Compare StatCounter vs Google Analytics

See this
comparison of StatCounter vs. Google Analytics
based on data from user reviews. StatCounter rates 4.3/5 stars with 85 reviews. Google Analytics rates 4.5/5 stars with 3,876 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
9.0
Ease of Use
Ease of Use
9.0
7.7
Ease of Setup
Ease of Setup
8.6
7.8
Ease of Admin
Ease of Admin
8.9
8.1
Quality of Support
Quality of Support
8.2
7.4
Ease of Doing Business With
Ease of Doing Business With
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.0
8.4
Meets Requirements
StatCounter
8.7
Google Analytics
9.0
Ease of Use
StatCounter
9.0
Google Analytics
7.7
Ease of Setup
StatCounter
8.6
Google Analytics
7.8
Ease of Admin
StatCounter
8.9
Google Analytics
8.1
Quality of Support
StatCounter
8.2
Google Analytics
7.4
Ease of Doing Business With
StatCounter
9.2
Google Analytics
8.2
Product Direction (% positive)
StatCounter
8.0
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
StatCounter
8.9
Google Analytics
9.0
Engagement
StatCounter
8.1
Google Analytics
8.7
Entry and Exit Pages
StatCounter
9.1
Google Analytics
8.7
Standard Event Tracking
StatCounter
8.4
Google Analytics
8.5
Custom Event Tracking
StatCounter
8.1
Google Analytics
8.3
Retention
StatCounter
8.2
Google Analytics
8.3
Return
StatCounter
8.2
Google Analytics
8.4
Conversions
StatCounter
7.7
Google Analytics
8.5
Funnels
StatCounter
7.4
Google Analytics
8.1
Reporting
Real-Time Reporting
StatCounter
8.3
Google Analytics
8.7
Trending
StatCounter
8.0
Google Analytics
8.5
Retroactive Reporting
StatCounter
8.3
Google Analytics
8.2
Segmentation
StatCounter
7.4
Google Analytics
8.4
Mobile Reporting
StatCounter
7.9
Google Analytics
8.5
Unification Across Devices
StatCounter
7.8
Google Analytics
8.2
Custom Reports and Dashboards
StatCounter
8.3
Google Analytics
8.5
Other
User Data
StatCounter
8.3
Google Analytics
8.4
Site Search Reporting
StatCounter
7.9
Google Analytics
8.5
Load Time Monitoring
StatCounter
7.6
Google Analytics
8.3
Campaign Tracking
StatCounter
7.5
Google Analytics
8.7
E-Commerce
StatCounter
7.5
Google Analytics
8.5
Promotional Messages
StatCounter
7.6
Google Analytics
8.0
Administration Alerts
StatCounter
8.2
Google Analytics
8.2
Administration
API / Integrations
StatCounter
7.8
Google Analytics
8.4
QA Testing
StatCounter
8.0
Google Analytics
8.1
Performance and Reliability
StatCounter
8.7
Google Analytics
8.9
User, Role, and Access Management
StatCounter
8.7
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.2%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.7%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
12.0%
11.8%
StatCounter
Small-Business
60.2%
Mid-Market
27.7%
Enterprise
12.0%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Marketing and Advertising
18.8%
Marketing and Advertising
21.9%
 
Internet
7.9%
Information Technology and Services
6.8%
 
Information Technology and Services
6.9%
Computer Software
6.7%
 
Writing and Editing
5.9%
Internet
6.0%
 
Higher Education
5.0%
Higher Education
2.9%
 
Other
55.4%
Other
55.7%
StatCounter
Marketing and Advertising
18.8%
Internet
7.9%
Information Technology and Services
6.9%
Writing and Editing
5.9%
Higher Education
5.0%
Other
55.4%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
StatCounter
Most Helpful Favorable Review
Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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