81
8.9
379
|
Verified
9.4
86
8.0
273
|
Verified
Feature Not Available
8.3
324
|
Verified
9.0
83
7.9
273
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Not enough data
Categories
Categories
Shared Categories
Supermetrics and Whatagraph are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
