Compare Supermetrics and Swydo 
Featured Products
At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (86.7% of reviews)
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Starting at $69.00 10 Data sources Per Month
Supermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSwydo
Star Rating
(111)4.6 out of 5
Market Segments
Small-Business (86.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $69.00 10 Data sources Per Month
Learn more about SwydoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- Users say Swydo stands out for its comprehensive reporting features tailored for marketing agencies. Reviewers appreciate the intuitive dashboard builder, with one stating, "Swydo makes reporting seamless for our agency," which underscores its effectiveness in streamlining client reporting processes.
- According to verified reviews, Supermetrics offers a straightforward user interface that simplifies setup and data source management. Users have noted, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up," which contributes to a smoother onboarding experience.
- Reviewers mention that Swydo provides exceptional customer support, with many praising the team's understanding of agency needs. One user remarked, "Their team truly understands the needs of agencies," indicating a strong alignment with user expectations and support quality.
- G2 reviewers highlight that while Supermetrics has a solid performance in data collection and reporting, it sometimes lacks the advanced features that Swydo offers for campaign tracking and insights. Users have expressed a desire for more robust capabilities in these areas.
- Users report that Swydo consistently rolls out new features and enhancements, which keeps the platform fresh and responsive to user needs. A reviewer noted, "Easy to use and always new feature enhancements!" showcasing Swydo's commitment to continuous improvement.
Pricing
Entry-Level Pricing
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Swydo
Starting from
Starting at $69.00
10 Data sources Per Month
14-day free trial, no credit card required. Pay per usage based upon data sources, no extra fees
- Including all features
- Unlimited users
- Unlimited clients
Free Trial
Supermetrics
Free Trial is available
Swydo
Free Trial is available
Ratings
Meets Requirements
8.5
620
8.9
92
Ease of Use
8.2
628
9.2
97
Ease of Setup
8.2
415
9.2
91
Ease of Admin
8.0
380
9.2
72
Quality of Support
7.8
562
9.1
90
Has the product been a good partner in doing business?
8.2
375
9.1
71
Product Direction (% positive)
7.9
579
9.2
91
Features by Category
Reports
Not enough data
9.2
31
Not enough data
8.7
30
Not enough data
9.4
31
Not enough data
9.2
30
Not enough data
9.5
30
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
9.2
31
Not enough data
8.7
30
Not enough data
9.4
31
Not enough data
9.2
30
Not enough data
9.5
30
Reports
Not enough data
9.6
19
Not enough data
9.5
19
Not enough data
9.0
18
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
9.6
19
Not enough data
9.1
19
Not enough data
9.7
20
Not enough data
8.8
19
Data Updates
Not enough data
8.9
19
Not enough data
9.4
19
Collaboration
Not enough data
9.6
19
Not enough data
8.9
19
Not enough data
9.1
19
Data Updates
Not enough data
8.8
23
Not enough data
9.2
23
Not enough data
9.5
22
Metrics
8.6
311
9.2
36
8.3
292
9.1
34
8.1
262
9.0
33
8.4
291
9.0
33
8.0
280
8.4
32
7.9
250
8.8
32
8.0
250
8.6
31
8.6
322
9.3
32
7.8
269
8.5
31
Reporting
8.2
311
9.1
32
7.9
278
8.3
32
8.4
304
8.9
31
8.1
292
8.6
30
7.6
251
8.8
30
Feature Not Available
8.6
30
8.7
326
9.0
33
Other
8.2
271
8.5
28
7.9
241
8.1
27
7.2
218
8.1
26
8.6
317
8.9
30
8.4
267
8.6
28
7.2
207
7.6
24
7.4
215
8.3
25
Agentic AI - Digital Analytics
6.7
11
6.7
7
7.0
10
8.3
7
6.7
10
8.3
7
6.8
10
7.9
7
Administration
8.3
274
8.8
28
7.5
213
7.4
26
8.1
314
8.6
28
8.0
295
8.9
27
Social Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports & Dashboards
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.6
67
Not enough data
8.1
57
Not enough data
Functionality
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
312
|
Verified
8.8
57
8.7
358
|
Verified
9.2
57
7.8
282
|
Verified
8.6
55
7.9
300
|
Verified
9.1
55
8.0
161
8.4
49
Feature Not Available
8.4
52
Campaign Activity
8.6
349
|
Verified
8.8
57
8.9
384
|
Verified
9.4
61
8.0
273
|
Verified
8.5
55
8.3
327
|
Verified
9.2
59
7.9
273
|
Verified
8.3
54
Feature Not Available
7.6
49
Agentic AI - Marketing Analytics
6.7
14
7.3
15
6.9
16
8.5
16
6.3
12
8.4
15
Categories
Categories
Shared Categories
Supermetrics and Swydo are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Supermetrics is categorized as ETL Tools and Google Workspace for Marketing
Swydo is categorized as Data Visualization and Social Media Analytics
Reviews
Reviewers' Company Size
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Swydo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Marketing and Advertising
76.2%
Automotive
2.9%
Manufacturing
1.9%
Food & Beverages
1.9%
Health, Wellness and Fitness
1.9%
Other
15.2%
Discussions
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Is Swydo free?
1 Comment
DK
Swydo is subscription based
You pay for a base account with 50? reports, and then can add reports at a nominal rate per data feed ($3-$5) per month
We run...Read more
Swydo has no more discussions with answers
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