# Supermetrics vs Whatagraph Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Whatagraph excels in **ease of use** , with users highlighting its clean and customizable dashboards that make client reporting straightforward. One user mentioned the ability to pull data from multiple platforms like Google Ads and TikTok effortlessly, which enhances the overall user experience.
- **Users say** Supermetrics offers a **straightforward UI/UX** that simplifies data management, particularly with Google Sheets. Reviewers appreciate how easy it is to set up and change data sources, allowing them to focus on more critical aspects of their work.
- **According to verified reviews** , Whatagraph's **quality of support** stands out, with users praising the excellent service and responsiveness. This level of support is crucial for users who may need assistance with complex reporting tasks.
- **Reviewers mention** that Supermetrics provides a reliable solution for **data collection** , allowing users to efficiently manage and analyze KPIs from various clients. This capability is particularly beneficial for those handling large volumes of data.
- **G2 reviewers highlight** that Whatagraph's **reporting features** are top-notch, with automated reports that are visually appealing and ready for clients. Users appreciate the flexibility in creating reports that make complex data easy to digest.
- **Users report** that while Supermetrics is effective, it sometimes lacks the **visual appeal** and customization options that Whatagraph offers, which can be a drawback for those who prioritize engaging presentations of their data.



| | Supermetrics | Whatagraph | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 823 | 279 | 
| **Largest Market Segment** | Small-Business (55.5% of reviews) | Small-Business (77.8% of reviews) | 
| **Entry Level Price** | Starting at €29.00 1 user Per Month | Free | 

---
## Top Pros & Cons

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

### Whatagraph

Pros:
- Customer Support (8 reviews)
- Automation (4 reviews)

Cons:
- Expensive (3 reviews)
- Slow Loading (2 reviews)

---
## Ratings Comparison
| Rating | Supermetrics | Whatagraph | 
|---|---|---|
  | **Meets Requirements** | 8.5 (625 reviews) | 8.8 (188 reviews) | 
  | **Ease of Use** | 8.2 (633 reviews) | 8.9 (190 reviews) | 
  | **Ease of Setup** | 8.1 (420 reviews) | 8.4 (115 reviews) | 
  | **Ease of Admin** | 8.0 (380 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 7.8 (566 reviews) | 9.0 (185 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (375 reviews) | 8.7 (108 reviews) | 
  | **Product Direction (% positive)** | 7.9 (582 reviews) | 9.1 (161 reviews) | 

---
## Pricing

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

### Whatagraph

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Experience the new way of marketing intelligence with your essential channels. 

Key Features:
- 5 credits
- Essential integrations 
- Pre-made templates & data transformations

[Browse all 4 editions](https://www.g2.com/products/whatagraph/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Whatagraph** | 8.8/10 | 107 |

#### Reports

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Reports Interface** | Not enough data | 9.0 (95 reviews) | 
| **Steps to Answer** | Not enough data | 8.2 (30 reviews) | 
| **Graphs and Charts** | Not enough data | 9.0 (96 reviews) | 
| **Score Cards** | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | 8.8 (93 reviews) | 

#### Self Service 

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Whatagraph** | 8.7/10 | 110 |

#### Reports

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Reports Interface** | Not enough data | 9.0 (95 reviews) | 
| **Steps to Answer** | Not enough data | 8.2 (30 reviews) | 
| **Graphs and Charts** | Not enough data | 9.0 (96 reviews) | 
| **Score Cards** | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | 8.8 (93 reviews) | 

#### Reports

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.9 (38 reviews) | 
| **Share Reports** | Not enough data | 9.0 (33 reviews) | 
| **Steps to Answer** | Not enough data | 8.7 (31 reviews) | 

#### Generative AI

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (11 reviews) | 

#### Visualization

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.8 (37 reviews) | 
| **Score Cards** | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | 8.6 (35 reviews) | 
| **Formats** | Not enough data | 8.9 (30 reviews) | 

#### Data Updates

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.3 (30 reviews) | 
| **Real-Time Updating** | Not enough data | 8.4 (31 reviews) | 

#### Collaboration

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Sharing** | Not enough data | 9.0 (32 reviews) | 
| **Co-Editing** | Not enough data | 8.3 (29 reviews) | 
| **Devices** | Not enough data | Feature Not Available | 

#### Data Updates

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.6 (71 reviews) | 
| **Real-Time Updating** | Not enough data | 8.8 (82 reviews) | 
| **Email Reports** | Not enough data | 8.6 (82 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 7.9/10 | 379 |
| **Whatagraph** | N/A | N/A |

#### Metrics

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (312 reviews) | Not enough data | 
| **Engagement** | 8.3 (292 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.1 (262 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.4 (291 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.0 (280 reviews) | Not enough data | 
| **Retention** | 7.9 (250 reviews) | Not enough data | 
| **Return** | 8.0 (250 reviews) | Not enough data | 
| **Conversions** | 8.6 (322 reviews) | Not enough data | 
| **Funnels** | 7.8 (269 reviews) | Not enough data | 

#### Reporting

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Real-Time Reporting** | 8.2 (311 reviews) | Not enough data | 
| **Trending** | 7.9 (278 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.4 (304 reviews) | Not enough data | 
| **Segmentation** | 8.1 (292 reviews) | Not enough data | 
| **Mobile Reporting** | 7.6 (251 reviews) | Not enough data | 
| **Unification Across Devices** | Feature Not Available | Not enough data | 
| **Custom Reports and Dashboards** | 8.7 (326 reviews) | Not enough data | 

#### Other

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **User Data** | 8.2 (271 reviews) | Not enough data | 
| **Site Search Reporting** | 7.9 (241 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.2 (218 reviews) | Not enough data | 
| **Campaign Tracking** | 8.6 (317 reviews) | Not enough data | 
| **E-Commerce** | 8.4 (267 reviews) | Not enough data | 
| **Promotional Messages** | 7.2 (207 reviews) | Not enough data | 
| **Administration Alerts** | 7.4 (215 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (10 reviews) | Not enough data | 
| **Decision Making** | 6.8 (10 reviews) | Not enough data | 

#### Administration

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **API / Integrations** | 8.3 (274 reviews) | Not enough data | 
| **QA Testing** | 7.5 (213 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (314 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (295 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 8.5/10 | 73 |
| **Whatagraph** | N/A | N/A |

#### Management

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Reporting** | 8.6 (67 reviews) | Not enough data | 
| **Auditing** | 8.1 (57 reviews) | Not enough data | 

#### Functionality

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Extraction** | 8.7 (58 reviews) | Not enough data | 
| **Transformation** | 8.2 (62 reviews) | Not enough data | 
| **Loading** | 8.2 (61 reviews) | Not enough data | 
| **Automation** | 8.5 (64 reviews) | Not enough data | 
| **Scalability** | Feature Not Available | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Whatagraph** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 7.9/10 | 421 |
| **Whatagraph** | 9.0/10 | 98 |

#### Marketing Operations

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **ROI Tracking** | 8.2 (312 reviews) ✓ Verified | 8.9 (72 reviews) | 
| **Data Collection** | 8.7 (360 reviews) ✓ Verified | 9.2 (82 reviews) | 
| **Customer Insights** | 7.8 (281 reviews) ✓ Verified | Feature Not Available | 
| **Multi-User Access** | 7.9 (301 reviews) ✓ Verified | 8.9 (72 reviews) | 
| **Spend Management** | 8.0 (161 reviews) | Feature Not Available | 
| **White Label** | Feature Not Available | 8.5 (67 reviews) | 

#### Campaign Activity

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Campaign Insights** | 8.6 (348 reviews) ✓ Verified | 8.9 (80 reviews) | 
| **Reports and Dashboards** | 8.9 (388 reviews) ✓ Verified | 9.4 (85 reviews) | 
| **Campaign Stickiness** | 8.0 (273 reviews) ✓ Verified | Feature Not Available | 
| **Multichannel Tracking** | 8.3 (329 reviews) ✓ Verified | 9.0 (82 reviews) | 
| **Brand Optimization** | 7.9 (273 reviews) ✓ Verified | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Supermetrics | Whatagraph | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Whatagraph (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Supermetrics | Whatagraph | 
|---|---|---|
| **Small-Business** | 55.5% | 77.8% | 
| **Mid-Market** | 35.1% | 19.2% | 
| **Enterprise** | 9.4% | 3.1% | 

### By Industry

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

#### Whatagraph

- **Marketing and Advertising:** 67.7%
- **Market Research:** 1.9%
- **Information Technology and Services:** 1.9%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.9%
- **Education Management:** 1.5%
- **Computer Software:** 1.5%
- **Automotive:** 1.2%
- **Retail:** 1.2%
- **Other:** 17.3%

---
## Alternatives

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (305 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3949 reviews)

### Alternatives to Whatagraph

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (87 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3949 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7528 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14784 reviews)

---
## Top Discussions

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

### Whatagraph

- Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..."
- Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..."
- Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/supermetrics-vs-whatagraph)