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Compare Squirrly and Surfer 
At a Glance
Market Segments
Small-Business (98.6% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
$0.00 1 WordPress sites you can use it on Per Month
Starting at $79.00
Squirrly
Star Rating
(149)4.7 out of 5
Market Segments
Small-Business (98.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 WordPress sites you can use it on Per Month
Browse all 4 pricing plansSurfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansSquirrly vs Surfer
When assessing the two solutions, reviewers found Surfer easier to use, set up, and administer. Reviewers also preferred doing business with Surfer overall.
- Reviewers felt that Squirrly meets the needs of their business better than Surfer.
- When comparing quality of ongoing product support, reviewers felt that Squirrly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Squirrly over Surfer.
Pricing
Entry-Level Pricing
Squirrly
FREE
$0.00
1 WordPress sites you can use it on Per Month
Best for: newbies, bloggers, one-man show
- 2 Types of AI (limited)
- Focus Pages per account: 1
- Focus Pages per site: 1
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
Squirrly
No trial information availableSurfer
No trial information availableRatings
Meets Requirements
9.4
86
9.3
313
Ease of Use
8.8
89
9.3
319
Ease of Setup
9.2
57
9.4
149
Ease of Admin
9.0
47
9.4
123
Quality of Support
9.5
69
9.4
276
Has the product been a good partner in doing business?
9.4
42
9.6
118
Product Direction (% positive)
9.4
72
9.3
274
Features by Category
SEO Auditing & Monitoring
9.0
49
7.6
164
9.5
39
9.2
195
9.4
36
8.0
162
9.2
39
8.1
166
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.2
42
7.0
173
8.9
59
8.5
234
9.3
52
8.8
40
8.5
47
8.1
178
9.3
42
9.2
207
SEO Reporting
8.4
38
8.9
225
8.7
48
8.6
203
8.7
46
7.9
161
8.5
39
7.5
121
Generative AI
Not enough data
8.1
56
Not enough data
7.6
55
Categories
Categories
Shared Categories
Squirrly and Surfer are categorized as SEO Tools
Unique Categories
Squirrly has no unique categories
Surfer has no unique categories
Reviews
Reviewers' Company Size
Squirrly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.6%
Health, Wellness and Fitness
6.8%
Information Technology and Services
6.2%
Internet
4.1%
E-Learning
4.1%
Other
56.2%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Discussions
What is Squirrly used for?
1 Comment
CB
Squirrly SEO is a WordPress plugin that helps businesses with search engine optimization (SEO). It provides personalized step by step suggestions to help you...Read more
Squirrly has no more discussions with answers
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
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