# Stitch vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user experience, particularly with its seamless integration with Google Sheets. Users appreciate how it saves time by efficiently pulling over 100 KPIs without the hassle of manual data entry.
- **Users say** that Qlik Stitch offers a straightforward setup process, making it easy to configure new integrations. Reviewers highlight its ability to sync data reliably across various databases, which is a significant advantage for businesses needing quick data access.
- **According to verified reviews** , Supermetrics has a higher overall satisfaction score, reflecting its strong performance in reporting capabilities. Users enjoy the flexibility of customizing data views, which allows them to focus on the most relevant metrics for their needs.
- **Reviewers mention** that while Qlik Stitch has a competitive ease of use rating, Supermetrics provides a more intuitive user interface that simplifies changing data sources. This feature is particularly beneficial for users who frequently adjust their reporting requirements.
- **G2 reviewers highlight** the quality of support provided by Supermetrics, noting that the assistance is personal and quick. This level of support is crucial for users who may encounter challenges during implementation or day-to-day operations.
- **Users report** that while both products cater well to small businesses, Supermetrics has a larger volume of reviews, indicating a more established user base. This can provide potential buyers with greater confidence in the product's reliability and performance over time.



| | Stitch | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 68 | 823 | 
| **Largest Market Segment** | Small-Business (53.8% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | $100/month up based on volume above 5M rows/month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Stitch

**Not enough data**

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Stitch | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.6 (59 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 9.4 (59 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 9.1 (44 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.9 (44 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.7 (48 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (42 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.1 (56 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Stitch

#### Entry-Level Pricing

Plan: Standard Plans

Price: $100/month up based on volume above 5M rows/month

Description: A flexible plan that grows with your needs.  Full access to 100+ data sources.  

Key Features:
- Online support (live chat / email)
- Access to 100+ sources
- 7 day log retention

[Browse all 2 editions](https://www.g2.com/products/stitch-2026-01-09/pricing)

#### Free Trial

Yes

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Stitch** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (312 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Stitch** | 8.2/10 | 45 |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Reporting** | 7.6 (34 reviews) | 8.6 (67 reviews) | 
| **Auditing** | Feature Not Available | 8.1 (57 reviews) | 

#### Functionality

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Extraction** | 9.1 (44 reviews) | 8.7 (58 reviews) | 
| **Transformation** | 6.0 (25 reviews) | 8.2 (62 reviews) | 
| **Loading** | 8.8 (43 reviews) | 8.2 (61 reviews) | 
| **Automation** | 8.9 (39 reviews) | 8.5 (64 reviews) | 
| **Scalability** | 8.6 (37 reviews) | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Stitch** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Stitch** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Stitch | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)


**Unique to Supermetrics (3):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Stitch | Supermetrics | 
|---|---|---|
| **Small-Business** | 53.8% | 55.5% | 
| **Mid-Market** | 44.6% | 35.1% | 
| **Enterprise** | 1.5% | 9.4% | 

### By Industry

#### Stitch

- **Computer Software:** 20.0%
- **Information Technology and Services:** 13.8%
- **Marketing and Advertising:** 9.2%
- **Internet:** 9.2%
- **Education Management:** 6.2%
- **Financial Services:** 6.2%
- **Consumer Goods:** 4.6%
- **Hospital & Health Care:** 3.1%
- **Consumer Services:** 3.1%
- **Accounting:** 1.5%
- **Other:** 23.1%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Stitch

- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (337 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (291 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (213 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [Maia](https://www.g2.com/products/matillion-maia/reviews) — 4.5/5 stars (125 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (322 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (777 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Azure Data Factory](https://www.g2.com/products/azure-data-factory/reviews) — 4.6/5 stars (100 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (322 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (309 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.4/5 stars (88 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (457 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)

---
## Top Discussions

### Stitch

- Title: [Which data warehouses does Stitch support?](https://www.g2.com/discussions/which-data-warehouses-does-stitch-support) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Currently, Stitch supports Amazon (Redshift & S3), Azure SQL, Google BigQuery, data.world, Panoply, PostgreSQL, and Snowflake ( see..."
- Title: [How do I know if Stitch supports my data sources?](https://www.g2.com/discussions/how-do-i-know-if-stitch-supports-my-data-sources) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We currently support over 100 SaaS data sources, and the complete list can be found at https://www.stitchdata.com/integrations/sources/ - if you don't find..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/stitch-2026-01-09-vs-supermetrics)