Link copied to clipboard # Supermetrics vs Whatagraph Comparison - What are their main differences? Share [ Export ](/compare/supermetrics/whatagraph/export.csv) SupermetricsWhatagraph[+ Add Product](#) Pricing **Supermetrics** Free Trial **Starting at €39.00** 1 user Per Month · Starter **Starting at €159.00** 2 user Per Month · Growth **Starting at €399.00** 3 User Per Month · Pro **Contact Us** Per Year · Enterprise plans Show more **Whatagraph** Free Trial **€699.00** flat\_rate Per Month · Max **Custom** flat\_rate Per Year · Prime **Pricing Insights** from reviews Perceived Cost **Supermetrics** $$$$$ **Whatagraph** $$$$$ Average Discount **Supermetrics** 8% **Whatagraph** 18%10% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Supermetrics** 6 months Based on 100 responses **Whatagraph** 6 months Based on 100 responses Return on Investment **Supermetrics** 6 months Based on 100 responses **Whatagraph** 6 months Based on 100 responses ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") ![Whatagraph](https://images.g2crowd.com/uploads/product/hd_favicon/1b52fd075616564973496e5fc5c5b9af/whatagraph.svg "Whatagraph") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Supermetrics** [ Ease of Use (29) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457283&qs=pros-and-cons#reviews)[ Integrations (27) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1458488&qs=pros-and-cons#reviews)[ Expensive (14) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1459310&qs=pros-and-cons#reviews)[ Missing Features (10) ](https://www.g2.com/products/supermetrics/reviews?filters%5Bsentiment_snippet%5D=1457586&qs=pros-and-cons#reviews) **Whatagraph** [ Customer Support (8) ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388615&qs=pros-and-cons#reviews)[ Automation (4) ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388373&qs=pros-and-cons#reviews)[ Expensive (3) ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=1388888&qs=pros-and-cons#reviews)[ Slow Loading (2) ](https://www.g2.com/products/whatagraph/reviews?filters%5Bsentiment_snippet%5D=2021143&qs=pros-and-cons#reviews) Integrations **Supermetrics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image") Adform Integrated... ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ View all ](https://www.g2.com/products/supermetrics/integrations) **Whatagraph** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e672bff5fd7372203bebe40d7e489ea8/accuranker.png "Product Avatar Image") AccuRanker ](https://www.g2.com/products/accuranker/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_28d02bc04a33f0123ad568bd4cb969ec/adform-integrated-advertising-platform.png "Product Avatar Image") Adform Integrated... ](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ View all ](https://www.g2.com/products/whatagraph/integrations) Screenshots **Supermetrics** ![Supermetrics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/61883/WIP-Supermetrics-narrative-and-sales-deck-2026-_1_.png) **Whatagraph** ![Whatagraph screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1777142/G2_01__1_.png) **Ratings** from reviews Meets Requirements **Supermetrics** **8.5** /10 Based on 628 responses **Whatagraph** **8.7** /10 Based on 194 responses Ease of Use **Supermetrics** **8.2** /10 Based on 636 responses **Whatagraph** **8.9** /10 Based on 196 responses Ease of Setup **Supermetrics** **8.1** /10 Based on 423 responses **Whatagraph** **8.4** /10 Based on 121 responses Ease of Admin **Supermetrics** **8.0** /10 Based on 383 responses **Whatagraph** **8.7** /10 Based on 113 responses Quality of Support **Supermetrics** **7.8** /10 Based on 568 responses **Whatagraph** **8.9** /10 Based on 191 responses Has the product been a good partner in doing business? **Supermetrics** **8.2** /10 Based on 378 responses **Whatagraph** **8.7** /10 Based on 112 responses Product Direction (% positive) **Supermetrics** **7.9** /10 Based on 584 responses **Whatagraph** **9.0** /10 Based on 166 responses **Features** ratings from reviews Marketing Analytics **7.8** /10 Based on 425 responses **9.0** /10 Based on 104 responses Business Intelligence Not enough data **8.8** /10 Based on 107 responses Data Visualization Not enough data **8.7** /10 Based on 110 responses Digital Analytics **7.9** /10 Based on 379 responses Not enough data ETL Tools **8.5** /10 Based on 73 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 55.4% Mid-Market(51-1000 emp.) 35.2% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 77.6% Mid-Market(51-1000 emp.) 19.0% Enterprise(\> 1000 emp.) 3.4% Small-Business(50 or fewer emp.) 77.6% Mid-Market(51-1000 emp.) 19.0% Enterprise(\> 1000 emp.) 3.4% **Reviewers' Industry** [![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics")](https://www.g2.com/products/supermetrics/reviews) Supermetrics Marketing and Advertising 53.5% Retail 5.1% Computer Software 3.1% Information Technology and Services 2.5% Online Media 1.9% Other 34.0% [![Whatagraph](https://images.g2crowd.com/uploads/product/hd_favicon/1b52fd075616564973496e5fc5c5b9af/whatagraph.svg "Whatagraph")](https://www.g2.com/products/whatagraph/reviews) Whatagraph Marketing and Advertising 67.7% Financial Services 1.9% Public Relations and Communications 1.9% Information Technology and Services 1.9% Market Research 1.9% Other 24.8% Alternatives **Supermetrics Alternatives** ![Adverity](https://images.g2crowd.com/uploads/product/hd_favicon/f3154e0ddf091acb2e5cbf6c97c33fae/adverity.svg "Adverity") [ Adverity ](/products/adverity/reviews) ![Dataslayer.ai](https://images.g2crowd.com/uploads/product/hd_favicon/88abdd70bdf462f1fb892c5c6b5af501/dataslayer-ai.svg "Dataslayer.ai") [ Dataslayer.ai ](/products/dataslayer-ai/reviews) ![Funnel](https://images.g2crowd.com/uploads/product/hd_favicon/0d180ccd76daf1ad45b8d0cdf6635fe7/funnel.svg "Funnel") [ Funnel ](/products/funnel/reviews) ![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado") [ Improvado ](/products/improvado-improvado/reviews) **Whatagraph Alternatives** ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics") [ AgencyAnalytics ](/products/agencyanalytics/reviews) ![Databox](https://images.g2crowd.com/uploads/product/hd_favicon/ffad6a4c66ff9af043b0dab8d65bc714/databox-databox.svg "Databox") [ Databox ](/products/databox-databox/reviews) ![Data Studio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Data Studio") [ Data Studio ](/products/data-studio/reviews) ![DashThis](https://images.g2crowd.com/uploads/product/hd_favicon/1509643871/dashthis.svg "DashThis") [ DashThis ](/products/dashthis/reviews) ## Supermetrics vs Whatagraph FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Whatagraph vs Supermetrics? Whatagraph stands out for its higher G2 rating and support experience, while Supermetrics is favored for its integrations and connector breadth. | [Whatagraph](https://www.g2.com/products/whatagraph/reviews) | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | | --- | --- | | 4.5/5 (283 reviews) | 4.4/5 (823 reviews) | | Small-Business | Small-Business | | 8.3 | 8.1 | | 8.9 | 7.8 | | Customer Support | Integrations | ### How do the pricing models of Whatagraph and Supermetrics compare? Whatagraph is rated higher for value, with a stronger Price/Cost satisfaction score than Supermetrics. - **Whatagraph:** In recent reviews, buyers describe Whatagraph as a worthwhile investment for its time-saving automation and user-friendly reporting, though some note it is a sizeable investment. - **Supermetrics:** Reviewers frequently cite Supermetrics as expensive, with several mentioning that pricing escalates quickly with additional connectors and that the pricing structure can be confusing for small teams. - **Switching reasons:** Recent reviewers mention switching to Whatagraph for its ease of use and responsive support, while some Supermetrics users cite cost and connector limitations as reasons for considering alternatives. ### What are the best alternatives to Whatagraph and Supermetrics? The top 3 alternatives to Whatagraph and Supermetrics are AgencyAnalytics, Dataslayer.ai, and Adverity. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Whatagraph](https://www.g2.com/products/whatagraph/reviews) | 4.5/5 (283 reviews) | Small-Business | Described as a sizeable investment but valued for time-saving automation | Customer Support | | [Supermetrics](https://www.g2.com/products/supermetrics/reviews) | 4.4/5 (823 reviews) | Small-Business | Frequently cited as expensive, especially for additional connectors | Integrations | | [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) | 4.7/5 (459 reviews) | Small-Business | — | Ease of Use and Client Reporting | | [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) | 4.8/5 (311 reviews) | Small-Business | — | Connector Variety | | [Adverity](https://www.g2.com/products/adverity/reviews) | 4.4/5 (326 reviews) | Mid-Market | — | Data Integration and Automation | ### Which Marketing Analytics features should I prioritize when comparing Whatagraph and Supermetrics? Buyers should prioritize Integrations, Reporting, Automation, Customizability, and Customer Support when comparing Whatagraph and Supermetrics. - **Integrations:** Supermetrics is cited for Integrations in 27 all-time reviews, while Whatagraph is mentioned for Easy Integrations in 4 all-time reviews. - **Reporting:** Both products are frequently praised for reporting, with Supermetrics noted for Automated Reporting (8 all-time mentions) and Whatagraph for Time-saving and Automation (3 and 4 all-time mentions, respectively). - **Automation:** Whatagraph is cited for Automation in 4 all-time reviews; Supermetrics is cited for Automation in 8 all-time reviews. - **Customizability:** Whatagraph is mentioned for Customizability in 4 all-time reviews; Supermetrics is not specifically cited for this feature. - **Customer Support:** Whatagraph is cited for Customer Support in 8 all-time reviews; Supermetrics in 17 all-time reviews. ### What are the pros and cons of Whatagraph vs Supermetrics? Whatagraph's headline strength is customer support, while Supermetrics is strongest in integrations and connector breadth. - **Whatagraph strengths:** Customer Support (8 all-time mentions), Automation (4), Customizability (4), Ease of Use (4), Easy Integrations (4), Helpful (4), Flexibility (3), Personalization (3), Time-saving (3). - **Whatagraph trade-offs:** Expensive (3), Slow Loading (2), Compatibility Issues (1), limited integrations and customization options in some reviews. - **Supermetrics strengths:** Ease of Use (29), Integrations (27), Customer Support (17), Easy Integrations (16), Time-saving (15), Connectors (14), Features (12), Insights (12), Reliability (9), Automated Reporting (8), User Interface (8). - **Supermetrics trade-offs:** Expensive (14), Missing Features (10), Pricing Issues (8), Data Limitations (7), some reviewers note complexity in setup and pricing structure. ### Is Whatagraph or Supermetrics better for small businesses? Whatagraph is the better fit for small businesses, with a higher G2 rating and strong small-business reviewer sentiment. - **Whatagraph:** Largest segment is Small-Business; reviewers highlight ease of use, intuitive setup, and responsive support as key benefits for small teams. - **Supermetrics:** Largest segment is Small-Business; reviewers appreciate its integration breadth but frequently cite pricing as a challenge for smaller organizations. ### Which Marketing Analytics platform has better integrations? Supermetrics is favored by reviewers for integrations, with a significantly higher number of integration mentions and connector breadth. - **Whatagraph:** Recent reviews mention integrations with Google Ads, Meta, LinkedIn, and TikTok, with Easy Integrations cited in 4 all-time reviews. - **Supermetrics:** Facebook (130 all-time mentions), Looker (77), Shopify (19); Integrations cited in 27 all-time reviews and Connectors in 14. ### How do Whatagraph and Supermetrics compare on customer support? Whatagraph outperforms Supermetrics on Quality of Support by a material margin, with a 1.1-point lead (8.9 vs 7.8). - **Whatagraph:** Reviewers consistently praise responsive, helpful, and knowledgeable support, with 8 all-time mentions for Customer Support and multiple recent reviews highlighting fast issue resolution. - **Supermetrics:** Support is cited positively in 17 all-time reviews, with many noting helpfulness and responsiveness, though some mention slower response times and less direct assistance compared to Whatagraph. ### Which is easier to implement, Whatagraph or Supermetrics? Whatagraph and Supermetrics score within 0.2 points on Ease of Setup (8.3 vs 8.1), indicating near parity in implementation experience. - **Whatagraph:** Reviewers describe setup as intuitive and quick, with onboarding support and instant data connections frequently highlighted. - **Supermetrics:** Reviewers note that setup is generally straightforward, especially for Google Sheets and Looker Studio, but some mention complexity with advanced connectors and initial learning curve. ### Which product has better Reporting? Whatagraph is rated higher for Reporting, with reviewers highlighting its visual, customizable, and automated reporting features. - **Whatagraph:** Reporting is frequently cited as a core strength, with Automation (4 all-time mentions), Customizability (4), and Time-saving (3); Ease of Use score is 8.9. - **Supermetrics:** Automated Reporting (8 all-time mentions), Connectors (14), and Integrations (27) are frequently cited; Ease of Use score is 8.2.