# Strapi vs Umbraco Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Umbraco excels in content management, with users praising its AI-powered features that simplify the creation and organization of website content. One user highlighted how easy it is to manage blog posts and articles, making it a strong choice for marketing teams.
- **Users say** that Strapi stands out for its flexibility as a headless CMS, allowing for straightforward content type creation without extensive development work. Reviewers appreciate the intuitive admin interface, which is accessible even to non-technical team members, enhancing collaboration.
- **According to verified reviews** , Umbraco's implementation process is noted for being quick and user-friendly, with many users highlighting the availability of various hosting plans as a significant advantage. This makes it a favorable option for small businesses looking for reliable support.
- **Reviewers mention** that while both platforms have similar star ratings, Umbraco's higher G2 Score reflects greater overall satisfaction among users. This is particularly evident in its robust content scheduling and asset management capabilities, which users find beneficial for maintaining organized workflows.
- **Users highlight** that Strapi's API capabilities, including REST and GraphQL, make it easy to integrate content across multiple applications. This flexibility is a key selling point for developers looking to streamline content delivery across various platforms.
- **G2 reviewers note** that while both products offer solid support, Umbraco's slightly lower quality of support score suggests that users may experience more challenges compared to Strapi, which has received positive feedback for its responsive customer service and community engagement.



| | Strapi | Umbraco | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 204 | 970 | 
| **Largest Market Segment** | Small-Business (79.6% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | Free With One-Time Purchase | Starting at $0.00 Per Month | 

---
## Top Pros & Cons

### Strapi

Pros:
- Ease of Use (14 reviews)
- Flexibility (10 reviews)

Cons:
- Developer Challenges (5 reviews)
- Learning Curve (5 reviews)

### Umbraco

Pros:
- Ease of Use (109 reviews)
- Content Management (66 reviews)

Cons:
- Learning Curve (26 reviews)
- Limited Features (23 reviews)

---
## Ratings Comparison
| Rating | Strapi | Umbraco | 
|---|---|---|
  | **Meets Requirements** | 8.7 (125 reviews) | 8.6 (776 reviews) | 
  | **Ease of Use** | 8.9 (129 reviews) | 8.8 (787 reviews) | 
  | **Ease of Setup** | 8.7 (105 reviews) | 8.6 (650 reviews) | 
  | **Ease of Admin** | 8.8 (95 reviews) | 8.9 (610 reviews) | 
  | **Quality of Support** | 8.4 (86 reviews) | 8.2 (656 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (66 reviews) | 8.8 (524 reviews) | 
  | **Product Direction (% positive)** | 8.5 (99 reviews) | 8.8 (734 reviews) | 

---
## Pricing

### Strapi

#### Entry-Level Pricing

Plan: Community

Price: Free With One-Time Purchase

Key Features:
- Open-Source under MIT License
- REST & GraphQL API
- Up to 3 default roles

[Browse all 5 editions](https://www.g2.com/products/strapi/pricing)

#### Free Trial

Yes

### Umbraco

#### Entry-Level Pricing

Plan: Umbraco CMS

Price: Starting at $0.00 Per Month

Description: This is the stand-alone version of the friendly Umbraco CMS. It gives you all of the powerful features and flexibility you'll need to build great websites. Also comes in 2 paid tiers which include support and add-on products.

Key Features:
- Open Source CMS
- Web Content Management with Infinite editing
- Language Variants

[Browse all 3 editions](https://www.g2.com/products/umbraco/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Strapi** | 8.0/10 | 64 |
| **Umbraco** | 8.0/10 | 655 |

#### Content

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Content Authoring** | 8.7 (61 reviews) | 8.8 (605 reviews) ✓ Verified | 
| **Rich Text Editor** | 8.3 (58 reviews) | 8.4 (606 reviews) ✓ Verified | 
| **Versioning** | 7.9 (49 reviews) | 7.9 (576 reviews) ✓ Verified | 
| **Plug-ins/Widgets/Apps** | 7.9 (53 reviews) | 7.6 (564 reviews) | 
| **Approval Process** | 8.1 (44 reviews) | 7.7 (470 reviews) | 
| **Content Scheduling** | 7.4 (39 reviews) | 8.1 (545 reviews) ✓ Verified | 
| **Asset Management** | 8.3 (55 reviews) | 8.0 (575 reviews) ✓ Verified | 
| **Internal Search** | 7.7 (52 reviews) | 7.6 (574 reviews) ✓ Verified | 
| **Content Repository** | 8.2 (51 reviews) | 8.3 (568 reviews) ✓ Verified | 

#### Design

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.0 (41 reviews) | 6.8 (501 reviews) ✓ Verified | 
| **Mobile** | 6.8 (41 reviews) | 7.4 (517 reviews) ✓ Verified | 
| **Branding/Themes** | 7.1 (39 reviews) | 7.5 (510 reviews) ✓ Verified | 
| **Customization** | 7.7 (48 reviews) | 8.6 (569 reviews) ✓ Verified | 

#### Platform

| Feature | Strapi | Umbraco | 
|---|---|---|
| **User Community** | 8.0 (49 reviews) | 8.4 (550 reviews) | 
| **SEO** | 8.5 (43 reviews) | 8.3 (542 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | 8.3 (46 reviews) | 8.5 (556 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (55 reviews) | 8.6 (576 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (43 reviews) | 8.3 (517 reviews) ✓ Verified | 
| **Internationalization** | 8.2 (40 reviews) | 8.3 (514 reviews) ✓ Verified | 
| **Dashboards and Reports** | 7.4 (39 reviews) | 7.6 (508 reviews) | 
| **API / Integrations** | 8.6 (54 reviews) | 8.2 (532 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.1 (67 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (63 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Strapi** | N/A | N/A |
| **Umbraco** | 7.8/10 | 35 |

#### Analytics

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Web Analytics** | Not enough data | 7.7 (32 reviews) | 
| **Campaign Tracking** | Not enough data | 7.3 (32 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (31 reviews) | 
| **Reports & Dashboards** | Not enough data | 7.3 (32 reviews) | 
| **Personalization** | Not enough data | 7.6 (32 reviews) | 
| **Marketing Automation** | Not enough data | 7.4 (31 reviews) | 

#### Content Management

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.8 (34 reviews) | 
| **Asset Management** | Not enough data | 8.3 (34 reviews) | 
| **Portals and Sites** | Not enough data | 9.1 (34 reviews) | 

#### Design & Development

| Feature | Strapi | Umbraco | 
|---|---|---|
| **No-Code App Development** | Not enough data | 6.9 (33 reviews) | 
| **Low-Code App Development** | Not enough data | 7.2 (32 reviews) | 
| **Self-Service Capabilities** | Not enough data | 7.8 (30 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 
| **Decision Making** | Not enough data | 7.7 (8 reviews) | 

### WebOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Strapi** | N/A | N/A |
| **Umbraco** | 8.8/10 | 66 |

#### Functionality

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Developer Tools** | Not enough data | 8.9 (59 reviews) | 
| **Automation** | Not enough data | 8.5 (59 reviews) | 
| **Website Staging** | Not enough data | 8.8 (60 reviews) | 

#### Management

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Web Content Dedication** | Not enough data | 8.8 (60 reviews) | 
| **Website Hosting** | Not enough data | 8.7 (58 reviews) | 
| **Role-Based Permissions** | Not enough data | 8.9 (64 reviews) | 

#### Support

| Feature | Strapi | Umbraco | 
|---|---|---|
| **CMS Variety** | Not enough data | 8.7 (61 reviews) | 
| **Multi-CMS Support** | Not enough data | Feature Not Available | 
| **Compliance** | Not enough data | Feature Not Available | 

### Headless CMS

| Product | Score | Reviews |
|---|---|---|
| **Strapi** | 7.4/10 | 68 |
| **Umbraco** | 8.0/10 | 179 |

#### Publishing

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Automated Publishing** | 7.7 (49 reviews) | 8.7 (152 reviews) | 
| **Multi-language** | 7.9 (49 reviews) | 8.6 (165 reviews) | 
| **AR/VR Capability** | 4.3 (31 reviews) | 6.4 (111 reviews) | 

#### Development

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Image Management** | 7.8 (49 reviews) | 8.2 (168 reviews) | 
| **Reuseable Content** | 8.5 (47 reviews) | 8.0 (157 reviews) | 
| **Unlimited Environments** | 7.4 (48 reviews) | 8.5 (147 reviews) | 
| **Form Builder** | 7.4 (47 reviews) | 8.1 (153 reviews) | 

#### Analytics

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Personalization** | 7.4 (44 reviews) | 7.6 (141 reviews) | 
| **Content Performance** | 7.9 (43 reviews) | 7.9 (155 reviews) | 

#### Agentic AI - Headless CMS

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Cross-system Integration** | 7.2 (6 reviews) | 7.6 (15 reviews) | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Strapi** | N/A | N/A |
| **Umbraco** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Strapi | Umbraco | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Headless CMS Software](https://www.g2.com/categories/headless-cms), [Web Content Management Software](https://www.g2.com/categories/web-content-management)

**Unique to Strapi (1):** [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)

**Unique to Umbraco (2):** [WebOps Platforms](https://www.g2.com/categories/webops-platforms), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)


---
## Reviewer Demographics

### By Company Size

| Segment | Strapi | Umbraco | 
|---|---|---|
| **Small-Business** | 79.6% | 52.4% | 
| **Mid-Market** | 16.8% | 35.1% | 
| **Enterprise** | 3.6% | 12.5% | 

### By Industry

#### Strapi

- **Non-Profit Organization Management:** 19.5%
- **Computer Software:** 14.9%
- **Information Technology and Services:** 9.7%
- **Education Management:** 7.7%
- **Higher Education:** 5.6%
- **Financial Services:** 3.6%
- **Entertainment:** 2.6%
- **Primary/Secondary Education:** 2.6%
- **Program Development:** 2.6%
- **E-Learning:** 2.1%
- **Other:** 29.2%

#### Umbraco

- **Computer Software:** 17.0%
- **Information Technology and Services:** 11.3%
- **Marketing and Advertising:** 9.4%
- **Program Development:** 3.3%
- **Hospital & Health Care:** 2.5%
- **Government Administration:** 2.5%
- **Non-Profit Organization Management:** 2.4%
- **Leisure, Travel & Tourism:** 2.3%
- **Computer & Network Security:** 2.3%
- **Education Management:** 2.3%
- **Other:** 44.6%

---
## Alternatives

### Alternatives to Strapi

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Hygraph](https://www.g2.com/products/hygraph/reviews) — 4.4/5 stars (716 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (325 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [Butter CMS](https://www.g2.com/products/butter-cms/reviews) — 4.6/5 stars (206 reviews)
- [Kontent.ai](https://www.g2.com/products/kontent-ai/reviews) — 4.3/5 stars (194 reviews)
- [Payload CMS](https://www.g2.com/products/payload-cms/reviews) — 4.9/5 stars (59 reviews)
- [Directus](https://www.g2.com/products/directus/reviews) — 4.9/5 stars (51 reviews)
- [Craft CMS](https://www.g2.com/products/craft-cms/reviews) — 4.2/5 stars (48 reviews)

### Alternatives to Umbraco

- [Sanity](https://www.g2.com/products/sanity/reviews) — 4.7/5 stars (915 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.2/5 stars (325 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) — 4.1/5 stars (585 reviews)
- [Progress Sitefinity](https://www.g2.com/products/progress-sitefinity/reviews) — 4.0/5 stars (542 reviews)
- [Kentico](https://www.g2.com/products/kentico/reviews) — 4.4/5 stars (365 reviews)
- [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) — 4.0/5 stars (197 reviews)
- [Contentstack](https://www.g2.com/products/contentstack/reviews) — 4.4/5 stars (303 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)

---
## Top Discussions

### Strapi

- Title: [What is Strapi used for?](https://www.g2.com/discussions/what-is-strapi-used-for) — 1 comment
  > **Top comment:** "It is a CMS that gives you more problems than it solves"
- Title: [What is the best way to deploy Strapi v4 on Azure Web App/Azure Services?](https://www.g2.com/discussions/what-is-the-best-way-to-deploy-strapi-v4-on-azure-web-app-azure-services) — 1 comment, 1 upvote
  > **Top comment:** "Using an Azure Resource Manager template. Follow the guide here:..."

### Umbraco

- Title: [Can I get some swag?  I haven't seen anybody with Umbraco swag in more than 4 years since working with it!](https://www.g2.com/discussions/26900-can-i-get-some-swag-i-haven-t-seen-anybody-with-umbraco-swag-in-more-than-4-years-since-working-with-it) — 3 comments
  > **Top comment:** "I have not seen Umbraco HQ selling their "swag" outside of the conferences, if you've never been to their annual CodeGarden conference in Denmark, once we..."
- Title: [How much does umbraco cost?](https://www.g2.com/discussions/how-much-does-umbraco-cost) — 2 comments
  > **Top comment:** "Free"
- Title: [Is umbraco better than WordPress?](https://www.g2.com/discussions/is-umbraco-better-than-wordpress) — 2 comments
  > **Top comment:** "Yes, by far. Better UI/UX, better security, better extensibility, better stability. Doesn't limit the site build in any way."
- Title: [Is umbraco any good?](https://www.g2.com/discussions/is-umbraco-any-good) — 2 comments
  > **Top comment:** "No, there are platforms that are MUCH easier to learn in a fraction of the time that allow even a novice to provide a professional looking product. "
- Title: [What is Umbraco used for?](https://www.g2.com/discussions/umbraco-what-is-umbraco-used-for) — 1 comment
  > **Top comment:** "Content Management for Websites and Web Applications. Has default content delivery API to easily consume content from external sources."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/strapi-vs-umbraco)