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At a Glance
Market Segments
Small-Business (55.9% of reviews)
Enterprise (42.4% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
$70.00 1 User Per Month
Supermetrics
Star Rating
(810)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansTableau
Star Rating
(3,384)4.4 out of 5
Market Segments
Enterprise (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSupermetrics vs Tableau
When assessing the two solutions, reviewers found Tableau easier to use and administer. Reviewers also felt that Tableau was easier to do business with overall. However reviewers felt that the products are equally easy to set up.
- Reviewers felt that Tableau meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Tableau is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tableau over Supermetrics.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Tableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Supermetrics
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.5
615
8.7
2,385
Ease of Use
8.2
623
8.3
2,778
Ease of Setup
8.2
411
8.2
1,443
Ease of Admin
8.0
375
8.2
776
Quality of Support
7.8
557
8.3
2,038
Has the product been a good partner in doing business?
8.2
370
8.5
754
Product Direction (% positive)
7.9
574
8.8
2,363
Features by Category
Reports
Not enough data
8.7
1717
|
Verified
Not enough data
8.2
1582
|
Verified
Not enough data
9.1
1759
|
Verified
Not enough data
8.6
1358
Not enough data
9.1
1743
|
Verified
Self Service
Not enough data
8.5
1675
|
Verified
Not enough data
8.7
1705
|
Verified
Not enough data
8.5
1621
|
Verified
Not enough data
8.2
1419
Not enough data
8.2
1507
|
Verified
Not enough data
7.9
1324
|
Verified
Advanced Analytics
Not enough data
7.8
1280
Not enough data
9.1
1713
|
Verified
Not enough data
8.1
1289
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
844
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1717
|
Verified
Not enough data
8.2
1582
|
Verified
Not enough data
9.1
1759
|
Verified
Not enough data
8.6
1358
Not enough data
9.1
1743
|
Verified
Data Preparation
Not enough data
8.6
860
|
Verified
Not enough data
8.4
849
|
Verified
Data Modeling and Blending
Not enough data
8.5
886
|
Verified
Not enough data
8.8
909
|
Verified
Not enough data
8.5
876
|
Verified
Generative AI
Not enough data
7.4
426
Not enough data
7.5
453
Agentic AI - Analytics Platforms
Not enough data
7.4
131
Not enough data
7.5
134
Not enough data
7.8
133
Not enough data
7.6
131
Not enough data
7.7
129
Not enough data
7.4
128
Not enough data
7.8
128
Self Service
Not enough data
8.5
1675
|
Verified
Not enough data
8.7
1705
|
Verified
Not enough data
8.5
1621
|
Verified
Not enough data
8.2
1419
Not enough data
8.2
1507
|
Verified
Not enough data
7.9
1324
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
114
Not enough data
8.3
110
Not enough data
8.1
109
Not enough data
8.4
110
Advanced Analytics
Not enough data
7.8
1280
Not enough data
9.1
1713
|
Verified
Not enough data
8.1
1289
Performance & Scalability - Analytics Platforms
Not enough data
8.0
113
Not enough data
8.2
109
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
109
Not enough data
8.0
107
Not enough data
7.8
108
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.6
106
Not enough data
7.7
105
Not enough data
7.8
105
Not enough data
7.7
106
Personalized Intelligence - Analytics Platforms
Not enough data
7.8
108
Not enough data
7.9
109
Not enough data
7.9
107
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
844
|
Verified
Reports
Not enough data
8.7
1717
|
Verified
Not enough data
8.2
1582
|
Verified
Not enough data
9.1
1759
|
Verified
Not enough data
8.6
1358
Not enough data
9.1
1743
|
Verified
Self Service
Not enough data
8.5
1675
|
Verified
Not enough data
8.7
1705
|
Verified
Not enough data
8.5
1621
|
Verified
Not enough data
8.2
1419
Not enough data
8.2
1507
|
Verified
Not enough data
7.9
1324
|
Verified
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
965
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
844
|
Verified
Metrics
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Not enough data
Reporting
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Not enough data
Other
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Not enough data
Agentic AI - Digital Analytics
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
Administration
8.3
273
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Not enough data
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
27
Not enough data
9.4
27
Analysis
Not enough data
9.0
27
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
234
Not enough data
8.8
233
Not enough data
8.3
234
Data Interaction
Not enough data
8.2
234
Not enough data
8.2
236
Not enough data
8.3
234
Not enough data
8.5
236
Not enough data
8.3
234
Not enough data
8.4
231
Not enough data
8.4
233
Not enough data
8.3
229
Data Exporting
Not enough data
8.5
228
Not enough data
8.4
228
Not enough data
8.4
230
Generative AI
Not enough data
7.4
224
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
251
Not enough data
8.4
254
Not enough data
8.4
244
Data Analysis
Not enough data
9.0
273
Not enough data
8.9
268
Decision Making
Not enough data
8.7
259
Not enough data
9.4
271
Not enough data
9.1
266
Not enough data
8.7
262
Generative AI
Not enough data
8.0
177
Not enough data
8.0
177
Marketing Operations
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Not enough data
Categories
Categories
Shared Categories
Supermetrics and Tableau share no categories
Unique Categories
Supermetrics is categorized as ETL Tools, Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Tableau is categorized as Analytics Platforms, Location Intelligence, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.5%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Information Technology and Services
11.7%
Financial Services
7.1%
Computer Software
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.4%
Other
65.2%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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